MRP of Popular Liquor brands after levy of Cess

Size wise Levy of Cess on IMFL ( excluding or

% of Market Share (Sale) liquor, RTD & Beer
Size in MRP in Rs. Per Bottle
Sl.No Brand name
ML
Existing MRP

1 2 3 4 5
1 OFFICER`S CHOICE RESERVE WHISKY 2.56 750 600

2 OFFICER`S CHOICE RESERVE WHISKY 1.37 375 300

3 OFFICER`S CHOICE RESERVE WHISKY 10.51 180 150

4 OFFICER`S CHOICE RESERVE WHISKY 6.60 90 80

5 SEAGRAM`S IMPERIAL BLUE CLASSIC GRAIN WHISKY 2.66 750 720

6 SEAGRAM`S IMPERIAL BLUE CLASSIC GRAIN WHISKY 2.10 375 360

7 SEAGRAM`S IMPERIAL BLUE CLASSIC GRAIN WHISKY 8.50 180 180

8 SEAGRAM`S ROYAL STAG BLENDED WHISKY 1.69 750 840

9 SEAGRAM`S ROYAL STAG BLENDED WHISKY 1.73 375 420

10 SEAGRAM`S ROYAL STAG BLENDED WHISKY 3.77 180 210

11 TI MANSION HOUSE XO BRAN DY 1.03 750 690

12 TI MANSION HOUSE XO BRAN DY 1.21 375 350

13 TI MANSION HOUSE XO BRAN DY 3.40 180 170

14 MCDOWELLS NO 1 LUXURY WHISKY 0.64 750 720

15 MCDOWELLS NO 1 LUXURY WHISKY 1.02 375 360

16 MCDOWELLS NO 1 LUXURY WHISKY 3.64 180 180

17 OLD ADMIRAL SPECIAL VSOP BRANDY 0.06 750 520

18 OLD ADMIRAL SPECIAL VSOP BRANDY 3.12 180 130

19 SEAGRAM`S BLENDERS PRIDE SELECT PR. WHISKY 1.09 750 1320

20 SEAGRAM`S BLENDERS PRIDE SELECT PR. WHISKY 0.71 375 660

21 SEAGRAM`S BLENDERS PRIDE SELECT PR. WHISKY 0.67 180 330

22 ICONIQ WHITE SELECT INTERNATIONAL GRAIN WHISKY 0.50 750 720

23 ICONIQ WHITE SELECT INTERNATIONAL GRAIN WHISKY 0.64 375 360

24 ICONIQ WHITE SELECT INTERNATIONAL GRAIN WHISKY 1.01 180 180

25 ROYAL CHALLENGE BLENDED WHISKY 0.43 750 840

26 ROYAL CHALLENGE BLENDED WHISKY 0.48 375 420

27 ROYAL CHALLENGE BLENDED WHISKY 0.56 180 210

28 SIGNATURE ULTRA PREMIER GRAIN WHISKY 0.61 750 1320

29 SIGNATURE ULTRA PREMIER GRAIN WHISKY 0.43 375 660

30 SIGNATURE ULTRA PREMIER GRAIN WHISKY 0.40 180 330

31 ROYAL GREEN SUPREME BLENDED WHISKY 0.32 750 840

32 ROYAL GREEN SUPREME BLENDED WHISKY 0.39 375 420

33 ROYAL GREEN SUPREME BLENDED WHISKY 0.54 180 210

34 8PM PREMIUM BLACK WHISKY 0.33 750 840

Levy of Cess on IMFL ( excluding ordinary
liquor, RTD & Beer
MRP in Rs. Per Bottle
Prop MRP Andhra
Pradesh
6 7
640 580

320 300

160 160

90 80

760 720

380 370

190 190

880 930

440 470

220 240

730 770

370 400

180 200

760 720

380 370

190 190

560 480

140 130

1360 1410

680 710

340 370

760 NA

380 NA

190 190

880 NA

440 NA

220 220

1360 NA

680 NA

340 NA

880 850

440 430
220 230

880 800
 Size wise Levy of Cess on IMFL ( excluding or
% of Market Share (Sale) liquor, RTD & Beer
Size in MRP in Rs. Per Bottle
Sl.No Brand name
ML
Existing MRP

1 2 3 4 5
35 8PM PREMIUM BLACK WHISKY 0.33 375 420

36 8PM PREMIUM BLACK WHISKY 0.53 180 210

37 STERLING RESERVE B7 SELECT BLENDED WHISKY 0.18 750 840

38 STERLING RESERVE B7 SELECT BLENDED WHISKY 0.22 375 420

39 STERLING RESERVE B7 SELECT BLENDED WHISKY 0.30 180 210

40 ORIGINAL CHOICE SELECT WHISKY 0.61 180 130

41 MAGIC MOMENTS FLAVOURED PR.VODKA-GREEN APPLE 0.13 750 800

42 MAGIC MOMENTS FLAVOURED PR.VODKA-GREEN APPLE 0.17 375 400

43 MAGIC MOMENTS FLAVOURED PR.VODKA-GREEN APPLE 0.31 180 200

44 ROYAL CHALLENGE CLASSIC MALT WHISKY 0.22 750 1160

45 ROYAL CHALLENGE CLASSIC MALT WHISKY 0.19 375 580

46 ROYAL CHALLENGE CLASSIC MALT WHISKY 0.17 180 290

47 SEAGRAM`S 100 PIPERS EXQUISITE BLENDED SCOTCH WHISKY 0.38 750 2120

48 SEAGRAM`S 100 PIPERS EXQUISITE BLENDED SCOTCH WHISKY 0.10 375 1060

49 SEAGRAM`S 100 PIPERS EXQUISITE BLENDED SCOTCH WHISKY 0.07 180 530

50 BLACK & WHITE BLENDED SCOTCH WHISKY 0.35 750 2040

51 BLACK & WHITE BLENDED SCOTCH WHISKY 0.09 375 1030

52 BLACK & WHITE BLENDED SCOTCH WHISKY 0.08 180 510

53 OLD MONK RUM VERY OLD VATTED 0.14 750 720

54 OLD MONK RUM VERY OLD VATTED 0.11 375 360

55 OLD MONK RUM VERY OLD VATTED 0.15 180 180

56 ANTIQUITY BLUE ULTRA PRE MIUM WHISKY 0.14 750 1410

57 ANTIQUITY BLUE ULTRA PRE MIUM WHISKY 0.07 375 710

58 ANTIQUITY BLUE ULTRA PRE MIUM WHISKY 0.06 180 350

59 OAKSMITH INTERNATIONAL BLENDED WHISKY 0.12 750 1000

60 OAKSMITH INTERNATIONAL BLENDED WHISKY 0.08 375 500

61 OAKSMITH INTERNATIONAL BLENDED WHISKY 0.07 180 250

62 OFFICER S CHOICE BLUE PURE GRAIN WHISKY 0.03 750 720

63 OFFICER S CHOICE BLUE PURE GRAIN WHISKY 0.03 375 360

64 OFFICER S CHOICE BLUE PURE GRAIN WHISKY 0.15 180 180

65 TEACHERS HIGHLAND CREAM BLENDED SCOTCH WHISKY 0.15 750 2280

66 TEACHERS HIGHLAND CREAM BLENDED SCOTCH WHISKY 0.04 375 1140

67 TEACHERS HIGHLAND CREAM BLENDED SCOTCH WHISKY 0.03 180 570

68 SULA CABERNET SHIRAJ RED WINE 0.08 750 1160

69 SULA CABERNET SHIRAJ RED WINE 0.06 375 580

1 2 3 4 5
70 SULA CABERNET SHIRAJ RED WINE 0.05 180 290

71 BLACK DOG CEN BLACK RES.AGED AND RARE BLD SCT WHISKY 0.12 750 2120

72 BLACK DOG CEN BLACK RES.AGED AND RARE BLD SCT WHISKY 0.03 375 1070

73 BLACK DOG CEN BLACK RES.AGED&RARE BLD SCT WHISKY 0.04 180 530

74 SEAGRAM S BLENDERS PRIDE RES.COLLECTION WHISKY 0.10 750 1520

75 SEAGRAM S BLENDERS PRIDE RES.COLLECTION WHISKY 0.04 375 760

76 SEAGRAM S BLENDERS PRIDE RES.COLLECTION WHISKY 0.03 180 380

77 MANSION HOUSE FLANDY ORANGE FLAVOURED BRANDY 0.04 750 840

78 MANSION HOUSE FLANDY ORANGE FLAVOURED BRANDY 0.05 375 420

79 MANSION HOUSE FLANDY ORANGE FLAVOURED BRANDY 0.07 180 210

80 ROYAL CHALLENGE AMERICAN PRIDE LUXE GOLD WHISKY 0.06 750 1320

81 ROYAL CHALLENGE AMERICAN PRIDE LUXE GOLD WHISKY 0.02 375 660

82 ROYAL CHALLENGE AMERICAN PRIDE LUXE GOLD WHISKY 0.04 180 330

83 TI MANSION HOUSE GOLD WHISKY 0.04 750 880

84 TI MANSION HOUSE GOLD WHISKY 0.03 375 440

85 TI MANSION HOUSE GOLD WHISKY 0.04 180 220

86 SMIRNOFF NO.21 TRIPLE DISTILLED VODKA 0.07 750 1200

87 SMIRNOFF NO.21 TRIPLE DISTILLED VODKA 0.02 375 600

88 SMIRNOFF NO.21 TRIPLE DISTILLED VODKA 0.03 180 300

89 MORPHEUS XO BLENDED RARE BRANDY 0.06 750 1200

90 MORPHEUS XO BLENDED RARE BRANDY 0.02 375 600

91 MORPHEUS XO BLENDED RARE BRANDY 0.03 180 300

92 OAKSMITH GOLD INTERNATIONAL BLENDED WHISKY 0.06 750 1440

93 OAKSMITH GOLD INTERNATIONAL BLENDED WHISKY 0.02 375 720

94 OAKSMITH GOLD INTERNATIONAL BLENDED WHISKY 0.02 180 360

95 DEWARS BLENDED SCOTCH WHISKY WHITE LABEL 0.08 750 2280

96 DEWARS BLENDED SCOTCH WHISKY WHITE LABEL 0.01 375 1140

97 DEWARS BLENDED SCOTCH WHISKY WHITE LABEL 0.01 180 570

98 OAKEN GLOW FINEST PREMIUM WHISKY 0.06 750 1240

99 OAKEN GLOW FINEST PREMIUM WHISKY 0.02 375 620

100 OAKEN GLOW FINEST PREMIUM WHISKY 0.02 180 310

101 TI COURIER NAPOLEON FINEST PURE GRAPE FRENCH BRANDY 0.03 750 840

102 TI COURIER NAPOLEON FINEST PURE GRAPE FRENCH BRANDY 0.02 375 420
103 TI COURIER NAPOLEON FINEST PURE GRAPE FRENCH BRANDY 0.03 180 210

104 KYRA RED RISERVA 0.01 750 840

1 2 3 4 5
105 KYRA RED RISERVA 0.02 375 420

106 KYRA RED RISERVA 0.04 180 210

107 MAGIC MOMENTS FLAVOURED PR.VODKA-ORANGE 0.02 750 800

108 MAGIC MOMENTS FLAVOURED PR.VODKA-ORANGE 0.02 375 400

109 MAGIC MOMENTS FLAVOURED PR.VODKA-ORANGE 0.03 180 200

110 WILLIAM LAWSONS BLENDED SCOTCH WHISKY 0.06 750 2160

111 WILLIAM LAWSONS BLENDED SCOTCH WHISKY 0.01 180 540

112 SEAGRAM`S 100 PIPERS BLDSCT WHISKY AGED 12 YEARS 0.06 750 2930

113 ROCKFORD CLASSIC FINEST BLENDED WHISKY 0.03 750 1420

114 ROCKFORD CLASSIC FINEST BLENDED WHISKY 0.02 375 710

115 ROCKFORD CLASSIC FINEST BLENDED WHISKY 0.01 180 350

116 BALLANTINE`S FINEST BLENDED SCOTCH WHISKY 0.06 750 2680

117 LEGACY PREMIUM BLENDED WHISKY 0.05 750 1520

118 LEGACY PREMIUM BLENDED WHISKY 0.01 180 380

119 BACARDI LIMON ORIGINAL CITRUS RUM 0.03 750 1280

120 BACARDI LIMON ORIGINAL CITRUS RUM 0.01 375 640

121 BACARDI LIMON ORIGINAL CITRUS RUM 0.01 180 320

122 HIGHBURY CLASSIC SUPERIOR GRAIN WHISKY 0.04 750 1320

123 HIGHBURY CLASSIC SUPERIOR GRAIN WHISKY 0.01 375 660

124 HIGHBURY CLASSIC SUPERIOR GRAIN WHISKY 0.01 180 330

125 GOLD MARK SELECT WHISKY 0.05 180 130

126 DONALD DELUXE WHISKY 0.05 180 130

127 KYRON PREMIUM BRANDY FRENCH BLEND 0.03 750 1240

128 KYRON PREMIUM BRANDY FRENCH BLEND 0.01 375 620

129 KYRON PREMIUM BRANDY FRENCH BLEND 0.01 180 310

130 TEACHERS 50 BLENDED SCOTCH WHISKY 0.02 750 3160

131 TEACHERS 50 BLENDED SCOTCH WHISKY 0.01 375 1580

132 TEACHERS 50 BLENDED SCOTCH WHISKY 0.01 180 790

133 AROMA`S OK VSOP BRANDY 0.04 180 130

134 THE ROCKFORD RESERVE FINE AND RARE WHISKY 0.03 750 1570

135 THE ROCKFORD RESERVE FINE AND RARE WHISKY 0.01 375 790

136 THE ROCKFORD RESERVE FINE AND RARE WHISKY 0.01 180 390

137 BACARDI CARTA BLANCA CLASSIC SUPERIOR WHITE RUM 0.03 750 1280
138 BACARDI CARTA BLANCA CLASSIC SUPERIOR WHITE RUM 0.01 375 640

139 BACARDI CARTA BLANCA CLASSIC SUPERIOR WHITE RUM 0.01 180 320

1 2 3 4 5
140 VAT 69 BLENDED SCOTCH WHISKY 0.02 750 1960

141 VAT 69 BLENDED SCOTCH WHISKY 0.01 375 990

142 VAT 69 BLENDED SCOTCH WHISKY 0.01 180 490

143 SNJ`S LION NO 1 WHISKY SL 0.04 180 130

144 ELITE CLUB RED WINE 0.01 750 840

145 ELITE CLUB RED WINE 0.01 375 420

146 ELITE CLUB RED WINE 0.02 180 210

147 FRATELLI SHIRAZ 0.01 750 1080

148 FRATELLI SHIRAZ 0.01 375 540

149 FRATELLI SHIRAZ 0.01 180 270

150 SMIRNOFF ORANGE TWIST VODKA 0.01 750 1210

151 SMIRNOFF ORANGE TWIST VODKA 0.01 375 600

152 SMIRNOFF ORANGE TWIST VODKA 0.01 180 300

153 MCDOWELL`S NO.1 PLATINUM RARE WHISKY 0.01 375 400

154 MCDOWELL`S NO.1 PLATINUM RARE WHISKY 0.02 180 200

155 ROYAL ACE PREMIUM BLENDED WHISKY 0.01 750 840

156 ROYAL ACE PREMIUM BLENDED WHISKY 0.01 375 420

157 ROYAL ACE PREMIUM BLENDED WHISKY 0.01 180 210

158 SOMA LAVANI RED WINE 0.01 750 800

159 SOMA LAVANI RED WINE 0.01 375 400

160 SOMA LAVANI RED WINE 0.02 180 200

161 TI COURRIER NAPOLEON CLASSIC FRENCH BRANDY GREEN 0.01 750 1240

162 TI COURRIER NAPOLEON CLASSIC FRENCH BRANDY GREEN 0.01 375 620

163 TI COURRIER NAPOLEON CLASSIC FRENCH BRANDY GREEN 0.01 180 310

164 MANSION HOUSE FLANDY GREEN APPLE FLAVOURED BRANDY 0.01 750 840

165 MANSION HOUSE FLANDY GREEN APPLE FLAVOURED BRANDY 0.01 375 420

166 MANSION HOUSE FLANDY GREEN APPLE FLAVOURED BRANDY 0.01 180 210

167 BLACK DOG TRIPLE GOLD RESERVE BLND SCOTCH WHISKY 0.02 750 3000

168 BLACK DOG TRIPLE GOLD RESERVE BLND SCOTCH WHISKY 0.01 180 750

169 SMIRNOFF GREEN APPLE TWIST VODKA 0.01 750 1210

170 SMIRNOFF GREEN APPLE TWIST VODKA 0.01 375 600

171 SMIRNOFF GREEN APPLE TWIST VODKA 0.01 180 300

172 ALL SEASONS DOUBLE BARREL COLLECTION RESERVE WHISKY 0.01 750 1080
173 ALL SEASONS DOUBLE BARREL COLLECTION RESERVE WHISKY 0.01 375 540

174 ALL SEASONS DOUBLE BARREL COLLECTION RESERVE WHISKY 0.01 180 270

1 2 3 4 5
175 ELITE CABERNET SHIRAZ RED WINE 0.01 750 1160

176 ELITE CABERNET SHIRAZ RED WINE 0.01 375 580

177 ELITE CABERNET SHIRAZ RED WINE 0.01 180 290

178 MGM GREEN APPLE VODKA 0.01 375 400

179 MGM GREEN APPLE VODKA 0.01 180 200

180 TEACHERS AGED 12 YEARS GOLDEN THISTLE BLENDED SCOTCH WHISKY 0.02 750 3430

181 TEACHERS HIGHLAND CREAM RESERVE BLENDED SCOTCH WHISKY 0.01 750 2880

182 TEACHERS HIGHLAND CREAM RESERVE BLENDED SCOTCH WHISKY 0.01 180 720

183 BRO CODE BRUT 0.02 375 400

184 CLASS 21 GRAIN VODKA 0.01 375 340

185 CLASS 21 GRAIN VODKA 0.01 180 170

186 ROYAL RANTHAMBORE HERITAGE COLLECTION ROYAL CRAFTED RESERVE WHISKY 0.02 750 2360

187 AROMAS ULTRA FINE WHISKY 0.02 180 130

188 SULA DINDORI RESERVE SHIRAZ RED WINE 0.01 750 1700

189 SULA DINDORI RESERVE SHIRAZ RED WINE 0.01 375 850

190 OASIS LONDON HIGH TRIPPLE DISTILLED ENGLISH VODKA GREEN APPLE FLAVOURED 0.01 375 400

191 OASIS LONDON HIGH TRIPPLE DISTILLED ENGLISH VODKA GREEN APPLE FLAVOURED 0.01 180 200

192 MAJIC PORT WINE 0.02 180 150

193 MORPHEUS BLUE XO PREMIUM BRANDY 0.01 750 1520

194 GOLFER`S SHOT OAK BARREL AGED WHISKY 0.01 750 1320

195 JIM BEAM KENTUCKY STRAIGHT BOURBON WHISKEY 0.01 750 2640

196 LYCA PREMIUM RED WINE 0.01 180 210

197 GK GOLDEN KEY VSOP BRANDY 0.01 180 130

198 MALTAGE AGED MALT WHISKY 0.01 750 1320

199 ELIXIR SILVIS GRAPE WINE 0.01 180 200

200 ONE TREE HILL RED WINE 0.01 180 210

201 BARENTS PREMIUM LUXURY BLENDED WHISKY 0.01 750 1320

202 M2 MAGIC MOMENTS VERVE CRANBERRY TEASE PREMIUM FLAVOURED VODKA 0.01 750 1200

203 TWENTY ONE PLUS WHISKY 0.01 750 1410

204 ALL ROUNDER RED WINE 0.01 180 210

205 SULA CHENIN BLANC 0.01 750 1080

206 GREATER THAN LONDON DRY GIN SMALL BATCH 0.01 750 1880

207 SULA SATORI TEMPRANILLO RED WINE 0.01 750 1300

208 OLD MONK THE LEGEND RUM VERY OLD VATTED 0.01 750 1360

209 BACARDI ORANGE ORIGINAL ORANGE RUM 0.01 750 1280

1 2 3 4 5
210 OPERA PREMIUM RED WINE 0.01 180 210

211 MADERA NASHIK VALLEY RED WINE 0.01 750 840

212 BUDWEISER MAGNUM DOUBLE BARREL BLENDED AMERICAN WHISKEY 0.01 750 2460

213 MADHURA CAB SHIRAZ 0.01 180 220

214 AC BLACK PURE GRAIN WHISKY 0.01 180 210

215 MAGIC MOMENTS PR.FINE GRAIN VODKA 0.01 750 800

216 STAR WALKER ULTRA PREMIUM BLENDED WHISKY OLD CASK COLLECTION 0.01 750 1320

217 SULA ZINFANDEL ROSE WINE 0.01 750 1080

218 SOLAN NUMBER ONE BLACK RARE AND PREMIUM WHISKY 0.01 750 840

219 SULA RED ZINFANDEL 0.01 750 1020

220 INDRI MASTER BLENDERS SELECT SINGLE MALT INDIAN WHISKY 0.01 750 4720

Total Market Share 73.90

Equal 24.25
Lesser Than 19.06
Greater Than 22.00
NA ( Not available) 8.59
Levy of Cess on IMFL ( excluding ordinary
liquor, RTD & Beer
MRP in Rs. Per Bottle
Prop MRP Andhra
Pradesh
6 7
440 410

220 NA

880 890

440 450

220 240

140 NA

840 890

420 450

210 240

1200 NA

600 NA

300 NA

2160 2510

1080 1260

540 680

2080 NA

1050 NA

520 NA

760 NA

380 NA

190 NA

1450 NA

730 NA

360 NA

1040 NA

520 NA

260 NA

760 730

380 380

190 200

2320 2430

1160 1290

580 710
1200 NA

600 990

6 7
300 500

2160 2560

1090 1320

540 670

1560 NA

780 NA

390 NA

880 950

440 490

220 250

1360 NA

680 NA

340 NA

920 NA

460 NA

230 NA

1240 NA

620 NA

310 NA

1240 1070

620 550

310 300

1480 NA

740 NA

370 NA

2320 2440

1160 1250

580 640

1280 NA

640 NA

320 NA

880 930

440 470
220 240

880 820

6 7
440 NA

220 200

840 NA

420 NA

210 NA

2200 2190

550 580

2970 3490

1460 NA

730 NA

360 NA

2720 2630

1560 NA

390 NA

1320 1330

660 680

330 350

1360 1240

680 NA

340 330

140 NA

140 NA

1280 1100

640 570

320 330

3200 3610

1600 1900

800 1010

140 NA

1610 NA

810 NA

400 NA

1320 1270
660 NA

330 340

6 7
2000 2210

1010 1150

500 NA

140 NA

880 NA

440 NA

220 NA

1120 1600

560 810

280 410

1250 NA

620 NA

310 NA

420 NA

210 NA

880 NA

440 NA

220 NA

840 NA

420 NA

210 NA

1280 1180

640 600

320 310

880 950

440 490

220 250

3040 3730

760 980

1250 NA

620 NA

310 NA

1120 810
560 NA

280 210

6 7
1200 1780

600 NA

300 NA

420 NA

210 NA

3470 NA

2920 2430

730 710

420 NA

360 NA

180 NA

2400 NA

140 NA

1740 2410

870 1330

420 NA

210 NA

160 NA

1560 NA

1360 NA

2680 3020

220 NA

140 NA

1360 NA

210 NA

220 NA

1360 NA

1240 NA

1450 NA

220 NA

1120 NA

1920 NA

1340 NA
1400 NA

1320 NA

6 7
220 NA

880 NA

2500 NA

230 NA

220 NA

840 NA

1360 NA

1120 1570

880 NA

1060 NA

4760 NA