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Abstract Session Plan

This document outlines a 3-week program focused on branding, visual identity, and packaging design, aimed at equipping students with skills to create cohesive brand systems and innovative packaging. Students will work in groups to conduct research, develop brand strategies, and produce prototypes while incorporating sustainability and global design trends. The program culminates in a presentation of their branding and packaging solutions, emphasizing storytelling and user experience.

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adhiqwerty101
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13 views1 page

Abstract Session Plan

This document outlines a 3-week program focused on branding, visual identity, and packaging design, aimed at equipping students with skills to create cohesive brand systems and innovative packaging. Students will work in groups to conduct research, develop brand strategies, and produce prototypes while incorporating sustainability and global design trends. The program culminates in a presentation of their branding and packaging solutions, emphasizing storytelling and user experience.

Uploaded by

adhiqwerty101
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BRANDING, VISUAL IDENTITY AND PACKAGING DESIGN

Branding & Packaging: Designing for a Dynamic Market


Objective: This 3-week program is intended to give students the skills to design unified brand
identity systems and creative packaging solutions that reflect international trends, sustainability, and
new technology. Through research, ideation, and practical design exercises, students will create a
full branding and packaging system for a product category of their choice, ready to tackle real-world
industry challenges.

Method: Students will form a group of 3 and name their group creatively. Each group will pick up a
topic (product category) and will strategically ideate to launch the product. Peer-to-peer review and
discussions.

Learning Outcomes:

1. Familiarize themselves with branding principles and the impact of visual identity on brand
perception.
2. Create an in-depth brand identity system, including logos, typography, and color palettes.
3. Design engaging and sustainable packaging solutions that improve user experience.
4. Leverage AI and generative design software to discover new branding opportunities.
5. Incorporate global design trends and cultural storytelling into their brand ideas.
6. Present and justify their branding & packaging design through an inspiring brand story.

Session Plan

Week 1 -2 Research & Brand Strategy →


Market study, competitor analysis, defining brand voice

Visual Identity Development →


Logo, typography, color palette, packaging sketches

Week 3 Prototyping & Presentation → Physical mockups, 3D renders, brand storytelling

Tentative Deliverables:

Brand Strategy Document Packaging Design Concepts

• Brand name, positioning, values, and • Structural packaging sketches and 3D


target audience analysis mockups (optional)

• Mood boards and inspiration research • Material selection with a focus on


sustainability
Visual Identity System
• Functional & interactive elements (QR
• Logo design (primary, secondary, and
codes, AR experiences, etc.)
responsive versions)
Prototyping & Final Presentation
• Typography and color palette
• Physical or digital packaging prototype
• Brand guidelines document
• Brand storytelling and presentation
deck

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