INSTITUTE FACULTY OF MANAGEMENT STUDIES
PROGRAM BACHELOR OF BUSINESS ADMINISTRATION
SEMESTER 4
COURSE TITLE INTERNATIONAL BUSINESS
COURSE CODE 04BB0411
COURSE CREDITS 4
Course Outcomes: After completion of this course, student will be able to:
1 Study the environmental variables that affect world trade.
2 Describe the policies and strategies that can lead to successful global trade.
3 Evaluate present and future opportunities and risks for international business activities.
4 Develop analytical skills which will help them enhance greater understanding towards
world trade.
5 Make student understand how the global risks are interconnected.
6 Identify and evaluate the complexities of world trade and globalization from home versus
host- country, regional, and cultural perspectives.
Pre-requisite of course:NONE
Teaching and Examination Scheme
Theory Tutorial Practical ESE IA CSE Viva Term
Hours Hours Hours Work
4 0 0 50 30 20 0 0
Contents : Contact
Topics
Unit Hours
1 Overview of Globalization 12
Drivers, Changing Demographics of the Global Economy,
Managing the Global Marketplace, Country Differences Political,
Legal, Economic, Social, Technological & Demographics, Micro
and Marco business Environment Difference in Cultural Aspects,
Values & Norms, Social Structure Language, Education ways to
enter Foreign Market, Ethics in international business Dilemmas,
Roots of Unethical Behavior, Ethical decision making
2 Global Trade and Investment Environments 10
Trade Theories: -Mercantilism, Absolute & Comparative advantage,
Heckscher- Ohlin theory, Porter’s Diamond model, Foreign Direct
Investments, Benefits of FDI Regional Economic Integrations like
European Union, NAFTA, MERCOSUR, CARICOM, Association
of Southeast Asian Nation
DR. SRINIVASA RAO MEDA DR. SUNIL KUMAR JAKHORIA
Digitally signed by (Name of HOD) Digitally signed by (Name of Dean/ Principal)
Contents : Contact
Topics
Unit Hours
3 Global Monetary Systems 12
Foreign Market nature & functions, Exchange Rate Determination,
Forecasting & Currency Convertibles, Bretton wood systems,
GATT, IMF & WTO, Ways to Enter Market Strategy and Structure,
Global Expansion, Profitability & Profit Growth, Organizational
Structure & Cultures, Control systems, Incentives & Changes. Basic
entry Decisions, & Modes
4 Business Operations 10
Managing Global Supply Chains, International Logistics Practices,
global marketing and R & D, Global Human Resources
Management International Labor Relations, Accounting and Finical
Issues
5 Global Risk Analysis 4
Context base discussion of each issue:- Natural and Man-made
disasters, Energy price shocks, Large scale involuntary migrations,
Weapons of mass destruction, Terrorists attacks, Failure of national
governance, Cyber-attacks
Total Hours 48
Textbook :
1 International Business, Charles W L hill Arun K Jain, Mc-Graw-Hill Companies, 2018
2 International Business, Daniels John, D. Lee H. Radebaugh and David P. Sullivan., Pearson
Education, 2020
References:
1 International Business:, International Business:, Cherunilam, Francis, Prentice Hall of India
Ltd., 2020
2 Global Business, Global Business, Mike Peng and Deepak Srivastava,
CengagePublications, 2018
3 International Financial Management, International Financial Management, Apte, P.G, Tata
McGraw Hill., 2018
4 InternationalMarketing,, InternationalMarketing,, Subhash C. J, CengagePublications, 2020
Suggested Theory Distribution:
The suggested theory distribution as per Bloom’s taxonomy is as follows. This distribution
serves as guidelines for teachers and students to achieve effective teaching-learning process
Distribution of Theory for course delivery and evaluation
Remember / Understand Apply Analyze Evaluate Higher order
Knowledge Thinking
20.00 30.00 25.00 15.00 10.00 0.00
DR. SRINIVASA RAO MEDA DR. SUNIL KUMAR JAKHORIA
Digitally signed by (Name of HOD) Digitally signed by (Name of Dean/ Principal)
Instructional Method:
1 Theory
Supplementary Resources:
1 https://unctad.org/publications
2 https://www.imf.org/en/Publications/REO
3 https://www.wto.org/english/tratop_e/tariffs_e/tariffs_e.htm
DR. SRINIVASA RAO MEDA DR. SUNIL KUMAR JAKHORIA
Digitally signed by (Name of HOD) Digitally signed by (Name of Dean/ Principal)
