7 Figure Agency Accelerator Program

Dotcom Secrets - Summary

Viplav Panghal (@viplavmarketing)

Hey Champ, I am Viplav Panghal and my mission is to give as much value as I can to
help people make as much money online as they can.
Enjoy!
DotCom Secrets Short
Summary
In DotCom Secrets, Russell Brunson explains the power of funnels in
any business. A great book that can transform how you view and
operate your online business. With tons of examples and scripts to
borrow, it works as an instruction manual to scale your business.

Ladders and Funnels

Secret #1: The Secret Formula
The secret formula consists of four simple questions:

​ Who Is Your Dream Client? Spend some time thinking

about who you want to work with. Write out their
characteristics and go find an actual picture to represent
them.
​ Where Can You Find Them? What email newsletters and
blogs do they read? What other interests do they have? Write
 down a few places you think the prospect might hang out
online.
​ What Bait Will You Use to Attract Them? Your bait could
be a physical book, a CD, DVD, or an audio
recording—anything that your dream customer would pay
attention to and want. Just realize the bait has to match what
your dream customer wants.
​ What Result Do You Want To Give Them? A business is
about what result you can get for your clients. Once you (and
they) understand that concept, then price is no longer a
barrier

Secret #2: The Value Ladder

The Value Ladder is the first thing you have to build out before you
can start working on any sales funnel.
Provide insane amounts of value at each step of your Value Ladder,
so your clients naturally want to ascend, get more value, and pay
you more money.
The goal is to take the client to the top right-hand corner of the graph.
This is where you can provide them the most value—and also charge
them the most.
And then you want to add a good continuity program, something you
can bill for each month.
There’s no end to the level of backend services and experiences you
can add. If you keep providing more and more value, people will
spend more and more money to keep working with you.
A percentage of your audience will always want to pay you the
premium to get more value.
If you only have a frontend product—but nothing on the
backend—look at what you can bundle together.

Secret #3: From a Ladder to a Funnel

Funnels help us do 2 things:

​ Provide value to each customer at the unique level of service

that he can afford
​ Make money and be profitable while identifying our dream
clients who can afford our highest offer
A sales funnel is the online process you take someone through to get
them to ascend through the different levels of your Value Ladder.
At the top of your funnel is the “bait” that will attract your dream
customers. As you start to place ads featuring your bait, potential
customers will start raising their hands, and a certain percentage of
those people will purchase your frontend offer.
The deeper your funnel is, and the more things you can offer your
clients, the more each customer will be worth to you. And the more
they are worth to you, the more you can spend to acquire them.
“Ultimately, the business that can spend the most to acquire a
customer wins.”—Dan Kennedy

Secret #4: How to Find Your Dream

Customers
Congregations on the Internet make it possible for anyone to get into
business quickly and be successful without all the barriers and
expensive hurdles of traditional media.
To find congregations, type “keyword+forum” in Google or search for
groups related to your keywords on Facebook.
Once you find your target audience, ask yourself these 3 questions:
1. Who is Your Target Market?

​ What are their pains and passions? What do they desire?

​ Dig into your own experience to create as detailed a picture
as possible for the product you are selling

2. Where is Your Target Market Congregating?

 ​ Where do they hang out online? What newsletter and blogs
do they read? Facebook groups they are a part of? What are
they searching for on Google?
​ Get into the mindset of the target market and figure out
where they congregate.

3. How can you get a customer to leave the congregation and

check out your page?

​ Your ads must be able to grab people’s attention if you want

them to click over to your site.
​ Go to Google images and search for“National Enquirer
headlines” for examples to model

Secret #5: The Tree Types of Traffic

Traffic You Own:

​ The best kind of traffic. It’s your email list or your followers,
readers, customers, etc. You can send out an email, post a
message to your followers, or make a blog post, and you will
generate instant traffic
​ The bigger your list, the more money you make. As a rule of
thumb, each subscriber is worth $1 to you
 ​ You want to convert the other two types of traffic into
subscribers and buyers (traffic that you own) as quickly as
possible

Traffic You Control:

​ You control traffic when you have the ability to tell it where to
go. Any kind of paid traffic is traffic you control
​ Your goal is to send this type of traffic to a “squeeze page”
and convert it into traffic that you own
​ Squeeze pages have one goal, and no distractions. There is
only one thing for the visitor to do on this page

Traffic You Don’t Control:

​ This last type of traffic just shows up, and you don’t have any
control over where it came from or where it goes
​ Your only goal is to turn this traffic into traffic that you own.
Push all this traffic back to your blog
​ Turn your blog posts into modified squeeze pages to convert
as much traffic as possible into traffic you own

Your Communication Funnel

Secret #6: The Attractive Character

The Attractive Character(AC) is the persona you’re sharing with your

audience and how you communicate with your list.
The 3 components to creating an AC:

​ Elements
​ Identity
​ Storylines
The 4 Elements of the AC:

​ Backstory: show people where you came from. Your

audience will identify with you and follow you. Relate the
story to the product you’re selling. Your students, your case
studies, your successful clients—those are all resources for
relatable backstories and AC
​ ACs Speak in Parables: use the things that happen
throughout your life to teach and inspire others—as well as
sell products
​ ACs Share Their Character Flaws: no one wants to hear
about the perfect person—because you can’t relate
​ Harness the Power of Polarity: they share their opinions on
hard matters, and they stick to their guns

Identity of an AC:

​ The Leader: the goal is to lead their audiences from one

place to another. Most leaders have a similar backstory to
that of their audiences and, therefore, know the hurdles and
pitfalls the audience members will likely face on the journey
to get ultimate results.
 ​ The Adventurer or Crusader: he sets out on a journey to
discover the ultimate truth and brings back treasures from his
journey and shares them with his audience
​ The Reporter or Evangelist: this identity is often one that
people use when they have not yet blazed a trail to share
with an audience, but have a desire to
​ The Reluctant Hero: this is the humble hero who doesn’t
really want the spotlight or any fuss made over his
discoveries. But he knows the information or the secrets he
has are so important that he must overcome his shyness and
share them with the world

AC Storylines:

​ Loss and Redemption

​ Us vs. Them
​ Before and After
​ Amazing Discovery
​ Secret Telling
​ Third-Person Testimonial

Secret #7: The Soap Opera

Sequence
When somebody joins your list for the first time, it’s essential that you
quickly build a bond between them and the Attractive Character.

The key to making this sequence work (just like a soap opera) is you
have to open and close loops that will drag your reader from one email
to the next:

​ Email #1: Set the Stage: a thank you note

​ Email #2: Open with High Drama: start at the good part and
then you can go back and fill in the backstory. Explain how
you hit that wall and then found the answer. But don’t give
them the answer yet. Just open the loop, and promise to
close it in email number three
 ​ Email #3: Epiphany: most of the time, your epiphany email
will lead back to your core offer—whatever you’re selling that
solves the problem
​ Email #4: Hidden Benefits: point out benefits the reader is
getting by knowing you and following your plan or by using
your product. Use parables to demonstrate those hidden
benefits
​ Email #5: Urgency and CTA: give the reader one last push to
go take action right now. Create a special sale that ends
soon. Or give readers a coupon that expires in 24h

Secret #8: Daily Seinfeld Sequence

You want your Attractive Character to be fun and entertaining. That’s
how you’re going to write your daily Seinfeld emails. That’s right; I
recommend sending them daily after your initial Soap Opera
Sequence is finished.
The secret to keeping your subscribers happy to hear from you every
day is using the Seinfeld format. Be entertaining. Just talk about your
day:

​ What’s going on in your Attractive Character’s life?

​ What happened that’s embarrassing?
​ Where are you planning your vacation this year?
​ What did you buy recently that you regret or adore?
​ What made you scream with rage yesterday, that you’re
laughing about today?
 ​ Is there a funny thing that happened in your past that teaches
a lesson?

These are emails about nothing. Just random episodes and

entertaining stories. EXCEPT… they have a purpose. The goal is to
lead people back to whatever you’re selling.
EVERY EMAIL and each story must be tied back into some type
of offer for your audience.
After someone has completed your SOAP series, they should be
moved to a broadcast list where they will only get the Seinfeld email
that you send out that day.
Put these emails on your blog. It’s quick, easy, and consistent blog
content that leads people to a sale.

Funnelology Leading Your

Customers 99 to the Sale
(Over and Over Again)
Secret #9: Reverse Engineering a
Successful Funnel
Before building a new sales funnel, find others who are already
successfully selling to your target market. Reverse engineer what
they’re doing and figure out where they are getting their traffic.
How to Reverse Engineer a Successful Campaign
Step #1: Where Are Your Competitors (Both Direct AND Indirect)?

​ Make a list of your direct and indirect competitors and their

landing page URLs. If you don’t know who your competitors
are, then just go to Google and start typing in search phrases
you would want people to type in if they were searching for
you.
 ​ Look for the paid ads (usually on the right hand side) and
start clicking on those ads. This will give you a good idea of
who your successful competitors are.

Step #2: What Are They Doing?

​ Check SimilarWeb.com to see each of the paid traffic

sources that the competitor is using.
​ I can dig deeper into the traffic sources and actually see what
sites my ads are running on, when they were first seen, and
the duration each ad has been running. (Hint: longer
duration=ad that is working.)
​ Collect the actual ads your competitors are running and
model them for your own ads.
​ The last step is actually to purchase my competitor’s product
so that I can see the upsells and downsells. What email does
this company send to customers? What else happens after
the initial purchase?

Secret #10: Seven Phases of a

Funnel
Phase #1: Determine Traffic Temperature
There are three levels of traffic that come to your website:

​ Hot: people who know who you are

​ Warm: people that don’t know you but they have a
relationship with somebody you know
​ Cold: people who have no idea who you are

Each needs to come across a different bridge to arrive at your landing

page:

​ If your prospect is aware of your product and has realized it

can satisfy his desire, your headline starts with the product
​ Not aware of your product, but only of the desire itself, your
headline starts with the desire
 ​ If he is not yet aware of what he really seeks, but is
concerned with the general problem, your headline starts with
the problem and crystallizes it into a specific need

Phase #2: Set Up the Pre-Frame Bridge

It’s a bridge that pre-frames people before they get to your landing
page. Different types of traffic need different bridges

​ Hot and warm traffic: the ad or email generally serves as the

pre-frame
​ Cold traffic: you often need a whole separate page that they
go through (the bridge page) before they hit the offer page.
This separate, pre-frame page educates people, enabling
them to better appreciate the offer and making them more
likely to convert

Phase #3: Qualify Subscribers

​ Qualifying subscribers is done through an opt-in or squeeze

page that offers something of value in return for contact
information

Phase #4: Qualify Buyers

​ New subscribers should land on a page that offers something

to buy
 ​ Offer them something of value that will hook them. It should
be priced so low that it’s an absolute no-brainer for them to
buy

Phase #5: Identify Hyperactive Buyers

​ Think about what you can upsell or downsell after your initial
offer

Phase #6: Age and Ascend the Relationship

​ Allow some time to pass. How much time is up to you;

whatever feels logical for your product is best.
​ Ascend them up the ladder over a longer period of time,
eventually moving them to the very top level

Phase #7: Change the Selling Environment

​ Sell the pricier items over the phone, through direct mail, or
at a live event or seminar

Secret #11: The Twenty-Three

Building Blocks of a Funnel
Pre-Frame Bridge

​ Quizzes: get people thinking along the same lines as the next
step in the funnel
​ Articles: use them as a pre-frame for cold traffic coming from
a banner ad. Add a call to action somewhere on the page
​ News: if your pre-frame is attached somehow to a current
news story, you’ll automatically receive a bump in attention
for as long as that story continues to dominate the news
​ Blogs: a blog post can be used to pre-frame most any topic
​ Videos: agitate the problem for the viewer or educate them
on some process or idea. The goal is to make them desire
the solution you offer
 ​ Email: pre-framing with email works well when you buy a solo
ad or use JV partners to endorse you to their lists
​ Presell Pages: sometimes you have to educate people before
you sell to them. A presell page tells a story. It’s a longer
article used to give background information or education that
prospects might need.

Qualifying Subscribers:

​ Squeeze Page: a simple opt-in page that requires people to

give you their email addresses to get access to something on
the next page
​ Pop-Ups
​ Click Pop: the click pop is a way to get people to join your list
via a button on your blog or other web pages. Place them in
articles and blog posts
​ Free-Plus-Shipping, Two-Step Form: this combines
the“qualify subscribers” and“qualify buyers” steps into one
sequence
​ Webinar Registration: people will give their email address to
receive details about the webinar
​ Free Account: works especially well with software and
membership programs
 ​ Exit Pop: a last-chance pop-up after people click away from
your site. It asks if they’re sure they really want to leave
without subscribing. You may even make a special offer to
people if they decide to subscribe before they close the exit
pop

Qualifying Buyers:

​ Free-Plus-Shipping
​ Trial: the easiest and most popular trial is offered for one
dollar. Then, you bill them a few days later for the full
amount—if they want to keep the product
​ Tripwire: often a “splinter” of your core product. For example,
you might pull out one module or one of the training sessions
and offer it for a huge discount
​ Self-Liquidating Offers (SLO): normally priced between $37
and $97, the goal is to have the frontend product liquidate
your ad costs so that your upsells can become pure profit
​ Straight Sale: this is just a regular sale of a high-ticket item

Identify Hyperactive Buyers:

​ Bumps: little offers that you can add to your order forms. Just
make a simple discount offer with a checkbox on the order
form
 ​ One-Time Offers (OTOs): the best OTOs are products that
will complement the initial purchase. Often we’ll make two to
three separate offers to people after they buy, as long as the
sequence of offers adds more value to the initial offer
​ Downsales: If the buyer says no to the OTO, you can
downsell them with either a different product or a payment
plan option on the original offer
​ Affiliate Recommendations: these recommendations typically
happen after buyers finish going through my upsale/downsale
sequence and have landed on the“thank you” page in my
funnel

Secret #12: Frontend vs. Backend

Funnels
You need to use a different psychological approach for a low-priced,
introductory product vs. a high-ticket package:

​ Cold traffic is probably only aware of the problem they are

facing. They don’t know you or your products, so they need
to start at the front of the Value Ladder with a low-level
funnel, like a Free-Plus-Shipping or SLO
 ​ These potential customers will start to warm up to you after
they start going through your communication funnel. You can
start introducing bigger ticket products through the funnels
we use in the middle of the Value Ladder
​ Hot traffic already knows you, likes you, and trusts you. They
know your products, so it’s time to direct them to the backend
as you focus on the highest level of service you can offer

The Funnel Framework:

​ Traffic that we control, we drive to a squeeze page. Traffic

that we don’t control, we drive to a blog where the top third of
the page collects email addresses
​ When they become traffic that we own, we start sending
them the Soap Opera Sequence
​ When that sequence is done, we start sending daily Seinfeld
emails to help them ascend through the other offerings on
our Value Ladder
​ Immediately after a person joins my list, they are taken to my
first frontend offer (qualifying buyers). Those who purchase
that product will immediately see a few point-of-sale upsells
 ​ After that initial transaction is over, my email sequences will
start to encourage people to purchase other products as they
ascend my Value Ladder and join my continuity programs

Secret #13: The Best Bait

Once you get someone to say the first yes, it’s so much easier to get
the second yes. It’s a slippery slope. You get them started by saying
yes to a small thing, then they are much more likely to say yes to a
larger thing later.
And that’s when we discovered the order form “bump.” We found that
by adding a small box on the order form AFTER someone fills in their
credit card information, but BEFORE they click on the submit button
worked miracles. The small box offered to add the $37 product on to
the order.
Using free-plus-shipping offers is the fastest way to qualify your
buyers and get people into your Value Ladder.

Funnels and Scripts

Frontend Funnels
Funnel #1: Two-Step, Free-Plus-Shipping

​ The Two-Step Funnel is great for converting cold traffic and

getting a visitor to qualify as a subscriber and buyer.
​ You’re selling something at the low end of your Value Ladder.
Use The Who, What, Why, How Script.

Funnel #2: Self-Liquidating Offer

​ Normally priced at $27-$97, the goal is to have the frontend

product cover the expenses of buying traffic.
​ First, attract people with a free video, report, ebook, or other
lead magnet on your squeeze page. Typically, my “bribe” to
get them to give me an email address is something that I’m
going to show them on the next page in a video or a sales
letter.
​ Then, once the visitors subscribe to your list, they land on
your SLO page, which sells your core offer.
​ On the order form, you can add an order form “bump,” and
then take them into your OTO sequence using the OTO
script.

Funnel #3: Continuity

 ​ Once a visitor has moved through either a Two-Step or an
SLO Funnel and made it through my Soap Opera Sequence,
then I will usually send them through a short email sequence
promoting my Continuity Funnel.
​ If you are selling a free or one-dollar trial, then the Who,
What, Why, How script typically works the best.
​ If you are planning on selling continuity without a trial, then I
would recommend using the Star, Story, Solution script.
​ After people have purchased the membership, you can
create OTOs. We have found yearly or lifetime accounts to
be incredibly effective upsells with continuity programs.

The Who, What, Why, How Script

​ Who: Introduce yourself
​ What: Introduce your product or offer
​ Why: Explain the benefits of the offer
​ How: Walk them through the order process so they know
what to expect
​ The Catch: Tell them why you’re offering this product for such
a low price. People always think there’s a catch. So instead
of avoiding the topic, let them know, in clear terms, that there
is no catch
 ​ Urgency: Explain why they should order this product right
now
​ Guarantee: Reverse any risk in ordering the product
​ Recap: Remind them what they are getting and why

The OTO Script

Usually this OTO video is only three to five minutes long, yet it will
close people on price points from $97-$2,000.
Don’t sell more of the same thing or a random product. Either sell the
next thing your customer needs, a “do-it-faster” solution, or a custom
“need help” coaching offer
The Script:

​ Confirm Initial Decision

​ Smart => Why: tell the buyer he’s made a great decision by
making the first purchase and why
​ 3x 2x Question: ask the buyer if he’d like to speed up his
results
​ Exclusive: Explain why this OTO is not for everyone
​ Results, Fast, Speed: Explain that this OTO will complement
the original purchase by delivering better results, faster
 ​ The One Thing: find the One Thing in your product that is the
key to the buyer’s success
​ Future Pacing: Help the buyer imagine achieving goals faster
and with greater ease
​ Call to Action(CTA): Tell the buyer how to order the special
offer
​ Guarantee
​ Value Stacking: Add in valuable bonuses. Here’s a trick for
creating bonuses: take the most valuable part of your
product—the thing people want MOST—pull it out, and offer
it as a free bonus
​ Scarcity: Give them a reason to order right now!
​ Second CTA
​ Testimonial Rush: Add in testimonials about your
product—more is better

Star, Story, Solution Script

Section 1: Star

​ 1. Pattern Interrupt
​ 2. Core-Desire Questions: get prospects thinking about the
things they desire most
 ​ 3. Agitate Past Failures
​ 4. Big Promise/the One Thing: introduce your big promise,
the One Thing you’re going to focus on for the rest of the
sales letter.
​ 5. Introduce the Star

Section 2: Story

​ 6. High Drama: start your story here

​ 7. Backstory WALL: fill in the backstory that led up to the
point of high drama
​ 8. Identify the Problem: let them know why your Attractive
Character was stuck
​ 9. Epiphany OR Declaration of Independence
​ 10. Your Path to Finding the Ultimate Solution
​ 11. First Sign of Success
​ 12. Conspiracy: show them how you finally realized that the
cards were stacked against you from the start
​ 13. The Big Lie: explain why it’s not their fault that they
haven’t succeeded before now
​ 14. Common Enemy: this is who or what is really to blame for
the big lie that was holding the AC back and blocking his
success
 ​ 15. Rapid Growth: show them how fast the AC progressed
once he realized the truth
​ 16. Case Studies
​ 17. Hidden Benefits

Section 3: Solution

​ 18. Formal Introduction: introduce the product

​ 19. Pain and Cost: tell them what you had to go through to
create the product
​ 20. Ease: how much effort does the product save you?
​ 21. Speed: how much time does the product save you?
​ 22.“So” Benefits
​ 23. Social Proof: testimonials
​ 24. Make the Offer: explain what the buyers will get
​ 25. Build Value: add bonuses and additional features that
support the “One Thing”
​ 26. Float a Fake Price
​ 27. Emotional Close (If/All)
​ 28. Reveal the Real Price
​ 29. Guarantee (Logic)
​ 30. Inject Scarcity (Fear Close)
​ 31. Future Pacing: help them see how awesome their lives
are about to become
 ​ 32. Call to Action
​ 33. Post Selling: make the readers feel like they might be left
behind if they don’t hurry
​ 34. Take Away Selling (Warning): explain that they need to
make a decision, and it doesn’t matter to you whether they
order or not
​ 35. Close with Reminder: a summary for the skimmers, but it
can remind all readers of the offer.

Funnels for the Middle of the Value

Ladder
Funnel #4: The Perfect Webinar

​ Typically runs for about 60-90 min

​ You can record it and then automate it
​ There are two parts to most webinars: the content and the
sales pitch. Craft the material in a way that also helps to set
up the sale
​ Use the Who, What, Why, How script on webinar registration
pages
​ If people can’t make it to the live webinar for some reason,
send them a recording
 ​ Track when a participant leaves and send different email
sequences depending on how long they watched

Funnel #5: Invisible Funnel Webinar

​ A premium webinar that people pay for AFTER the webinar is

over—if (and only if) they love what you taught them
​ Drive traffic to a website that uses The Magic Bullet script
​ At the end of the webinar, you can do a very soft sale to push
the participants to an application page where they can
upgrade to your high-ticket backend products or services

Funnel #6: Product Launch

​ Broken down into 4 videos (10-20 min each):

​ Video #1: “Wow and How”. “Wow” them with a big idea,
and then show them “how” you and others are using
this concept
​ Video #2: the “Transformational Education”. Let people
look over your shoulder as you walk through the
process with them
​ Video #3: the “Ownership Experience”. Show viewers
what it’s like to live when they have this in their lives
 ​ Video #4: “The Offer”. Reveal what you’re selling, the
price, and how they can get it

The Perfect Webinar Script

​ Introduction: this should take about 5 minutes. It introduces
you, your subject, and your credibility
​ Big Promise: repeat your big promise. This is the One Thing
that got the participants to sign up in the first place
​ Hook to End: give the participants a reason to stick around all
the way to the end of the webinar
​ Command Attention: tell them to give you their undivided
attention and grab a pen and paper for taking notes
​ Qualify Yourself: let the participants know why you are
qualified to speak on the subject
​ Future Pace: lead the viewers through some imagination
exercises where they can picture what life could be like once
they learn the secrets you’re about to reveal
​ The One Thing: the core content of this webinar. Every
teaching point through the webinar must point back to THIS
one thing. After I explain this big idea, I share three secrets
that will expand on what I promised to reveal. Typically, when
I’m creating these three secrets, I’m looking to debunk
 existing beliefs participants might have that would keep them
from purchasing the product from me at the end of the
webinar
​ The Stack: keep stacking the offer every time you introduce a
new component
​ If/All: Use the words “If all” to anchor the offer and help the
buyer justify the price you have given
​ Reveal the Real Price: this price should be much lower than
the price you gave after The Stack

Magic Bullet Webinar Registration

Script
​ A “Magic Bullet” is simply the One Thing you’re promising
they’ll get out of the webinar within a certain amount of time,
or they don’t pay
​ Raise the Question: set up your Magic Bullet by asking
questions that bring people’s desires to the front of their
minds
​ Introduction: introduce yourself and the idea of the Magic
Bullet you are going to offer in the webinar training
​ Point out Frustrations
 ​ My Magic Bullet: now you introduce the amazing solution
you’re selling
​ Don’t Worry(Proof): tell the participants not to worry because
you’re going to prove its worth before you charge them any
money
​ Risk Reversal(0—> $$): offer the “try before you buy” option
​ The Close: get the reader to commit to giving your webinar a
try

Invisible Webinar Content

​ Re-tell Hook: reinforce the rules they are playing by during
this webinar
​ Tell Them What They’ll Learn: Give all participants an
overview of the system that you are going to be teaching on
this particular webinar.
​ Content:

​ What Is It? Give the content piece a cool name, making

it easy to remember
​ Parable: Tell a memorable story to demonstrate the
concept and cement it in the participant’s brain
​ Teach Concept: Go through the nuts and bolts of the
concept
 ​ Example(real life, if possible): Give some examples of
how the concept works in real life. If you have case
studies that show your students or clients succeeding,
those are the best examples

​ Recap: remind them again about everything they learned

while they were on the training with you
​ Tie It to Value: help participants see how much this
information will be worth after they implement it
​ Was It Worth $ to You?__ Ask the participant to decide
whether the webinar was worth this price:

​ If so: Do nothing, and we will bill your credit card the

agreed-upon price
​ If not: Email us at _before, and let us know this content
wasn’t for you, and we won’t charge your card.

​ Transition to Offer: briefly mention that the participant may

now want personalized help
​ Pick Your Close: tell them where to go to fill out an
application
​ Simple, Three-Step Close: Tell them what your service
consists of, why they should apply, and how to apply
Backend Funnel
Funnel #7: High-Ticket, Three-Step Application

​ Send people to a page explaining the results your clients can

get when they receive coaching from you
​ Have prospects fill out a full application. This pre-frames the
prospect by getting them to sell you on why you should take
them on as a coaching client. The application also pre-sells
the program in the prospect’s mind.
​ After they finish the application, we take them to a
“homework” page
Introducing - 7 Figure Agency Accelerator Program!

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Viplav Panghal