BRAND COMMUNICATION
2024-2025
SUBMITTED BY:
( NAME OF STUDENTS)
SUBMITTED TO:
(NAME OF TEACHER)
DATE OF SUBMISSION
Brand Overview
Brand Name: [Your brand’s name]
Tagline/Slogan: [A short, catchy phrase that represents your brand]
Mission Statement: [What your brand aims to achieve and why it exists]
Vision Statement: [Your long-term goals and the impact you want to make]
Core Values: [The guiding principles of your brand]
Target Audience
Primary Audience: [Age, gender, location, interests, etc.]
Secondary Audience: [Other potential customer groups]
Pain Points: [Problems your brand solves]
Buyer Persona: [A detailed profile of your ideal customer]
Brand Identity
Logo: [Attach or describe your logo concept]
Color Palette: [Primary and secondary brand colors]
Typography: [Fonts for headers, body text, and accents]
Brand Voice & Tone: [Formal, friendly, playful, authoritative, etc.]
Products & Services
Key Offerings: [Describe main products or services]
Unique Selling Proposition (USP): [What makes your brand different from
competitors?]
Competitive Analysis
Top Competitors: [List 3-5 main competitors]
Strengths & Weaknesses of Competitors: [Identify gaps you can fill]
Positioning Strategy: [How you will stand out]
Marketing & Branding Strategy
Brand Story: [A compelling narrative about your brand]
Marketing Channels: [social media, website, email marketing, etc.]
Content Strategy: [Type of content—blogs, videos, social media posts]
Brand Partnerships: [Potential collaborations]
Customer Experience & Engagement
Customer Support Approach: [How you will provide assistance]
Loyalty Programs: [Rewards, discounts, or incentives]
Community Building: [Ways to create a strong brand following]
Brand Guidelines & Consistency
Do’s and Don’ts: [Rules for maintaining brand consistency]
Templates & Assets: [Social media templates, email signatures, etc.]
Growth & Future Plans
Short-Term Goals: [3-6 month targets]
Long-Term Vision: [Plans for 1-5 years]
Expansion Plans: [Future product launches, new markets, partnerships]
Brand Ownership & Titles
• Founder – If they started the brand.
• Owner – If they fully own and control the brand.
• CEO (Chief Executive Officer) – If they lead the brand as a company.
• Entrepreneur – A broad term for someone who builds and runs a brand.
• Brand Creator – Emphasizes the role in establishing the brand.
• Brand Strategist – If they focus on brand positioning and strategy.
• Brand Manager – If they oversee the brand's development and marketing.
• Creative Director – If they handle the brand's creative vision.
Brand Budget Plan
1. Initial Investment
• Business Registration & Legal Fees: [Estimated Cost]
• Logo & Branding Design: [Estimated Cost]
• Website Development & Hosting: [Estimated Cost]
• Product Development or Inventory: [Estimated Cost]
• Office or Workspace Setup (if applicable): [Estimated Cost]
2. Marketing & Advertising
• Social Media Marketing: [Estimated Cost]
• Content Creation (Photos, Videos, Blogs): [Estimated Cost]
• Influencer Marketing or Sponsorships: [Estimated Cost]
• Google & Social Media Ads: [Estimated Cost]
• Email Marketing Software & CRM: [Estimated Cost]
3. Operations & Logistics
• Manufacturing or Suppliers: [Estimated Cost]
• Shipping & Fulfillment Costs: [Estimated Cost]
• Inventory Management: [Estimated Cost]
• Customer Support & Service Tools: [Estimated Cost]
4. Technology & Tools
• Website Maintenance & Updates: [Estimated Cost]
• E-commerce Platform (if applicable): [Estimated Cost]
• Graphic Design & Branding Software: [Estimated Cost]
• Business Management Tools (Accounting, CRM, Project Management): [Estimated
Cost]
5. Miscellaneous & Emergency Fund
• Legal & Compliance Costs: [Estimated Cost]
• Unexpected Expenses: [Estimated Cost]
Total Estimated Budget: [Grand Total]
