Task:1
Strategies of competitive analysis
Focus on maintaining a large inventory of residential and commercial properties.
Regular advertising campaigns.
Maintaining detailed property listings with extensive information, including photos, floor
plans, and virtual tours.
Offering market trends, price comparisons, and locality reviews to provide in-depth
property insights.
Utilizing social media, SEO, and content marketing to attract and engage users.
These strategies, you can identify areas where your platform can innovate or improve to
gain a competitive edge in the real estate market.
Content the theme to engage users and provide valuable information about the real
estate market.
Content theme of competitive analysis
Educational content and promotional content is more used.
Videos and virtual tours are increasingly popular due to the immersive experience they
offer, which is crucial in real estate where visual representation is key.
Infographics are frequently used for their ability to present complex information in a
visually appealing and easy-to-understand manner.
Analyzing the engagement tactics of competitors in the online real estate market
Utilizes social media to share informative contests, interactive posts, and customer
feedback to maintain engagement.
Offers a personalized user experience with easy navigation, detailed property listings,
and high-quality images and videos.
Virtual tours and 3D walkthroughs, allowing users to experience properties remotely.
Task:2
Creating a social media deck process
Target Audience
•Age: 25-55
•Income: Middle to high income
•Lifestyle: Busy professionals, young families, retirees looking to Downsize Online
•Behavior: Active on social media, visual content, value expert advice
Content Formats
•Images: High-resolution photos of properties and neighborhoods.
•Videos: Virtual tours
•Live Streams: Q&A sessions, open house tours, and market updates.
•Blog Posts: In-depth articles on market trends, buying/selling tips, and lifestyle
content.
•Summaries of market data and home buying guides.
Posting Schedule
•Frequency:
-Daily posts on Instagram and Facebook
-Three times a week on Linkedin
-Twice a week on Twitter
-Weekly blog posts and YouTube videos
•Time of Day:
Optimal times based on audience engagement analytics (e.g., mornings and evenings)
Engagement Strategy
•Respond Promptly: Reply to comments and messages within 24 hours.
•Call to Actions: Encourage likes, shares, comments, and website visits.
•Community Building: Create and manage groups or forums for local homeowners and
buyers.
Advertising Strategy
•Utilize Facebook and Instagram ads to target specific demographics and behaviors.
•Reach people who have visited your website or engaged with your content.
Analytics and Measurement
-Engagement rates (likes, shares, comments)
-Follower growth
-Website traffic from social media
-Lead generation (inquiries, form submissions)
-Conversion rates (appointments booked, properties sold)
-Social media analytics (e.g., Facebook Insights, Instagram Analytics)
-Google Analytics for website traffic
-CRM software for tracking leads and conversions
Budget Allocation
•Content Creation: Photography, videography, graphic design
•Advertising Spend: Paid social media ads and boosted posts
Content Calendar
•Monthly Plan: Outline themes and specific post ideas for each day/week.
•Special Events: Highlight holidays, local events, and company milestones.
•Review and Adjust: Monthly reviews of performance data to tweak strategies.
This social media deck provides a structured plan to enhance your digital marketing
efforts in real estate. By focusing on high-quality content, strategic posting, and
continuous engagement, you can build a strong online presence that attracts and
converts potential clients.
Task:3
Popular Hashtag
#RealEstate
#HouseHunting
#DreamHome
#PropertyListing
#LuxuryLiving
#HomeBuyers
#InvestmentProperty
#HomeSweetHome
#RealEstateLife
#JustListed
#HouseofTheDay
•Current trends
-Content Marketing Trends
At least 47% of buyer view three to five pieces of content before engaging.
Most expect brands to create content to gain their interest.
-Social Media Marketing Trends
90% of the population actively uses social media.
This is why social media marketing is a popular channel.
-SEO Marketing Trends
92% of marketers plan on increasing their investment in search engine optimization.
