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Printed Page:- 04 Subject Code:- ACSAI0622
Roll. No:
NOIDA INSTITUTE OF ENGINEERING AND TECHNOLOGY, GREATER NOIDA
(An Autonomous Institute Affiliated to AKTU, Lucknow)
B.Tech
SEM: VI - THEORY EXAMINATION (20.....-
2022-202320.....)
Subject: Social Media Analytics
Time: 3 Hours Max. Marks: 100
General Instructions:
IMP: Verify that you have received the question paper with the correct course, code, branch etc.
1. This Question paper comprises of three Sections -A, B, & C. It consists of Multiple Choice
Questions (MCQ’s) & Subjective type questions.
3. Illustrate your answers with neat sketches wherever necessary.
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2. Maximum marks for each question are indicated on right -hand side of each question.
4. Assume suitable data if necessary.
5. Preferably, write the answers in sequential order.
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evaluated/checked.
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6. No sheet should be left blank. Any written material after a blank sheet will not be
1. Attempt all parts:-
SECTION A
Ja 20
1-a.
3
Which are multiple word sequences ? [CO1]
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1
(a) Corpus
(b) Ngrams
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(c) Stopwords
(d) Tokenization
1-b.
2
After stemming , the words which we get after removing the affixes is called ?
[CO1]
1
(a) Stemmed words
(b) Stemma
(c) Fruit Word
(d) Shoot Word
1-c. What is classification in data mining ? [CO2] 1
(a) Setting up a target data
(b) Data mining procedure to sort data
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(c) A method to find data
(d) Generalizing structures
1-d. Data mining is also known as knowledge mining of data ? [CO2] 1
(a) TRUE
(b) FALSE
1-e. How does PageRank work ? [CO3] 1
(a) It counts the number of times a page has been liked or shared
(b) It considers the links between pages, giving higher rank to pages that are
linked to by other high-ranking pages
(c) It ranks pages based on the number of comments they receive
(d) It ranks pages based on the number of followers they have
1-f. What is a "filter bubble" in social media analytics ? [CO3] 1
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(a) The tendency of users to only consume information that confirms their
existing beliefs or opinions
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(b) The tendency of users to ignore information from their friends and family
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(c) The tendency of users to only follow users who are similar to themselves
(d) The tendency of users to only post positive content on social media
1-g.
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Topic model techniques is/are _________ ? [CO4]
(a) Latent semantic indexing (LSI).
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(b) Probabilistic latent semantic analysis (PLSA).
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(c) Latent Dirichlet allocation (LDA).
(d) All of the above.
1-h.
2
Which of the following is not a type of classification problem ? [CO4]
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(a) Binary classification
(b) Multi-class classification
(c) Multi-label classification
(d) Clustering
1-i. Trend analysis ? [CO5] 1
(a) is used only in financial planning.
(b) can improve control system response
(c) requires a very expensive system to implement
(d) is a brand new concept.
1-j. What data is Google Analytics Goals unable to track ? [CO5] 1
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(a) Customer's lifetime value
(b) Making a purchase
(c) Watching a video
(d) Signing up for a newsletter
2. Attempt all parts:-
2.a. What do you understand by Natural Language Processing ? [CO1] 2
2.b. Is Google a web search? [CO2] 2
2.c. What is Node in Essentials of social media ? [CO3] 2
2.d. Why classification in needed? [CO4] 2
2.e. What is social media analytics and how does it benefit an organization ? [CO5] 2
SECTION B 30
3. Answer any five of the following:-
3-a. Explain various methods of NER ? [CO1]
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3-b. Explain unigram, bigram and trigram model ? [CO1]
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3-c.
3-d.
Explain various benefits of data mining in detail ? [CO2]
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Describe the concept of social graphs ? [CO2] _ 6
3.e.
3.f.
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What are the benefits of recommendations in social media ? [CO3]
How can LDA be used in real-world applications such as recommender systems
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or sentiment analysis ? [CO4]
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3.g.
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Explain few key areas where we can use social media analytics ? [CO5]
SECTION C
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50
4-a. 2
4. Answer any one of the following:-
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Explain N-gram model. What is N-gram model used for ? [CO1] 10
4-b.
2
Explain the complete process of sentiment classification ? [CO1]
5. Answer any one of the following:-
10
5-a. Explain various types of social graphs in detail ? [CO2] 10
5-b. Explain with diagram role of social graphs in digital marketing ? [CO2] 10
6. Answer any one of the following:-
6-a. What is machine learning, and how is it used in social media analytics ,explain 10
with an example ? [CO3]
6-b. How can influence be measured in social networks, and what are some 10
common methods used to identify influential nodes or communities ? [CO3]
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7. Answer any one of the following:-
7-a. What is text processing and what are its applications, Explain in detail with 10
example ? [CO4]
7-b. Can Phrase Mining be used to extract sentiment from text data, if yes please 10
explain with an example ? [CO4]
8. Answer any one of the following:-
8-a. Explain various types of trend analysis also compare between Text, Web, and 10
Social Media Analytics with their importance in business needs and scenarios ?
[CO5]
8-b. Explain five real world examples of text mining also explain how Twitter 10
analytics and Google Analytics work ? [CO5]
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