ADS Words
CTR
CPC
CPM
CPL
ABO
CBO
CPR
CPP
ROI
AOV
Reach
Impressions
Capital Budget
Net Profite
Lead
Purchase
Confirmation Rate
Delivered Rate
Conversion Rate
Shipping Rate
Breakeven Point
Ad Spend
KPI
Engagement Rate
Ad Placement
Conversion Funnel
ROAS
LTV
Bounce Rate
PPC
PPI
Meaning,Rule/Explanation
CTR,Click-Through Rate,The percentage of peo
CPC,Cost Per Click,The amount you pay each ti
CPM,Cost Per Mille (Thousand Impressions),Th
CPL,Cost Per Lead,The cost you incur for each
ABO,Ad Sets Budget Optimization,The process
CBO,Campaign Budget Optimization,The proce
CPR,Cost Per Result,The cost you incur for a sp
CPP,Cost Per Purchase,The cost you incur for e
ROI,Return on Investment,A measure of the pro
AOV,Average Order Value,The average amount
Reach,Number of Accounts that saw the ads at
Frequency,Average number of times each acco
Impressions,The number of times your ad is dis
Capital Budget,Budget without Net Profit,The am
Net Profit,Net money you have after excluding f
Lead,Client giving their info (100% Converted),A
Purchase,Client buying the product (100% Conf
Confirmation Rate,The percentage of clients wh
Delivered Rate,The percentage of clients who re
The percentage of people who saw the ads and
Shipping Rate,The cost to ship a product to a cu
Breakeven Point,The point at which total revenu
Ad Spend,The total amount of money spent on a
KPI stands for key performance indicator, a qua
Engagement Rate,The percentage of people wh
Ad Placement,The locations where your ads app
Conversion Funnel,The journey a customer take
ROAS,Return on Ad Spend,A measure of the re
Lifetime Value,The total revenue expected from
Bounce Rate,The percentage of visitors who lea
PPC,Pay Per Click,A model of internet marketin
PPI,Pay Per Impression,A model of internet mar
ge of people who clicked on your ad after seeing it.
ay each time someone clicks on your ad.
sions),The cost of 1,000 ad impressions. Calculated
r for each lead generated. A lead is a potential custom
e process of optimizing the budget allocated to differ
The process of optimizing the budget at the campaig
ur for a specified action, like a purchase.., as defined
incur for each purchase made through your ad.
of the profitability of your ad spend. Calculated as (R
e amount spent by customers per order. Calculated
he ads at least once,The total number of unique use
each account saw the ad,The average number of time
r ad is displayed,Each instance of your ad being sho
ofit,The amount of money allocated for ad spending
xcluding fees,The amount of profit remaining after al
nverted),A potential customer who has provided the
00% Confirmed),A confirmed sale where the custom
clients who confirm they want the product,Calculate
nts who received the product,The rate at which prod
e ads and clicked,The percentage of users who comp
uct to a customer,Varies based on factors like shipp
otal revenue equals total costs,Calculated as Fixed C
spent on advertising,The sum of all costs associated
ator, a quantifiable measure of performance over tim
people who engaged with your ad,Calculated as (Tota
ur ads appear,This can include social media feeds, s
tomer takes from initial awareness to making a purch
e of the revenue generated for every dollar spent on
cted from a customer over the entire period of their r
rs who leave the site after viewing only one page,Ca
marketing in which advertisers pay a fee each time
ternet marketing where advertisers pay each time the
ng it. Calculated as (Clicks / Impressions) * 100.
lated as (Cost / Impressions) * 1000.
customer who has shown interest by providing their
different ad sets within a campaign.
mpaign level, allowing the system to allocate the bud
efined by your campaign objective.
as (Revenue - Cost) / Cost * 100.
ated as Total Revenue / Number of Orders.
e users who saw your ad.
f times an individual sees your ad. Calculated as Imp
g shown to a user is counted as an impression.
ding before considering profits.
ter all expenses, including fees, have been deducted
d their contact information and shown interest in you
stomer has completed a purchase.
ulated as (Number of Confirmations / Total Leads) * 1
products are successfully delivered to customers. C
completed the desired action out of the total users w
shipping method, distance, and package weight/size
xed Costs / (Sales Price per Unit - Variable Cost per U
ciated with your ad campaigns.
er time for a specific objective.
(Total Engagements / Impressions) * 100. Engagem
eds, search engines, websites, mobile apps, etc.
purchase,The stages include awareness, interest, co
nt on advertising. Calculated as Revenue / Ad Spend.
heir relationship with your business.
ge,Calculated as (Single Page Sessions / Total Sessio
time one of their ads is clicked.
me their ad is displayed, regardless of whether it is cl
Clicks / Impressions) * 100.
ressions) * 1000.
hown interest by providing their contact information
thin a campaign.
ng the system to allocate the budget across ad sets b
paign objective.
) / Cost * 100.
ue / Number of Orders.
ur ad.
l sees your ad. Calculated as Impressions / Reach.
s counted as an impression.
ering profits.
cluding fees, have been deducted.
mation and shown interest in your product.
ted a purchase.
of Confirmations / Total Leads) * 100.
ssfully delivered to customers. Calculated as (Numb
red action out of the total users who saw the ad. Calc
stance, and package weight/size. Can be a flat rate o
rice per Unit - Variable Cost per Unit).
campaigns.
objective.
s / Impressions) * 100. Engagements can include like
, websites, mobile apps, etc.
s include awareness, interest, consideration, intent,
alculated as Revenue / Ad Spend.
th your business.
ngle Page Sessions / Total Sessions) * 100.
s is clicked.
yed, regardless of whether it is clicked or not.
Winning Produc
1.Why ? Why The People Will Bu
2.Wow Factor A Good Product→Make
3.Availability Not Everyone have the p
4.Competition Have a Low Competition
5.High Perceived ValuProduct Have a big Effec
6.Scalability Is The Product Have a B
Product Criteria
People Will Buy Your Product→is a Solven Problem Product ?
Product→Make The People interested/ want to buy it
yone have the product;Hard to find it or not available in the mal
ow Competition or zero
Have a big Effect Make The Customers Give a high price
oduct Have a Big or small audience targeted ? Can Be Scaled
Problems Types Components
Cream
Spray
Serum
OIL
Patches
Shampoo
Soap
Gel
Products Prices kg Aliprice
Quality Rate Product Page
Title Product Aliexpress Link
Product Video China Price
سعر مبيعة منخفض
هامش ربح منخفض
الحالة غير منطقية و لكنها
صحيحة في الحاالت التالية وزن
المنتج سعر الشحن
ال ينصح بشراء ستوك
تاني فيه و االكتفاء
بالتخلص من الستوك
الحالي
الحصول علي سعر شحن
تفضيلي لهدا المنتج فقط و
العمل علي خفض التكاليف
احتساب التوصيل غير
مجاني
سعر مبيعة منخفض
هامش ربح عالي
الحالة
يجب ان تقوم في بيع المنتج
صحيحة
و الحرص علي توفير سيولة
الم
كبيرة الستثمارها
اكيد قم بشراء الستوك
قدر ما تستطيع لما يكفي
ل شهر علي االقل
قم بتجربة منصات
الحص اخري ليس لخفض
تفضي التكاليف و لكن لزيادة
العمل المبيعات و تنويع
المصادر
.عالي سعر مبيعة
هامش ربح منخفض
ينصح في عدم االستمرار في
حالة لديك منتج ثاني تشتغليجب ان
عليه ينصح باالستمرار و الحرص
كبي شريطة البحت عن منتج اخر
لتوجيه الميزانية اليه
ال ينصح بشراء ستوك تاني
فيه و االكتفاء بالتخلص من
الستوك الحالي
قبل تطبيق احد التعليمات اعاله
المرجوا تجربة اعالنات و
منصات اعالنية قصد تخفيض
تكاليف االعالنات
احتساب التوصيل غير مجاني
سعر مبيعة عالي
هامش ربح عالي
ينصح
هنا ينصح باالستمرار في بيع
حالة
المنتج في حالة تتوفر علي
ع
االستمرار في بيع المنتجسيولة مالية وال ينصح بها في
شريط
العكس
ل
ال ين ينصح في شراء الستوك الكافي
فيه ل اسبوعين اضافين بنفس
الوثيرة مع مراقبة هامش الربح
ينصح هنا بتجريب اعالنات و قبل تطبي
منصات اعالنية قصد تخفيض المرج
منصات تكاليف االعالنات
تك
القرارات
هنا ي
المن
االستمرار في بيع المنتجسيول
ينصح في
ل اسب شراء الستوك
الوثيرة م
ينصح
منصا
التعامل مع التكاليف
نصيحة لزيادة الربح
Breakeven Breakeven start from 35%
Posibility to compete Posibility to change price and still profitable
Quantity 100 Cost % 30% Confermation Rate
Test cost 4$ Real Cost 5$ Delivered Rate
Profits
Sales 1,431.00$
service cost 474.95$
Old Price Products 135$
Ads 520$
301.05$
Epd 11.15$
Stability stock for next 30 days
60% Selling Price 53.00$ Selling Price 47.00$
45% Product Cost 5$
Profits
Sales 1,269.00$
service cost 466.85$
New Price Products 135$
Ads 520$
147.15$
Epd 5.45$
التخلص من الستوك
غالبا التخلص من الستوك يكون
بسبب عدم القدرة علي بيع
المنتج او التكاليف عالية
وضعف الهامش الربحي او
انعدام و ينصح هنا علي تجربة
السابقةيسمح
السعر بما كلفي
الحول التعديل
لك بتحقيق هامش ربحي
ضعيف او منعدم فقط
السترجاع قيمة المنتج
االستمرار الي غاية التخلص من
الستوك
نسبة تاكيد الطلبات والتوصيل سعر المبيعة عالي
منخفض
غالبا الوقوف علي اسباب ضعف
بس نسبة تأكيد الطلبات و التوصيل
ال
وض
انعد
قم بتخفيض السعر بنسبة وفق
المعطيات و المقترحات اذا كان
السبب هو السعر
االستم متابعة تحسن نسبة التاكيد و
التوصيل و تأثيرها علي هامش
الربح
نسبة ت سعر المبيعة عالي
الو
نسبة تجربة اعالنات ومنصات
نصائح اولية قبل التعديل في
اعالنية جديدة
االسعار
قم بتخفيض السعر بنسبة القرار بخصوص التعديل
15%%الي 20 في السعر
نسبة تاكيد الطلبات والتوصيل منخفض
متا متابعة سعر المبيعة و متابعة النتائج
التو هامش الربح
نصائ
نسبة تاكي
Based 50%
Product Price delivered rate Shipping COD Fees
5 60% 18.33 2.7
5 60% 18.33 3.35
10 55% 20.00 3.35
15 50% 22.00 4.05
20 45% 24.44 4.75
28 55% 20.00 4.8
*3
Call Center CP lead Ads / Order D Profits Total
3.5 3 9 20 58.53
3.5 4 12 25 67.18
3.5 4 12 20 68.85
3.5 6 18 20 82.55
3.5 7 21 20 93.69
3.5 6 18 15 89.30
Seeling Price SAR
54 199.8
67 247.9
67 247.9
81 299.7
95 351.5
96 355.2 249
سعر البيع الدولة
$
Lead Product Confirmation rate Delivred Rate Delivred CPP AOV
1000 7 60% 60% 360 3 54
KSA
1000 7 60% 50% 300 3 54
1000 7 60% 40% 240 3 54
1000 25 65% 70% 455 2.5 93
1000 25 58% 60% 348 2.5 93
KW 1000 25 55% 50% 275 2.5 93
Product Ali baba 12
Weight 1.7
Price 27
KSA 1000 15 70% 55% 385 5 79
Sales Shipping Call Center Cod fees Ads Product sold Profits E P Delivred
19440 4800 1820 972 3000 2520 6328 17.58
16200 4800 1700 810 3000 2100 3790 12.63
12960 4800 1580 648 3000 1680 1252 5.22
0
42315 5200 2060 2115.75 2500 11375 19064.25 41.90
32364 4640 1776 1618.2 2500 8700 13129.8 37.73
25575 4400 1600 1278.75 2500 6875 8921.25 32.44
0
0
0
0
0
0
30415 5600 1970 1520.75 5000 5775 10549.25 27.40
Invest ROI Net Profits/ sales
5520.00 114.64% 32.55% 32.5514403292
5100.00 74.31% 23.40% 23.3950617284
4680.00 26.75% 9.66% 9.66049382716
13875.00 137.40% 45.05% 45.0531726338
11200.00 117.23% 40.57% 40.5691509084
9375.00 95.16% 34.88% 34.8826979472
10775.00 97.90% 34.68% 34.6843662666
KSA
Lead Prd price Conf rate
100.0 $7.0 50.00%
100.0 $25.0 50%
100.0 $33.6 50.00%
QTR
Lead Prd price Conf rate
100.0 $9.6 76.00%
100.0 $3.5 55.00%
100.0 $9.7 50.00%
UAE
Lead Prd price Conf rate
100.0 $8.5 50%
100.0 50.00%
100.0 $10.1 50.00%
KWT
Lead Prd price Conf rate
100.0 $4.0 55.00%
100.0 $2.0 50.00%
100.0 $5.7 65.00%
Change This Data
Delivred Rate return Delivred CPL selling price Sales delivred
45% 27.5 22.5 $4.0 $58.0 $1,305.0 $112.3
45% 27.5 22.5 4$ $79.0 $1,777.5 $112.3
45% 27.5 22.5 $5.0 $100.0 $2,250.0 $112.3
Delivred Rate return Delivred CPP AOV Sales delivred
62.00% 28.9 47.1 $4.0 $51.0 $2,403.1 $329.4
40.00% 33.0 22.0 $2.0 $49.0 $1,078.0 $153.8
50.00% 25.0 25.0 $4.0 $54.5 $1,362.5 $174.8
Delivred Rate return Delivred CPP AOV Sales delivred
40% 30.0 20.0 $5.0 $70.0 $1,400.0 $119.8
40.00% 30.0 20.0 $4.0 $7.0 $140.0 $119.8
40.00% 30.0 20.0 $4.0 $81.0 $1,620.0 $119.8
Delivred Rate return Delivred CPP AOV Sales delivred
40.00% 33.0 22.0 $4.0 $55.0 $1,210.0 $153.8
44.00% 28.0 22.0 $6.0 $55.0 $1,210.0 $153.8
65.00% 22.8 42.3 $6.5 $45.0 $1,901.3 $295.3
ge This Data Change This Data
RETURN Call Center Cod fees Ads Product sold Profits ROI
$82.2 $145.0 $65.3 $400.0 $157.5 $343 35.6%
$82.2 $145.0 $88.9 $400.0 $562.5 $386.6 27.8%
$82.2 $145.0 $112.5 $500.0 $756.0 $542.0 31.7%
RETURN Call Center Cod fees Ads Product sold Profits ROI
$173.0 $220.2 $120.2 $400.0 $452.4 $708.0 41.8%
$197.7 $149.0 $53.9 $200.0 $77.0 $246.7 29.7%
$149.8 $150.0 $68.1 $400.0 $242.5 $177.4 15.0%
RETURN Call Center Cod fees Ads Product sold Profits ROI
$149.7 $140.0 $70.0 $500.0 $170.0 $250.5 21.8%
$149.7 $140.0 $7.0 $400.0 $0.0 -$676.5 -82.9%
$149.7 $140.0 $81.0 $400.0 $202.0 $527.5 48.3%
RETURN Call Center Cod fees Ads Product sold Profits ROI
$197.7 $149.0 $60.5 $400.0 $88.0 $161.1 15.4%
$167.7 $144.0 $60.5 $600.0 $44.0 $40.0 3.4%
$136.3 $199.5 $95.1 $650.0 $241.7 $283.4 17.5%
profit margin
P P Delivred PM 10
$15.2 26.26%
$17.2 21.75%
$24.1 24.09%
P P Delivred PM
$15.0 29.46%
$11.2 22.88%
$7.1 13.02%
P P Delivred PM
$12.5 17.89%
-$33.8 -483.21%
$26.4 32.56%
P P Delivred PM
$7.3 13.31%
$1.8 3.31%
$6.7 14.91%
Notes AM Product link china price selling price PS/WF Competition Volume
You are not obligated to use or fill in every field. Use w
Audiance Variant Quality weight PM Review
n every field. Use what you want.
COUNTRY content cod drop
Lead Product Confirmation rate Delivred Rate Delivred CPP AOV Sales
KSA 1000 15 60% 50% 300 3 65 19500
1000 15 60% 50% 300 3 65 19500
1000 15 60% 50% 300 3 65 19500
199 MAX 10$
Shipping Call Center Cod fees Ads Product sold Profits E P Delivred Invest
4800 1700 975 3000 4500 4525 15.08 7500.00
4800 1700 975 3000 4500 4525 15.08 7500.00
4800 1700 975 3000 4500 4525 15.08 7500.00
ROI Net Profits/ sales
60.33% 23.21%
60.33% 23.21%
60.33% 23.21%
Delivered Rate Transit Time Recommended
KSA 40- 60 % 2-10 Day Ability to purchase more than 200
UAE 55-70 % 2-5 Day Always recommended
BH 60-80 % 2-4 Day Always recommended
OMAN 55-65 % 2-5 Day Always recommended
KW 60-70 % 2-5 Day Always recommended
Recommended Note
Split Test Price For medium to large budget Salary , Price , Area
Always recommended
Always recommended
Always recommended
Always recommended
Offer Commision Confirmation Rate
A Confirmed 12 60%
B Delivered 20 50%
Delivered Rate Cost Per Lead X Profits
100% 6 10.00 2.00
55% 4.5 16.36 3.64
Spend Lead profits Roi
100 17 20.00 20.00%
100 22 22.22 22.22%
GOAL Commande à livré Besoin en
Designation Qty % Designation
Nbr Lead 370 - ADS
Nbr Lead confirmé 222 60% Produit
Nbr Lead Livré 100 45% Call center/confirmé
GOAL / Cmd livré /mois 100 Call center/livré
frais de livraison
Frais de retour
Lead
RESULTAT before charge Besoin en investi
CHIFFRE D'AFFAIRE $5,000.00
INVESTISSEMENT $5,333.70
RESULTAT before
charge
-$333.70 Chiff
Marge sur benefice -7% Designation
Chiffre d'affaire
RESULTAT NET
resultat -$333.70
cod fees (..%)
loyer 300
eau/elec/intenet 60
salaire 1 350
salaire 2 350
Abonnement Telephon 60
Abonnement Store 30
Abonement ,,,,,
Charge 1
Charge 2
Resultat Final -$1,483.70
marge sur resultat -29.67%
Besoin en Investissement Daily spend
Qty Cost Total $185.19
370 $10.00 $3,703.70
100 $12.30 $1,230.00
222 $0.00 $0.00
100 $0.00 $0.00
100 $4.00 $400.00
122 $0.00 $0.00
370 $0.00 $0.00
soin en investissement $5,333.70
Chiffre D'affaire
Qty Prix de vente Total
100 $50.00 $5,000.00
daily
qty
weekly spend
produc
spend per
$925.93 t4 $46.30
product
Product A
Product Cost 4
Lead 1500
Order 1000
Delivered 500
Total Sales 25000
Gross Revenue
Total revenue NOT net profit Total COD Collected 25000
Cost of Service
Ads Spend 7500
Any thing you spend on the product Test Spend 200
If you buy an ad account or BM or Page Ad Account 200
Product 2000
Service Cost 7990
Bonus
Total Cost of Service 17890
Profits 7110
Your Spend for each product KPI Per Order
Ads Spend 7.5
Test Spend 0.2
Ad Account 0.2
Product 2
Service Cost 7.99
Bonus
Earn Per Order EPO 7.11
Operations
Salaries 2000
VAT & Duty 500
Rent Offices 500
Utilities 300
Managment Slaries 4000
Total Operations 7300
Cost Per Operation 2.43
Total net Profit
B C D E F G Total
5 5 14
1500 1500 4500
1000 1000 3000
500 500 1500
25000 25000 75000
25000 25000 0 0 0 0 75000
13000 13000 33500
500 500 1200
300 300 800
2500 2500 0 0 0 0 7000
7990 7990 0 0 0 0 23970
0
24290 24290 0 0 0 0 66470
710 710 0 0 0 0 8530
13 13 #DIV/0! #DIV/0! #DIV/0! #DIV/0!
1 1 #DIV/0! #DIV/0! #DIV/0! #DIV/0!
0.012 0.012 #DIV/0! #DIV/0! #DIV/0! #DIV/0!
2.5 2.5 #DIV/0! #DIV/0! #DIV/0! #DIV/0!
7.99 7.99 #DIV/0! #DIV/0! #DIV/0! #DIV/0!
0.71 0.71 #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Total net Profit 1230
PRODUCT RESEARCH
METHODS LINK
ALIEXPRESS DROPSHIPPING CENTEhttps://ds.aliexpress.com/dscenter/web/find_products.htm
FACEBOOK AD LIBRARY https://bit.ly/3Jp1y1w
FACEBOOK FEED
YOUTUBE
AMAZON
TIKTOK APP
BDD FB PAGES
TIKTOK CREATIVE https://ads.tiktok.com/business/creativecenter/pc/en?rid=zoeqxnbvfdd&from=
WISH wish.com
SPY TOOLS
PRODUCT CRITEREAS
High perceived value
solves a problem
wow effect
little dimensions
New Product
Low competition
low weight
low sourcing price
USEFUL LINKS
link shortener https://bitly.com/
download fb video https://tinywow.com/video/from-fb
download tiktok video https://tikmate.online/
ID PAGES PAGE NAME WEBSITE STATUS shopify MARKET RESEARCH PPSY TRACKING LIST
ACTIVE ACTIVE MOROCCO 1 TRACKED
INACTIVE FALSE FALSE NOT TRACKED
FALSE FALSE
FALSE FALSE
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FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
FALSE
