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Admission & Marketing Format

The proposal outlines a marketing strategy to achieve 95 admissions through targeted outreach in Uttar Pradesh, focusing on school presentations and partnerships with consultants. It includes a detailed month-by-month application and admission target, along with a budget for various outreach activities totaling 105,000. Support is requested from Geeta University for promotional materials and logistics to facilitate these efforts.

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Mohd Imtiaz
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174 views2 pages

Admission & Marketing Format

The proposal outlines a marketing strategy to achieve 95 admissions through targeted outreach in Uttar Pradesh, focusing on school presentations and partnerships with consultants. It includes a detailed month-by-month application and admission target, along with a budget for various outreach activities totaling 105,000. Support is requested from Geeta University for promotional materials and logistics to facilitate these efforts.

Uploaded by

Mohd Imtiaz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Admission & Marketing Proposal

 Target: 95 Admission

Month Application Target Admission


February 50 5
March 80 10
April 90 12
May 200 18
June 250 20
July 250 30
Targeted Location:

Targeted States Targeted cities / location Programme


Uttar Pradesh Lucknow Tie-up With Consultant, BTL,
Presentaion in School
Uttar Pradesh Raibareli Tie-up With Consultant, BTL,
Presentaion in School
Uttar Pradesh Kanpur Tie-up With Consultant, BTL,
Presentaion in School
Uttar Pradesh Allahabad Tie-up With Consultant, BTL,
Presentaion in School
Uttar Pradesh Varanasi Tie-up With Consultant
Uttar Pradesh Saharanpur Tie-up With Consultant
Uttar Pradesh Meerut Tie-up With Consultant
Uttar Pradesh Muzaffarnagar Tie-up With Consultant

Plan of action:

S.No Proposed Activities Month Budget


School Presentation, Participating in
Out Reach Activities
1 fairs in school & Colleges November 20,000
Seminar Letter across region specific to
Letters Schools & College from where students
2 enrolled last year December 1000
Major Coaching Center to be covered in
Major Coaching Centres
the region for Engineering, Commerce,
Covered-
3 Design Entrance Examination January 10,000
Covered across the region major News
News Paper Insert paper during 12th, Entrance Examination
4 and Results February 10,000
Principal/ Teacher Meets to be
Principal/ Teacher Meet
5 organized in major potential districts March 50,000
Focus on more Conducting Open House
Seminar OR Meet your mentor Drive
Open House/ Meet your Mentor
Across the region in Appropriate time for
F2F counseling of Students & parents April
6 2,000
Focused approach to CBSE, ISC, JEE,
Board Data Base-
7 State Entrance Exam 10,000
Total Expense- 10,5000
Support Required from Geeta University:

Support Required from Geeta University


No Particulars Quantity
1 General Brochures 40000
2 Fliers 100000
3 Paper Insertion 20000
4 Pens 5000
5 Local Conveyance
6 Tour Expenses
7 Leaflet Distributions 10000
8 Career Seminars-
9 Participation in College Fairs
10 Bulk Posting 60000

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