Contents

Executive Summary........................................................................................................................... 2
1.1 Objectives................................................................................................................................. 2
1.2 Mission..................................................................................................................................... 2
1.3 Keys to Success........................................................................................................................ 2
Company Summary........................................................................................................................... 3
2.1 Start-up Summary.................................................................................................................... 3
2.2 Company Locations and Facilities............................................................................................ 3
Products and Services....................................................................................................................... 3
3.1 Product and Service Description.............................................................................................. 4
Software...................................................................................................................................... 4
Consulting................................................................................................................................... 4
Training....................................................................................................................................... 4
3.2 Competitive Comparison.......................................................................................................... 4
3.3 Technology............................................................................................................................... 4
Market Analysis Summary................................................................................................................. 4
4.1 Market Segmentation............................................................................................................... 4
4.2 Target Market Segment Strategy............................................................................................. 5
4.2.1 Market Trends.................................................................................................................... 5
4.2.2 Market Growth................................................................................................................... 5
4.2.3 Market Needs..................................................................................................................... 5
4.3 Service Business Analysis......................................................................................................... 5
4.3.1 Business Participants......................................................................................................... 5

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 FUSION TOMO Business Plan

Executive Summary

This business plan outlines the strategy for sales of enterprise

software planning solutions to medium-sized companies and
franchises. Fusion Tomo Incorporated (FTI) will act as the direct
sales arm of a software manufacturing firm based in North Dakota.
We expect a high degree of profitability based on our plan to key in
on businesses that have already expressed the need for such
services and products to the software manufacturer. Our
management expertise in dealing with corporate decision makers
and our partner's reputation will be the cornerstone of our success.

1.1 Objectives

 Market a business planning software package to corporate managers and achieve $60K in commission fees in year
one.
 Customize the software to the individual needs of each client.
 Provide training and follow-up service to each client.

1.2 Mission

The employees of FTI recognize that information is vital for management and presenting that
information in an efficient and easily understood framework is crucial. Also, not every business
manager requires similar tools; what works for a service based company might be useless for a
manufacturer. That's why we market an already proven third-party software planning tool
which we will customize to the client's individual needs. Although we recognize the intimate
relationship between profitability and quality products, we know that our success is ultimately
dependent on the well-being of our employees. (Blom, 1984)

1.3 Keys to Success

The success of our company is dependent on our ability to:

1) Anticipate client’s needs.

2) Adapt software solutions to these needs.
3) Identify industries/corporations that need planning tools.

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Company Summary

FTI provides enterprise-corporate planning software solutions. We identify companies' planning needs and work with a third-
party manufacturer to create software to address these needs. Although the actual software is produced out-of-house, we
guarantee the customer the right solution.

2.1 Start-up Summary

Start-up expenses, which cover phone calls, office furniture, letterhead and business cards come to $3,050. We also need
$11,000 of cash on hand. These costs will either be financed by owner investment or through financing from the software
manufacturing partner. (Minko, 2005) Details and assumptions are summarized in the following chart and table.

Figure 1 Finances

2.2 Company Locations and Facilities

The company will be located in an office in Fargo, North Dakota. This location is ideal, as it is close to the software
manufacturer's facilities and several of the first potential clients' home offices.

Products and Services

FTI will provide medium- and large-sized companies with enterprise-wide collaborative planning solutions. We will also provide
consulting services by helping companies recognize opportunities for using technology to streamline their business processes.
Finally, we will provide complete training for the use of solutions purchased from us.

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 3.1 Product and Service Description

Software Consulting will have an expert

FTI software products consist of a business FTI will perform an analysis of all analysis of their planning
planning software package that is proven in potential clients' planning strategies strategies.
the consumer market. In fact, this product is and tactics as well as their degree
Training
the top-rated and best-selling small business of aptitude with planning software
FTI will provide further
planning package. The enterprise version and information technology. The
value to our customers,
will be similar to the consumer version; goal of this analysis is to ensure
and ease the customer
however, it will be modified to fit the needs that all clients get a solution that
service burden on our
of different clients. The product will allow best fits their needs and
partner, by ensuring that
corporate sales forces and franchises to use capabilities. Whether they decide to
all product users are
planning tools to achieve tremendous purchase the product or not they
properly trained in the use
efficiencies in their business processes.
of all software solutions.

3.2 Competitive Comparison

Alternative products do not offer a complete package of tools. For example, to get similar results from another product(s) the
client would have to integrate complex spreadsheets, word processing software, instructions and Web based collaboration
themselves.

3.3 Technology

The software package runs on Windows 95, 98, 2000, Windows NT, and Macintosh platforms.

Market Analysis Summary

We operate in the business-to-business segment of e-commerce which recent research estimates transactions in excess of
$160 billion (www.e-commerceguide.com). Our market is further segmented into companies with sales forces greater than 100
people and companies with branches, divisions or franchises in excess of 100 units.

4.1 Market Segmentation

We segment our market by size of sales force and number of company subunits.

Market Analysis Year 1 Year 2 Year 3 Year 4 Year 5

Potential Customers Growth CAGR

Sales Companies 3% 500 515 530 546 562 2.97%
Franchises 2% 800 812 824 836 849 1.50%
Other 5% 200 210 221 232 244 5.10%
Total 2.49% 1,500 1,537 1,575 1,614 1,655 2.49%

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 4.2 Target Market Segment Strategy

Our strategy is designed to target:

 Medium- to large-size organizations whose sales forces provide their clients with proposals that the client either
collaborates on, or would benefit from collaboration.
 Companies that sell franchise rights and take an active role in the success of their franchises.
 Larger clients that will provide greater revenues through a larger volume of software licensing sales and greater chance
of selling client interface solution.

4.2.1 Market Trends

The most significant trend affecting our company is the growth of business-to-business e-commerce. More and more firms
recognize the need to take advantage of the exchange of information over the Internet and our products and services rely on
this.

4.2.2 Market Growth

The fastest growing segment of the e-commerce industry is the business-to-business sector. This segment has gone from less
than $50 billion to more than $160 billion in three years.

4.2.3 Market Needs

Customization-products that strengthen their brand and address their differences:

 We will "Private Label" the solution so as to further strengthen the clients' brand.
 We recognize that different clients will have varying levels of sophistication and we will design different product
templates for each customer.
Speed, efficiency and information:
 Our product will allow the client to make better and faster business decisions and receive quicker feedback from their
end-customer.
 Managers will have the ability to monitor the progress and profitability of their staff.

4.3 Service Business Analysis

Customers tend to buy enterprise software solutions based on reputation, price and reliability. Also, compatibility with existing
or legacy systems is very important. With this in mind, the key decision makers and influencer(s) will be the companies' chief
financial officer and chief information officer.

4.3.1 Business Participants

There are currently several companies that provide business planning software for desktop applications, but as yet none of
these offer enterprise-wide solutions. Additional competitors are companies which provide word processing, spreadsheet and
collaborative planning software, as well as publishers of business planning literature.

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Works Cited
Blom, E. (1984). The Big Book of Mission Statements. Paris, TX: Ennui Books.

Minko, A. (2005). How to run a small business on $50 per day. Journal of Very Small Business, 45-
49.

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