Beautiful Hair and You

Welcome To Vibrant Team E-

book on Hair Care
 Purpose of our E-book

To Spread the awareness and

Educate people on hair care
Beautiful and shiny hair always leaves good impression,
which is why proper hair care is important.

Taking good care of your hair plays an important part in

having healthy hair and helps avoid extensive damage that
can lead to hair loss

Why hair is so important ?

Can you ever think of a bald women ?

We often see our hair as a reflection of our identity

because “It is both personal and public”.
 HAIR CARE
Introduction to Hair Care
Hair characteristics
Hair Care Routine
Types of hair
Introduction to Hair care
Beautiful hair is related to genes,
environmental conditions, diet and
the way it is treated. Besides,
• It reflects your personality, inner
mood and sense of style
• It dresses you up according to the
occasion, the season or the
fashion trends
 Hair characteristics
Taking care of your hair implies knowing its characteristics. Hair is
classified into different categories according to:
The hair type: dry, oily, combination, normal.
The texture & style: thick/thin, straight/curly, long/short.
The color: blond, brown, red, Black

In addition, to occasional/permanent hair characteristics can have an impact

on the condition of your hair:
The seasons, mainly due to over-exposure to the sun during the summer
and to harsh weather conditions during the winter.
Dandruff, which is due to the excessive shedding of dead skin cells from the scalp.
Hair Care Routine
Step 1 – Shampoo
Removes dirt, sweat, oil and traces of styling
products from your hair.

Step 2 – Conditioner
Gives back moisture leaving your hair shiny,
smooth and soft.

Step 3 – Extra Care

Gives an extra boost to restore hair’s
condition and recover its full vitality.
Types of Hair
Dry: Mainly due to inactive oil glands or to over-
exposure to sun, the use of harsh shampoo or
chemical treatments.

Oily: Due to over-secretion of oil resulting in oily

scalp and hair.

Combination: The roots are oily while the

ends are dry.

Normal: Ideal hair type, shiny, well balanced,

does not dry out and is easy to manage.
 Hair care Do’s
1. INVEST IN A GOOD QUALITY SHAMPOO AND CONDITIONER

2. WASH YOUR HAIR AT REGULAR INTERVALS

3. FOLLOW THE RIGHT HAIR CARE ROUTINE

4. APPLY A HAIR CONDITIONER

5. APPLY HAIR TREATMENT MASK

6. AVOID HAIR DRYER, FOLLOW PRECAUTIONS WHILE USING STYLING TOOLS

7. APPLY HOT OIL – Healthy Scalp – natural oil – avocado oil, coconut oil, almond oil

8. TRIM YOUR HAIR REGULARLY

WHY SHOULD YOU NOT REVERSE
YOUR HAIR WHILE APPLYING
SHAMPOO ?
WHY SHAMPOO SHOULD
BE APPLIED FROM ROOTS OF
THE HAIR?
STEPS TO FOLLOW WHILE DOING SHAMPOO
• Washing your hair in the reverse direction leads to hair fall. This is because as
our hair becomes wet, it becomes heavy due to water weight and leads to
loosening of our cuticles and hence hair fall starts.

• Shampoo to be applied in the direction of your hair. Do not wash your hair in
the reverse direction (from down to up)

• Shampoo should be used by diluting in water. Spread the shampoo with the
help of finger tips and not with palms. This helps in avoiding tangles and
longetivity of hair strands.
•Shampoo should be done –dry hair - maximum of two
times a week, while oily hair types may require washing on
a daily basis. If you have normal hair and don't suffer from
dryness or oiliness, you have the luxury of washing your
hair whenever you feel like.

•If hair is visibly oily, scalp is itching, or there's flaking due

to dirt those are signs - it's time to shampoo
WHY CONDITIONER SHOULD
BE APPLIED FROM HAIR TIP
TO THE ROOTS OF THE HAIR?
STEPS TO FOLLOW WHILE DOING CONDITIONER

• Dry Hair (without dandruff) – to be applied from top to end of hair length

• Dry Hair (with dandruff) - to be applied to the tip of the hair first and balance
conditioner which is left on your palms on the
rest of the hair

• For Combination Hair - First apply on the tip of the hair and then on the
rest of the hair

• For Oily hair - As such not required as natural oil which is being
secreted, conditions the hair. But can be used
once in a week.
Some important points to be taken care-off

❖ Do not apply conditioner on your scalp.

❖ Do not massage the conditioner on your scalp
❖ Just spread the conditioner on your hair, leave for 5-10 minutes and rinse off
with plenty of water
❖ No traces of conditioner should remain on your hair – failing which may lead to
white hair, dandruff , hair fall and hair lice.
❖ Conditioner should be applied after every hair wash – which leads to healthy
cuticles
❖ Conditioner helps you to manage your hair, locks-in natural moisture and gives
shine to your hair

HEALTHY HAIR = CLOSED CUTICLES

Ideal time to apply hair oil
10 reasons why oiling is good for your hair
✓ Nourishes your hair
✓ Stimulates hair growth
✓ prevents hair breakage
✓ promotes a healthy scalp
✓ moisturises dry, brittle hair
✓ gives shine and softness to the hair
✓ prevents split ends
✓ delays greying of hair
✓ combats damage caused by pollution
✓ is all natural
• Oil should always be applied on clean scalp i.e after shampoo. After shampoo
our pores are cleaned and hence the oil penetrates our hair
roots through the pores and makes our roots strong and healthy
•Hair oil should not be kept on scalp for more number of days. It only attracts
dust.
• Hair oil penetrates within 4 hours which is absolutely sufficient for
miniaturisation.

STRONG ROOTS LEADS TO HEALTHY HAIR STRANDS

•It should be avoided before shampoo as normally we wash our hair when our
scalp is filled with dirt, perspiration and oil.
•The purpose of oiling is not served as it does not enter our hair roots since our
pores are blocked. This tends to more usage of shampoo which in return
damages our hair.
HOW TO AVOID
TANGLES?
How To Prevent Your Hair From Tangling
1. Lack Of Hydration

When your hair lacks moisture, it leads to friction and tension in your hair, which
then cause tangles. The outer layers of your hair shaft break, which results in a
rough and damaged look. Lack of hydration can also deteriorate the condition of
your hair.

2. Sleeping With Your Hair Down

Sleeping without braiding or tying your hair up can lead to some serious tangles.
Another major no-no is going to bed with wet hair. Hair is most fragile when it is
wet. It can get frizzy quickly and break easily.
3. Not Combing
Not brushing your hair daily is a major threat to your hair. With no combing, the oil or residue
that is built up over time can disrupt the health of your hair.

4. Untrimmed Dry Ends

Going long periods without trimming your hair results in split ends and frizzy hair. Dry ends also
tend to break easily. And once your hair splits, it cannot be repaired. It remains dry and causes
frizziness. Dry, frizzy strands and split ends can tangle your hair easily.

5. Damaged Cuticles
Constantly heat styling or blow drying can make your hair shafts break and cause friction,
resulting in knots. When your hair is damaged, its external layers get scraped off, leaving the
inner layer (the cortex) exposed and unprotected. This accelerates the damage on your cuticles.
How to get rid of tangles ?
1. Condition Your Hair

Merely shampooing your hair is not good enough. Always finish with a moisture-
locking conditioner. This helps your comb slip through your hair without any
obstacles. Conditioner smoothens your hair and softens dry strands effectively.

2. Use A Wide-Toothed Comb

It is best not to use a tailed comb or a round brush on tangled hair. They can tear
open the shafts and cause further damage. Instead, use a wide-toothed comb as it
removes knots without pulling on your hair too much. Always start at the ends and
work your way up to the roots.
3. Use Detangling Products

Products like detangling sprays, leave –in serums, and conditioners can undo knots
effectively. They soften dry strands and eliminate interweaves. If a gigantic knot is
troubling you, apply some detangling product on it and the area surrounding it.
Massage your tresses and gently brush downwards through the knot. You may also
use your fingers to separate the tangles.

4. Apply Hair Masks

Applying a hair mask once a week can improve your hair texture drastically. It
hydrates and smoothens your dry cuticles, leaving your locks silky and soft.
5. Oil Your Hair Regularly

To give your hair a healthy dose of moisture, you need to oil it on a regular basis.
Organic coconut oil is an excellent way to show some love to your locks. Massage
some warm coconut oil over your dry scalp and watch the wonders. This trick
works great on all hair types. To get long-lasting results, you can mix coconut oil
and olive oils.

6. Rinse With Cold Water

This is a simple yet effective step. Rinse your locks with cold water at the end of
your shower to close your cuticles and prevent any breakage. Doing so also keeps
rough and dry strands at bay.
7. Avoid Using Heat Styling Tools

Heat styling tools like blow dryers, straighteners, and curling irons can take a toll on your
delicate locks. It can dry out your hair, which then leads to tangling. To avoid this, use the
tools on low to medium heat settings. You can further avoid damage by applying a heat
protectant (styling cream or mousse)
before using heat styling tools on your hair.

8. Go Easy With The Towel

Twisting and rubbing your hair with a terrycloth (hard) towel vigorously immediately
after a shower can cause a great deal of hair fall and breakage. It also disturbs the
structure of the cuticles, resulting in split ends and frizzy hair. Instead, gently squeeze
your hair with a towel and let it air dry. Microfiber (soft) towels are the best options to
get quality results. We even get ready made small soft towels with a button on it which
just fits your hair
 Tips to fix tangled hair
Always use your fingers to detach the knots before using a comb. This can
reduce the size of the knots substantially and make detangling less painful.

Section your hair before detangling it. This can make your work way more
manageable.

Brushing wet hair can result in hair fall. Instead, use your fingers to remove any
knots and tangles right after you step out of the shower.

Avoid using styling products that leave a residue as they will contribute in
knotting your hair.
Use a leave-in conditioner right after you wash your
hair. Not only will this make your hair more
manageable, but it will also reduce frizz.

Wear a scarf or a hat when stepping out to protect

your hair from the sun, wind, dust, and pollutants.

Oil your hair strands with a natural oil an hour before

shampooing it.
How to remove
dandruff ?
What is Dandruff ?
Dandruff is a condition in which dead skin cells are shed from the scalp.
Almost half of the world's population experiences an unusually large amount
of skin flaking that can be chronic . The condition is often accompanied with
some redness or irritation of the scalp.

Dandruff is a condition of the scalp that causes flakes of skin to appear. It is

often accompanied by itching. Dandruff itself does not cause hair loss.
However, severe dandruff can cause a person to scratch their scalp so hard that
they injure it. Repeated inflammation in the hair follicles can cause damage,
slowing or stopping hair growth. This can cause weak or thinning hair.
People who prefer natural remedies, may try tea tree oil shampoo or
neem shampoo. Tea tree oil and neem has antimicrobial properties.

People whose dandruff does not improve with home treatment should see a
doctor. Identifying the cause of the dandruff — which could be a bacterial or
fungal infection

The idea that poor hygiene causes dandruff is a myth, but washing and
brushing the hair can help remove old skin flakes.

Going long periods of time without shampooing, however, may make

dandruff more visible, but it can be embarrassing and difficult to treat.

As per research it has not been fully understood what causes dandruff, it is
unclear if it can be prevented.
In most people, dandruff is a chronic condition that tends to go away and
then come back. While some people think that lifestyle changes improve
their symptoms.

It may be possible to prevent dry scalp by:

using less irritating shampoos

switching to a moisturizing shampoo
shampooing the hair less frequently using oil
to keep the skin from getting dry drinking
more water
Shampoos and scalp preparations
Before using an anti-fungal shampoo, individuals should carefully try to remove
any scaly or crusty patches on the scalp, as far as possible, This will make the
shampoo more effective.

Ingredients to look out for

Most anti-dandruff or anti-fungal shampoos contain at least one of the following

active ingredients:

Ketoconazole: An effective anti-fungal. Shampoos containing this ingredient

can be used at any age.

Selenium sulfide: This reduces the production of natural oils by glands in the
scalp. It is effective at treating dandruff.
Zinc Pyrithione : This slows down the growth of yeast.

Salicylic acids: Salicylic acid works by helping get rid of scaly skin and
loosening flakes so that they can be removed. It is found to be more
effective in reducing the severity of scaling

The best strategy is to select a shampoo containing one of these

ingredients and shampoo the hair every day until the dandruff is under
control.

After this, they can be used less frequently.

Alternating dandruff shampoo with regular shampoo may help. A specific

shampoo may stop being as effective after some time. At this point, it
may be a good idea to switch to another shampoo.
 How do you get rid of Dandruff ?
Here are 9 simple home remedies to naturally get rid of dandruff.

1. Tea Tree Oil – Historically, tea tree oil has been used to treat ailments
ranging from acne to psoriasis. It is also proven to have powerful anti
microbial and anti-inflammatory properties, which may help prevent
symptoms of dandruff.

Tea tree oil is meant to be diluted first before using since its very strong. Add a drop
of it in the coconut oil and then apply. This will help to improve the scalp condition.
Makes your scalp feel greasy and you feel less itichy. It helps to cure chronic dandruff
also

This product can also be used to remove head lice The oil suffocates the lice
and regular usage ensures it never comes back.
2.Use Coconut Oil - Well-known for its multiple health benefits coconut oil is
often also used as a natural remedy for dandruff.
Coconut oil may help improve skin hydration and prevent dryness, which can
reduce the symptoms of dandruff.

3.Apply Aloe Vera - Aloe vera is a pulpy and juicy plant that is frequently
added to skin ointments, cosmetics and lotions.
When applied to the skin, aloe vera is believed to help treat skin conditions like
burns, psoriasis, dandruff etc., It has antibacterial and antifungal properties
also.

In-house study found that aloe vera was effective against several species of
fungi and may help control fungal infections that cause hair loss from the scalp
4.Minimize Stress Levels - Stress is believed to impact many aspects of health and
well-being. It can influence everything from chronic conditions to mental Health.
While stress itself doesn’t cause dandruff, it can aggravate symptoms like dryness
and itching
Sustaining high levels of stress long-term may suppress the activity of the immune
system. A weakened immune system can reduce your body’s ability to fight off
some of the fungal infections and skin conditions that contribute to dandruff.
Antioxidant supplements are advisable as it helps restore immune system.

5.Eat More Probiotics - Probiotics are a type of beneficial bacteria that are good
for your health. It may also help enhance immune function, which could help the
body fight against the fungal infections that cause dandruff.

Probiotics have also been shown to help improve skin conditions.

Eg. Yogurt and buttermilk

6. Intake of Omega-3 - Omega-3 fatty acids play an important role in the body. Not only
do they make up the cell membranes that surround your cells, but they are also crucial
in the function of your heart, immune system and lungs.
Omega-3 fatty acids are also vital to skin health. They help manage oil production and
hydration, promote wound healing and prevent premature aging.
A deficiency in omega-3 fatty acids can cause various symptoms, including dry
hair, dry skin and even dandruff.
Omega-3 fatty acids can also reduce inflammation, which may help relieve irritation and
dandruff symptoms.
Fatty fish like salmon, trout and mackerel are excellent sources of omega-3 fatty acids.
You can also take a fish oil supplement or increase your intake of other omega-3-rich
foods like flaxseed, chia seeds and walnuts.

Deficiency can cause dry skin, dry hair and dandruff.

7.Regular cleaning – People facing dandruff should keep their scalp cleaned. You
should shampoo your hair daily as it removes the dirt, perspiration and dust.
Dirty scalp leads to dandruff. Use the anti-dandruff shampoo twice a week. If
you have natural hair, you only need to use the anti-dandruff shampoo once a
week.
It is advisable to not to apply oil on your scalp - as oil in turn acts as a food for the
Dandruff to grow.

8.As a home remedy you can also apply plain curd on your scalp, leave for 15-20
min and then rinse off. Curd + honey also gives relieve from dandruff and honey
gives shine to your hair.
 Tips for naturally healthy & beautiful hair
• When using a hairdryer; hold it 30 cm
away from your hair
• Don’t brush your hair to often and use
brushes with smooth, wide-set teeth
• Cut your hair regularly to remove the
ends.
• Avoid sleeping with hair accessories as it
may lead to hair damage
•Massage your scalp regularly. It increases
blood flow and stimulates hair growth

HAIR CARE ROUTINE

Hair Problems & Causes
PROBLEMS CAUSE
• Environment
• Greying
• UV rays
• Dullness • Pollution
• Roughness • Stress
• Brittleness • Health
• Porous hair • Genetic makeup
Aging of Hair

As we grow older, our hair naturally loses its elasticity, protein, and melanin
depletion leads to gray hair. It is 1st signs of hair aeging.

Symptoms seen are

• Dry hair
• Thinning of hair
• Brittle hair
• Loss of hair volume
• Dull hair
• Fading natural hair colour
• Texture changes in hair
 Frequently asked questions
Q1. How does your hair change as you get older ?

Follicles are structures in the skin that make and grow hair. With aeging the follicles make
less melanin and this causes gray hair. Hair colour becomes lighter eventually turning
white.

Q2. Is hair thinning normal with age ?

It is perfectly normal to loose 100 hair per day, no matter your age. For both men
and women to get thinning of hair as you age.
It is common in women at the menopause stage to have hair loss as well as
thinning of hair.
Every 7 to 10 years it has been seen that hair tends to change its texture.
3) How do you stop your hair from thinning ? What are the reasons for hair fall ?

1. Eat more protein

Yes, consumption of meat and fish and meat is very essential. Try adding up how much
protein you consume daily for a week to get a feel for how much you really need – you may
be surprised as to how little you really consumed.
If you do not get enough protein from diet, your body may start rationing protein
by shutting down hair growth
Your daily meal should comprise of lentils, sprouts, paneer, tofu, soya beans etc. Protein rich
food.

2. Loosen up your hair

If you find yourself constantly pulling your hair into tight ponytail then stop. Do not go for
extensive hair treatmets like - blow-drying, straightening, coloring as they’re all putting strain
on your hair follicles.
3. Medical check of your body

A common sign of a thyroid or any medical issues leads to thinning of hair, particularly
hypothyroid which is seen in post-menopausal women. Other symptoms include weight
gain, dry skin and tiredness; if you suffer from any of these, seek advice from your doctor.

4. Pregnancy

Post pregnancy many women notice hairfall and gets disturbed or tensed. But it is
natural due to hormonal changes.

5. Check your vitamin levels

Two vitamins your hair really loves are Vitamin D and B12; low levels or deficiencies in
these can result in slow hair growth or worse, thinning. Consult your Doctor for a blood
test to check these levels before you start taking a supplement
6. And your iron levels too

Life gets stressful, but other than that our lifestyle is very busy, heavy periods and
eating less iron rich food can lead to Iron deficiency. Clinical test on iron deficiency
is must. If you are suffering from this deficiency then start taking iron supplements

7. Look after your scalp

A healthy scalp = healthy hair. Look for products that help to tone the scalp, like
nourishing hair mask that build-up and stimulate growth.

8. Don’t skip conditioner

Not using conditioner can leave to dehydrated hair which becomes brittle and
damaged over time. Use a conditioner which helps in keeping fragile hair stronger
and reduces dryness.
9. Consult a Doctor

If you feel you have started having a hair loss and scalp can be seen,
immediately consult a doctor and start your treatment

10. Physical Stress

Any kind of physical trauma, dpression, accident, severe illness, flu can cause
temporary hair loss

11. Live healthy

Do not skip exercise, Avoid junk food.

A healthy life style will naturally make your hair look healthy.
 Hair Spa at Home
Benefits of hair spa :
➢ Deep conditioning Hair Spa treatment is designed to strengthen the hair follicles,
➢ Nourish the roots & revitalize the scalp that leads to natural hair rebirth.
➢ It helps to normalize oil secretions.
➢ It increases cell metabolism and stimulates blood circulation.
➢ For people who feel that their hair lacks strength and volume, Hair Spa is the perfect
solution in building the strength of each hair follicle giving the hair a stronger and a
more bouncy look.
➢ There is no age limit to do Hair Spa. You can start when you feel that
your hair has started Problems like dandruff and hair fall problems.
STEPS FOR HAIR SPA

1 2

3 4
 STEPS FOR HAIR SPA

5 6

7
STEPS FOR HAIR SPA

10
9

11 12
Steps to follow while doing Hair spa
• First shampoo your Hair
• On clean scalp apply hot oil. Massage with finger tips and leave it for 4-5 min.
• Do hot towel treatment for at least 4-5 times
• Then apply mask with the help of brush on all the partitions and hair strands from
roots till the tip of the hair.
• Comb the hair with light hands with a wide tooth comb so that the mask is
spread evenly.
• Massage with hands and leave it for 10-15 min.
• Wash the mask with plenty of water
• The above process has to be done on wet hair
How to apply Hot Oil ?
Take a deep vessel with water in it. Boil the water and then remove from gas. You
need to place the unopened tube in hot water for one minute. As instructed one
needs to twist and uproot the cap break open. Take the oil in your palms and
massage thoroughly into wet hair into the roots of the hair and also on the strands.
Leave in for 2-3 minutes and rinse as usual.

This oil is colourless and non-sticky . It has mild coconut fragrance. One tube can be
use for 2-3 times depending upon your hair length.
The consistency of Nature Secrets Hot Oil is extremely
light and runny. It is non-sticky
Good about Oriflame Love Nature Hot Oil
❖ Nature Secrets Hot Oil is enriched with wheat and coconut oil which targets
damaged and dull hair
❖ Coconut is known for its deep conditioning and nourishing properties, keeps scalp
free from dandruff and itchiness and keep it balanced.
❖ Makes hair smooth, soft and silky after wash
❖ Nourishes the scalp with its heat, good for dry hair and easy to detangle
❖ Gives shine and bounce to your hair
❖ It matches upto 88% with the natural oil of your scalp
❖ Easy to use as one solely needs hot water
❖ Spill proof and heat resistant tube packaging
❖ Inexpensive compared to hot oil treatment at a salon spa
❖ While hot oil treatments stimulate the hair follicles by increasing the blood
circulation which is important to grow hair thicker with time
❖ Great to carry on vacations
 Coconut Hair Oil
Coconut Oil has excellent conditioning and nourishing properties on both the hair and
scalp. It moisturises the hair, which helps to strengthen the hair and prevent breakage. It's
also known for its anti-dandruff benefits. It contains wheat protein which has the property
to strengthen and protect dry and damaged hair

Benefits are :

Rich in antioxidant Vitamin E

Smooth feeling, strengthens and protects against damage
Hair feels soft and shiny
Penetrates in the hair shaft easily as it is lighter in texture & deeply hydrates
Moisturises your hair, does not melt and does not drip down your face
Hair feels smooth & glossy after every wash
Oil is so light, that can be removed easily with one wash
Controls frizz
How often you should use a hair mask ?
Leave the mask on for up to 20 minutes, depending on your hair’s
condition.”
Lather with cool water before rinsing gently. “Ideally, you should use it
At least once a week .

How to apply a hair mask ?

A hair mask should be applied to washed and towel-dried hair. “Spread the cream evenly
throughout your hair, piece by piece. Massage the product in from the roots to the tips then
comb your hair with a wide comb.
” To optimise the mask’s effects, cover your head with a hot towel for at least 10 minutes. That
way, the mask is in direct contact with your scalp so it can be absorbed
more easily.
“Leave the mask on for up to 20 minutes, depending on your hair’s
condition.”
Lather with cool water before rinsing gently.
Benefits of Hair mask

✓ Intensive care for hair

✓ Builds hair structure
✓ Reduces hair breakage
✓ Creamy rich texture which nourishes the hair
✓ Gives extra moisuture to hair
✓ Reduces frizziness
✓ Maintains healthy scalp
✓ Leaves hair feel smooth and shiny
✓ Infused with nourishing oils which helps hair restore shine
Step 1 – Use shampoo as per your hair
type
 4th step apply Elio/LEAVE-IN
CONDITIONER/ HAIR
SERUM

2nd Step – apply hot oil

3rd step – apply hair mask

Useful Tips :
➢ Drink plenty of water.
➢ Eat Healthy Foods, including lots of fruits & vegetables.
➢ Eat protein rich food – fish, egg, meat, walnuts , fig
➢ Build a strong immune system
➢ Do a good oil massage – stimulates the scalp and helps in blood circulation
➢ Go for regular trimming of your hair to avoid dry, damaged hair and split ends.
➢ Do not over-wash your hair.
➢ Do not overheat your hair or go for perming, colouring too often.
➢ Consider using a good thermal protection spray before heat styling.
➢ Avoid tight braids, chemical process, - can rip off its lustre – leading to hair thinning
➢ Detangle your hair with a wide-toothed comb

Follow above Natural Hair Care Routine Tips to get healthy, shiny hair.
Disclaimer :
This E-book is a general booklet giving information on hair
care, tips for healthy hair.
It solely belongs to Vibrant Business team
The information contains in this is general and is written
as per our knowledge on hair care and same we have
been sharing in our regular hair care meetings
Not to be circulated in public without the consent of the
Vibrant team
E Book Written by
Vibrant team Co-Founder
Rinku Shah