DESIGN THINKING
PBL
DIGITAL PRIVACY LITERACY
With
The Age of Exposure – Enhancing Digital Privacy Literacy for Teenagers
Submitted in partial fulfilment for the requirement of
Master of Global Business (MGB)
Submitted to
Prof. Veena Jadhav
Submitted by: Group-8
Yash Lodha (CEO)- MJ25GL056
Abhay-MJ25GL053
Areen Agrawal-MJ25DBM003
Sheldon Sunil-MJ25MM043
Harshal Chavan-MJ25MM025
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Table of Contents
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Introduction:
Low awareness and a lack of care about personal safety make teenagers vulnerable to privacy
threats on the internet today. We are launching a project that teaches digital privacy through
enjoyable, easy-to-understand materials, so young users know how to protect their online
privacy.
1) Why Focus on Teenagers.
Most teenagers live in a world dominated by technology. They spend a lot of time online by
sharing things, watching streams, browsing and connecting with people. Yet, using the
internet usually happens without people learning how to ensure their privacy is safe. Older
generations are usually careful about using technology, but teens jump to use new platforms
without considering how their details might be used.
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2) Digital Privacy vs. Data Privacy
Digital privacy controls more than just passwords, emails and tracking people’s locations,
unlike data privacy. It includes. What teens present about themselves on social media. The
ways that apps, algorithms and AI affect the behaviour of people. How friends, social media
engagement and a fear of missing out influence decisions about sharing things online. What
happens when too much information is shared by one person versus many. When people are
literate in digital privacy, they understand how to decide what online information to share and
with whom and when.
3) Key Insights from the Research
Group 8 used empathy maps, journey mapping, and surveys to gather insights across different
user groups. The major takeaways were:
Awareness varies drastically – Teenagers with digital education showed better practices,
while others lacked even basic understanding of privacy settings.
Convenience vs. Caution – Teens often prioritized ease of use over safety. “What’s the worst
that could happen?” was a common sentiment.
False sense of security – Many believe incognito mode or turning off location sharing is
enough to protect them.
Influence of peer culture – Teens reported sharing content due to peer pressure or social
trends, often overlooking consequences.
Emotional impact drives action – Real stories of privacy breaches or digital regrets were
more effective in encouraging behavioural change than factual warnings.
These insights highlighted that emotions and relatability matter. Teenagers respond better to
stories than statistics.
4) The Problem: Digital Illiteracy in a Digitally Fluent Generation
Although teens are fluent in using technology, they are not literate in how it uses them.
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They:
Don’t read the terms and conditions.
Use the same set of passwords.
Allow all cookie alerts without looking at what they are asking.
Post things about your life without considering the effects on your future.
AI and algorithms also play a big role in guiding what posts and people visit their profiles, as
well as deciding which employment or scholarship chances are made available to them (or
not).
5) Key Solution Features: A Multi-Format, Youth-Focused Awareness Strategy
To address this, the team developed a series of creative and youth-centric solutions:
1. Netflix Documentary (Watched & Recorded)
Appointed as the leading idea.
Tells a variety of true stories to highlight the harm of bad internet practices.
Easy for teens to connect with, full of emotion and easy to read.
Created to engage students by presenting as a story.
2. Celebrities are a big reason why influencer marketing has become so important.
Reliable people can impact the way teens act.
Engaging digital stars or influencers to encourage everyone to care more about privacy.
3. TED-Style Talking About Security (THINKSECURE)
Targeted lectures for young people about their presence online, computer tracking and
sensible use of technology.
4. Ensure to check the Scam Shield Provider Status (SHIELDUP).
Team up with organizations that look after consumer safety to offer useful advice.
CLIKAWARE stands for incentivized protocols.
5. Using games in the curriculum, giving points for being safe and putting together
challenges in school.
Helps teens change their account settings or turn on two-factor authentication.
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6) Why We Chose the Netflix Documentary as Our Prototype
We picked a documentary from Netflix as our first app since it’s popular among teenagers
and features a compelling story that helps teach about digital privacy. They depend on real
events and tugs at the heart to give remote risks a personal dimension. Because of this format,
adolescents may be encouraged to consider whether their actions such as oversharing or
missing privacy settings are wise. It merges education with things that amuse people, so the
audience pays close attention and gets the information it needs. Because the documentary is
available for many types of screening, students learn and communities and organizations
benefit, it stands the test of time. As a result, teenagers can control what is online about them,
making it an easy and important experience.
7) Next steps & Other Important factors
How Design Thinking Comes to Life
They used design thinking steps to try out and improve their concepts.
Try to imagine – Speak with surveyed users to understand digital knowledge challenges.
Define – Found the main issue: teenagers do not know how to protect their privacy online.
Getting Started – Brainstormed different, memorable ideas for delivery.
Completed a prototype – Calibrated the series with a short documentary shown to real
viewers.
The feedback from the study revealed the film encouraged teens to act differently.
AI & Digital Privacy: Here’s Why It Matters More Now
The project looked at why digital privacy is especially vital today because of AI. Often, AI
gathers information by tracking what users tap on, write and do on social media. Cross-
platform data matching makes it hard for executives to discover or fix a breach. It’s trickier to
identify deepfakes and fake emails. If one person is involved in oversharing, it can produce
negative consequences for everyone else. Privacy is something we all need to protect rather
than just one person’s right.
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Conclusion:
From being people only familiar with technology, to fearlessly using it as a tool. Our research
is designed to go beyond informing, working instead to change the habits of teenagers online.
If teenagers have the proper tools, stories and attitude, they may become more involved
online. Now that privacy is crucial, reading your way through tech is something every person
needs for their safety.
References:
(2025a). Youtu.be. https://youtu.be/GV3HUDMQ-F8?si=2N__ycMgS5b5yCUH
(2025b). Youtu.be. https://youtu.be/I2O7blSSzpI?si=tjhDIAs0A6e9B4QH
(2025c). Youtu.be. https://youtu.be/0HjDpPnxcP0?si=VtW8Lpjc87hl0MAt
