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Deconstructions 1

The document analyzes various magazine covers, focusing on typography, imagery, color schemes, and target audiences. It highlights how design elements like mastheads, direct address, and color choices convey messages about the magazine's identity and appeal to specific demographics. The analysis emphasizes the importance of visual elements in engaging readers and reflecting the magazine's themes, such as fashion, beauty, and lifestyle.

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rhianon2007
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0% found this document useful (0 votes)
20 views10 pages

Deconstructions 1

The document analyzes various magazine covers, focusing on typography, imagery, color schemes, and target audiences. It highlights how design elements like mastheads, direct address, and color choices convey messages about the magazine's identity and appeal to specific demographics. The analysis emphasizes the importance of visual elements in engaging readers and reflecting the magazine's themes, such as fashion, beauty, and lifestyle.

Uploaded by

rhianon2007
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Serif font is used.

This
Masthead is larger then the rest font has connotations of:
of the typography on the elegance, romance, etc.
magazine showing the
magazines importance
Direct address
engages the
The main image is a well- reader and draws
known and important their attention
female figure; her name is
in a separate font from
the rest of the magazine An appealing layout is
and there is an article created; the key image
dedicated to her is taken professionally
with high-quality at an
eye level angle.
The house style for this
magazine is limited Magazine uses
colours. It uses high feminine colours –
class models and pink and white –
clothing. telling us that it is a
women's magazine
Strap line mentions
The mast head is ‘panic at the disco’,
bold and big to engaging fans of the
attract customers. It band.
is slightly covered
to show us that the
Blue colour used;
magazine is a well
masculine colour
known brand
which contrasts
the background
Taylor wears quite
casual clothes showing The colour scheme of the
the reader that this magazine consists of- blue
isn’t a fake magazine white and black. These
or article about her colours could connote
freedom, cleanliness and
The stories on simplicity
this magazine
suggest a Star appeal; the main
younger subject on the magazine
audience (12- is Taylor swift who is a
18) who enjoy popular singer, appealing
music and to her fan base
socialising
Magazine is titled ‘Elle’, Masthead = capital letters
meaning she, creating and in bold, making it stand
connotations that it is out.
targeted towards
females
Magazine uses
white colours;
Model directly connotes purity
addresses readers and cleanliness
(eye contact)
Includes articles
about travel; could
‘anniversary’ tells us
suggest audience is
the magazine is
upper/middle class
successful and has been
going on for ages

Colour scheme is soft- not too


Model is in the centre of bright- suggesting the content
the magazine cover, of the magazine is calming
connoting her importance and easy to understand. The
and showing her Font used is demographic will seek the
confidence delicate and gratification of entertainment.
feminine
‘vogue’ means popular
and fashionable
suggesting the magazine Serif font; this
brand is about fashion implies class and
and lifestyle sophistication

Font and colour


‘Tatler’ means a gossip is simple making the
or a tattletale or an magazines seem
observer of an event. professional
This connotes the
magazine will include
information of other ‘Elle’ means ‘she’ (in
high class people French). The connotes
that the magazine is
targeted toward a
female audience
Use of black creates a classy
and timeless look.
The close up image of jay-z, The enlarged ‘J’ is
takes up the whole left side featured behind
of the article showing the the text in bright
images and artists great red with serif
importance. font, standing out
from the rest.
This is a
distinctive and
In this image, jay-z is effective feature,
wearing sunglasses representing jay-
creating an enigmatic tone. z’s name.
He has a stern facial
expression which could
connote danger.
The text is split into 2
separate columns
making the page look
more professional and
the magazines layout is easier on the eye. The
quite simple suggesting text is in simile black
the target audience is and white contrasting
mature. Jayz wears a chain and the red ‘j’
sunglasses which can
The dps colour scheme is red, white and black. Red stereotypically be linked
usually has connotations of love and passions with the rap genre which
however, it could also have connotations of danger. he is associated with
Niki's name is in Colour scheme: black,
bold pink font pink and white. This
telling the reader makes the page seem
the double page is targeted to females
dedicated to her.
Eye contact;
shows the artists
Because of the style confidence and
of the article, the brings audience
magazine would closer to the
appeal to younger artist.
audiences,
particularly girls.

Pull quotes are


used to
Her outfit contrasts highlight most
compared to the rest The main image of Niki Minaj is placed
important parts
of the article, making central covering across both pages. Her
of the article
her stand out. Niki arm covers some of her name however,
and to attract
has a shocked as she is a well known artist audiences
the reader.
expression making the would still be able to identify her,
article alluring showing her importance.
Magazine uses images of
The target audience other celebrities that may use
for this theme these products, further
would be 18-35 year influencing them to buy it
old women. (star appeal)

The dp includes health and


This double page beauty recommendations; this
could suggest the magazine is
spread is obviously
from a aimed towards upper-class and
middle-class women who are
beauty/fashion
magazine and I can interested in beauty
tell from the
content and layout.

The magazine gives various


The main image is a close up information about how to achieve a
The colour scheme is made up of desired look a what products to use.
shot and the model's focus is gold, grey and brown. These colours,
away from the camera. She The magazine advertises high end
used together shows elegance and cosmetic brands; they are
has a natural look suggesting portrays the women as classy,
classiness and cleanliness, mentioned in the articles and there
persuading other women to buy are images of the products, aswell
aspiring readers these products in order to look similar
The subject wear
completely different
Margot Robbie (main subject) colours from her
wears a gold outfit. Gold surroundings which helps
usually has connotations of highlight her as she is the
luxury and royalty suggesting main focus of the cover
she is someone of high class.
However it could also
demonstrate her success and
achievement.

No props are used showing


The main image shows the reader that they should
Margot posing and giving be focusing on the main
direct eye contact, image rather than anything
engaging readers and else
showing her confidence.
Lupita wears silver, matching
The main image shows the background and the
Lupita doing a yoga pose mast head. Silver has
suggesting the magazine is connotations of glamour,
a health magazine. As well grace and elegance.
as this, the title of the
magazine is ‘wellness’
The image uses high key
further suggesting this.
lighting which could often
suggest and upbeat mood
and a positive message,
inviting reader in
The colour scheme of the
magazine is blue and white.
These colours have The shot was taken outside,
connotations of coolness, on a calm empty lake. This
calmness and innocence,
further demonstrates the
linking to the type of
magazine (health) tranquility and peace of the
magazine. Lupita has a smile
on her face which could also
demonstrate this
Shakira wears a black, feathered
The colour scheme is black outfit. The outfit is stylish and
brown and white connoting fashionable- not something
warmth and security people would wear usually-
however the models facial suggesting the magazine is a
expression could suggest fashion/lifestyle magazine
otherwise; she has a stern
look on her face maybe
creating a serious tone

She wears feathers making


Magazine uses negative her seem powerful,
space creating a sense of dominant and animalistic
simplicity, forcing viewers to
focus on only the subject-
which is Shakira

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