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Tapal Presentation

Tapal aims to become the ultimate matchmaker by hosting chai-themed events at universities, cafés, and festivals, encouraging attendees to connect over their favorite chai. Activities include chai selection, relay challenges, and sharing chai confessions to foster deeper connections. The initiative targets Gen Z and Millennials, aligning with pop culture and social media trends to enhance Tapal's brand identity as a connector beyond just tea.

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marzia.adeeb22
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22 views3 pages

Tapal Presentation

Tapal aims to become the ultimate matchmaker by hosting chai-themed events at universities, cafés, and festivals, encouraging attendees to connect over their favorite chai. Activities include chai selection, relay challenges, and sharing chai confessions to foster deeper connections. The initiative targets Gen Z and Millennials, aligning with pop culture and social media trends to enhance Tapal's brand identity as a connector beyond just tea.

Uploaded by

marzia.adeeb22
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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TAPAL

CHAI-MESTRY
Turn Tapal into the Afterparty
05
ultimate matchmaker Attendees post
about their
experience using
with meeting pop-ups at universities, cafés, and #ChaiSoulmate &
share fun chai
moments on
festivals. IG/TikTok reels.

01 02 03 04
Pick Your Chai Chai Relay Steaming Secrets Chai Cheer
Guests select their A fun relay with chai- Each participant writes a fun Guests toast with
chai type (karak, themed challenges fact or a "chai confession" their favorite chai
doodh patti, elaichi) & like "Spill the Tea" anonymously. Partners take and share their best
get matched based (Q&A) and "Tea & turns guessing who wrote conversation
on their tea Tell" (story-sharing) what, sparking laughter and moment with their
personality. to spark connections. deeper connections. final match.
where
Our Vision Universities: Student pop-ups.
Trendy Cafés (Xander’s, Coffee Bean)
Food Festivals/Exhibitions
Exclusive Influencer Event: on demand

how
Pre-Event Hype: Find your chai-mate on the
app with fun quizzes and curated viral
TikTok trends!
Keep the conversation going: Highlight
success stories, couple testimonials &
unforgettable chai-date moments.

why
Aligns with pop culture, dating trends, and
viral content.
Strengthens Tapal’s brand as more than just
tea—it’s THE tea of connections.
Perfect for Gen Z & Millennials—fast, fun,
and social-media-ready.

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