1.
Market Research
Market Research Analyst
o Responsibilities: Collect and analyze data from surveys, interviews, and sales reports. Identify
market trends and consumer preferences. Create reports to guide business decisions on pricing,
marketing, and product development.
Data Analyst
o Responsibilities: Interpret large data sets using statistical tools. Provide actionable insights
based on customer behavior and market trends. Support data-driven decisions to enhance
customer experiences and boost profitability.
Survey Researcher
o Responsibilities: Design and conduct surveys to gather reliable data from target audiences.
Ensure question clarity and unbiased results. Focus on customer satisfaction, feedback, and
market opportunities.
Focus Group Moderator
o Responsibilities: Lead focus group discussions to gather detailed consumer opinions. Create a
comfortable environment for open dialogue. Analyze subjective responses to gain deeper
insights.
2. Advertising
Advertising Manager
o Responsibilities: Oversee advertising campaigns from planning to execution. Coordinate with
creative teams and media buyers. Monitor campaign performance and adjust strategies to
meet objectives.
Copywriter
o Responsibilities: Write persuasive and engaging content for advertisements, including slogans
and product descriptions. Aim to motivate the audience to take specific actions.
Art Director
o Responsibilities: Manage the visual aspects of advertisements. Collaborate with designers,
photographers, and videographers to ensure a cohesive and compelling visual style.
Media Buyer
o Responsibilities: Purchase advertising space across various platforms. Negotiate deals and
place ads strategically to reach target audiences. Optimize ad spend for maximum ROI.
Creative Director
o Responsibilities: Lead the creative process for ad campaigns. Oversee brainstorming, concept
development, and execution. Ensure all elements align with the brand’s vision.
3. Product Development
Product Manager
o Responsibilities: Guide a product from concept to launch. Collaborate with various
departments to ensure the product meets customer needs and company goals. Analyze market
trends and customer feedback.
Product Designer
o Responsibilities: Design the look and functionality of products. Ensure designs are user-friendly
and visually appealing. Work with engineers to make sure designs are feasible.
Research & Development (R&D) Specialist
o Responsibilities: Innovate and develop new products or improve existing ones. Conduct
experiments and tests to create useful and cost-effective products.
Quality Assurance (QA) Analyst
o Responsibilities: Test products for quality and performance. Identify defects and areas for
improvement. Ensure products meet company standards before release.
4. Digital Media
Digital Marketing Specialist
o Responsibilities: Manage online marketing campaigns including social media, email, and search
engines. Analyze data like website traffic and engagement to evaluate campaign success.
SEO (Search Engine Optimization) Specialist
o Responsibilities: Optimize websites and content to improve search engine rankings. Research
keywords and structure content to increase visibility and drive organic traffic.
Social Media Manager
o Responsibilities: Manage the company's social media presence. Create and schedule content,
engage with followers, and monitor social media trends.
Content Creator
o Responsibilities: Produce digital content such as videos, blogs, and social media updates.
Collaborate with designers and copywriters to create engaging and shareable content.
PPC (Pay-Per-Click) Manager
o Responsibilities: Create and manage paid online advertising campaigns. Monitor ad
performance and adjust bids to maximize value. Focus on driving traffic and generating leads or
sales.
5. Event Marketing
Event Coordinator
o Responsibilities: Plan and organize promotional events. Handle logistics, manage budgets, and
coordinate with vendors to ensure successful event execution.
Event Marketer
o Responsibilities: Promote events using various marketing channels. Work to maximize event
attendance and ensure a memorable experience that aligns with brand goals.
Sponsorship Manager
o Responsibilities: Secure and manage sponsorships for events. Negotiate deals to support event
funding and enhance credibility. Ensure mutual benefits for the event and sponsors.
6. Brand Management
Brand Manager
o Responsibilities: Develop and manage the brand’s identity. Ensure consistency in messaging
and design across all platforms. Align brand elements with company vision and values.
Marketing Strategist
o Responsibilities: Develop long-term marketing plans based on research and customer data.
Create strategies to enhance brand visibility and customer loyalty.
Brand Ambassador
o Responsibilities: Represent and promote the brand. Engage with customers both online and in-
person to build trust and loyalty.
7. Promotions
Promotions Manager
o Responsibilities: Design and implement promotional campaigns including discounts and
contests. Collaborate with marketing and sales teams to create impactful promotions.
Promotions Coordinator
o Responsibilities: Assist in planning and executing promotional activities. Coordinate with
vendors and monitor promotion success to ensure smooth operations.
Sales Promotion Representative
o Responsibilities: Promote products directly to customers through demonstrations, discounts,
and samples. Create excitement and drive sales through personal interaction.
8. Public Relations (PR)
Public Relations Manager
o Responsibilities: Manage the company’s public image. Write press releases, handle media
inquiries, and develop strategies to maintain a positive reputation.
Public Relations Specialist
o Responsibilities: Build relationships with media and organize public events. Pitch stories, write
press materials, and monitor media coverage.
Communications Officer
o Responsibilities: Ensure clear and consistent internal and external communications. Develop
messaging that aligns with company goals and values.
Crisis Manager
o Responsibilities: Handle emergencies and manage negative publicity. Develop and execute
crisis communication plans to protect the company’s reputation.
