Pure Ev Report
Pure Ev Report
CONTENTS
• Private Equity Investments in EVs
• Deal Type Analysis
• Mean Deal Size Analysis
• VC Round Analysis
• Deal Size Analysis
• Business Model Analysis
04
• Key PE Deals in EVs (2020-2024)
Executive Summary • M&A Activity in EVs
16
• M&A Deal Type Analysis
• Key M&A Deals in EVs (2020-2024)
The Evolution of India’s Mobility
Landscape
Electric Two-Wheelers: Powering the
• India’s Mobility Journey
Transformation
06
• Roadblocks of Traditional Mobility
• The Alternate Fuel Shift • Electric Two-Wheeler Landscape
10
• Insights into India's EV Market
32
• Case Study: PURE EV's Journey in Electric Mobility
• India's EV Ecosystem • Case Study: Ather Energy's Journey in Electric Mobility
Two-Wheelers Dominate Early Years Public Transport Innovations Electric Vehicle Adoption
Affordable Mobility: Two-wheelers Metro Expansions: Cities like Delhi, Policy Support: Government initiatives like
provided an economical means of Bengaluru, and Pune expanded their metro the FAME scheme accelerated EV adoption.
transport for the masses, leading to their networks, enhancing urban mobility. Market Penetration: By 2024, EVs constitute a
widespread adoption. High-Speed Rail: The Mumbai-Ahmedabad growing segment of the automotive market,
Sales: In 1994, approximately 3 million bullet train project marked a significant step increasing its penetration in total vehicles
two-wheelers were sold annually. towards high-speed rail connectivity. from 1% in FY20 to 8% in FY24.
Market Expansion: The introduction of Consumer Preference Shift: Improved road infrastructure and
affordable passenger vehicles, made car changing consumer preferences led to surge in SUV popularity.
ownership accessible to a broader population. Market Share: SUVs accounted for a significant portion of the
Sales: By 2010, annual car sales surpassed 2 passenger vehicle market by the late 2010s, increasing its % in
million units. total vehicles from 5% in 2011 to 27% in 2020.
Traditional vehicles require frequent Over 85% of India’s crude oil is imported,
servicing due to their complex mechanical exposing it to price fluctuations
systems. 87.7%
85.0%
06 01
On average, EV maintenance costs are 80.6%
50-70% lower compared to ICE vehicles. Maintenance Fuel Import
Costs Dependency
FY16 FY20 FY24
Transport sector
40% accounts for about 40% 05 02
of air pollution Traditional ICE vehicles contribute
Noise
Air Pollution significantly to urban noise pollution.
Pollution
90% of that comes from Contribution
EVs, being virtually silent, can help reduce
90% road transport noise levels, creating quieter cities.
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Smarter Mobility Average Petrol Price (₹/litre) Average Diesel Price (₹/litre)
Source: Petroleum Planning & Analysis Cell (PPAC) Ready Reckoners, (International Energy Agency) IEA, Press Information Bureau (PIB), e-Amrit Portal, Bolt Earth
India’s EV sales’ estimated CAGR of 46% underscores its ambition to The sharp increase in sales post-FY21 highlights the impact of govt.
align with global sustainability targets. schemes and state subsidies for EV adoption. Continued focus on
affordability will be key to sustaining this trend.
Total EV Sales (in million units)
16 Electric two-wheelers dominate EV sales, accounting for over 55% in
FY24, driven by affordability, government subsidies, and rising demand
GR in urban logistics.
CA46%
Only EV Manufacturers
Regulatory Bodies
Energy Providers
Two-Wheelers
Financial Investors
Manufacturing
Three-Wheelers
Charging Infra
Battery Cell
Providers
Software & Tech
Four-Wheelers
EV Financing
Providers
Providers
Between 2020 and 2023, PE investments in EVs surged Quarterly trends reveal significant changes, such as Q3 2023, which reached $569 mn in
both in volume and value. Deal volumes grew over 2.7x, deal value, a sharp increase compared to $110 mn in Q3 2022, marking a 4.8x rise in
while investment value skyrocketed by more than 12x. value. Similarly, Q1 2022 stood out with $346 mn, a significant leap compared to $11 mn
As of 2024, with 30 deals valued at $627 mn, the market in Q1 2021, showcasing a massive 31x growth in value. By Q3 2024, investments were
shows a healthy continuation of momentum, albeit at a $110 mn across 4 deals, a significant decline from $569 mn and 11 deals in Q3 2023,
slightly moderated pace compared to 2023. reflecting a 80% drop in value and 63% in deal volumes, indicating a cooling off after
peak activity.
Volume
PE Investments - Year-wise Vo lum e PE Investments - Quarter-wise
Value ($ mn)
Value ($ mn) 569
11
34 33 11
30 9 9 9 9 9
27 998 8 8 8 8
346
7
5 6 268
257
675 5
627 4 4
133
12 155
3
110 99 110 94
397 2 249 87 85 74
78 35 50
8 14 21 11
Source: VCCEdge
Venture capital deals dominated in 2022 and 2023, with volumes Venture capital also led in value, skyrocketing from $68 mn in 2020 to a
peaking at 20 and 16 deals, respectively, reflecting a consistent peak of $812 mn in 2023, marking nearly a 12x growth in three years.
focus on scaling ventures. Angel/Seed investments were highest Angel/Seed funding peaked at $108 mn in 2021 but declined steadily to
in 2021, with 19 deals, but gradually declined to 8 deals in 2024, $12 mn in 2024, signaling a shift away from smaller, early-stage funding.
showing reduced activity in early-stage funding. Private equity Private equity made its entry in 2023 with $175 mn, growing to $249 mn
deals appeared only in 2023, with 2 deals, and increased to 5 in in 2024, highlighting increased focus on mature companies in the EV
2024, indicating growing interest in larger, more mature ecosystem.
investments.
363
8 8
7 289
249
5 5
175
2 108
68
0 0 0 37
10 0 0 0 11 14
Source: VCCEdge
The average deal size in EV investments grew steadily, with a peak of Angel/Seed deals maintained small average sizes, peaking in 2021
$39.9 mn in 2023, representing a nearly 3.5x increase over four before stabilizing 2024. Venture capital deals consistently grew,
years. However, 2024 reflects a moderate average of $22.4 mn, reaching a high of $54.1 mn in 2023, showcasing robust investor
indicating a potential shift toward smaller deals or more cautious confidence in scaling ventures. Private equity deals debuted strongly in
funding approaches. 2023, and continued momentum into 2024, reflecting large-scale
funding interest in mature companies.
39.9 Angel/Seed
87.6
Venture Capital
Private Equity
54.1
25.0 41.2
49.8
22.4
17.2
39.9 24.2
8.7 13.6
6.8 3.4
1.4
2.6 1.8
0.0 0.0 0.0
2020 2021 2022 2023 2024
2020 2021 2022 2023 2024
Source: VCCEdge
Series A rounds have consistently grown in volume, peaking at 8 deals Bridge rounds dominated in 2023, reaching an impressive $490 mn,
in 2022 and maintaining 6 deals in 2024, reflecting steady early-stage indicating significant interim funding requirements for scaling
funding. Series B activity showed consistent growth until 2023 with 4 companies. Series A funding steadily grew, peaking at $101 mn in 2022
deals, before slightly declining to 2 deals in 2024. Bridge rounds before tapering to $55 mn in 2024, highlighting consistent early-stage
emerged as a key contributor in later years, peaking at 6 deals in 2024, interest. Series B investments saw a dramatic rise to $167 mn in 2022,
signaling a preference for interim funding. Late-stage rounds (Series D maintaining a strong $105 mn in 2024. Late-stage Series E+ rounds
and E+) remained sparse but showed steady activity since 2022, peaked at $177 mn in 2022, showcasing robust funding for scaling
indicating cautious high-value funding. companies, but declined to $86 mn in 2024.
4 4 224
3 167 177
132 124 109
2 222 2 22 2 2 105 102
101 86
89
11 1 1 1 1 60 55
35 43
870 18 16 15
0 0 00 00 0 0 006 0 00 0
2020 2021 2022 2023 2024 2020 2021 2022 2023 2024
Source: VCCEdge
Smaller deals under $5 mn dominated in volume through most years, In terms of value, mid-sized deals between $5-$25 mn steadily grew,
peaking at 13 deals in 2021, but gradually declining to 8 deals in 2024, jumping from $40 mn in 2020 to $181 mn in 2024, a 4.5x rise.
indicating a shift toward larger deal sizes. Mid-sized deals between $5- High-value deals of $100 mn+ became a dominant driver from 2021
$25 mn maintained steady growth, reaching 13 deals in 2024, onwards, peaking at $601 mn in 2023, contributing significantly to
highlighting consistent investor interest in this range. Larger deals of overall investment growth. Deals in the $50-$100 mn range also gained
$50-$100 mn and $100 mn+ saw increased activity starting in 2022, traction from 2022, reaching $186 mn in 2024, reflecting increased
peaking at 3 deals each in 2023, signaling growing confidence in allocation toward scaling ventures.
higher-value transactions.
13 13
601
10
9
8 8 8
6
5 260
209 192 177 181 186
3 3 3 3 3 3 3 3 3 124
105 99 105 11596
2 126
1 1 1 4035 57
26 20 9 9
0 0 0 3 0 0 0
2020 2021 2022 2023 2024 2020 2021 2022 2023 2024
Under $5 mn $5-$25 mn $25-$50 mn $50-$100 mn $100 mn+ Under $5 mn $5-$25 mn $25-$50 mn $50-$100 mn $100 mn+
Source: VCCEdge
B2B and B2C models have equally driven investment activity over B2C investments led the charge, contributing $1,649 mn in total, peaking
the last 5 years. B2C peaked in 2022, while B2B showed consistent at $579 mn in 2023, showcasing strong consumer-focused growth. B2B
growth, peaking at 14 deals in 2023 and 2024. Hybrid models investments showed steady progression, reaching $241 mn in 2023 and
combining B2B and B2C saw modest activity, with 9 deals in 2023, totaling $679 mn overall. Hybrid models, while secondary, have grown to
but limited representation in 2024, reflecting a focus on single- contribute a significant $446 mn, with a notable peak of $178 mn in 2023.
model investments.
15
14 14 579
13
11 11 454
10
9 9
8
7
6 275 275
241
203
4 178
3 135 149
2 96 86
67
8 25
3
2020 2021 2022 2023 2024 2020 2021 2022 2023 2024
Source: VCCEdge
$82 mn Value
Venture Capital
Announced in: Aug-22 ($ mn)
Target: Yulu Bikes Pvt. Ltd.
Buyer: Magna International Inc., Bajaj $132 mn
Auto Ltd. Announced in: Jan-22
Target: Ola Electric Mobility Ltd.
Venture Capital Buyer: Alpha Wave Ventures, Nuvama
Private Investments Trust, Alpine
Opportunity Fund, Tekne Capital
M&A activity has steadily increased in volume from 2021 to 2024. The mean deal size for M&A transactions grew sharply from $10.3
Transaction values also saw significant growth, climbing from $21 mn mn in 2021 to a peak of $43.1 mn in 2023, reflecting a trend towards
in 2021 to a high of $176 mn in 2022, with 2024 reflecting strong larger transactions. However, 2024 shows a decline of over 50%,
activity at $149 mn, indicating sustained momentum in consolidation suggesting a shift towards moderately sized deals or a broader
efforts. spread of transaction values.
M&A - Year-wise
Mean - Deal Size ($ mn)
176
149 43.1
129
35.2
21.2
21 10.3
3 6 4 7
Source: VCCEdge
Domestic M&A deals consistently dominated the activity, Inbound M&A deals significantly outpaced domestic deals in terms
highlighting a preference for local consolidation. Inbound deals of value, peaking in 2022 and remaining strong at $106 mn in 2024,
showed gradual growth, with 1 deal each in 2022 and 2023, underlining international investors’ focus on high-value transactions.
increasing to 2 deals in 2024. Domestic deal values fluctuated, with a peak at $29 mn in 2023,
reflecting smaller-scale local transactions.
4 4 150
3 105.5
100
2 2
1 1
29 28
20
0 6
0
Source: VCCEdge
Deals in the $5-$25 mn range showed consistent growth in last few Mid-sized deals in the $5-$25 mn range dominated total investment,
years, indicating sustained interest in mid-sized transactions. High- growing steadily from 2021 to 2024, reflecting their role in fueling
value deals of $100 mn+ appeared consistently since 2022, with 1 growth-stage companies. Large deals of $100 mn+ led the value
deal each year, reflecting ongoing investor focus on strategic, large- segment, contributing $150 mn in 2022 and maintaining consistent
scale transactions. Smaller deals under $5 mn saw moderate activity, contributions of $100 mn in 2023 and 2024, highlighting strong
peaking at 3 deals in 2022. confidence in strategic investments.
M&A Transactions Deal Size - By Volume M&A Transactions Deal Size - By Value ($ mn)
150
4
3
100 100
2 2
48
1 1 1 1 1 1
29
20 20
6
0 0 0 0 0 1
Source: VCCEdge
Domestic
$20 mn
$17 mn Announced in: Apr-21
Announced in: Dec-23
Target: Ather Energy Ltd.
$20 mn Target: Revolt Intellicorp Pvt. Ltd..
Buyer: RattanIndia Enterprises Ltd.
Buyer: Hero MotoCorp Ltd. Announced in: Aug-22
Target: Mecpower Mobility Pvt. Ltd. Domestic
Domestic Buyer: Indigrid Technology Pvt. Ltd.
Source: VCCEdge
34%
Electric two-wheelers are rapidly growing as a share of the EV market, With a CAGR above 25%, India’s E2W market is set to achieve
showcasing their rising acceptance and potential. With two-wheelers exponential growth by 2030. Projections showcase the rise of urban
dominating the overall automobile market, E2Ws have a significant and rural adoption, signaling widespread acceptance of electric
opportunity to capture a larger share. mobility.
Two-Wheelers Other Vehicle Types Elect ric 2 Wheelers Other EV Types Electric Vehicles’ Sales Forecast (in million units)
High Adoption 7.8
44% Medium A doption 6.1
85%
Low Adoption 6.8
22% 4.8
28% 3.8
3.0 5.4 5.6
15% 56% 2.4 4.4 4.6
78% 1.5 1.9 3.5 3.8
72% 1.0 3.2
0.1 0.3 2.3 2.62.8
FY20 FY21 FY22 FY23 FY24 FY25 FY20 FY21 FY22 FY23 FY24 FY25 1.8 1.9 2.2
(YTD) (YTD)
Two-Wheelers’ Share in 2020 2021 2022 2023 2024E 2025E 2026E 2027E 2028E 2029E 2030E
Electric Two-Wheelers’ Share in Total
Automobiles Electric Vehicles
Electric Two-Wheelers' Sales Forecast (in million units)* 5.5
Electric two-wheelers are steadily increasing their share of the total two-
wheeler market. The rise is being driven by favorable policies like the FAME-II High Adoption
4.2
Medium A doption 4.7
scheme and cost competitiveness of EVs versus traditional ICE vehicles. Low Adoption 3.2 3.8
3.7
2.5
1.9 2.9 3.0
1.5 2.5
0.9 1.1 2.3
Electric Two-Wheelers’ Share in Total Two-Wheelers 0.6 1.8 2.0
0.0 0.2 1.4 1.6
1.1
1.1 1.3
0.1%
6.1% 2020 2021 2022 2023 2024E 2025E 2026E 2027E 2028E 2029E 2030E
Source: Vahan Portal, EV Dashboard by Clean Mobility Shift *High Adoption – 30% EV penetration as suggested by NITI Aayog, Medium Adoption – 25%, Low Adoption – 20%
Founded in 2015 by Dr. Nishanth Dongari and Rohit Vadera, PURE EV is a Hyderabad-based electric vehicle startup incubated at IIT Hyderabad. The company focuses on
developing electric two-wheelers (E2Ws) and energy storage solutions tailored for the Indian market.
“Pure EV was founded keeping in mind the aspirational needs of Indian customers to deliver to them a reliable, cost-effective scooter
that also speeds up the transition from petrol to EVs in the two-wheeler mobility segment.”
• In-House Battery Manufacturing: One of the few electric two-wheeler OEMs in India with the capability to produce its own batteries, ensuring
quality control and cost efficiency.
• Research & Development: Demonstrated commitment to innovation with over 100 intellectual property filings, focusing on advancing battery
technology and electric mobility solutions.
Outlets States Units per month – Exporting its products to South Asia and has partnered with Arva Electric to
Manufacturing Capacity expand its e-motorcycle sales in the Middle-East and Africa
CAGR
Rs. Rs.
84%
80% 20%
29.9 450 cr. 60K
17.1 15.7
8.9
PURE EV customers Total savings in Less Lithium Savings per customer
1.4
clock a daily commute running costs by consumption per km
FY20 FY21 FY22 FY23 FY24
of more than 40Km PURE EV customers than other e-2W peers
Founded in 2013 by Tarun Mehta and Swapnil Jain, Ather Energy is a Bengaluru-based electric vehicle startup focusing on smart electric scooters and charging
infrastructure. The company offers electric scooters under the name Ather Rizta, Ather 450 and Ather 450 Apex.
• AtherGrid Charging Network: Pioneered India's first public charging network for electric vehicles, "AtherGrid," with fast-charging points in over
100 cities.
• In-house Battery Technology: Ather Energy designs and manufactures its own lithium-ion battery packs, focusing on reliability and efficiency
tailored to Indian conditions.
• Connected Ecosystem: Ather scooters are integrated with IoT, allowing for remote monitoring, diagnostics, and smartphone connectivity via the
Ather app.
CAGR 219.8 214.7 • GHG Reduction: 230 MT CO₂ emissions avoided via logistics optimization.
140% Social
54.6 • Diversity & Inclusion: 47% women in factory roles; gender-neutral facilities.
12.0 Governance
6.4
• Ethics Training: 99.2% employees trained in the Code of Ethics.
FY20 FY21 FY22 FY23 FY24
• Safety Excellence: 0.81 Lost Time Incident Rate; 88% safety issue closures.
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