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 Social Media Marketing As A Marketing Tool Essay
SOCIAL MEDIA MARKETING
Social media marketing (SMM) is a form of internet marketing that uses social networking websites
as a marketing tool. The main goal of Social media marketing is to produce such content that users
will share with there social network so that company can increase brand exposure and can broaden
costumer reach
Social media marketing became popular with increase popularity of social networking websites such
as twitter, Facebook, Myspace , Linkledin, Google+ and pinterset
ADVANTAGES OF SOCIAL MEDIA MARKETING
1.Increased brand recognition One of the main benefits of social media marketing is increased
brand recognition because social networking websites are used by more than the two thirds of a
country social media is a perfect channel to promote the brand to potential costumers. 75% of the
people said that the product information found on social media influences there buying behavior. So
the first advantage of social media marketing is Increased Brand Recognition
2.Legitimize a Brand Another way in which social media marketing helps with costumer is by
establishing a brand as legitimate. When Internet costumer discover a retailer or business the want
to use it but does not know how to use it so customers take help from social networking websites.
It should also be noted that poor social marketing can also lead to delegatimization. If a customer
goes to social media page of a brand and he does not see any update in last few months then he will
assume
 History Of The Trans-Saharan Slave Trade
The Trans Saharan slave trade was the practice of slave trading and kidnapping in the Arabic world,
mainly in North Africa and East Africa, beginning with the era of the Arabic conquests and
continuing into the early half of the twentieth century. The trade was conducted through slave
markets back in the Middle East and North Africa, with the slaves captured mostly from Africa s
inner. Enslaved Africans were sold in the towns of the Arab World. In North Africa, the main
slave markets were in Morocco, Algiers, and Tripoli. Sales were held in public places. In these
public sale spots African Kings whom held power provided the buyers with all kinds of luxuries
and security. For example the kings would provide entertainment with women and comedy plays
so the buyers could feel more comfortable and spend more. Also slaves were the ones who
provided security from raiders that tried to ruin the party. Last but not least these sale spots were
strategically placed around crucial landmarks such as Oasis. One more thing the kings were
responsible for was for the food provided to the buyers and other people that came with the caravan.
Payment for the king services were often slaves but most of the time they were given monetary
payment which was funded by taxes paid on the slaves.
 The Classical Utilitarianism Line Combined With Rational...
There are some questions in this life we will ask and never receive an answer to. Not because the
questioned simply does not want to answer but perhaps because they cannot answer. This theory
falls into the classical utilitarianism line combined with rational choice theory (Barkan p. 93). In
researching Edward Theodore Gein, I discovered this is one of those cases where Why never came
to pass and he took to his own grave those unanswered questions. Did these acts of crime and
necrophilia arise from the clear dysfunctional home life and upbringing or was Ed Geinsimply a
psychopath?
How he came to be. Born on August 27, 1906 in La Crosse, Wisconsin to George Philip and Augusta
Gein; Ed was the second of two sons. Gein was raised in ... Show more content on Helpwriting.net ...
One must ask how much hereditary influence from his mother was a factor in Geins rational choice
theory. Nature versus the lack of nurture in the upbringing of Ed Gein and his brother. Nonetheless,
offenders still make decisions that appear rational to them at the time they make them (Barkan, p. 96).
Theory Analysis
Ed Gein deeply desired to please his mother above all else. Augusta Gein an archaic Lutheran
controlled her sons to the extreme. Ed did attend public school however he was an outcast and
often bullied by other students. Despite the mistreatment, he managed to do well in and enjoyed
school. When Ed tried to socialize at school this did not please his mother and anytime Ed tried to
make friends, his mother scolded him. The isolation from any other outside influences could not
have been healthy and added to his insecurities in an everyday social lifestyle. Gein was often
described as a loner, awkward and aloof. Augusta read to both her sons daily from the Old
Testament Bible from scripture usually graphic in nature with versus dealing with death, murder and
divine retribution. Gein tried to make his mother happy but his efforts were usually met with harsh
criticism and she was rarely pleased with her sons. She often scolded them and verbally abused them
by telling them they were going to end up disappointments like their father (Woods, 1995).
As Sigmund Freud believed that some people with unresolved deep seated problems are
psychopaths. Potentially the
 Rapidly Disappearing Barriers Within Organisations Essay
Organizations are starting to realize that the process of change is continuous and traditional barriers
are rapidly disappearing.

Questions:

1. How does the concept of moving cheese related to the changing world in which business
organizations must adapt? You are required to choose and discuss two of these conditions in detail
citing from current literature. (30 marks)

2. What is the cheese that motivates you in your life? Relate your answer to any of the motivational
theories studied. (25 marks)

3. Discuss examples of moving the cheese in today s business world by choosing and relating the
changes to one business organization. (25 marks) 4. Identify personal, work or school situations in
which ground rules, ... Show more content on Helpwriting.net ...
Economic Shocks

In the early 1970s, the prices of oil increased shockingly causing economic shocks, which made
organizations to impose changes. Economic shocks have continued to impose changes on
organizations. For example, economic problems in Russia, Asia, and Latin America have rocked
world stock markets and forced banks such as chase Manhattan to take heavy losses. Similarly,
when oil prices dropped from $22 a barrel to $13 in the late 1990s, many oil services went bankrupt.

Competition

Global economy leads to heightened competition from competitors all over, this means that
established organizations need to defend themselves against entrepreneurial firms with innovative
offerings.
Some successful organizations, which are fast on their feet, capable of developing new product
cycles, and an ongoing stream of new products, are flexible and require a responsive workforce that
can adapt to rapidly and even radically changing conditions.

Social Trends

During the past generation, there were no changes, which organizations have to adjust. But now,
there is a clear trend in marriage and divorce during the past two decades. Other than that, youngsters
are delaying this social trend by marrying later. This causes an increasing number of single
households, demanding for housing by singles. The house building business takes this is an
important factor in determining the size and design of
 Research Paper On Fountain Valley
The City of Fountain Valley, CA
Fountain Valley is a middle class suburban city in Orange County. The city has 12 neighborhoods,
and it is the 155th largest city in California. When the city was incorporated in 1957, most of the
land was rural farmland. Today, the city has several office buildings.

Population
According to neighborhoodscout.com, more than 80 percent of the residents have white collar
jobs. Almost 40 percent of the residents have a college degree, and the average income for a family
of four is $137,524. The population is 56,707. The city also has a low unemployment rate. The city
has a public transportation system, but most of the residents drive cars. Most of the major streets
have bicycle lanes.

Schools
Fountain Valley
 Literacy Instruction And Analysis
Literacy has been one of the most prominent aspects of education and schooling due to the ongoing
craft of a curriculum that both questions and reflects our current sociocultural situation. Literacy
teaching and learning has vastly changed over time with cultural, social, academic, and technological
developments. Graff (1987) has previously proposed that, while the educationsystem develops, it
only seems appropriate for literacy approaches to be revised. Kalantzis, Cope, Chan and Dalley
Trim (2016) put forward the four literacy pedagogies of didactic, authentic, functional and critical.
Pedagogical approaches draw links to developmental theories and are generally supported by
academics of the relevant period, with strong ties to the sociocultural... Show more content on
Helpwriting.net ...
Dewey emphasises the importance of experiential learning and the learning process, which occurs
through engagement with interest based literacy. One of the main reasons for creating an alternative
to the didactic approach was to explore ways of engaging students (Kalantzis et al., 2016), allowing
motivation through interest, creativity, individualisation and ownership of one s own text. Another
reason was to explore the adaptations, needs and intrinsic motivators for the individual and base
current methods on the contemporary individual (Dewey, 1963). Maria Montessori, was an equally
as prominent figure for the uprise of authentic pedagogy, and more specifically student lead inquiry.
Montessori held strong perspectives that a teacher should maintain their position as a guide of
learning in a less formalised, yet structured, classroom (Kalantzis et al., 2016), with views that
schools are to explore the natural growth of the child through removal of the existing authoritative
designs of the classroom (Montessori,
 Biggie Smalls Case Study
There were so many theories behind the murder case of Biggie Smalls and they never identified his
killer. The rap star murder case as of today is still unsolved.
Some of the possible theories
Suge Knight former CEO of Death Row Records had a continuous feud with Sean Combs label
founder of Bad Boy Records Biggie Smalls label. It was believed that LAPD off duty officers were
working security for Death Row Records and affiliation with gang member of Mob Piru Bloods.
There was speculation that Suge Knight, a rogue police officer, L.A. Chief of Police and the LAPD
all conspired to murder and cover the murder of Christopher Biggie Wallace.
The night of the murder Biggie was leaving a music industry party in LA and a car pulled alongside
the vehicle ... Show more content on Helpwriting.net ...
The jury selection will be six to twelve depending on the case trial. The jury is required to listen to
the evidence presented and make a mutual decision of innocent or guilty.
The prosecutor will use witnesses and their evidence to prove to the jury that the defendant is guilty.
The defendant is represented by their own attorney who will tell his/her side of the story using their
witness and evidence.
Opening Statement
The opening statement will allow the prosecutor and the defense attorneys to explain their account
of the events that led up to this trial to the jury. It will briefly explain an outline without introducing
their witnesses or evidence. Because the Government has the burden of proving the prosecutor s
client is guilty they will make the first opening statement. This statement cannot be argumentative,
only the facts can be discussed. The defense will follow with their opening statement; they both have
the choose of not making their opening statement.
Direct
 Ap Essay On The Alchemist By Paulo Coelho
INP Essay:

In the novel The Alchemist, written by Paulo Coelho, the author reveals the character through his
journey to find his destiny in the deserts of Egypt. Santiago, the main character, is a shepherd herder
that leaves what he knows to achieve his dreams and find his purpose. Santiago then finds that his
journey to find himself is dangerous and longer than he expected. Santiago, a very curious man,
continues to ask about his heart in the beginning of this passage. His questions are detailed through
the work of Paulo Coelho to illuminate Santiago s curious nature and smart intellect through the
duration of his journey. Santiago asks, Why do we have to listen to our hearts? the alchemist, the
man that went with Santiago on the journey, ... Show more content on Helpwriting.net ...
Santiago says, When I have been truly searching for my treasure, I ve discovered things along the
way that I never would have seen had I not had the courage to try things that seemed impossible
for a shepherd to achieve. This quote from the passage conveys how Santiago is dedicated to his
search. It highlights Santiago s passion towards finding what he is meant to do in the world.
Santiago explains how [He s] discovered things along the way that [he] never would have seen had
[he] not had the courage to try things that seemed impossible for a shepherd to achieve. This
emphasizes that sometimes the treasure that someone wants to find isn t in the destination, but in the
journey. Santiago has found that he is truly capable of doing great things and that his journey has
made him accomplish so much that the journey might be his treasure that he is still looking so hard
to find. This quote also establishes how Coelho reveals Santiago with courage to travel great
distances in order to find a treasure that isn t a fancy chest with gold inside, but the truth that
Santiago is looking so hard to
 Psych Class Observation
The person that I decided to observed was someone that I did not know too well, her name is
Maggie and she is in my biology class. Since, I have only known her for a few weeks and she is
not in my psych class, I figured she would be the ideal person that I should observe because she
would not be familiar with what I was doing. I was waiting in the hallway for my biology class to
start when I noticed Maggie outside the building. Maggie pulls the door open with her dominant
hand; the door swings open and hits the wall. She rushes inside the building before the door can
close. As Maggie makes it inside the building without the door slamming right into her, she speed
walks in front of this couple. Maggie approaches me and the only thing that is
 Personal Communication Styles Paper
Good communication is key to having successful personal and professional relationships. In some
situations it can be necessary to adjust communication styles in order to communicate more
successfully (B. Reece Reece, 2017). In this journal entry I will discuss the dominance, and
sociability scales, as well as my own personal communicationstyle.
When looking at my coworkers the person that I think of that is most dominant is Lisa. A person
who is considered high on the dominance scale gives advice freely and frequently initiate
demands. They are more assertive and tend to seek control over others. (B. Reece Reece, 2017, p.
54). At times, because of where she falls on the dominance chart, she can come across as being
bossy or demanding. This can make it difficult to communicate effectively with her. On the other
side of the dominance scale, is my coworker Kelli. Unlike those that tend to rate high on the
dominance scale, those with low dominance are more restrained and tend to be followers (B. Reece
Reece, 2017). This creates a barrier to interpersonal relationships when she is given the responsibility
of being in charge of the other nurses. She has a difficult time delegating ... Show more content on
Helpwriting.net ...
Reece Reece, 2017). My coworker Amy has many of these characteristics. Amy is very talkative
and open about her personal life. This can be a barrier to interpersonal relationships because
sometimes she can revel too much of her personal life, which in a professional setting can come
across as inappropriate. Those considered low on the sociability scale tend to be reserved and
formal in social relationships (B. Reece Reece, 2017, p.57). One of the doctors that I work with
tends to be very serious, reserved, and does not engage in personal conversations. This can make him
come across as unfriendly and cold, which makes him difficult to communicate
 Persuasive Essay On Child Hunger
I was in fifth grade when one of my friends began showing up less and less. When I heard that she
kept getting suspended for stealing food from other student s lunch boxes, I did not think much of it.
Now I realize, that she was experiencing poverty. Thirteen million children in America, live in a
household without consistent access to enough foodHunger Devastates Children (2010). The most
common reason of why children go hungry is due to the fact that their families can t afford food.
Food is a valuable asset to a childs day. Giving children food is taking away their pain of hunger,
and saving their family from worrying to having bread on the table, with their nutritious breakfast,
healthy summer meals, and their lesson to their families on how to cook affordable meals No Kid
Hungry (2017). The No Kid Hungry campaign is incredibly effective at ending childhood hunger by
engaging the public to make it a priority, working to shine on the issue, and mobilizing a strong
movement of individuals.
To begin with, the headline of this campaign is, No Kid Hungry. Their headline basically
summarizes what they re all about. Their main goal is to get rid of child hunger. The headline is
very effective and easy to understand. It is also a very short, and simple headline that requires
little to no research to know what it is about. In specific, they have the word Hunger as part of
their headline. The campaign see s child hunger as a problem that can be a threat to children s
future. In addition, they also have the word Kid which let s us know that their main focus is
children, especially low income children. They have connected with families, teachers and
schools. The No Kid Hungry campaign is working to ensure that every child in America has
access to healthy meals where they live, where they learn, and where they play No Kid Hungry,
(2017). The specific issue they are trying to solve is hunger in children. They believe that ending
child hunger is possible. This proves how the campaign will gather individuals to make this issue a
priority and fix it.
Furthermore, this campaign focuses on its social, cultural, and political context. The No Kid Hunger
campaign has its own social council. This council is
 Benefits Of Co-Production In Canada
There is a wide range of benefits that a production company can advantage from when it comes to
small scale production, and/or following a path of co production. It can stretch from communal
nature to having more artistic independency on a project to financial management. The Journals of
Knud Rasmussen, a film made by an Inuitproduction company presents these advantages. By using
this approach these production companies have more accessibility, and international success. This
film acts as a prime example to why films made in Canada can benefit from small scale production,
and co production.
The Journals of Knud Rasmussen documents the encounter between three Danish explorers, and an
Inuit community in Igloolik during the 1920 s. It focuses ... Show more content on Helpwriting.net ...
The smaller crews allow for the rotation of roles, a closer intimate crew, and democratic decision
over the direction of the project. In larger scale production there is higher demands from outside
sources, and this limits the creative freedom of the filmmaker. In Baltruschat s article she says, there
has been an increase in the opportunity of co production due to the demand for new indigenous
films, and television content. It is the new markets for this media that has opened up this
opportunity, and the use of new media in ways of distribution technologies, and sophisticated digital
production . These kinds of productions have an ease of technology, and allows for the distribution
to be international. This film shows the advantage of having a small scale crew unit, because work
closely with new media, which helps with networking in order to gain recognition. As a small scale
production the need for specialists for a particular task is not required, instead the smaller crew
works collectively to put it all together. Although the filmmaker retains majority of the creative
decision, the crewmembers having knowledge of the entire production rather than an individual
aspect can contribute with ideas that are best suited to the
 Tragic Hero
Tragic Hero Okonkwo
Things Fall Apart by Chinua Achebe

A tragic hero is a character that performs courageous actions but develops a tragic flaw as they
move on with their lives. The effects of the flaw begin to increase and the character usually makes
unwise choices. It often leads to his downfall or even death. In Things Fall Apart, Okonkwo is
depicted as a tragic hero. He lived a life full of contradiction. He desired to be successful and achieve
everything he wanted but he ended up committing suicide. The author develops a story in which
Okonkwo has to make a lot of decisions and sometimes he makes the wrong choices without himself
knowing, which eventually causes his own death. He is a tragic hero in the story for the sacrifices ...
Show more content on Helpwriting.net ...
He said, This meeting is for men when he saw a man without a title was participating during a
meeting. Arrogance is one of the qualities a tragic hero has. At the end of the novel, he killed the
messenger in hopes that the tribe will support him in a war.

He is impulsive. He acts before he thinks. He often offends the igbo peoploe and their traditions as
well as the gods of his clan. When the white man brought Christianity to Umuofia, Okonkwo felt
that the changes are ruining the Igbo culture. This is his tragic flaw, the inability to accept change.
For him, hard work and effort were the true way of living and if you didn t have any of those you
were not worthy for his acknowledgement.

The destruction of Okonkwo was revealed slowly throughout the books. He started to make some
poor decisions, which became the beginning of his downfall. He killed Ikemefuna just because he
didn t want to be thought weak. He made unwise decisions to only appear to be strong and manly
to others in the village. He did not realize how he lost so much from living that way. When,
Okonkwo kills Ogbuefi Ezedu s son, the real tragedy begins. Other tragic heroes usually have a
steadier downfall, but Okonkwo had a direct fall in society due to this event. This puts his family
into exile for seven years. After a short period of time, white missionaries arrive to Umuofia. When
The
 Analysis Of On Dumpster Diving Essay
English 101 Final Essay Q1: Discuss the contemporary issues in every essay A) A contemporary
problem raised in On Dumpster Diving by Lars Eighner Is the amount of wealth spent by
consumers, and the effect of that. Consumers spend too much money and waste even more when
they throw food and clothing away. In the essay he explains the way of life as an scavenger and
how to demonstrate how people are able to live by the minimal resources although most
consumers continue to buy things they do not need and continue to waste resources that may be
valuable to others. Aside from food, he additionally describes the emotional impact that living out
of a dumpster can have on a person. He describes finding sad things such as abandoned teddy
bears, shredded wedding books, and pets lying in state. Seeing the pets makes him think about
his dog Lizbeth and how she is likely to end up with a dumpster as her final resting place, as
Eighner does not see himself having a place for her before she passes on. Rummaging causes
Eighner to consider how much individuals underestimate, including the way that they can purchase
something new to replace something old that they have discarded. He feels frustrated because of
the individuals who don t have that extravagance. B) Our Wall by Charles Bowden speaks of a
very well known contemporary issue that affects millions of people everyday, it focuses mainly on
the subject of illegal immigration and the building of a wall to keep the illegal