MEDIA AND INFORMATION

LITERACY
LESSON 2-OPPORTUNITIES, CHALLENGES,
AND POWER OF MEDIA AND
INFORMATION
Prepared by: Ferdinand C. Nebreja
Teacher II
San Roque National High School
LEARNING COMPETENCIES

CITE AN EXAMPLE OF AN ISSUE SHOWING THE

POWER OF MEDIA AND INFORMATION TO
AFFECT CHANGE
 OBJECTIVES

1. IDENTIFY THE OPPORTUNITIES IN MEDIA AND INFORMATION

IN THE ECONOMIC, EDUCATIONAL, SOCIAL AND POLITICAL
DIMENSIONS.

2. REALIZE OPPORTUNITIES AND CHALLENGES IN MEDIA AND

INFORMATION.

3. LEARN THE POWER OF MEDIA AND INFORMATION

OPPORTUNITIES,
CHALLENGES AND POWER
OF
MEDIA AND INFORMATION
OPPORTUNITY
➔ IT IS A SET OF SITUATIONS THAT MAKES IT POSSIBLE TO DO
SOMETHING.

➔ THESE ARE THE POSITIVE EFFECTS BROUGHT BY THE MEDIA.

➔ 4 DIMENSIONS:
ECONOMY
➔ IS AN AREA OF THE PRODUCTION, DISTRIBUTION AND TRADE, AS WELL
AS CONSUMPTION OF GOODS AND SERVICES BY DIFFERENT AGENTS.
ECONOMIC IMPACT
➢ MEDIA IMPROVES THE EFFICIENCY OF THE ECONOMY BY
PROVIDING ECONOMIC ACTORS MORE AND BETTER INFORMATION

WITH WHICH TO MAKE DECISIONS AND IMPROVING STABILITY.

➢ AN ECONOMIC ACTOR MAY BE AN INDIVIDUAL, A COMPANY, A

GOVERNMENT OR EVEN A SOCIETY AS A WHOLE.

➢ THE INTERNET OFFERS SIGNIFICANT CHANCES TO ENHANCE THE QUALITY OF

LIFE FOR EVERYONE. IT HAS BENEFICIAL IMPACTS ON ECONOMIC
DEVELOPMENT.
● NEW INDUSTRY
● FILM PRODUCTION
● ENTERTAINMENT PROGRAMS
● PRINT
● BROADCAST
● MOBILE COMMUNICATION
● INTERNET
● ADVERTISING AND
● PUBLIC RELATIONS
EDUCATION
➔ IS THE PROCESS OF FACILITATING LEARNING, OR THE ACQUISITION OF
KNOWLEDGE, SKILLS, VALUES, BELIEFS, AND HABITS.
EDUCATIONAL IMPACT
➢ MEDIA AND INFORMATION’S ROLE IS TO PROVIDE STUDENTS WITH
KNOWLEDGE AND THROUGH IT WE GET ENOUGH INFORMATION THAT

WE WILL TAKE LESSON

➢ FACILITATING THE FLOW OF INFORMATION BETWEEN STUDENTS,

FACULTY AND THE CAMPUS COMMUNITY.

FOR EXAMPLE: CLASSES THROUGH ZOOM OR GOOGLE MEET

➢ MEDIA AND INFORMATION HAVE GIVEN US THE OPPORTUNITY TO
ELABORATE AN IMAGE AND VIDEO THROUGH MEDIA FOR

COMPREHENSIVE LEARNING.
● MULTIMEDIA IS A FORM OF COMMUNICATION THAT
COMBINES DIFFERENT CONTENT FORMS SUCH AS TEXT,

VIDEO, SOUND, GRAPHICS, & ANIMATION. THUS

PROVIDING A POWERFUL NEW TOOL FOR EDUCATION.

● VIDEO HAS BECOME A COMPELLING TOOL FOR

EDUCATIONAL REPRESENTATION.

❖ EX: POWERPOINT PRESENTATION

SOCIAL
➔ MEANS RELATING TO SOCIETY OR TO THE WAY SOCIETY IS
ORGANIZED.

SOCIAL IMPACT
➢ THE INTERNET CREATED THE OPPORTUNITY FOR SOCIAL MEDIA TO
THRIVE. ALLOWS COMMUNICATION AND INFORMATION SHARING
WITH LARGE GROUPS OF PEOPLE INSTANTANEOUSLY.

➢ WITH THE RISE OF MOBILE MESSAGING APPLICATIONS, BUSINESS

OWNERS AND MARKETERS HAVE GIVEN MORE CHANNELS TO REACH AND
ENGAGE WITH DIFFERENT AUDIENCES.
➢ MEDIA IS THE SWORD ARM OF DEMOCRACY.
➢ USERS HAVE THE ACCESS TO SHARE THEIR FEELINGS AND
THOUGHTS THROUGH THE INTERNET

➢ MEDIA OF TODAY IS PLAYING AN OUTSTANDING ROLE IN

CREATING AND SHAPING PUBLIC OPINION AND STRENGTHENING
SOCIETY.
POLITICS
➔ THE ACTIVITIES ASSOCIATED WITH THE GOVERNANCE OF A COUNTRY
OR OTHER AREA, ESPECIALLY THE DEBATE OR CONFLICT AMONG INDIVIDUALS
OR PARTIES HAVING OR HOPING TO ACHIEVE POWER.
POLITICAL IMPACT
➢ ONE OF THE WAYS THAT SOCIAL MEDIA HAS TRANSFORMED POLITICS
IS THE SHEER SPEED AT WHICH NEWS, POLL RESULTS AND RUMORS

ARE SHARED. NOW, ONLINE NEWS IS A 24/7 PHENOMENON.

➢ ONE OF THE POSITIVE EFFECTS THAT SOCIAL MEDIA HAS ON POLITICS
IS THE OPPORTUNITY FOR VOTERS TO INTERACT MORE EASILY WITH

CANDIDATES AND ELECTED OFFICIALS.

➢ CANDIDATES AND THEIR SUPPORTERS CONSTANTLY POST THEIR

VIEWS ON FACEBOOK AND TWITTER. EACH PARTY HAS ITS OWN
PAGES, FROM WHICH IT BROADCASTS PROPAGANDA AND REQUESTS

FOR DONATIONS.
VICO SOTTO
➢ PASIG MAYOR
➢HE BECAME POPULAR ON SOCIAL
MEDIA BECAUSE HE USED IT TO REACH
OUT TO MORE PEOPLE, TO SHOW HIS
ACCOMPLISHMENTS, AND WHATEVER HE
IS DOING.

➢HE USED SOCIAL MEDIA TO SHOW HIS

TRANSPARENCY IN POLITICS

THAT FILIPINOS APPLAUDED.

CHALLENGES
➔ SOMETHING NEW AND DIFFICULT WHICH REQUIRES GREAT EFFORT
AND DETERMINATION.

➔ THESE ARE THE RISKS, THREATS OR THE NEGATIVE EFFECTS BROUGHT

BY THE MEDIA.
ILLEGAL CONTENT
➔ IS ANY TYPE OF CONTENT THAT COULD BE DAMAGING TO YOUNG
PEOPLE INCLUDING:

● REAL OR SIMULATED VIOLENCE

● SEXUALLY EXPLICIT CONTENT
● ILLEGAL IMAGES OF CHILD SEXUAL ABUSE
● CONTENT PROMOTING HATE, BASED ON RACE, RELIGION OR SEXUAL
PREFERENCE

● CONTENT THAT PROMOTES EXTREME DIETING OR TAKING DRUGS.

➔ AND THE USE OF A COMPUTER AS AN INSTRUMENT TO FURTHER
ILLEGAL ENDS.
EXAMPLE OF ILLEGAL CONTENT UNDER REAL OR
SIMULATED VIOLENCE
“MOMO CHALLENGE”
➔ IS A HOAX AND AN INTERNET URBAN LEGEND
THAT WAS RUMORED

TO SPREAD THROUGH SOCIAL MEDIA AND

OTHER OUTLETS.

➔ IT WAS REPORTED THAT CHILDREN AND

ADOLESCENTS WERE BEING

ENTICED BY A USER NAMED MOMO TO

PERFORM A SERIES OF DANGEROUS
ASSIGNMENTS OR MISSIONS INCLUDING VIOLENT
ATTACKS, SELF-HARM AND SUICIDE.
CYBERCRIME
➔ ALSO CALLED COMPUTER CRIME AND COMPUTER ORIENTED CRIME, IS THE
CRIMINAL ACTIVITY CARRIED OUT BY MEANS OF COMPUTER OR INTERNET.

➔ CYBERSPACE REFERS TO THE VIRTUAL COMPUTER WORLD. CYBERCRIMES

HAPPEN IN CYBERSPACE.

REPUBLIC ACT NO. 10175

➔ ALSO KNOWN AS THE CYBERCRIME PREVENTION ACT OF 2012 OR
THE ANTI-CYBERCRIME LAW OF THE PHILIPPINES.
➔ THIS REPUBLIC ACT AIMS TO ADDRESS LEGAL ISSUES CONCERNING
ONLINE INTERACTIONS AND THE INTERNET IN THE PHILIPPINES.
➔ THERE ARE 16 CYBER CRIMES COVERED UNDER THE REPUBLIC ACT
NO. 10175.
COPYRIGHT INFRINGEMENT
➔ IS THE USE OF WORKS PROTECTED BY COPYRIGHT LAW WITHOUT
PERMISSION, INFRINGING CERTAIN EXCLUSIVE RIGHTS GRANTED TO THE
COPYRIGHT HOLDER, SUCH AS THE RIGHT TO REPRODUCE, DISTRIBUTE, DISPLAY
OR PERFORM THE PROTECTED WORK, OR TO MAKE DERIVATIVE WORKS.
EXAMPLES OF COPYRIGHT INFRINGEMENT

➢ RECORDING A FILM IN A MOVIE THEATER

➢ PANTOMIMES AND CHOREOGRAPHIC WORKS
➢ LITERATURE - NOVELS, ESSAYS, POEMS, ETC.
➢ MUSIC – MELODIES, MUSICAL NOTES, ETC.
➢ ART – GRAPHICS, PHOTOS, DIAGRAMS, ETC.
➢ ARCHITECTURAL PLANS AND DRAWINGS
IDENTITY THEFT
➔ IS A SERIOUS CRIME OCCURRING WHEN YOUR PERSONAL
INFORMATION IS STOLEN AND USED WITHOUT YOUR KNOWLEDGE TO

COMMIT FRAUD OR OTHER CRIMES.

 FORMS OF IDENTITY THEFT
1. FINANCIAL IDENTITY THEFT
- USING ANOTHER PERSON’S IDENTITY TO ACCESS THEIR FINANCIAL ACCOUNTS,
OBTAIN CREDIT OR TO RECEIVE GOODS OR SERVICES.

2. IDENTITY CLONING
- USING ANOTHER PERSON’S INFORMATION TO ASSUME HIS OR HER IDENTITY IN
SOCIAL SITUATIONS.

3. CRIMINAL IDENTITY THEFT

- POSING AS ANOTHER PERSON WHEN ACCUSED OF, OR APPREHENDED FOR, A
CRIME.

4. MEDICAL IDENTITY THEFT

- USING ANOTHER IDENTITY TO OBTAIN MEDICAL CARE OR DRUGS.
POWER OF MEDIA & INFORMATION
➔ TO AFFECT CHANGES AND DEVELOPMENTS
CHANGES AND DEVELOPMENTS
BUSINESS STRATEGY
➔ ACROSS INDUSTRIES, SOCIAL MEDIA HAVE
GONE FROM A “NICE TO HAVE” TO AN
ESSENTIAL COMPONENT OF ANY BUSINESS
STRATEGY.

➔ ESPECIALLY RIGHT NOW. IT IS PRACTICALLY

IMPOSSIBLE TO DESIGN A BUSINESS STRATEGY
WITHOUT CONSIDERING SOCIAL NETWORKS.

➔ PLUS, IT REACHES BROADER AND WIDER

AUDIENCES ACROSS SOCIAL PLATFORMS.
BANKS OF THE FUTURE
➔ THE MEDIA HAS TRANSFORMED BANKING
RELATIONSHIPS IN VERY SIGNIFICANT WAYS, FROM
IMPROVING CUSTOMER SERVICE TO ALLOWING USERS
TO SEND MONEY INSTANTLY TO OTHERS VIA ONLINE
PLATFORMS.

➔ LIKE GCASH, PAYMAYA, PAYPAL,COINS ETC...

➔ BUT, OF COURSE THERE ARE RISKS IN ONLINE
BANKING:

THE BIGGEST CHALLENGE IS MAINTAINING SECURITY

STANDARDS. BANKS WILL ALSO HAVE TO IMPLEMENT
SOPHISTICATED SOCIAL MEDIA POLICIES.
HEALTH CARE & PUBLIC HEALTH
➔ SOCIAL MEDIA HAS BEEN RESPONSIBLE FOR
RELEVANT CHANGES IN BOTH PERSONAL AND
COMMUNITY HEALTH, ESPECIALLY BY MAKING IT
EASIER FOR LARGE NUMBERS OF PEOPLE TO
RAPIDLY SHARE INFORMATION.

➔ IT’S ALSO HELPED GROUPS OF PEOPLE, SUCH AS

PATIENTS SUFFERING FROM THE SAME CONDITIONS
TO STAY IN TOUCH.

➔ WHILE SOCIAL MEDIA DOES HELP OFFICIAL

AGENCIES AND EXPERTS SHARE IMPORTANT
INFORMATION FAST – SUCH AS DURING A DISEASE
OUTBREAK – IT HAS A DOWNSIDE.
“Social media is a two-way street, and allows non-experts to share information just as rapidly as health agencies or
trusted experts”
MEDIA POWER
➔ MEDIA AND INFORMATION HAVE THE POWER TO SWAY SOCIETY’S
BELIEFS AND PERCEPTIONS. PEOPLE HAVE THE TENDENCY TO RECEIVE DATA FROM
THE MEDIA AND ACCEPT IT AS FACT RIGHT AWAY WITHOUT CONDUCTING DUE
DILIGENCE.

➔ THE MASS MEDIA IS A POWERFUL GUARDIAN OF PROPER POLITICAL

BEHAVIOR BECAUSE AUDIENCES TEND TO TRUST THEM.
FAKE NEWS
➔ IS A FALSE OR MISLEADING
INFORMATION PRESENTED AS NEWS.

➔ IT OFTEN HAS THE AIM OF

DAMAGING THE REPUTATION OF A
PERSON OR ENTITY, OR MAKING
MONEY THROUGH ADVERTISING

REVENUE.
CONCLUSION:

★ THE MEDIA AND INFORMATION FUNCTIONS TO STRENGTHEN AND

ENRICH THE CONNECTION OF PEOPLE, THE SOCIAL ENVIRONMENT,

AND THE ECONOMY. IT OPENS DIFFERENT OPPORTUNITIES TO US. IT

CAN MOTIVATE, INSPIRE, INFORM, EXPRESS IDEAS AND FEELINGS

FREELY, AND EMPOWER CITIZENS.

★ USERS OF MEDIA AND INFORMATION SHOULD ALWAYS BE

RESPONSIBLE.
 “OUR MAIN SOURCE TO GET INFORMATION IS THE MEDIA. WITHOUT MEDIA,
WE WILL NEVER BE UPDATED ON THE DAY-TODAY EVENTS THAT ARE

HAPPENING IN OUR SURROUNDINGS. MEDIA IS USED TO RAISE AWARENESS BUT

SOMETIMES THEY USE IT FOR BIASES. IN USING THE MEDIA, WE MUST FOLLOW

SOME RULES AND ETIQUETTES. INFORMATION IS POWERFUL BUT WE MUST NOT

ABUSE IT.” - ALKUINO, 2017

REFERENCES
HTTPS://PREZI.COM/P/5H35QDWOA2IQ/OPPORTUNITIES-CHALLENGES-ANDPOWER-

OF-MEDIA-AND-INFORMATION/

HTTPS://YOUTU.BE/EHSDUKL1GPI

HTTPS://YOUTU.BE/6IRI2QMF5IU

HTTPS://WWW.WEFORUM.ORG/AGENDA/2016/04/6-WAYS-SOCIAL-MEDIA-ISCHANGING-

THE-WORLD/
PERFORMANCE TASK: WRITTEN WORK

1. HOW DOES MEDIA AND INFORMATION AFFECT CHANGE

IN OUR SOCIETY?

2. WHAT ARE THE POSITIVE AND NEGATIVE EFFECT OF MEDIA

AND INFORMATION IN YOUR LIFE.
 PERFORMANCE TASK
PROJECT: CREATING INFOGRAPHICS
MATERIALS:
CARTOLINA MAGAZINES
COLORED PAPER MARKER PEN
COLORING MATERIALS GLUE
SCISSORS PENCIL
RULER ERASER
 PERFORMANCE TASK
PROJECT: CREATING INFOGRAPHICS
PROCEDURE
• DIVIDE THE CLASS INTO SMALLER GROUPS.
• EACH GROUP WILL CREATE AN INFOGRAPHIC WHICH SHOWS OPPORTUNITIES
AND CHALLENGES IN MEDIA AND INFORMATION.

• EACH GROUP WILL ASSIGN A REPRESENTATIVE WHO WILL PRESENT THE

INFOGRAPHIC IN THE CLASS.

CRITERIA : COLLABORATION 35 %
CREATIVITY 35 %
PRESENTATION 30 %
SAMPLE INFOGRAPHICS