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SWOT Analysis

SWOT Analysis is a structured planning method for evaluating internal and external factors affecting an organization, consisting of Strengths, Weaknesses, Opportunities, and Threats. It aids in strategic decision-making and is applicable in various contexts such as product launches and market entry. An example for a mobile company highlights its strong brand as a strength and rising competition as a threat.

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8 views1 page

SWOT Analysis

SWOT Analysis is a structured planning method for evaluating internal and external factors affecting an organization, consisting of Strengths, Weaknesses, Opportunities, and Threats. It aids in strategic decision-making and is applicable in various contexts such as product launches and market entry. An example for a mobile company highlights its strong brand as a strength and rising competition as a threat.

Uploaded by

MADUGULA RAVI TEJA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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5.

SWOT Analysis (Business Strategy)

Definition:
SWOT Analysis is a structured planning method used to evaluate the internal and
external factors affecting an organization.

Components:

• Strengths (S): Internal capabilities (e.g., skilled workforce, strong brand).

• Weaknesses (W): Internal limitations (e.g., poor logistics, low R&D).

• Opportunities (O): External favorable factors (e.g., market trends, new tech).

• Threats (T): External challenges (e.g., economic slowdown, competitors).

Uses:

• Helps in strategic decision-making.

• Useful for launching products, entering new markets, or business growth.

• Applied in business planning, project evaluation, and personal career


assessment.

Example (for a mobile company):

• S: Strong brand.

• W: Limited service network.

• O: Growing smartphone market in rural areas.

• T: Rising competition from cheaper brands.

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