Challenge

Youth Impact - Because You Matter - UNESCO x Nestle Global Youth Grant Scheme

Green Education: Care and Love for the

Environment for Sustainability (#5955)​
Author:
Rifki Adri…
RA 1
 ID

27/03/2025 -
21:48 | Review Committee |  Confidential
Project Representative (First, middle and last name)

Salsa Karina Ahmad Putri

Name of the organization leading the project (if applicable)

Kurama Foundation, Yayasan Keadilan Untuk Rakyat Marginal (The Justice for marginalized)
Website of the organization leading the project (if applicable)

-
Contact Email

kuramafoundation.id@gmail.com
Country of Residence

Indonesia
City of Residence

Medan City
Nationality

Indonesia

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Age

25-30
Which gender do you identify with?

Women
Number of members of your team (must be a minimum of 3 members to be
eligible)

More than 5
Tell us about the roles of each member of your team for the project

1. Program Leader (Salsa) Roles & Responsibilities:

Develop the program’s vision, strategy, and main objectives.
Oversee the overall program implementation.
Establish communication with partners and stakeholders.
Make strategic decisions when challenges arise in the field.

2. Project Coordinator (Rifki Adrian) Roles & Responsibilities:

Manage registration and administrative reports for the program organizers.
Communicate formally with external parties (schools, universities, sponsors, etc.).
Ensure all program activities run according to the timeline and SOP.

3. Training & Curriculum Team (Ainun and Gregorius) Roles & Responsibilities:
Develop the Green Education curriculum tailored to the target audience (schools,
students, communities).
Prepare training modules and open-access materials.
Conduct training and workshops for participants (teachers, students, community
members).

4. Field Implementation Team (Nurul and Arnol) Roles & Responsibilities:

Organize real action activities (tree planting, environmental clean-ups, etc.).
Monitor and evaluate program effectiveness in the field.
Coordinate with local communities and schools regarding program implementation.

5. Media & Campaign Team (Fikri) Roles & Responsibilities:

Create public awareness campaigns on environmental issues.
Manage social media programs and publications.
Organize campaign events (exhibitions, seminars, etc.).

6. Finance & Fundraising Team (Halimah) Roles & Responsibilities:

Manage program funds transparently and accountably.
Prepare financial reports for donors and partners.

Please indicate the scope of your project

Community-level: A localized project focused on a specific neighborhood, village, or small

community, directly engaging local beneficiaries.

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Idea Description (flexible field)

This project aims to raise awareness and build the capacity of communities, especially young
generations, in environmental protection. Many of them are unaware that their behaviors,
such as wasting energy and littering, have harmful effects on the environment.
Unfortunately, environmental education in schools and universities has not been effective,
lacking a systematic curriculum. Environmental degradation continues due to deforestation,
air pollution, and industrial waste, accelerating climate change and causing disasters such as
floods, landslides, and ecosystem damage. So far, solutions have focused only on addressing
the impacts rather than changing human behavior as the root cause. This initiative seeks to
tackle this issue through a different approach—via educational institutions. The strategy
includes:1. Integrating a Green Curriculum, 2. Enhancing students' and lecturers'
understanding, 3. Encouraging action, 4. Sustaining public campaigns
Country in which you will implement your project

Indonesia
Which theme does your project contribute to in the framework of environmental
sustainability and climate action?

Climate change mitigation and adaptation strategies that support local communities
Project Progress Status

Implementation has started and I am looking for further support

What is the identified problem the project intends to address?

One of the main issues that the Green Education program aims to address is the lack of
structured environmental education in schools and universities. Currently, environmental
education is not a core part of the curriculum, resulting in the absence of systematic learning
about the impacts of environmental degradation and how to prevent it. Additionally, many
teachers and lecturers do not receive specialized training in environmental awareness,
making it difficult for them to instill sustainability values in their students. Another issue is
the low awareness and concern among young people regarding environmental issues. Many
of them do not realize that their small actions have a significant impact on nature, such as
wasting energy, using single-use plastics, and littering. The lack of education and real-life
examples around them has led many young people to develop an apathetic attitude toward
environmental issues. Moreover, the current approach to environmental protection mainly
focuses on restoring damaged ecosystems rather than preventing destruction in the first
place. For example, many programs focus on reforestation after deforestation has occurred,
but they do not actively work to prevent illegal logging from the beginning. This approach is
less effective because if people's mindset and habits do not change, environmental damage
will continue despite restoration efforts. Finally, the lack of concrete action in daily life
remains a major challenge. Environmental education programs often consist only of seminars
or discussions without direct implementation. Young people need opportunities to apply their
knowledge through tangible activities such as waste management, energy conservation, and
greening initiatives. Therefore, this program will provide an approach that is not only based
on theory but also on real actions that can drive long-term change.

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What is the solution to the problem that your project proposes?

Green Education Solutions Green Education offers an educational approach that combines
theory and real action to raise environmental awareness among young people. This program
will be implemented through the following strategies:
1. Green Training for Educators
Many teachers and lecturers lack a deep understanding of environmental issues. This
program will provide training modules and a green curriculum that can be integrated
into learning, helping educators instill sustainability values in students.
2. Raising Student Awareness through Educational Campaigns
Seminars, workshops, and interactive discussions will be held to build an understanding
of environmental impacts and individual roles in protecting nature.
3. Sustainable Campaigns
Environmental awareness will be expanded through:
Social Media: Educational content, short videos, and infographics on
environmental issues.
Public Actions: Green marches, environmental murals, and advocacy campaigns
for eco-friendly policies.
Media Collaboration: Partnerships with local media to spread environmental
awareness.
4. Concrete Actions in Schools and Communities
Environmental education must be followed by direct implementation, such as:
Greening Programs: Tree planting in schools and public spaces.
Waste Management: Recycling systems and plastic waste reduction.
Energy Efficiency: Promoting electricity and water-saving practices in daily life.
5. Collaboration with Communities and Stakeholders
This program engages schools, communities, environmental organizations, and local
governments to strengthen environmental movements at the grassroots level.

With these strategies, Green Education not only provides knowledge but also shapes young
generations into active changemakers in creating a greener and more sustainable future.

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What support has your project received so far, if any? What results have you
already obtained?

Green Education Project Progress The Green Education project is still in the planning and
funding application stage, with no active implementation yet. However, several initial steps
have been taken, including:
1. Concept and Strategy Development
Designing a green curriculum as the foundation for environmental education in
schools and universities.
Identifying target schools, universities, and communities to be involved.
2. Networking and Support
Engaging with schools, universities, and local communities that have
environmental concerns.
Researching literature on educational methods and program implementation.
3. Funding Applications
Currently in the process of applying for funding from your organization for
financial support.
Exploring grant opportunities and seeking additional funding sources if needed.

Since the project has not yet been fully implemented, there are no concrete results at this
stage. However, with thorough planning and continuous support, this initiative is expected to
be realized soon and create a significant impact on environmental awareness among young
people.
Tell us briefly about the population or community that your project would benefit

Green Education Program: Beneficiaries and Impact The Green Education program will
provide direct benefits to young people, educators, and local communities involved in
environmental education and conservation. The primary groups that will benefit from this
project include:
1. High School Students & University Students
As the future generation, they need to develop environmental awareness from an
early age. This program will help them understand the importance of protecting
nature and offer opportunities to participate in real actions.
2. Teachers, Lecturers, and Educators
As key figures in shaping students' mindsets, they will receive specialized training
to integrate environmental education into their curriculum and teaching methods.
3. Communities Directly Affected by Environmental Degradation
Many communities suffer from deforestation, water pollution, and climate change.
Through education and real action, this program will provide them with solutions
and support to protect their environment.

In its first year, the program aims to reach at least 1,000 direct beneficiaries, with the
potential for broader expansion in the following years. Through this approach, we hope to
cultivate a generation that not only cares about the environment but also takes active roles
in ensuring sustainability.
Direct Beneficiaries you aim to reach

501-1000

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Justification for direct beneficiaries (including the age group and profile of the
beneficiaries reached)

Justification for Direct Beneficiaries

1. High School Students (Ages 15-18)
This age group is at a crucial stage where habits and mindsets can still be
shaped.
Environmental education in schools will help them become more aware of the
impact of their actions on ecosystems.
2. University Students (Ages 18-25)
As the future generation of leaders, they play a significant role in shaping policies
and practices that promote sustainability.
Many are actively involved in campus communities, making them effective agents
of change in spreading environmental awareness.
3. Teachers and Lecturers
They are key actors in delivering education to students.
By equipping them with a green curriculum and training, they can consistently
integrate environmental topics into their teaching.
4. Local Communities and Environmental Activists
Communities with existing environmental concerns will be empowered through
participation in educational programs and real actions like reforestation and
public campaigns.
The general public in program areas will also benefit from the positive behavioral
changes among youth who become more environmentally conscious.

Rationale For Selecting These Beneficiaries

First, these age groups were chosen because they are still in the process of developing
awareness and habits, making it easier to instill sustainability values. Early education
ensures they grow into changemakers with long-term environmental impact.
Second, focusing on educational institutions (teachers and lecturers) ensures that the
program is structured, sustainable, and widely applicable.
Third, building connections with local communities allows for collaborative learning and
knowledge-sharing between students, schools, and universities.

Indirect Beneficiaries you aim to reach

1001-5000

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Justification for indirect beneficiaries (including the age group and profile of the
beneficiaries reached)

Indirect Beneficiaries of the Green Education Program The estimated number of

indirect beneficiaries ranges from 1,000 to 5,000 people, consisting of various community
groups that will experience the benefits of increased environmental awareness and action.
1. Families and Local Communities
Parents, siblings, and residents around schools and campuses will be positively
influenced by students' environmentally friendly behaviors.
They may be encouraged to participate in concrete actions such as reforestation
and waste management.
2. School and Campus Communities
Teachers, lecturers, and school staff will benefit from the green curriculum.
Other students who are not directly involved in the program will still experience
its impact through a more environmentally conscious learning environment.
3. General Public Through Public Campaigns
People engaged in public campaigns, either in physical spaces or through social
media, will gain awareness.
Disseminated information will inspire more people to care about environmental
issues.
4. Government and Policymakers
Educational and environmental agencies can take inspiration from this program to
develop broader policies.
Local leaders and officials may recognize the program’s positive impact in raising
public awareness of environmental issues.
5. Industry Players and Private Sector
Local businesses and the tourism sector may be encouraged to adopt greener
business practices in response to growing public awareness.

By involving these various stakeholders, Green Education will not only impact direct
participants but also create broader and more sustainable change in building
environmental consciousness across different levels of society.

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What positive impact does your proposal have or would further have on the
community?

Positive Impacts of the Green Education Program The Green Education Program will
drive both short-term and long-term changes for participants and the communities
involved. 1. Short-Term Impact (First Year)
Increased Environmental Awareness – Students, university students, and educators
will develop a stronger understanding of the importance of environmental conservation.
Implementation of Eco-Friendly Actions – Schools and universities will begin
adopting sustainable practices, such as waste management and energy efficiency.
Community Engagement – Local communities around schools and campuses will
start participating in sustainability initiatives.

2. Long-Term Impact (Over 5 Years)

Environmentally Conscious Young Generation – The program will cultivate a
generation that is not only aware but also actively engaged in protecting nature.
More Sustainable Schools and Universities – The green curriculum will become an
integral part of the education system.
Formation of Green Communities – Youth-led environmental groups will emerge,
driving grassroots movements.
Policy Changes at the Local Level – As awareness increases, governments and
educational institutions may adopt more eco-friendly policies.

Through this approach, Green Education goes beyond education—it fosters a culture
of environmental responsibility that will last for generations.

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Briefly, could you explain how your project will be sustainable over time?

Ensuring the Sustainability of the Green Education Project The Green Education
Project will be sustained through four key strategies:
1. Long-Term Collaboration with Schools and Universities
By integrating environmental topics into education and training teachers and
lecturers, the program will remain an ongoing part of the education system.
This ensures that environmental awareness is continuously passed down to future
generations.
2. Active Student and Youth Involvement
Students and university students will engage in real actions and sustainable
campaigns through the formation of environmental communities.
These groups will drive initiatives such as tree planting, waste management, and
public environmental education, ensuring long-term impact.
3. Local Community Engagement
Local communities will play a crucial role in supporting and enriching the
program by sharing their experiences and challenges in environmental
conservation.
Their involvement will provide students with practical insights into real-world
environmental issues.
4. Financial Sustainability Strategies
The project will seek long-term funding sources, including grants,
sponsorships, and partnerships with private-sector organizations that share a
sustainability vision.
This diversified funding approach will ensure the program’s stability and reduce
dependency on a single source.

Through these strategies, Green Education will not only be a temporary initiative but a
continuous movement towards a greener future.

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Where do you plan to use the resources of the initiative?

Implementation of Green Education in Medan, North Sumatra The Green Education

initiative will first be implemented in Medan, North Sumatra, as the pilot city due to its
many educational institutions and existing community networks. This strategic choice
will ensure effective program execution before expanding to other regions. 1.
Educational Institutions (Schools & Universities in Medan)
Resources will be allocated to develop a green curriculum, which will be integrated
into the teaching system.
Training programs will be conducted for teachers and lecturers, equipping them
with better knowledge to teach environmental issues to students.

2. Field Activities and Real Actions

Students will be encouraged to participate in tree planting, waste management,
and plastic reduction campaigns in their school and campus environments.
The initial implementation will focus on educational institutions in Medan that
have already shown interest in environmental issues.

3. Community Engagement & Public Campaigns

School- and university-based environmental communities will be established as
platforms for long-term environmental movements.
Public campaigns will be carried out through social media, seminars, and
discussions with local communities.

4. Collaboration with External Partners

The project will involve NGOs and environmental communities in Medan to
support education and advocacy efforts.
Partnerships with schools, universities, and local organizations already active in
environmental issues will be built to maximize the program’s impact.

With this strategy, Green Education aims to create a strong foundation in Medan before
expanding to other areas in North Sumatra.
How much time do you think you need to develop and implement your project?

6 months
What capacities do you seek to strengthen by participating in the program?

Problem-solving / Coordination / Communication / Partnerships / Knowledge about my

project’s theme
Program Availability

Yes, I am available to participate in the 6 month program

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 video-salsa.mp4 green-education-car…
29/03/2025 - 07:46 29/03/2025 - 07:46

Have you read the Privacy Notice and do you agree to our Terms and Conditions
for the initiative?

Yes
Countries Idea belongs to

ID
Nestle Unesco Evaluator:

Victoire Aim…
VA 1
 FR

Screening Supervisor:

Cristina Vasqu…
3
CH

Nora Moeb…
3 Singen DE

Task Management

No Results Found

Expert Task

No Results Found

Expert Management

No Results Found

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Join Requests

No Results Found

Idea Adoption

No Results Found

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