it’s not the wand

it’s the wizard

Photography
MOBILE
Shooting - Processing
for social

LisaCarney
Lisa Carney
Finisher/Photographer/Designer/Retoucher/Educator

lisacarney.com
OWNER / FINISHING STATION
lisa@lisacarney.com

© 2022 Lisa Carney

 Lightroom Shooting & Editing for Social
STUDIO
Lightroom is one of the best mobile editing app for professionals.
PRODUCT It is a darkroom in your hands.

Providing you with powerful tools for creating:

LIFESTYLE Lighting, Effects, Healing, Masking, Color Correction and more.

ALL ON THE GO!!!!!!!!! • it is what clients are demanding

ECOMMERCE
• MORE and FASTER service
EXPEDIANCY • YOU NEEED TO KEEP UP

• Creative storyboard & concept More than that it gives you DIRECT access to additional
• Wardrobe & art direction
• Location scouting & permits apps for graphics/ effects and IMMEDIATE posting
• image licencing

NOT taking your traditional camera away….

© 2021 Adobe. All Rights Reserved. Adobe
© 2022Confidential.
Lisa Carney
OVERVIEW
▪ Shooting tips ▪ Adding Graphics
have a plan/story/ vibe theme logos/graphics/frames -
preload
▪ Lighting equipment
extra accessories that can up your ▪ 3rd Party filters
game
take advantage of this ecosysteme!
▪ Editing lensdistort for type/color/effects
LR mobile
Illustration apps
presets/ recommended
▪ Sharing
MASKING!
LR mobile fIle size quality control
Leave areas for TYPE or graphics
© 2021 Adobe. All Rights Reserved. Adobe
© 2022Confidential.
Lisa Carney
social for who?
sample of client social opportunity for you to elevate their platform

different PRESETS used in

LIGHTROOM to set tone/vibe
 Have a PLAN for Social

Goal Story 1. Consistency

Themes/Topics 2. Quality
dont forget holidays

Vibe/Tone/Color 3. Vibe
seasonal - monthly

Schedule 4. Context
posting quanity
how many shots a month
what is reasonable

© 2021 Adobe. All Rights Reserved. Adobe

© 2022Confidential.
Lisa Carney
images to speak to client base
young / old / couples / parents / corporate

he does lots of WEBINARS

writting a book

Monthly seasonal words of encouragement

Shooting for SOCIAL MEDIA STORYTELLING

1. What is the STORY you are telling? MESSAGE

2. Lighting Natural - Natural enhanced -Studio

3. Environment Where are you shooting?

4. Perspective Change up - full frontal gets old

5. Quantity With mobile so easy to shoot MORE

then you need !!
6. Composition/Framing
Do you need to make room for graphics?
7. Create a LOOK
PRESETS color/ tone STYLE
8. Graphics
Prepare graphics in advance
10. Editing
So much can be AUGMENTED with editing its your secrete weapon

© 2022 Lisa Carney

original
branding while shooting
this way you can SEE immediately if you need to change
what you are shooting, or how you are doing it.
especially for cropping and framing
© 2021 Adobe. All Rights Reserved. Adobe
© 2022Confidential.
Lisa Carney
original re light Edit LightROOM logo added

© 2021 Adobe. All Rights Reserved. Adobe

© 2022Confidential.
Lisa Carney
original Edit LightROOM logo added

© 2021 Adobe. All Rights Reserved. Adobe

© 2022Confidential.
Lisa Carney
original Edit LightROOM Edit 3rd Party App

© 2021 Adobe. All Rights Reserved. Adobe

© 2022Confidential.
Lisa Carney
often not modles.. can be VERY uncomfotable.. shoot a ton
Edit Photoshop ipad
Shooting
 4 camera options
it does not
matter which AUTOMATIC

camera phone PROFESSIONAL

you use
As long as you HDR

have access to
LONG EXPOSURE iPhone ONLY
LIGHTROOM mobile
each camera has different characteristics camera 5 camera choices

AUTOMATIC PRO HDR LONG EXPOSURE depth capture

Not currently available

ios only
 ADDITIONAL 2 Cameras in Lightroom Mobile
2 of the camera options are NOT automatically on, you will need to TURN them on to have access.

Go to
SETTINGS 1

Select
2
TECHNOLOGY
Previews
CAMERA SETTINGS
Set exposure compensation (while in Pro mode) Adjust the shutter speed Set white balance options
Tap Exp icon to adjust the exposure compensation Shutter speed controls the duration for which your You can choose a preset white balance option from
slider. Move the slider to the left for negative camera is exposed to light. You can adjust this the options bar according to the lighting conditions —
exposure values; move it to the right for positive duration to achieve the desired creative effect in Automatic, Incandescent, Fluorescent, Daylight,
exposure values. your photos. Cloudy, or Custom.
Double-tap Exp icon to reset the value to zero Set a slow shutter speed to create motion blur or Automatic White balance This is the default option.
(default value). light trail effect while capturing a fast-moving Custom Aim the camera at a neutral colored surface
subject. To freeze the movement of the same to sample and lock the white balance.
subject in your photo, you can set a fast shutter
speed.

White balance options — Automatic white

balance, Incandescent, Fluorescent, Daylight,
Cloudy, and Custom.

this can be adjusted

in editing module
© 2022 Lisa Carney
CAMERA SETTINGS
OVERLAYS

There are a number of overlays that you can invoke to help compose
the photo and avoid over exposing the highlights.
• Aspect Ratio: This will show the default aspect ratio for your
device at first, available: 16:9, 3:2, 4:3, and 1:1. You’ll get a live
preview of the aspect ratio you choose for taking the photo, can
revert to the full (uncropped) image in the Crop tool by choosing
Original from the list of aspect ratios.

• Grid & Level: You can switch between three grid overlays to help
with composition and even enable an electronic level indicator to
help you avoid crooked horizons.

• Settings: The Settings panel contains controls for maximizing

screen brightness to help you see in bright daylight conditions
and to enable/disable geotagging photos. If your camera
supports HDR mode you can have the app save the normal
unprocessed photo in addition to the HDR version.

© 2022 Lisa Carney

Lighting
original
Strobe or Continuous Lights

If you want to shoot strob

will need to use PROFOTO app
EDITING
 either / or

vs

Desktop Editing/Catalog Anywhere editing.

gives you all the desktop editing tools you need to Easy-to-use tools like sliders and presets let
bring out the best in your photos. Punch up colors, you create photos that look just the way you
make dull-looking shots vibrant, remove distracting want. Start on mobile, web, or desktop —
objects, and straighten skewed shots. Easily your edits will be automatically applied
organize all your photos on your desktop, and share everywhere else. Cloud storage at 20GB,
them in a variety of ways 1TB, or more ensures that you can access
Effortless panoramas. your library wherever you are.
Create HDR panos faster now that you can merge
multiple bracketed exposures into multiple HDR
photos and then stitch them into a panorama
— all in one step
camera EDITING

Web

Laptop Desktop Phone

Tablet
 FREE premium
There are three main advantages to the premium version –
What the Lightroom free version can do Adobe Photography Plan.
This information comes from the
Adobe Lightroom for Mobile FAQ: Your images now synchronise with the Adobe Creative Cloud
service so that they are available on other devices, and to
You can use all the capture, organization, and sharing
Lightroom on desktop. You can now see, organize and edit your
features in Lightroom for mobile for free, and most of the
pictures everywhere.
editing features are available too.
Adobe offers other free mobile apps, including Photoshop Mix,
Lightroom mobile has a built in camera app with much Photoshop Fix, Adobe Spark Page, Adobe Spark Video, and more,
more control than the regular camera app, and it saves the but you’ll need a Photography Plan subscription to directly access
images you take to its own internal catalog, where you can your Lightroom photos with these.
carry out various editing and photo fixing tasks, and share
them to social media accounts. Lightroom mobile, the full version, offers useful additional editing
tools:
Essentially, though, the free Lightroom app is like any other Cloud storage
camera app, where the images are captured and kept on Sync presets and profiles
your phone. Upgrading to a Creative Cloud Photography Healing brush
Plan adds premium features to the Lightroom mobile app. MASKING
Sensei search
Geometry tools
Raw editing on phone or tablet
Share Web Galleries
People Photo sorting
Batch editing
APPS

Special Effects Lighting concept

Tin TYPE LensFlare Optical Effects Prisma

iPhone, iPad iPhone, iPad, and iPod touch. iPhone, iPad, and iPod touch.

Mextures Lens Distortions Tangled FX

iPhone, iPad, and iPod touch. iPhone, iPad, and iPod touch.
iPhone, iPad, and iPod touch.
Lots of app choices
cAPTURE drawing Sketch lighting CONCEPT POST PRODUCTION
 Lightroom
MOBILE ipad DESKTOP WEB
original

Developing a look

© 2021 Adobe. All Rights Reserved. Adobe

© 2022Confidential.
Lisa Carney
 Lightroom
MOBILE ipad DESKTOP WEB

culling images
© 2022 Lisa Carney
EDITING MODULES
 Lightroom
smart phone/ipad

OLD UI

© 2022 Lisa Carney

 editing modules

smart phone/ipad

NEW UI
SAME MODULES JUST
STACKED DIFFERENTLY

© 2023 Lisa Carney

 Lightroom
desktop

© 2022 Lisa Carney

masking HEALING crop PRESETS auto LIGHT COLOR
smart phone/ipad

EFFECTS DETAILS OPTICS geometry PROFILES versions previous reset

© 2021 Adobe. All Rights Reserved. Adobe Confidential.

masking
 MASKING controls in the Edit panel allow you to make corrections to a specific area of a photo. To make local corrections,
you can apply adjustments using one of the following selection tools:
MASKING
Select Subject uses AI technology to select the subject of your image.

Select Sky tool lets you selectively apply adjustments such as Exposure, Clarity, Brightness, and other to a particular
region of photos. You can control the shape and dimension of that region.

Brush Click and drag the Brush tool over the areas you want to edit. You can specify the following:
• Size Specifies the diameter of the brush tip in pixels.
• Feather Creates a soft-edged transition between the brushed area and surrounding pixels. In the Brush cursor, the distance between the inner and outer circle is the
Feather amount.
• Flow Controls the rate of application of the adjustment.
• Density Controls the amount of transparency in the stroke.

Linear Gradient Click and drag the tool in the area you want to edit. This is useful to adjust a large portion of the photo
with a gradually fading pattern that creates soft transitions.

Radial Gradient Click and drag the tool in the area you want to edit. This tool helps you make local adjustments inside
or outside an oval shape. Use the Feather slider to determine how soft you want the adjustments to be.

Color Range Use this tool to accurately select a color in your photo that you want to edit:
• Click+drag an area around the colors in the photo that you want to adjust.
• Shift+click to add multiple color samples. You can add up to five color samples by holding Shift while clicking on the image. To remove a color sample, press Option
(macOS)/Alt (Windows) and click the sample.
• Adjust the Refine slider to narrow or broaden the range of selected colors.
• To remove a Color Range Mask, click and press Delete.

Luminance Range Select a point or area in the photo using this tool. All areas with the selected range of brightness will
become a mask. This way, you can make precise adjustments to specific levels of brightness in a photo. To select a
luminance range, do any of the following:
• Adjust the Select Luminance slider to define the endpoints of the selected luminance range.
• Click+drag an area on the photo you want to adjust. It is recommended to select a small area to narrow down to a specific luminance range.
Select Show Luminance Map to view the luminance information of the photo in black and white representation. The part in red color shows the masked area which is an
intersection of luminance and local adjustment applied.

Depth Range Use this tool to select areas based on their distance from the camera. This tool is enabled only for photos
containing depth information. To select a depth range to adjust, do any of the following:
• Adjust the Select Depth slider to define the endpoints of the selected depth range.
• Click+drag an area on the photo you want to adjust. It is recommended to choose a smaller area to narrow down to a specific depth range.
Select Show Depth Map to view the depth of the image in black and white representation. The part of the photo in white represents the foreground, while the part of the
photo in black represents the background. The red color shows the masked area which is an intersection of depth and local adjustment applied.
MASKING
LIGHT
COLOR
EFFECTS
DETAIL
OPTICS
Multiple Mask
PREVIOUS
Combination Mask
RESET

Mask Options
MASKING
Select Subject uses AI technology

Select Sky uses AI technology

Brush

Linear Gradient

Radial Gradient

Color Range

Luminance Range

Depth Range
MASKING

ADD MASK
up to 42 mask

CANCEL CONFIRM
Select subject
Select subject background select
UNDUE

VIEW MASK OVERLAY Pin ICONS

Mask Options
UNDUE

VIEW MASK OVERLAY Pin ICONS

Mask Options
Sub Mask Options
VIEW MASK OVERLAY Pin ICONS

Mask Options
Sub Mask Options
LIGHT
COLOR
EFFECTS
DETAIL
OPTICS
PREVIOUS
RESET
SELECT SKY BRUSH LINEAR GRADIENT RADIAL GRADIENT COLOR RANGE LUMINANCE RANGE

COMBING MASK BY ADDING AND SUBTRACTING

 masking DESKTOP

Masking
module

VIEW MASK
OVERLAY
masking mobile masking DESKTOP
 select Subject

Combination mask add and subtract SELECT SUBJECT

with subtract radial gradient

desktop interface
Check MASK options
MASKING EDITING MODULES MASKING OPTIONS

LIGHT RENAME MASK

COLOR DUPLICATE
EFFECTS ADD / SUBTRACT using multiple
DETAIL TURN OFF/ON
OPTICS INVERT
PREVIOUS DELETE
RESET

© 2021 Adobe. All Rights Reserved. Adobe

© 2022Confidential.
Lisa Carney
Available in:
MASKING MODULE LIGHT
COLOR
EFFECTS
DETAIL
OPTICS
PREVIOUS
RESET
NOT Available in:
MASKING MODULE

X X XX XX X
LIGHT LIGHT inside masking
COLOR COLOR inside masking
effects EFFECTS inside masking
DETAILS Details inside masking
OPTICS optics inside masking

MOIRÉ
usually appears outside of nature – most
often seen in fabric.

Moire is caused by the intersecting of a

fine pattern in the image with the pattern
of the digital sensor in your camera.

DEFRINGE
usually appears outside of nature – most
often seen in fabric.

Moire is caused by the intersecting of a

fine pattern in the image with the pattern
of the digital sensor in your camera.
previous previous inside masking
reset reset inside masking
Select subject masking DESKTOP

Lightroom runs an analysis and automatically selects the subject for you.
Select subject
Select subject
Select subject

•note
the OUTER
FEATHER
does NOT PULL ouT
CHANGE invert MENU
Select sky
 Masking
Differences
 Difference: DESKTOP
Select Sky
Brush

Click and drag the Brush tool over the areas you want to edit.

• Size Specifies the diameter of the brush tip in pixels.

• Feather Creates a soft-edged transition between the

• BRUSH
brushed area and surrounding pixels.
• ERASER In the Brush cursor, the distance between the inner and outer circle is the Feather amount.

• Flow OPACITY Controls the rate.

• Invert Flips mask

• Delete Removes mask

Brush Brush on ipad Brush on desktop

DESKTOP: Auto Mask to confine the Brush strokes to areas of similar color.
LINEAR Gradient

Click Drag the blue pin in the area you want to edit. This is useful to adjust a large
portion of the photo with a gradually fading pattern that creates soft transitions.

• Drag the blue pin at the center of the overlay to make a

selection.

• Tap and rotate the out gradient white line at the center to
adjust the tilt (angle) of the overlay.

• Tap and drag either of the outer gradient white lines toward the
edge of the photo to expand the effect at that end of the
spectrum; drag toward the center of the photo to contract the
effect at that end of the spectrum.
RADIAL Gradient

Click Drag the blue pin to select areas of the photo you want to edit. This tool helps you
make local adjustments inside or outside an oval shape. Use the Feather slider to
determine how soft you want the adjustments to be.

• To move and position the overlay on the photo, drag the blue
pin to the center of the selection overlay.

• To adjust the size and shape, drag the white pins.

• To adjust the Feather of the radial selection overlay, drag

the Feather control on the left side of the screen.

• To apply the edits outside the radial selection overlay or invert

the radial selection mask, tap the Invert icon on the left.
RADIAL Gradient DESKTOP
Color Range
Color Range

Use COLOR MIX to SATURATE COLOR

BEFORE
you use COLOR RANGE mask.
Color Range
Luminance range
Depth Range

Pin ICONS
Depth Range

Pin ICONS
Color Range
Color Range + sky subtract with linear gradient
PRESETS
 A Preset allows you to predetermine positions of all or selected sliders
apply them to your photo
PRESETS
save that exact combination of slider positions to apply on other photos
PRESETS
 15
PRESETS SETS
PRESETS
DESKTOP
 ©
LOGO ADDITION
Adding Logos in LIGHTROOM

© 2021 Adobe. All Rights Reserved. Adobe

© 2022Confidential.
Lisa Carney
Shoot add graphic in LIGHTROOM

Customize watermark

•not my photo
Customize watermark 3rd party APP
export as
sharing
Share to…

Get a Link…
Invite

Open in
Export to Camera Roll
Export to files
Share Edit
Export As
PRE LOAD YOUR GRAPHICS onto you Smart phone or icloud drive BEFORE you atTempt this

LOADING
 LOADING

PRE LOAD YOUR GRAPHICS onto you Smart phone or icloud drive BEFORE you atTempt this
ONLY VISABLE
WHEN YOU
OUTPUT FILE

PRE LOAD YOUR GRAPHICS onto you Smart phone or icloud drive BEFORE you atTempt this
sharing

Export As

choose file type to export File type/size options

sharing

Export As

choose file type to export

 COLOR SPACE
options

export as File type Bit depth

Customize watermark
Customize watermark IMPORT a custom watermark
LOAD
Frames/special effects
Customize watermark For GRAPHICS

PNG
Edit LightROOM

© 2021 Adobe. All Rights Reserved. Adobe

© 2022Confidential.
Lisa Carney
type in LIGHTROOM graphic in LIGHTROOM
3rd Party Apps
type in LIGHTROOM quick type in LENS DISTORT
type in LIGHTROOM quick type in LENS DISTORTION
3rd Party FILTER Prisma Add Graphics as watermark
 lens distortions Adding TYPE in 3rd Party Program
Requires iOS 10.0 or later. Compatible with iPhone, iPad, and
FREE iPod touch. Version available for Android
 Lens Distortions® 4+

product Info: Layer-Based Color & Effects

Lens Distortions, LLC
• #63 in Graphics & Design
• 4.7 • 1.3K Ratings
• Free Offers In-App Purchases
View in Mac App Store

A layer-based photo editor for creating cinematic imagery.

Lens Distortions® is a brand known for taking iconic visual techniques from the advertising and film industries and making them available to
creators in post-production. The Lens Distortions photo app delivers this same promise for mobile image creators.
Harness the power of beautiful light, natural elements, and elegant overlays to create truly vivid images. With our layer-based approach to color
and effects, you can fine-tune the details of every element and turn your photos into immersive key art compositions.

Take complete control of your image with LD Unlimited, our premium offering of Color Layers, the Erase/Mask tool, automatic Portrait mode
layers, and more than 400 photo effects. Color Layers offer limitless customizations like masks and gradients, resizable Grain, split toning via
independent Highlight and Shadow adjustments, and blank adjustment layers.

“The best effects are the ones no one knows you added.”
Lens Distortions® effects are hiding in plain sight in the work of today’s most influential creators. Discover what makes LD the best-kept secret
among pros and get access to the exact tools they use to create world-class imagery.

THE ULTIMATE EFFECTS LIBRARY

• Light Volume™ - custom light rays with dynamic light sources and atmospheric textures.

• Light Hits™ - the most beautiful and easy-to-use lens flare available.

• Natural Elements - organic rain, snow, and fog effects to enhance your overcast scenes.

• Signature Overlays - iconic glass textures and unique foreground elements to help you elegantly frame your shot.

LD UNLIMITED MEMBER FEATURES

Join LD Unlimited to gain instant access to all premium features and photo effects
• Color Layers - add multiple layers of color, each with their own powerful adjustments
• Adjustment Layers - create custom gradients, masks, and tone adjustments
• Erase/Mask tool - paint out part of an effect with the swipe of a finger
• Portrait Layers - place effects behind your subject in images captured using Portrait mode
• All Photo Effects - expand your creative options with more than 400 premium overlays
Sharing
 sharing

Open in

great way to quickly share on social, and other apps on your phone
share ALBUM with clients
https://helpx.adobe.com/lightroom-cc/using/save-share-export-mobile-android.html
wrap
email me with questions
lisa@lisacarney.com

© 2021 Adobe. All Rights Reserved. Adobe

© 2022Confidential.
Lisa Carney