IPO Guide ESX v3
IPO Guide ESX v3
CONTENTS
04 The Guide
10 Benefits of Listing
11 Regulatory Framework
12 Pre-Listing Considerations
23 Post Listing
This guide serves as a comprehensive resource for This guide covers the entire life cycle of an IPO,
companies considering going public, as well as for from the initial decision-making process to post-IPO
investors, financial advisors, and other key players involved considerations. It offers insights into the practical steps
in the Initial Public Offering (IPO) process. It explains the required to successfully navigate an IPO, including
essential concepts, steps, and factors to consider at understanding what an IPO entails, preparing for an IPO,
each stage of the IPO journey. Whether you’re thinking meeting listing requirements, and managing post-IPO
about listing your company on the Ethiopian Securities responsibilities.
Exchange or investing in a newly listed company, this
guide is designed to help you understand the process
and make well-informed decisions.
Equity Market
Comprises the Main Market for well-established companies and the Growth Market for smaller or
emerging businesses.
The Equity Market includes additional financial instruments such as Exchange-Traded Funds
(ETFs), Real Estate Investment Trusts (REITs), Sharia-Compliant Equity products, and Structured
Products designed to provide tailored risk and return profiles.
Alternative Market
Focuses on innovative and niche financial products, including Crowd-investment platforms and the
Over the Counter/ Unlisted Market for trading securities that are not publicly listed.
A company that undergoes the listing process must meet all the regulatory requirements of the Ethiopian
Capital Markets Authority (ECMA) and ESX, including financial disclosures, corporate governance practices.
Once listed, the company’s shares become publicly traded, increasing their liquidity and providing the
company with access to a broader pool of capital. Listing also typically enhances the company’s visibility,
credibility, and ability to raise funds in the future.
Companies have several options when it comes to accessing the capital market. The most popular and
common transaction structures are presented below.
> Book building: Book building is a price determination mechanism where the issuing company,
with the help of investment bank (s) gathers indications of interest from institutional investors,
high-net-worth individuals and to some extent retail investors for shares being offered. Through
this process, a “book” is created, reflecting the demand for the shares at various price levels.
The final price, or strike price, is set based on the level of demand at the end of the book-building
period, ensuring the minimum capital required is raised.
> Fixed price offering: A fixed price offering is a method of issuing shares or other securities
where the price at which the securities are offered to the public is predetermined and fixed by
the company. Unlike the book-building process, where the price is determined based on investor
demand, in a fixed price offering, the issuer sets the price upfront, and investors can buy the
securities at that specified price.
> Auction: A share offering through auction is a method of selling shares or securities in which
potential investors submit bids for the number of shares they wish to purchase and the price they
are willing to pay. This auction process determines both the price and allocation of shares based
on demand from investors.
An offer for subscription is when a company invites the public to purchase newly issued shares.
Unlike existing shareholders, the new investors acquire these shares directly from the company. This
approach modifies the company’s shareholding structure while channeling the proceeds from the
sale to the company as equity capital. Companies typically use this method when listing to raise
funds for expanding their operations.
1. No New Shares Issued: The company does not issue additional shares to raise capital.
Instead, it lists the existing shares held by current shareholders.
2. Pre-existing Shareholders: The company already has a broad base of shareholders,
and the shares are freely transferable.
3. Market for Shares: The listing provides a regulated and organized market for trading the
company’s shares, enhancing liquidity and visibility.
4. No Public Offer: Since no shares are being sold to the public, there is no need for
underwriting or an Initial Public Offering (IPO).
> In line with Article 76 (1) of the Capital Market Proclamation “ An issuer of securities shall obtain
approval from the Authority for its prospectus prior to issuing or advertising any securities for a
public offering”
B To ESX for the Listing and Trading of Securities
> In line with the Rulebook of the ESX an issuer shall submit its listing application after which ESX
shall make an independent determination of the viability of the company for listing.
> Part of the listing evaluation includes; confirmation against minimum listing requirements of the
exchange for both main, and growth markets (for equity securities)
Financial Health
Ensure strong financial performance and transparency through accurate, audited statements. Focus on
demonstrating stability with clear revenue growth, profitability, cash flow, and manageable debt levels.
This builds investor confidence and sets a solid foundation for going public.
Operational Readiness
Ensure processes, systems, and infrastructure are robust and capable of supporting growth; includes
having a well-structured management team, effective supply chain management, strong internal controls,
compliance with regulations and up-to-date technology systems.
Business Model
Develop a clear value proposition that outlines the revenue model, customer base, and operational
structure. A solid business model is key to generating steady income and maintaining profitability, which
will be crucial in attracting investors and securing long-term growth after going public.
Market Position
Assess the company’s position versus competitors as a strong market position shows a competitive edge.
The company should have clear growth plans, such as market expansion or product development, and
communicate how IPO funds will support these goals to investors.
Strategic Readiness
Have a clear business strategy that sets long-term goals, identifies growth opportunities, and aligns
resources. This helps the company navigate the challenges of going public and ensures sustained growth
in the competitive market.
POST
IPO
The decision to go public is a critical phase of the IPO process, where a company evaluates the
strategic benefits and challenges of becoming a publicly traded entity.
> The company’s board of directors must formally approve the decision to go
public, signaling alignment with the organization’s growth strategy.
> A thorough evaluation of the company’s financial, operational, and governance
structures should be performed to ensure it meets regulatory and market
requirements for a public offering.
> Gaps should be identified and areas of deficiencies that require improvement
must be addressed to meet the standards expected by regulators and investors
in the public market.
This decision is influenced by factors such as the need for capital to fund expansion, increase visibility,
enhance credibility, and provide liquidity for existing shareholders.
Select Advisors
Transaction Advisors Legal Advisors
Transaction advisors typically include investment Legal advisors with expertise in capital markets
banks, underwriters, transaction advisors, legal provide guidance throughout the IPO Process and
advisors, auditors, and public relations firms. take part in the interaction between the company and
regulatory agencies, ECMA and ESX. Legal advisors
These advisors play a vital role in structuring the
play a key part in the IPO process as they lead the
IPO, ensuring regulatory compliance, preparing
company’s legal due diligence, contribute to the
financial disclosures, and managing market
drafting of the legal sections of the prospects and
communications. The selection process focuses on
advise management team on their legal and regulatory
finding advisors with a strong track record, relevant
duties before and after the IPO.
industry experience, and a deep understanding of
the regulatory environment. Companies put together
internal IPO team that works together with selected Auditors
advisors under this key step. Auditors are responsible for confirming the accuracy
A well-chosen team of advisors is essential for and fairness of the historical financial information
navigating the complexities of the IPO, optimizing and financial position presented in the prospectus.
valuation, and ensuring a successful listing. Auditors sign on the audit reports, giving assurance
on fair presentation of statements.
A. Registration Statement
In line with Article 8 of ECMA Directive on Public Offering and Trading of Securities (Directive Number 1030/2024),
an issuer is expected to ECMA a submit a registration statement that includes
> A letter signed by a duly authorized officer or the > A Certified copy containing the details of the Board of
transaction advisor Directors, as applicable;
> A prospectus or any other offer document, as > A copy of the annual Report for the preceding 3 (three)
applicable, and
> A valuation report issued by the transaction advisor
> The accompanying information and documents, that
> An external independent legal opinion
include, among others
> Summary and copies of agreement with transaction
> Copy of the Certificate of Commercial Registration and
advisors
business license
> Evidence of escrow bank account opened for the
> An authenticated copy of the Memorandum of
subscription monies
Association of the Issuer and other applicable
incorporation documents > Where the issuer intends to list on a securities exchange
a letter of provisional approval of listing
> A certified copy of the resolution(s) of the shareholders
or Board of Directors authorizing the Offer of the
Securities, as applicable;
B. Prospectus
The Prospectus is a detailed document that provides potential investors with essential information about the
company, including its financial health, business strategy, risk factors, and growth prospects.
• Business overview: A comprehensive description • Reasons for the offer and use of proceeds
of the business, its strategy and objectives • Distribution and underwriting
• A clear and coherent description of the business • Expenses of the offer
plan
• A description of the issuer’s operations and • Property, land and fixed assets
principal activities
• A summary of material contracts to which the
• Principal markets and competition issuer or any member of the group is a party
• Information concerning the securities being offered • Extract of the issuer’s memorandum of association
• Dividend rights, voting rights, pre-emption rights, • The total of issuer’s share capital
redemption provisions, etc. • Dividend policy
• Terms and conditions of the offer of securities
• Risk factors: Description of the material risks
• Pricing — the price at which the securities are
that are specific and relevant to the issuer and its
being offered and the basis for the issue price
business
• Other related matters: Trading arrangements
The roadshow serves as an opportunity to generate investor interest and assess demand for the shares. It
also provides investors with the chance to ask questions and gain deeper insights into the company.
Step 4:
Listing and Trading
The listing and trading phase of an IPO marks the market, enhance visibility, and provide liquidity for
moment when the company’s shares are officially shareholders. For many issuers, the listing is an
listed on ESX and made available for public trading. unforgettable highlight in the company’s history. The
On the day of the listing, also known as the “IPO listing ceremony will be celebrated by the company’s
debut,” the company’s share begins trading under management and staff on ESX trading floor. This
a designated ticker symbol. This phase is the designed event and the live broadcast from the trading
culmination of the IPO process, where the company floor allow all employees to experience this special
transitions from private to public ownership. moment in the company’s history in real time. The
presence of national and international media on the
Successful listing and strong trading activity helps
trading floor further increases the company’s visibility
establish the company’s presence in the public
and reach, garnering broad international attention.
> Submit an application to ECMA, including the required documentation for registration:
• An application to register shares is limited to the shares that an Issuer has previously issued,
and no new securities shall be offered or registered as part of the Registration Statement
The trading rules of ESX are designed to ensure fair, transparent, and orderly trading of securities on the
exchange. These rules govern the behavior of trading members, issuers, and investors, establishing a
framework that promotes market integrity and protects investor interests.
Understanding and complying with these key trading requirements is critical for issuers to ensure their
securities remain actively and favorably traded on ESX.
Below are the key trading requirements that impact issuers directly.
Prohibition of Insider Trading Issuers must ensure that they and their representatives do not engage in
and Market Manipulation insider trading, where they use non-public information to their advantage.
The ESX listing rule outlines the key listing requirements for companies seeking to go
public. These criteria ensure that companies meet essential regulatory, financial, and
governance standards before listing their shares on the exchange.
Going Concern
The company must be a viable and operational entity with a sustainable business model,
demonstrating that it is a going concern
Listing eligibility conditions for companies seeking to list on either the Main Market
or the Growth Market segments are different.
Below are the specific listing requirements for both the Main and Growth Market
segments.
ELIGIBILITY MAIN MARKET
GROWTH MARKET
CONDITION (MAIN BOARD)
≥ Three (3) years
≥ Two (2) years
Or
Operating Track Or
Record ≥ Three (3) years by a core investor/
≥ Two (2) years by a core investor/
technical partner in the same
technical partner in the same business
business
Revenue growth rate of at least 20%
annually in the last two (2) years.
Profits after tax in at least one of the
Profitability last three (3) financial years.
Or
Demonstrated growth potential through
core investor/technical partner.
Three (3) years of not materially
Two (2) years of not materially qualified
Financial qualified FS prepared in accordance
FS prepared in accordance with IFRS or
Statements (FS) with IFRS or applicable Ethiopian
applicable Ethiopian standards
standards
Regulatory Compliance The company must adhere to ongoing regulatory requirements, including
timely and accurate financial reporting, disclosure of material events, and compliance with corporate
governance standards.
Market Sustainability
Regulatory Monitoring Financial Stakeholder and Corporate
Compliance Financial Management Engagement Responsibility
For inquiries on how to unlock new growth opportunities and elevate your
company by listing on the ESX, please contact our dedicated team at the
exchange
Yodit Kassa
Chief Business Development Officer (CBDO)
Email: yodit.kassa@esx.et
Dawit Abebayehu
Listing and Reporting, Senior Manager
Email: dawit.abebayehu@esx.et
Solomon Kitata
Listing and Reporting, Senior Advisor
Email: solomon.kitata@esx.et
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