HE GLOBAL AND GLOCAL
TEACHER PROFESSIONAL:
IS THERE A DIFFERENCE?
INTRODUCTION
Our world has been
called a “global village.”
Satellite communications
make possible
television, telephone and
documents transmitted
through fax and
electronic mail across
thousands of miles in
thousandths of a
second. Global education
poses a variety of goals
ranging from increased
knowledge about the
peoples of the world to
resolutions of global
problems, from increased
fluency in foreign
languages to the
development of more
tolerant
attitudes towards other
cultures and peoples.
Global education embraces
today’s challenges as
national borders are
opened. It paves the way
for borderless education to
respond to the needs
of educating children of the
world they are entering. It
offers new curricular
dimensions and
possibilities, current
scientific and technological
breakthroughs for
completely new frontiers in
education. To become a
global teacher you should
be equipped with wider
range of knowledge
of various educational
systems outside the
country; master skills and
competencies which can
address global demands;
and possess attitudes and
values that are acceptable
to multicultural
communities. But why a
shift in the use of GLOBAL
to GLOCAL as our chapter
title?. Roland
Robertson(1992) suggests
replacing the concept
globalization to
glocalization with the view
in
mind to blur the
boundaries between
global and local. Glocal
may mean a global
outlook
adapted to the local
condition or a local
outlook adapted to the
global condition As future
teachers, you have to
blend both global and
local perspective. As the
saying goes: “think
globally, but act locally” or
“think local but act global
Globalization refers to the process of increasing
interconnectedness and interdependence among countries through the
exchange of goods, services, and ideas. Glocalization refers to the
adaptation of global products and strategies to local markets and
cultures. While globalization emphasizes a global perspective and
homogenization, glocalization involves considering both global and
local perspectives and allowing for cultural diversity.
The new term in global business is Glocalization – a silly name for a very
smart idea in global company.
You may be familiar with the term globalization. When a business wants its
services or products to reach a multi-market audience, it’ll contact a language
translator to help translate brochures, advertising taglines, and other
marketing tools. The top-down approach of simply translating content and
throwing it to the target market depicts globalization.
However, glocalization takes a different marketing approach. It starts by
understanding the local culture and language of the target audience, and then
designing a marketing translation strategy around the local particularities.
When comparing glocalization vs globalization, the former is more effective
in winning over the local market. But what do these terms mean?
What Is Glocalization?
Glocalization is a blend of terms derived from ‘globalization’ and ‘localization’
used in reference to items developed and distributed internationally but
adjusted to meet the unique needs of consumers in the local markets. In other
words, it reflects the need to customize globally generated products and
services to satisfy a local population based on their culture, behavior, laws, or
consumer preference.
Why is Glocalization Important?
When products are adapted to the local communities’ tastes and preferences,
it allows multinational companies to acquire trust and grow in those particular
regions. Adopting a glocal strategy is crucial if a business is under high
pressure for local responsiveness, but the opportunities for leveraging the
company’s skills are available.
As more communities adopt glocalized products, the company increases
global scale of its revenue collection. Foreign revenue helps the firm
to decongest local competitors and release pressure on the source as it
opens more branches in newer geographical locations.
