A Report on Organization Study carried at

TATA MOTORS
Submitted To

Graphic Era Deemed To Be University

In the award of the degree of Inpartial fulfillment of the requirement for

Masters of Business Administration (ODL)

By

Name: Pranjal Mishra Enrollment No: 237912323

Semester: 3rd session: 2023-2025

Under the guidance of Ms Namratha

Pandith

Minor Project MBA (ODL) January 2025.

Minor Project MBA 306

 CERTIFICATE
Graphic Era Deemed to be University
566/6BELL ROAD CLAMAIN TOWN, DEHRADUN

BONAFIDE CERTIFICATE

This is to certify that the project entitled “TATA

MOTORS” submitted by Mr. Pranjal Mishra in
the partial fulfilment of the requirement for the
award of the degree MASTERS OF BUSINESS
ADMINISTRATION is a record of a bona – fide
work carried out in organisation under my
supervision has not been submitted any where else
for any other purpose .
 DECLARATION

I here by declare that the project report entitled “TATA

MOTORS” submitted by me to Graphic era deemed to be
university under the guidance of Mrs. Namratha Pandith in
my original work. The finding in the report is based on the task
done by me in the “TATA MOTORS” . While preparing the
report , I have not copied anything from any source and other
project submitted for similar purpose .

Mr . Pranjal Mishra

Place : Dehradun
 ACKNOWLEDGEMENT

I would like to express my sincerest gratitude to all those who have helped
me in completing this MBA project on TATA MOTORS. I would like to
extend my heartfelt thanks to my project guide and mentors Ms Namratha
Pandith, who have provided invaluable guidance and support throughout the

entire process. I am grateful to the Faculty of Graphic Era University for

providing me with the necessary resources and assistance.

I would like to acknowledge the support of TATA MOTORS for providing

me the relevant information and data for this project. I am grateful for the
support and cooperation of the company employees, the who have given me
their time and expertise assisting me with my research,to ensure the success
of this project.

I would also like to admit the support of my collagenous and friends who
have encouraged and motivates me throughout the project.

Finally, I would like to thanks my family for their unwavering support and
encouragement during the course of this project.

“Thank you all for your invaluable contribution and support to this project”.
Formerly Tata Engineering and
LocomotiveCompanyLtd.
(TELCO)

Type Public

Tradedas BSE:500570
NSE:TATAMOTORS
NYSE: TTM
NSENIFTY50Constituent

ISIN IN9155A01020

Industry Automotive

Founded 1945;76yearsago

Founder J.R.D Tata

Headquarters Mumbai,Maharashtra,India

AreaServed Worldwide

Key people NatarajanChandrashekharan

(chairman)
MarcLlistosella (CEO)

Products Automobiles
Luxury vehicles
Automotiveparts
Pick-up truck
SUVs

Productionoutput 961,463(2021)
Services Automotivefinance
Vehicle leasing
Vehicle service

Revenue Rs.252,437 crore

(US$35billion)(2021)

Operatingincome Rs.-2,377crore
(US$-330million)(2021)

Net income Rs.-13,016crore(US$-1.8

billion) (2021)

Totalassets Rs.343,125crore(US$48
billion) (2021)

Totalequity Rs.54,480crore(US$7.6billion)
(2021)

Numberof employees 78,906(2021)

Parent Tatagroup

Divisions TataMotorscars

Subsidiaries Jaguar land rover

Tata
DaewooTatatech
nologies Tata
Hispano
TataHitachiconstruction
machinery
Website www.tatamotors.com
 INTRODUCINGTOTATAMOTORS:

TATA MOTORS LIMITED (TML) a $42 billion organization, in India largest

automobile company and is a leading global manufacturers of cars, utility vehicles,
buses, trucks, and defence vehicles. Incorporated in India in the year 1945. TATA
Motors is a part of the over $ 100 billion Tata Group founded by Jamsetji Tata in
1868. Recognised for its world- class quality, originality, engineering and design
excellence, the company is on the path of shaping future of mobility in India.
Sustainability and the spirit of'giving back to society 'is ourg uiding philosophy and
good corporate citizenship is strongly embedded in our DNA.

With a large global foot print, the Company has consolidated its position as
theTATA MOTORS GROUP through mergers and acquisitions. It has a network
of 76 subsidiaries in India and internationally, which provide a host of engineering
and automotive solutions.
 HISTORYOFTATAMOTORS:

o TATA MOTORS was founded in 1945, as a locomotive manufacturer. Tata Group

entered the commercial vehicle sector in 1954 after forming a joint venture with
Daimler-Benz of Germany.
o TATA MOTORS entered the passenger vehicle market in 1991 by launching theTata
Sierra, a sport utility vehicle based on the Tata mobile platform.
o Tata subsequentlye launched theTata estate (1992; as tationwagon design basedon the
earlier Tata mobile), the Tata Sumo (1994,a5-door SUV and the TATA SAFARI
(1998).
o Tata launched the INDICA in 1998, a fully indigenous Indian passenger car tailor-
made to suit Indian consumers needs though styled by I.D.E.A, Italy.
o In 2004, TATA MOTORS acquired Daewoo's South-Korea based truck
manufacturing unit, DAEWOO commercial vehicles company, later renamed TATA
DAEWOO.
o In2005,TATA MOTORS acquireda 21% controlling stake in Spanish busand coach
manufacturer Hispano Carrocera.
o In 2006, Tata formed a joint venture with the Brazil- based Marcopolo, MarcoPolo
bus to manufacture fully built buses and coaches.
o In2008,TATA MOTORS acquired the English carmaker Jaguar LandRover manufacturer of the
Jaguar and Land Rover from Ford motor company.
o In 2009, Tata unveiled the Tata world truck range jointly developed with Tata
Daewoo; the range went on sale in South Korea, South Africa the SAARC countries
and the middle East at the end of 2009.
o In 2010, TATA MOTORS acquired an 80% stake in the Italian design and
Engineering Company Trilix for €1.85 million.
o In 2012, TATA MOTORS announced it would invest around rupees 6 billion in the
development of futuristic infantry combat vehicles in collaboration with DRDO.
o In2013,TATA MOTOR Sannounced it will sellin India, the first vehicle in the world
to run on compressed air and dubbed “Mini CAT”.
o IN 2014, TATA MOTORS introduced first truck racing championship in India “T1
Prima Truck Racing Championship”.
o On 2ndNovember 2015, TATA MOTORS announced Lionel Messi as global brand
ambassador at New Delhi, to promote and endorse passenger vehicles globally.
o On 27thDecember 2016, TATA MOTORS announced the Bollywood actor Akshay
Kumar as brand ambassador for its commercial vehicles range.
o On 8thmarch 2017, TATA MOTORS announced that it has signed a memorandum of
understanding with Volkswagen to develop vehicles for India’s domestic market.
o On 3rd May 2018, TATA MOTORS announced that it sold it saerospace and defence
business to another Tata Group Entity, Tata advanced systems, to unlock their full
potential.
o On 29thApril 2019, TATA MOTORS announced a partnership with Nirma University
in Ahmedabad to provide a B.Tech. degree programme for employees of its Sanand
plant.
o On 24thMarch 2020, TATA MOTORS Limited announced that it would spin off its
passenger vehicles arm as a separate unit within the company.
o On5thMarch2021,TATA MOTORS holders approved hiving off it spassenger vehicles
business into a separate entity.

FOUNDEROFTATA MOTORS“JEHANGIRRATANJIDADABHOYTATA”
BRANDS OF TATA MOTORS:
 Marketing Mix of TATA MOTORS
Tata motors is a leading automobile brand. It is most widely known for its
commercial vehicles such as buses and trucks. However, TATA motors has
also started an excellent expansion in passenger cars and it is rapidly gaining
market share. The Marketing mix of Tata Motors talks about the 4P of the
brand which has helped the brand rise in the automobile empire.

1. Product

Tata has a very wide range of products which includes passenger cars,
utility vehicles, Trucks, Commercial passenger Carriers and Defense Vehicles

2. Price

The prices of Tata motors is counted as affordable by public in general. With

Tata Nano it has launched a trump card for the lower and middle class
segment. Discount made from Company's profit or from dealer's profit at
certain range forms a part of its pricing strategy.

3. Place

Tata Motors has an extensive dealer network covering Indian and International
markets. Tata Motors Sales and Service dealership can be found almost in
every part of the globe. The channel of distribution, physical location, and
dealership method of distribution and sales is generally adopted.

4. Promotion
Tata motors promote their products via Advertising and after sales services
for their product range
Research methodology

The research methodology for Tata Motors can include data collection,
analysis, and research design. The research can cover a variety of topics,
such as consumer satisfaction, financial performance, and market position.

 Research design: The overall design of the research study

 Data collection: The methods used to collect data, such as primary
sources
 Data analysis: The methods used to analyze the collected data

Research topics

 Consumer satisfaction: How satisfied customers are with Tata Motors

 Financial performance: The financial health of Tata Motors, including

income statements and balance sheets

 Market position: Tata Motors' position in the market, including its global
presence and market share

 Economic environment: The economic and industry environment in which

Tata Motors operates

 Cost saving initiatives: How Tata Motors can reduce costs

PRODUCTS OFTATA MOTORS:
Productsinclude:
 PassengerVehi
cles: TATA
ALTROZ.
TATA
SAFARI
TATANEXON.

 CommercialVehi
cles: TATA
SIGNA 5525.S
TATA 1512 LPT
TATAIntraV10Brochure

 Militaryvehicles:
Defence combat light armored multi-role vehicle
(Lamv)Defencecombatwheeledarmoredamphibiousplatfor
m(WHAP) Defence light support vehicle(LSuV)
The following table sets forth our revenue from our key geographic
markets:

Revenue FY2019-20 FY2018-19

(Rs. Incrore) % (Rs. Incrore) %
India 47,094. 18.0% 68,087. 22.5%
China 29,820. 11.4% 30,415. 10.1%
UK 42,443. 16.3% 49,114. 16.3%
UnitedStates 52,030. 19.9% 52,473. 17.4%
Rest of Europe 43,227. 16.6% 49,814. 16.5%
Rest of World 46,454. 17.8% 52,035. 17.2%
Total 2,61,068 3,01,938
 CASH FLOW STATEMENT: 2019-21

CASH FLOW STATEMENT OF TATA MAR2021 MAR2020 MAR 19

MOTORS (in Rs.Cr)
12 months 12 months 12 months
NETPROFIT/LOSS 0.00 -7,289.63 2,020.60
BEFORE
EXTRA ORDINARY ITEMS AND TAX

Net Cash Flow From Operating Activities 0.00 -1,454.59 6,292.63

Net Cash Used In Investing Activities 0.00 -4,718.86 -3,820.55

Net Cash Used From Financing Activities 0.00 7,749.21 -2,529.70

Foreign Exchange Gains/Losses 0.00 82.14 -1.80

Adjustments On Amalgamation Merger 0.00 0.00 0.00

Demerger Others

NET INC/DEC IN CASH AND CASH 0.00 1,657.90 -59.42

EQUIVALENTS

Cash And Cash Equivalent Begins Of Year 0.00 487.40 546.82

Cash And Cash Equivalents End Of Year 0.00 2,145.30 487.40

SWOTANALYSIS:
SWOT ANALYSIS is a strategic planning method used to evaluate
the Strengths, Weakness, Opportunities and Threats involved in a
project or in a business venture. It in volves specifying the objective
of the business venture or project and identifying the internal and
external factors that are favorable and unfavorable to achieve that
objective.
STRENGTHS:
Market leader in commercial vehicles segment and among the top in
passenger vehicles segment.
Increasing profitability from international cells sense Jaguar and Land Rover
acquisition.
IncreasedexpenditureonRandD(Revotron1.2Tengineacasein point).

WEAKNESS:
Limited coverage of the ruralmarket.
Slow reaction to market sentiment.
Perception problem among a new car buyers as it is famous in taxiand car
rental space.
Few erup gradesa vailable of existing models.
Product development- fewer models released overthe last few years as compared to its
competitors.

Opportunities:
Rising percapita ncome of th middle class which wil boost the demand.
Customizing product offerings for the rural markets.
Mergers and acquisition stoacquire newbtechnology.
Demand for electric cars will increase as people a dopte cofriendly techniques.
THREATS:
Increasing cost of fuel.
Intense competition in the auto mobile sector.
Frugaleng ineering anddisruptive innovation in product designby competitors.
Increase in raw material costs.
Increase in interestrat esleading to differed purchase.
 McKinsey 7S Model of Tata Motors
1. Strategy
2. Structure
3. Systems
4. Skills
5. Style
6. Staff
7. SharedValues

1.
Strategy:
Tata Motors focuses on a growth strategy through a combination of organic
development and strategic acquisitions, such as Jaguar Land Rover, to expand its
global reach. The company is heavily investing in sustainability, electric vehicle
(EV) technologies, and innovation to stay competitive in the evolving automotive
market. Their strategy also includes cost leadership, ensuring affordability
alongside high-quality offerings for a diverse customer base.

2. Structure:
Tata Motors operates with a decentralized organizational structure, with separate
divisions handling passenger vehicles, commercial vehicles, and international
markets. This enables the company to cater to local demands while maintaining
global operations. The company's structure is also closely tied to the broader Tata
Group, enabling strategic synergy and resource sharing across various sectors.

3. Systems:
Tata Motors has established robust systems across product development,
manufacturing, and supply chain management. Their operations rely on cutting-
edge IT systems, automated production lines, and data-driven services. They focus
on leveraging technology to enhance customer experiences, such as predictive
maintenance and improving after-sales services, all while maintaining strong global
logistics and quality control systems.

4. Shared Values:
Tata Motors shares the core values of the Tata Group, emphasizing integrity,
sustainability, and excellence. They prioritize environmental responsibility through
 the development of green technologies, such as electric vehicles, and are committed
to creating products that meet both consumer needs and global standards.

5. Skills:
Tata Motors boasts a highly skilled workforce, especially in engineering, design,
and technological innovation. The company excels in developing a broad range of
vehicles, from commercial trucks to luxury cars, and is advancing in electric vehicle
technology and connected car solutions. Additionally, they have expertise in global
supply chain management and large-scale production, which supports their diverse
market needs.

6. Style:
The leadership style at Tata Motors is rooted in the Tata Group’s principles of
ethical conduct, social responsibility, and long-term decision-making. Decision-
making is collaborative, with an emphasis on transparency and consideration of all
stakeholder interests. This leadership approach fosters innovation and supports a
culture of inclusivity and accountability across the organization.

7. Staff:
Tata Motors has a diverse and talented workforce, encompassing experts in
engineering, management, and design. The company invests in employee
development through training programs and leadership initiatives, ensuring
continuous learning and career growth. Employee well-being is a priority, with a
focus on work-life balance and fostering diversity, enabling the company to attract
and retain top talent in the automotive industry.
 analysis of Tata Motors using the McKinsey 5C model

 Company: Tata Motors is a global leader in both passenger and commercial

vehicles, backed by the Tata Group’s resources. It focuses on affordability,
innovation, and sustainability, with a growing emphasis on electric vehicles (EVs)
and green technologies.

 Customers: The company serves a broad customer base, from affordable vehicles in
India to premium cars via its Jaguar Land Rover acquisition. It is increasingly
targeting the EV market to meet the growing demand for eco-friendly transportation.

 Competitors: Tata Motors faces competition from local players like Maruti Suzuki
and Hyundai in India, and premium brands like BMW and Mercedes in the global
market. It also competes with EV manufacturers like Tesla as it shifts toward electric
mobility.

 Collaborators: Tata Motors works with global suppliers, technology partners, and
local distributors, and benefits from collaborations within the Tata Group. It also
engages with governments to promote EV adoption and green initiatives.

 Context: The automotive industry is undergoing technological shifts, with a focus

on electric and autonomous vehicles. Tata Motors must navigate economic
fluctuations, regulatory pressures, and supply chain challenges while seizing
opportunities in sustainability and innovation.

AUDIT REPORT:
Report on theAudit of theStanda lone Financial Statements:

OPINION:
Auditor'saudited theStandal oneFinancial Statements of Tata Motors Limited
(Company) which comprise the standalone balance sheet as at March 31,2020 and the
standal one statemen to fprofitand loss (includingothercomprehensive
income)standalonestatementofchangesinequityandstandalonestatementof cash flows
for the year ended and notes to the standalone financial statements including a
summary of the significant accounting policies and other explanatory information and
includes two joint operations consolidated on a proportionate basis.
In their opinion and to the best of their information and according to the explanation
given to them and based on the consideration of report of other
auditoronseparatefinancialstatementsofonejointoperationsaswasaudited
bytheotherauditorstandalonefinancialstatementsgiveinformationrequired
bytheCompaniesAct2013(Act)inthemannersorequiredandgiveatrueand fair view
inconformity with the accounting principles generally accepted in India of the state of
affairs of the company as 8 March 31st2020 and loss and
othercomprehensiveincomechangesinequityitscashflowsfortheyearended on
that date.

BASISFOROPINION:

They conducted their audit in accordance with the standards on auditing is

specified under section 143 (10) of the act. Their responsibilities under those
section sare further describe dinthe auditor’sresponsibilities for the audi to fthe
standalone financial statements section of their report.
CONCLUSION:

After all the research hworkand SWO Tanalysis of TATA MOTORS ,Icameto
the conclusion that Tata Motors is an overall strong company that has found
it’s strength and expansion through it’s parent company- Tata Group and its
numerous acquisitions and mergers. Tata Motors is a market leader in the
Automobile Industry with high market share. Manufacturing low price car
with low fuel consumption gives it the advantage of entering into the third
world countries. It’s management is strengthened by the collective experience
of its partners and acquired companies- this includes general management,
marketing, sales and operations.
Tata Motor sshould come in luxury segment with newstrategies in the
domestic market. It should focus on increasing the proportion of market share
in Passenger vehicle in India.
Developing new products and covering new market will always be their man
purpose.