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Kalahati

Bocca Felice is a food venture in Imus that offers affordable and healthy snacks, targeting a diverse customer base, particularly students. The business emphasizes customer satisfaction, quality ingredients, and convenient online ordering while facing competition from local food businesses. Its marketing strategies include leveraging digital platforms, maintaining budget-friendly pricing, and exploring expansion opportunities through franchising.
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0% found this document useful (0 votes)
7 views75 pages

Kalahati

Bocca Felice is a food venture in Imus that offers affordable and healthy snacks, targeting a diverse customer base, particularly students. The business emphasizes customer satisfaction, quality ingredients, and convenient online ordering while facing competition from local food businesses. Its marketing strategies include leveraging digital platforms, maintaining budget-friendly pricing, and exploring expansion opportunities through franchising.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 75

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Figure 2. View of the Location

1.4 Brief Description

Bocca Felice, located in Imus, is a venture offering affordable and healthy


treats. The business targets to fulfill cravings for flavorful and nutritious snacks on a
budget. It distinguishes itself by introducing products such as traditional Siomai, unique
Kalabasa Cupcakes, and Kamote Balls. Bocca Felice is committed to customer
satisfaction and business success, serving both the needs of its patrons and its own
objectives.

1.5 Scope and Limitations

Bocca Felice target market is along Imus Cavite, mainly in Cavite State
University and relatively to its nearby locations such as Bali Hai, Buhay na Tubig,
Bucandala and more. The product is sold to people of all ages regardless of
socioeconomic class, from young people to professionals and experts.
3

CHAPTER 2

MARKETING ASPECT

2.1 Market Description

Bocca Felice is a food service business specializing in healthy and tasty


snacks like Siomai, Kalabasa Cupcake, and Kamote Balls, all at a moderate cost. The
business targets consumer needs for nutritious food, convenience, and excellent
customer service by operating online and via field sales. This strategy allows Bocca
Felice to offer its nutritious products conveniently and efficiently to its clientele.

2.2 Mission

To provide individuals with snacks that are both nutritious and budget friendly.

2.3 Vision

In point of being committed to becoming a first choice on providing healthy


snacks and delicacies that complement consumers taste and their budget as well.

2.4 Bocca Felice Core Values

At Work

 Integrity - Bocca Felice builds trust through being transparent to its customer.
We make sure that the product we serve is fair and ethically upright.
 Convenient - Bocca Felice reduce the customers effort and time which allow
easy access and avoid little to no trouble as well as the buying behavior of the
customers.
 Ingenuity - Bocca Felice value creativity with regards to solving operational
challenges with the products. We don't compromise the product quality.
 Customer Commitment - Bocca Felice tended to go the extra mile in producing
such a product to meet the customer's demands and recommendations.
4

Product Quality

 Ingredients - Bocca Felice cautiously hand pick the ingredients that will be used
in production of goods, it is to ensure that the product essentials are in good
certainty.
 Customer Focused - Bocca Felice actively Listen to what customers feedback
and apply it to the product for continuous quality improvements.

2.5 Competitors and Industry Research

Starting a food business is not plain sailing especially when the local market
competition is high. You will be challenged on conceptualizing strategies and adept
creativity to make way in the business industry and stabilize your business identity.
These struggles are expected especially to a startup like us. According to a 2022
SavorEats, any enterprise’s long-term success depends largely on how well the
strategies are developed and thought out, this includes finding the right location,
dependable staff, and marketing.

Major competitors are:

 Haven
 Sweet xpress
 Combo-licious
 Crave Wise

The list above includes the main competitors of Bocca Felice. Even though these
shops do not offer the exact same product, they sell it under different circumstances at
the same time. Nonetheless, Bocca Felice manages to maintain its distinctiveness
through its budget-friendly pricing aimed at student customers, alongside offering
flavorful products and excellent customer service.

2.6 Marketing Plan

Understanding strengths and weaknesses along with opportunities and threats


will be vital to Bocca Felice as it will steer to good decisions and proper plans, optimize
strength, improve underserved weaknesses, uncover opportunities, and mitigate the risk
of threats.
5

The SWOT analysis provided guides the Marketing plan.

Strengths

 Cost-Effective Products - Bocca Felice offers budget-friendly snacks as


they consider that their customers are mostly students.
 Healthy and Delicious - Bocca Felice is inclined to promote a healthy
lifestyle by offering nutritious snacks made from healthy ingredients like
squash, Root vegetables, and tuna.
 Accepting Online Orders - Bocca Felice accepts online orders, which is
convenient for customers as it reduces the likelihood of order errors and
saves them time and effort.
 Delivery and pick-up service - It is vital strength that Bocca Felice
leverages to provide customers with convenient access to their delicious
and healthy treats. This allows customers to enjoy Bocca Felice's
offerings without having to leave their homes or offices.

Weaknesses

 Limited Customer Reach - Because the business doesn't have a


physical store, it can be hard to reach people who don't actively use the
social media platform where the promotions are posted.
 Lack of Variety to offer - Not offering enough choices can make
attracting and retaining customers difficult.

Opportunities

 Expanding Market Reach - By leveraging online platforms and delivery


services, Bocca Felice can reach a wider audience. This includes
partnerships with food delivery apps and creating a strong online
presence through social media and a dedicated website.
 Franchising Opportunities - If successful, Bocca Felice could explore
franchising opportunities to expand the brand to new locations and
markets.
6

Threat

 Existing Competitors - Established businesses already have a foothold


in the market and may have established customer loyalty. Competing with
their brand recognition, market share, and established relationships can
be difficult.

2.7 Marketing Strategies

Product Strategies

 Bocca Felice will continue to improve the product quality and create
different versions of it to exploit opportunity to introduce more variety as
well as to cater wide range of unique customer demands.
 Bocca Felice will promote public nutrition by selling healthy snacks, by
this. Our products will be useful to an access healthy and balanced diet.

Pricing Strategies

 Bocca Felice product price is significantly lower, it will be useful to attract


customers.
 Bocca Felice will offer bundle products or may consider discounts to
customers that has amount exceeding 1,000 pesos of goods sold.

Place Strategies

 Bocca Felice will distinguish new market place that will potentially help to
reach more customers.
 To increase our selling options, Bocca Felice will look into forming
business partnerships with companies like bakeries and tiny Karinderyas.

Promotion Strategies

 Bocca Felice will make the most of digital platforms to quickly reach
customers and market the goods.
 To build credibility online, Bocca Felice will share engaging content
regarding the product’s manufacturing process and proof of purchase.
7

Customer Relations

 By living up to their expectations, Bocca Felice will keep improving not


just the product but also its functionality and customer experience.
 Pay attention and act upon consumer comments to show your
appreciation. Bocca Felice can foster goodwill, support, and loyalty in this
way.

Target Market

 Bocca Felice is a small business located in Bali Hai, Imus Cavite, their
target market is children, students to working adults that is looking for
healthy, budget friendly and filling snacks. They also consider students in
Cavite State University as their main target market thus students prefer
affordable snacks. The customers in this target market are curious on
how snacks can be affordable, healthy, and filling as well.

2.9 Advertising Materials

Figure 3. Business Logo


8

Figure 4. Business Card

Figure 5. Business Tarpaulin


9

Figure 6. Commercial
10

Figure 7. Business Flyer


CHAPTER 3

MANAGEMENT ASPECT

3.1 Management Description

Bocca Felice is a business in which the type of ownership partnership. The co is


Brian Dagcuta, the co-owners are Christine Jade Arellano, April Joy Dazo, Michelle Ann
Bulgar, Aaryne Jo Fortune, Queenie Molano, Marilou Estrada, and Arianne Aleah Polo.
The roles were assigned according to their skills in order for the output to be excellent.
The owner and the co-owners are students in Cavite State University-Imus Campus
taking up a Bachelor of Science in Office Administration.

Brian C. Dagcuta is the General Manager, who monitors the daily operations of
their business. He is on the upper-level and supervises employees overseeing day-to-
day operations of the business unit, which involves managing key decision-making
processes.

Arianne Aleah R. Polo is the Creative manager, she develops and implements
creative strategies and concepts to enhance brand identity and market presence in
essence, as she leads and inspires their team to produce exceptional creative work
while ensuring the smooth progress of all creative projects from start to finish.

April Joy A. Dazo is the Operation Manager, she is responsible for managing
various aspects of the business, including production, quality control, inventory
management, and resource allocation, maintaining high standards of quality and
efficiency within the organization.

Queen Caroline Molano is the Service Manager, she is responsible for meeting
and ensuring excellent customer service to collaborate closely with sales and
manufacturing departments. Communicating information about product standards to
maintain the connection to the customers throughout the business.
11

Christine Jade Arellano and Michelle Ann B. Bulgar are the Financial
Managers, they analyze financial reports, provide recommendations, and ensure
compliance with financial laws and regulations, primary goal is to keep the company
financially solvent and maximize its value.

Aaryne Jo Fortune is the Marketing manager, she is responsible for planning,


implementing, and overseeing marketing strategies to promote a company's products or
services. She markets the budgets and improves the business plan's presence.

Marilou Estrada is the Administrative Manager, She Supervises administrative


She Optimized the tasks for efficiency, Developing and implementing administrative
processes. Ensuring overall efficiency in office operations.

3.2 Process of Securing Licenses and Permits

Prior to commencing a business, it is necessary to properly register it with the


appropriate authorities. It's important to register your business with the city government
so you can get the right permits and pay the right taxes. Every year, the business license
needs to be renewed to avoid paying extra money. The tax for new businesses is
determined by the initial investment they make. These taxes are figured out as a portion
of total earnings or sales for the coming years.

Required For New Businesses:

1. Bureau of Internal Revenue Registration (BIR)

2. Barangay Business Clearance

3. Department of Trade and Industry (DTI)

4. Zoning Clearance

5. Mayor’s Permit

6. Post- Approval Compliance

Government-mandated Entities Permits:

1. SSS Registration

2. PhilHealth Registration

3. PAG-IBIG Registration
12

4. DOLE Registration

The business owners will also use online websites to sell the products. The
needed permits are listed below:

Facebook

Facebook is not just a social media platform, it's moreover a center for e-
commerce. One of its key highlights is the Facebook Page. Think of a Facebook Page
as your trade or brand's online home within Facebook. It's a capable device that permits
you to grandstand your trade in a way that's simple for individuals to discover and
engage with.

Requirements Needed:

 Create Page (enter your page name and category. You may also add a
page bio).
 Present your legal documents required, such as BIR Certificate of
Registration (Form 2303), Mayor's permit, and DTI/SEC business
registration certificate.

3.3 Form of Business Organization

Bocca Felice is a business primarily focused on selling quality foods that are
good for health. This form of business is a partnership, a type of sector structured
business where multiple individuals shares ownership and responsibility for managing
the business, including its income and losses. In a business partnership there can be
two or more people who agree to work together that manage skills and ideas,
collaborating to oversee business operations, share profits, and bear liabilities.

The entrepreneurs provide a general partnership in terms of the

Following Advantages:

 Emotional Support an intentional care to show the partners that has low
understanding or indecisive, a way of giving courage to others specifically
to the partners.
13

 The food that is being vend are whatever the circumstances are freshly-
cooked and well prepared.
 The Quality of the entrepreneur’s healthy food are ensured safe and
delicious.
 Customers are always amused by our food products that tend us to put
more efforts on making the products.
 Offers low price of products that is good for quality of a business plan.
 Furnish the group for their assigned duties or individual works.

There are disadvantages of partnership:

 Lack of Individual control in a partnership, each partners have a say in


decision making that needs to be considered which may result in
compromises and slow act of making.
 Unlimited Liability a personally liable that can be held to their personal
finance or debts, to their respective obligations.
 Possible Disagreements Between Decision Making own beliefs that may
lead to disagreements on both side of the partners and can cause various
conflicts.
 Unskilled Communication is a closed opinion and lack of communication
of partners in instance partners can be shy and doubting their thoughts.
 Conflict of Time, Time Management is must that some of the partners are
lacking because of their personal time and issued to slow the process of
making the products.

3.4 Organizational Structure


14

Figure 8. Organizational Chart


3.5 Timeline

Figure 9. Gantt Chart

3.6 Compensation Management

The Department of Trade and Industry (DTI) published Revenue Memorandum


Circular No. 63-2018 on July 20, 2018, which changes Article II, DAO No. 01 S.,
circularizes the whole text of Department Administrative Order (DAO) No. 16-01, Series
of 2016 in circular form. Rule 4, Sections l(b)ii, of 2003, on the Implementing Rules and
Regulations of Republic Act (RA) No. 9178, sometimes referred to as the "Barangay
Micro Business Enterprises Act" of 2002 and Section (3) of RA No. 10644's
Implementing Rules and Regulations, also referred to as the "Go Negosyo Act". In light
of the modification made to DAO No. 01's Rule II, S. of 2003, any individual or entity,
whether natural or legal, including a partnership, company, association, or cooperative,
that satisfies the following requirements must be met to be qualified
a. With an asset of no more than Three Million Pesos (p3,000,000.00) excluding
land;
b. Engaged in the production, processing or manufacturing of products or
commodities, including agro-processing, trading, and services.
15

c. Registered with the DTI, for sole proprietorships; and for juridical persons- with
the Securities and Exchange commission (sEC), for corporations and
associations; and with the Cooperative Development Authority (CDA), for
cooperatives.

Table 1. Staff Cost

Employee Monthly SSS PAG-IBIG PhilHealth

General ₱ 29,213.00 ₱ 900.00 ₱ 730.33 ₱ 584.26


Manager

Operation ₱ 23,370.00 ₱ 900.00 ₱ 584.25 ₱ 467.40


Manager

Creative ₱ 15,000.00 ₱ 675.00 ₱ 375.00 ₱ 300.00


Manager

Administrative ₱ 17,476.00 ₱ 787.50 ₱ 436.90 ₱ 349.52


Manager

Service ₱ 16,500.00 ₱ 742.50 ₱ 412.50 ₱ 330.00


Manger

Financial ₱ 14,606.00 ₱ 652.50 ₱ 365.15 ₱ 292.12


Managers

Marketing ₱ 20,449.00 ₱ 900.00 ₱ 511.23 ₱ 408.98


Manager

Total ₱ 136,614.00 ₱ 5,557.50 ₱ 3,415.36 ₱ 2,732.28

3.7 Minimum Wage

The Regional Tripartite Wages and Productivity Board (RTWPB) in Calabarzon has
granted an increase in the salaries of private sector workers ranging from PHP35 to
16

PHP50. The board's Wage Order No. IVA-20 dated September 1, 2023 brought the daily
minimum wages in the following areas in the region -- from PHP470 to PHP520 for the
non-agriculture sector; from PHP429 to PHP479 for the agriculture sector; and from
PHP350 to PHP385 for retail and service establishments employing not more than 10
workers.

Figure 10. Pagibig Contribution Table


17

Figure 11.
The new Philhealth contribution SSS2024
table Contribution Table the Universal Health
is set to follow
Care Law (Republic Act 11223). All premiums are expected to follow the 5% premium
rate for 2024.

Figure 12. PhilHealth Contribution Table

3.8 Wage Payment

According to Article 103 stated by the DOLE or Department of Labor and


Employment, Wages are due every two weeks or twice a month, with breaks not to
exceed sixteen days, in accordance with labor rules in the Philippines. Financial security
and stability are provided by this clause, which guarantees that workers are paid on time
for their labor. Employers must pay workers their salaries in full, without making any
illegal deductions.

3.9 13th Month Pay

In the Philippines, the government mandates the 13th month pay, a sort of
monetary reward, per Presidential Decree No. 851. Employees are entitled to receive at
least 1/12th of their base wage earned during the calendar year, DOLE Advisory No. 25,
Series of 2023. The Christmas bonus and the 13th month pay salary are distinct
advantages with distinct regulations, which should be noted. The Christmas bonus is
optional, but the 13th month’s pay is required. Companies have the option to add a
Christmas bonus to their benefits package or not.
18

3.10 Philippines Holiday Pay Rules

The Department of Labor and Employment (DOLE) Has established the following
rules that employees should know:

Regular Holidays Nationwide

 A regular holiday is a national non-working holiday that is proclaimed by


the government. Moreover, workers receive 100% of their wage this paid
day off.
 Workers who put in time on ordinary holidays are paid 200% of their
normal pay.
 Employees who did not work on a regular holiday are still entitled to their
full 100% salary.
 Employees who work overtime during the holiday 200% bonus, and
hourly rate increase of 30% for additional hours worked, basic pay with
cost-of-living allowance.
 Employees who work and go overtime on their rest day will receive a 30%
bonus of their 200% salary.

Special Non- Working Day

 The advice states that exceptional non-working days shall be subject to


the “no work, no pay” rule unless a beneficial corporate policy, practice, or
collective bargaining agreement with the company.
 Employees who work on non-working days are entitled to an extra 30% of
their salary, and extra 30% for overtime hourly rate.
 Employees working on their rest day are paid an extra 50% of their salary
for 8 hours work.

Special Working Holiday

 Employees who labor on holidays like National Heroes Day or Bonifacio


Day are entitled to overtime pay. Pay equivalent 30% to the employee of
their daily salary. Work on normal holidays to get a greater rate of 100%
daily salary.
19

3.11 Overtime Pay

In the Philippines, an individual employee is typically permitted to work 8 hours a


day. If a worker needs to put in more time for their work, the employer must pay higher
job pay rates for those extra hours. The standard overtime job pay rate is 25% of the
hourly rate on ordinary workdays and 30% of the hourly rate on regular and special
holidays. All workers are entitled to overtime pay at the regular rate of pay.
20

CHAPTER 4

TECHNICAL ASPECT

4.1 Technical Description

Bocca Felice is a food business in the field of the food industry that offers a
healthy and affordable snack to its consumers, such as Kalabasa Cupcake, 2 in 1
Siomai, and Kamote Balls. The entrepreneurs want their customers to satisfy their
cravings by providing a healthy yet affordable delicious snack and give enjoyment
through these foods. In terms of transactions, there are two ways to render the service
online and peddle. To introduce this chapter, the entrepreneurs have a plan to discuss
the technical aspects of this business. The plan includes details of ingredients,
equipment used to produce the products, and the cost and selling price of the products.
In addition, it discusses the platforms and logistics services that are used for physical
and online transactions, product delivery, customer services, and policies.

4.2 Packaging Designs

The entrepreneurs chose a cardboard food container for all products to


contribute to reducing waste, conserving resources, and mitigating the environmental
impacts associated with packaging production and disposal. The packaging design
advocates the company's mission and vision, bringing a healthy lifestyle to the
consumers and the environment. Businesses must prioritize sustainability and choose
packaging options that align with their principles. It means that entrepreneurs will search
for suppliers that offer food-grade eco-friendly boxes, raising awareness of the value of
sustaining a clean and healthy environment in the community.
21

Figure 13. Packaging Layout Design

4.3 Procurement Process to Suppliers

The business first searches for a supplier that can provide all the necessary
supplies in the making of the product, and those include nearby markets. The business
ends up choosing Emilia's Bakeshop Supplies and Janet’s Frozen and Supplies since it
offers environmentally friendly packaging and is not as costly as other suppliers. While
the packaging is from Emilia's Bakeshop Supplies, the raw materials are from the wet
and dry markets and supermarkets to support its business.

Figure 14. Procurement Process


22

4.4 Suppliers Price List

Table 2. Emilia’s Bakery and Supplies

Product Quality Price


Kalabasa Cupcake 50 pieces ₱ 35.00

Table 3. Janet’s Frozen and Supplies

Product Quality Price


2 in 1 Siomai 100 pieces ₱ 28.00
Kamote Balls 50 pieces ₱ 60.00

4.5 Business Flow

Figure 15. Business Flow for Pre-Orders


23

Figure 16. Business Flows for Regular Orders

4.6 Platforms

Bocca Felice's group team decided to sell their product through online and
physical contacts, where it can be provided directly to customers either online or peddled
around the neighborhood of Imus, Cavite, specifically at Cavite State University – Imus
Campus. Furthermore, their customers can contact their team by messaging through the
Facebook online page and marketplace, which they will monitor and accept orders. Also,
the page will be used to promote the products for free, using flyers, videos, and pictures.
As well as it will also include proof of orders and some feedback from the customers.

The members of the organization have decided to use the social media
platforms such as Facebook and Instagram together with the e-commerce platforms
such as Foodpanda and Grab to gather

4.7 List of Products

Bocca Felice introduced their specialty menu that offers different varieties, from
mouthwatering appetizers to scrumptious mains and heavenly desserts that tantalize
their consumers' taste buds.
24

Table 4. List of Products

Name of the Product Actual Image

Kalabasa Cupcake
₱15.00 per piece

2 in 1 Siomai
₱30.00 per four pieces

Kamote Balls
₱10.00 per piece

4.8 Pricing

The enterprise has chosen to apply the fundamental concept of a cost-plus


pricing strategy with an economy-based pricing strategy to identify the valid price of
Bocca Felice's products to offer to its customers. The first strategy is easy to use
because it will be based on the overall production costs of a product that are aligned with
the number of units produced. The second strategy is chosen because of the high
inflation rate everybody experiences nowadays and in order to compete with other
competitors. The organization aims to produce a product with lower production costs and
sell it at a lower price but at a higher volume to generate the same profit if it is sold at a
lower volume at a more excellent price.
25

Pricelist of Materials

Table 5. Cost of Goods Sold of 108 pieces of Kalabasa Cupcakes

Squash (1 kilo) ₱ 100.00


All Purpose Flour (3 kilos) ₱ 162.00
Sugar (1 ½ kilo) ₱ 99.00
Iodize Salt (1 pack) ₱ 13.00
Baking Powder (50 grams) ₱ 17.00
Baking Soda (250 grams) ₱ 14.00
Vegetable Oil (475 ml) ₱ 63.00
Egg (18 pieces) ₱ 90.00
Vanilla (20 ml) ₱ 15.00
Cocoa Powder (1 pack) ₱ 65.00
Chocolate chips (1 pack) ₱ 80.00
Cupcake Liner (100 pieces) ₱ 70.00
Total ₱ 788.00

Table 6. Cost of Goods Sold for 340 pieces of 2 in 1 Siomai

Cost of Goods Sold


Molo Wrapper (5 pack) ₱ 135.00
Century Tuna (4 pieces – 125 g) ₱ 120.00
Carrots (2 pieces) ₱ 14.00
Potatoes (2 pieces) ₱ 20.00
Spring Onions ₱ 4.00
Onion (2 pieces) ₱ 5.00
Garlic (1 pieces) ₱ 5.00
Black powder pepper (1 sachet) ₱ 1.00
Salt (1 sachet) ₱ 1.00
Magic Sarap (1 sachet) ₱ 5.00
Cornstarch (100 grams) ₱ 5.00
Rice (1/2 kilo) ₱ 24.00
Oil (314 ml) ₱ 26.00
26

Ketchup (1 pack) ₱ 5.00


Vinegar (60 ml) ₱ 7.00
Sugar (1/4 kilos) ₱ 15.00
Chili (4 pieces) ₱ 5.00
Packaging (100 pieces) ₱ 28.00
Total ₱ 425.00

Table 7. Cost of Goods Sold for 100 pieces of Kamote Balls

Cost of Goods Sold


Sweet Potato (1 ½ kilos) ₱ 65.00
Condensed (374 grams) ₱ 48.00
Butter (200 grams) ₱ 49.00
Flour (1 kilo) ₱ 54.00
Cheese (200 grams) ₱ 40.00
Bread Crumbs (230 grams) ₱ 35.00
Chocolate Bar (500 grams) ₱ 120.00
Oil (1 liter) ₱ 105.00
Packaging (50 pcs.) ₱ 60.00
Total ₱ 576.00

4.9 Sales Estimation

Table 8. Markup Price per Unit Cost

Product Cost per Unit Markup Percentage Markup Price


Kalabasa Cupcakes ₱ 7.30 (1 piece) 70% ₱ 15.00
2 in 1 Siomai ₱ 5 (4 pieces) 42% ₱ 30.00
Kamote Balls ₱ 5.76 65% ₱ 10.00
(1 piece)

Table 9. Monthly Sales Estimation


27

Product Selling Price No. of Items Sold Revenue


Kalabasa ₱ 15.00 (1 piece) 1,440 servings ₱ 21,600.00
Cupcakes (72 per day)

2 in 1 Siomai ₱ 30.00 (4 pieces) 800 servings ₱ 24,000.00


(40 per day)
Kamote Balls ₱ 10.00 (1 piece) 3,000 servings ₱ 30,000.00
(150 per day)
Total ₱ 55.00 5,240 ₱ 75,600.00

4.10 Cost Plan

Table 10. Monthly Cost Plan

Product Unit Cost No. of Items Sold Cost


Kalabasa Cupcakes ₱ 7.30 (1 pc.) 1,440 servings ₱ 10,512.00
(72 per day)
2 in 1 Siomai ₱ 20.00 (4 pcs.) 800 servings ₱ 16, 000.00
(40 per day)
Kamote Balls ₱ 5.76 (1 pc.) 3,000 servings ₱ 17, 280.00
(150 per day)
Total ₱ 36.14 5,240 ₱ 43, 792.00

4.11 Profit Plan

Table 11. Monthly Profit Plan

Product Revenue Cost Gross Income


Kalabasa Cupcake ₱ 21,600.00 ₱ 10,512.00 ₱ 11,088.00
2 in 1 Siomai ₱ 24, 000.00 ₱ 16,000.00 ₱ 8,000.00
Kamote Bites ₱ 30,000.00 ₱ 17,280.00 ₱ 12,720.00
Total ₱ 75,600.00 ₱ 43,792.00 ₱ 31,808.00

4.12 Tools and Equipment


28

Table 12. Tools and Equipment

Name Actual Image Quantity Unit Cost Price


Price

Non-stick
Deep Frying 3 pieces ₱ 0.00 ₱ 0.00
Pan

Cooking Pots 1 set ₱ 0.00 ₱ 0.00

Mixing Bowl 1 piece ₱ 0.00 ₱ 0.00


Measuring 1 set ₱ 0.00 ₱ 0.00
Cups and
Spoons

Rubber Spatula 1 piece ₱ 0.00 ₱ 0.00

Whisk 1 piece ₱ 0.00 ₱ 0.00

Ice Cream 1 piece ₱ 0.00 ₱ 0.00


Scooper

Cupcake 4 pieces ₱ 0.00 ₱ 0.00


Molder

Colander 2 pieces ₱ 0.00 ₱ 0.00


29

Stainless Tong 2 pieces ₱ 0.00 ₱ 0.00

Chopping 2 pieces ₱ 0.00 ₱ 0.00


Board

Knives and 1 set ₱ 0.00 ₱ 0.00


Scissors

Metal Peeler 2 pieces ₱ 0.00 ₱ 0.00

Plates 6 pieces ₱ 0.00 ₱ 0.00

Bowl 4 pieces ₱ 0.00 ₱ 0.00

Plastic 10 pieces ₱ 0.00 ₱ 0.00


Containers w/
Lid

Plastic Sauce 2 pieces ₱ 0.00 ₱ 0.00


Bottle

Spoon and 10 sets ₱ 0.00 ₱ 0.00


Forks
30

Manual Food 1 piece ₱ 0.00 ₱ 0.00


Processor

Electric Kettle 1 unit ₱ 0.00 ₱ 0.00

Burner Gas 1 unit ₱ 0.00 \₱ 0.00


Oven

Gas Stove 1 unit ₱ 0.00 ₱ 0.00

Refrigerator 1 unit ₱ 0.00 ₱ 0.00

4.13 Office Supplies

Table 13. Office Supplies

Name Actual Image Quantity Unit Cost Price


Price

Laptop 1 unit ₱ 0.00 ₱ 0.00

Record Book 1 piece ₱ 0.00 ₱ 0.00


31

Pen 1 set ₱ 0.00 ₱ 0.00

Calculator 1 piece ₱ 0.00 ₱ 0.00

First Aid Kit 1 set ₱ 0.00 ₱ 0.00

4.14 Maintenance Supplies

Table 14. Maintenance Supplies

Name Actual Image Quantity Unit Cost Price


Price

Broom 1 piece ₱ 0.00 ₱ 0.00

Dustpan 1 piece ₱ 0.00 ₱ 0.00

Mop 1 piece ₱ 0.00 ₱ 0.00

Towel 5 pieces ₱ 0.00 ₱ 0.00

Sponge 1 set ₱ 0.00 ₱ 0.00


32

Dishwashing 1 piece ₱ 0.00 ₱ 0.00


Liquid

Garbage Bag 2 rolls ₱ 0.00 ₱ 0.00

Disposable 2 boxes ₱ 0.00 ₱ 0.00


Gloves

4.15 Sanitary Supplies

Table 15. Sanitary Supplies

Name Actual Image Quantity Unit Cost Price


Price

Paper Towel 3 pieces ₱ 0.00 ₱ 0.00

Alcohol 1 liter ₱ 0.00 ₱ 0.00

Liquid Soap 1 liter ₱ 0.00 ₱ 0.00

All Purpose 1 liter ₱ 0.00 ₱ 0.00


Cleaner
33

4.16 Customer Service Plan

Bocca Felice is dedicated to producing and serving high-quality products. The


co-owners also want to guarantee that the clients will receive excellent service that lives
up to their expectations. Bocca Felice creates a customer service strategy to meet
consumers’ needs for both product and service. To accomplish this, they institute a
service plan to ensure customer satisfaction.

 Customers feedback is priority as it provides value insights onto


customers experience that would be of use to further enhance the lacking
side of neither our service or product.
 Act up quick to customers issue to anticipate further problem.
 In terms of online marketing, show interest by being responsive on social
media.
 Had propensity to do extra for customers. It is to convey that we valued
our customers.
 Enhance customer engagement to nurture and strengthen the customer
relation as well as their satisfaction.
 Display empathy by patiently listening and explaining to every customer
concerns.
 Ensure that the products will be delivered on designated time and in good
condition.
 Allow product personalization, it is to meet specific needs and
preferences of our customers. By these customers will feel valued which
will inspire loyalty towards the brand.

4.17 Frequently Ask Questions

The following questions is the frequent customer concern that we encountered


while we are selling.

 Wala kayong malaking lagayan?


 Tuna? Ung isda?
 Anong sauce?
 Kalabasa flavor to?
 May iba pa kayong sauce?
 Anong nasa loob ng siomai nyo?
34

 Anong laman ng kamote balls nyo?


 Walang free taste?

4.18 Return and Shipping Policy

The subsequent return and shipping policy is stringent and will only be
implemented in the event that the entrepreneur is solely at fault.

Returns/Refund

This policy is made to strictly prevent our business to become victim of fraud.

1. Our return policy will only be effective if the products delivered is


inadequate, damage product, delivery delays, and wrong items was sent.
2. We must receive reports on the return policy within six hours after the
delivery and proof of purchase (online order). In terms of delivery delays,
the customer can cancel their orders.
3. If the product delivered is eligible for return, the client has the option to
select between a refund and a replacement.
4. In the event that the client requests a refund, we will return their money
and provide consolation gifts like a free product and an apologetic letter.
5. In the event that the client requests a replacement. We will deliver
another set of order and we will make sure that it is in good quality
condition.

Shipping

1. Customer can place their order by messaging our page. indicate their
name, complete address, product to be delivered.
2. Customer will receive a confirmation message right after the order is
received by Bocca Felice, it includes shipping cost (varies depending on
local delivery zones of the business), shipping time as well as a memo of
return and refund policy.
3. Bocca Felice will now pack the order and deliver it.
35

4.20 Utility Consumption

Table 16. Utility Consumption for a Month

Utilities Price
Electricity ₱ 450.00
Water ₱ 150.00
Gas ₱ 934.00
Total: ₱ 1,534.00

4.21 Licenses and Permits Fees

Table 17. Licenses and Permits Fee

Licenses and Permits Fees Price


DTI ₱ 200.00
BIR ₱ 500.00
Business Clearance ₱ 500.00
Mayor’s Permit ₱ 300.00
Foodpanda ₱ 1,000.00
Total: ₱ 2,500.00

4.22 Food Delivery Service Registration Fees

Platforms Price
Foodpanda ₱ 1,000.00
Grab ₱ 0.00
Total: ₱ 1,000.00
Table 18. Food Delivery Service Registration Fee
36

CHAPTER 5

FINANCIAL ASSET

5.1 Financial Description

According to J. F. Bradley, financial management can be described as the


strategic planning, organizing, directing, and controlling of financial undertakings within
an organization. It involves making decisions related to investments, financing, and
dividends to achieve the financial goals of the company. The primary aim is to maximize
shareholder wealth while ensuring the efficient use of resources and managing risks
effectively. Bradley emphasizes the importance of financial management in guiding the
overall success and sustainability of a business.

5.2 Budget

Bocca Felice will provide a budget of ₱ 2,400.00 from the group investment.
Each member will receive a fair allocation of their contributions. It will be used for
ingredients, office supplies and government-related bills. Entrepreneurs ensure that they
not only recover their investment but also generate additional profits.

5.3 Funding Sources

The owners' investment provides funds for Bocca Felice. The Bocca Felice
owners intend to make investments in the growth of their company. The funds that will be
given will be used to promote and offer healthier snacks to consumers and develop the
business.

Table 19. Revenue, Cost and Profit of Bocca Felice’s Actual Sales

Product Date: Target Reach Revenue Cost Profit


2024
37

Kalabasa June 3, 4, 50 108 ₱1,620.00 ₱788.40 ₱831.60


Cupcake 6, & 7 servings servings (108 (108
servings) servings)

2 in 1 June 50 85 ₱2,550.00 ₱425.00 ₱2,125.00


Siomai 3, 4, 5, 6, servings servings (85 (85
&7 servings) servings)

Kamote June 50 100 ₱1,000 ₱576.00 ₱424.00


Balls 3, 5, 6, & servings servings (100 (100
7 servings) servings

Total 5 days 45 268 ₱ 5,170.00 ₱1,789.40 ₱3,380.60

Table 20. Bocca Felice’s Actual Capital

Bocca Felice’ Capital for June 2023

Name Percentage Amount

Dagcuta 12.5% ₱300.00

Dazo 12.5% ₱300.00

Polo 12.5% ₱300.00

Molano 12.5% ₱300.00

Estrada 12.5% ₱300.00

Arellano 12.5% ₱300.00

Bulgar 12.5% ₱300.00

Fortune 12.5% ₱300.00

Total 100% ₱2,400.00

(Cost, Utilities, and Research)


38

5.3 Funding Sources

The owners' investment provides funds for Bocca Felice. The Bocca Felice
owners intend to make investments in the growth of their company. The funds that will be
given will be used to promote and offer healthier snacks to consumers and develop the
business.

5.4 Capital Expenditures and Operation Expenses

Table 21. CAPEX for the Month Ended of June 2024

CAPEX

Furniture and Fixture ₱ 0.00

Total ₱ 0.00

Table 22. OPEX for the Month Ended of June 2024

OPEX

Supplies ₱ 0.00

Utility ₱ 610.60

Advertisement ₱ 0.00

Total ₱ 610.60

Total Cost of Investment

Table 23. Total Cost of Investment Projection for the First Month

Capital Expenditures ₱ 0.00

Operating Expenses ₱ 610.60


39

Total ₱ 610.60

5.5 Return of investment

An approximative indicator of an investment's profitability is return on investment


(ROI). The calculation of return on investment (ROI) involves deducting the investment's
original cost from its final value, dividing the result by the investment's cost, and then
multiplying the result by 100.

Formula:

Net Profit
ROI = X 100

Cost of Investment

Bocca Felice’s Actual ROI for the Month Ended June 2024

ROI = (₱ 2,770.00/₱ 610.60) x 100 = 454%

5.6 Cash Flow


40

Figure 17. Cash Flow

5.7 Annual Operating Plan

In this section, Bocca Felice projection per annum are discussed starting from
June 2024 until May 2025. It tackles the CAPEX, OPEX, Total Cost of Investment, Sales
Forecast, Cost Plan, Profit Plan, Income Statement, Statement of Cashflow, and Return
of Investment.

CAPEX

Furniture and Fixtures ₱ 23,000.00

Total ₱ 23,000.00

Table 24. CAPEX for the Month Ended of July 2025

OPEX

Office Supplies ₱ 6,000.00

Supplies Expense ₱ 21,930.00

Rent Expense ₱ 15,000.00

Utilities Expense ₱ 15,228.00

License and Permit ₱ 2,500.00

Salary Expense ₱ 58,000.00


41

Advertisement Expense ₱ 800.00

Donation ₱ 37,121.20

Total ₱ 156,579.20

Table 25. OPEX for the Month Ended of July 2025

Total Cost of Investment

Table 26. Total Cost of Investment Projection for the First Month

Capital Expenditures ₱ 23,000.00

Operating Expenses ₱ 156,579.20


42

Figure 18. Annual Sales Forecast


43

Figure 19. Annual Cost Plan


44

Figure 20. Annual Profit Plan


45

Figure 21. Annual Statement of Income


46

Figure 22. Annual Statement of Cash Flow

Bocca Felice’s Actual ROI for the Month Ended June 2024

ROI = (₱ 2,770.00/₱ 610.60) x 100 = 454%


47
48

CHAPTER 6
SOCIO-ECONOMIC ASPECT

To the Customer

Bocca Felice prioritizes both flavor and health, offering comforting dishes made
with high quality healthy ingredients. Their goal is to create a satisfying dining
experience that leaves customers feeling happy and cared for.

To the Community

The Bocca Felice are committed to giving back to the community. They will be
donating their 1% income to our chosen organization which is the ANCOP Global
Foundation (Answering the Cry of the Poor) located at #156 20th Avenue, Cubao,
Quezon City. ANCOP is an organization who helps families in the form of Education
programs, community development, calamity and disaster response. We believe that
helping comes in different forms such as supporting students to afford education. In that
way, they can also be someone's hope.

To the Government

Bocca Felice operates responsibly and pays taxes, contributing to a strong and
healthy society. Their employees benefit from fair wages and a comprehensive benefits
package, making them responsible taxpayers themselves.

To the Employer/ Employee

Bocca Felice prioritizes employee well-being. By ensuring their employees have


financial security and access to healthcare, they contribute to the overall health and
prosperity of the community. Competitive compensation and benefits attract and retain
top talent, giving them a significant edge in the marketplace.

To the Environment

The environment is one of the important aspects to consider especially in this


day and age of increasing environmental awareness. Consumer’s support a specific
brand or company that is sustainable with our environment. This is the reason why their
packaging such as boxes to cupcake liners are biodegradable.
49

To the Suppliers

The suppliers don't only provide opportunities to us but also create a stable and
reliable market for their products or services. By consistently purchasing from them,
Bocca Felice became a valued customer.
50

REFERENCES

Accelerator, O. (2024, May 3). Work hours, jobs, and rates in the Philippines. Outsource
Accelerator. https://www.outsourceaccelerator.com/articles/work-hours-jobs-and-
rates/

Den, S. (2024, February 23). SSS Contribution for employed Individuals | 2024 Guide –
SATO Den. SATO Den. https://satoden.io/blog/sss-contributions-table-employee-
employer/?

Department of Trade and Industry. (2024, May 28). Revenue Memorandum Circular No.
63-2018 | Department of Trade and Industry Philippines. Department of Trade
and Industry Philippines. https://www.dti.gov.ph/sdm_downloads/revenue-
memorandum-circular-no-63-2018/

Frias, K. C. (2024, May 23). DEPARTMENT OF LABOR AND EMPLOYMENT


STATEMENT ON WAGE INCREASES. https://ils.dole.gov.ph/policy-
advocacies/media-resources/news/department-of-labor-and-employment-
statement-on-wage-increases?

Tilo, D. (2024, January 4). DOLE issues pay guidelines for 2024 holidays. HRD Asia.
https://www.hcamag.com/asia/specialisation/payroll/dole-issues-pay-guidelines-
for-2024-holidays

Top Management, Philippines salaries - Paylab.com. (n.d.). Paylab - Salary Survey,


Compare Salary, Salary Data. https://www.paylab.com/ph/salaryinfo/top-
management?
51

APPENDICES
52

Appendix 1. Photo Documentation

Figure 23. Meeting

Figure
24. Meeting
53

Figure 25. Preparation of Kalabasa Cupcake

Figure 26. Preparation of Kalabasa Cupcake


54

Figure 27. Preparation of Kalabasa Cupcake

Figure 28. Uncooked Kalabasa Cupcake


55

Figure 29. Finished Product of the Kalabasa Cupcake

Figure 30. Customers of Bocca Felice Kalabasa Cupcake


56

Figure 31. Customer of Bocca Felice Kalabasa Cupcake


57

Figure 32. Customer of Bocca Felice Kalabasa Cupcake

Figure 33. Customer of Bocca Felice Kalabasa Cupcake

Figure 34. Customer of Bocca Felice Kalabasa Cupcake


58
59

Figure 35. Customer of Bocca Felice Kalabasa Cupcake

Figure 36. Customer of Bocca Felice Kalabasa Cupcake


60

Figure 37. Customer of Bocca Felice Kalabasa Cupcake

Figure 38. Preparation of the 2 in 1 Siomai


61

Figure 38. Preparation of the 2 in 1 Siomai

Figure 39. Preparation of the 2 in 1 Siomai


62

Figure 40. Preparation of the 2 in 1 Siomai

Figure 41. Preparation of the 2 in 1 Siomai


63

Figure 42. Finished Product of the 2 in 1 Siomai

Figure 43. Customers of Bocca Felice 2 in 1 Siomai


64

Figure 44. Customer of Bocca Felice 2 in 1 Siomai

Figure 45. Customers of Bocca Felice 2 in 1 Siomai


65

Figure 46. Customer of Bocca Felice 2 in 1 Siomai

Figure 47. Customer of Bocca Felice 2 in 1 Siomai


66

Figure 48. Preparation of the Kamote Balls

Figure 49. Preparation of the Kamote Balls


67

Figure 50. Preparation of the Kamote Balls

Figure 51. Finished Product of the Kamote Balls


68

Figure 53. Customer of Bocca Felice Kamote Balls

Figure 52. Finished Product of the Kamote Balls


69

Figure 54. Customer of Bocca Felice Kamote Balls

Figure 55. Customer of Bocca Felice Kamote Balls


70

Figure 56. Customer of Bocca Felice Kamote Balls

Figure 57. Customer of Bocca Felice Kamote Balls


71

Appendix 2. Customer Feedback

Figure 58. Customer Feedback

Figure 59. Customer Feedback


72

Figure 60. Customer Feedback

Figure 61. Customer Feedback


73

Figure 62. Customer Feedback

Figure 63. Customer Feedback


74

Figure 64. Customer Feedback

Figure 65. Customer Feedback

Figure 66. Customer Feedback

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