Color Meaning

Red

Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power,
determination as well as passion, desire, and love.

Red is a very emotionally intense color. It enhances human metabolism, increases respiration
rate, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights,
and fire equipment are usually painted red. In heraldry, red is used to indicate courage. It is a
color found in many national flags.

Red brings text and images to the foreground. Use it as an accent color to stimulate people to
make quick decisions; it is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet
banners and websites. In advertising, red is often used to evoke erotic feelings (red lips, red
nails, red-light districts, 'Lady in Red', etc). Red is widely used to indicate danger (high voltage
signs, traffic lights). This color is also commonly associated with energy, so you can use it when
promoting energy drinks, games, cars, items related to sports and high physical activity.

Light red represents joy, sexuality, passion, sensitivity, and love.

Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.
Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice,
and wrath.
Brown suggests stability and denotes masculine qualities.
Reddish-brown is associated with harvest and fall.

Orange

Orange combines the energy of red and the happiness of yellow. It is associated with joy,
sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity,
determination, attraction, success, encouragement, and stimulation.

To the human eye, orange is a very hot color, so it gives the sensation of heat. Nevertheless,
orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an
invigorating effect, and stimulates mental activity. It is highly accepted among young people. As
a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the
color of fall and harvest. In heraldry, orange is symbolic of strength and endurance.

Orange has very high visibility, so you can use it to catch attention and highlight the most
important elements of your design. Orange is very effective for promoting food products and
toys.

Dark orange can mean deceit and distrust.

Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and
thirst for action.
Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth.
Gold often symbolizes high quality.
 Yellow

Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.

Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and
generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an
attention getter, which is the reason taxicabs are painted this color. When overused, yellow may
have a disturbing effect; it is known that babies cry more in yellow rooms. Yellow is seen before
other colors when placed against black; this combination is often used to issue a warning. In
heraldry, yellow indicates honor and loyalty. Later the meaning of yellow was connected with
cowardice.

Use yellow to evoke pleasant, cheerful feelings. You can choose yellow to promote children's
products and items related to leisure. Yellow is very effective for attracting attention, so use it to
highlight the most important elements of your design. Men usually perceive yellow as a very
lighthearted, 'childish' color, so it is not recommended to use yellow when selling prestigious,
expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes.
Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest
stability and safety. Light yellow tends to disappear into white, so it usually needs a dark color to
highlight it. Shades of yellow are visually unappealing because they loose cheerfulness and
become dingy.

Dull (dingy) yellow represents caution, decay, sickness, and jealousy.

Light yellow is associated with intellect, freshness, and joy.

Green

Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has
strong emotional correspondence with safety. Dark green is also commonly associated with
money.

Green has great healing power. It is the most restful color for the human eye; it can improve
vision. Green suggests stability and endurance. Sometimes green denotes lack of experience;
for example, a 'greenhorn' is a novice. In heraldry, green indicates growth and hope. Green, as
opposed to red, means safety; it is the color of free passage in road traffic.

Use green to indicate safety when advertising drugs and medical products. Green is directly
related to nature, so you can use it to promote 'green' products. Dull, darker green is commonly
associated with money, the financial world, banking, and Wall Street.

Dark green is associated with ambition, greed, and jealousy.

Yellow-green can indicate sickness, cowardice, discord, and jealousy.
Aqua is associated with emotional healing and protection.
Olive green is the traditional color of peace.
 Blue

Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes
trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

Blue is considered beneficial to the mind and body. It slows human metabolism and produces a
calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is
used to symbolize piety and sincerity.

You can use blue to promote products and services related to cleanliness (water purification
filters, cleaning liquids, vodka), air and sky (airlines, airports, air conditioners), water and sea
(sea voyages, mineral water). As opposed to emotionally warm colors like red, orange, and
yellow; blue is linked to consciousness and intellect. Use blue to suggest precision when
promoting high-tech products.

Blue is a masculine color; according to studies, it is highly accepted among males. Dark blue is
associated with depth, expertise, and stability; it is a preferred color for corporate America.

Avoid using blue when promoting food and cooking, because blue suppresses appetite. When
used together with warm colors like yellow or red, blue can create high-impact, vibrant designs;
for example, blue-yellow-red is a perfect color scheme for a superhero.

Light blue is associated with health, healing, tranquility, understanding, and softness.
Dark blue represents knowledge, power, integrity, and seriousness.

Purple

Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It
symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is
associated with wisdom, dignity, independence, creativity, mystery, and magic.

According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other
colors. Purple is a very rare color in nature; some people consider it to be artificial.

Light purple is a good choice for a feminine design. You can use bright purple when promoting
children's products.

Light purple evokes romantic and nostalgic feelings.

Dark purple evokes gloom and sad feelings. It can cause frustration.

White

White is associated with light, goodness, innocence, purity, and virginity. It is considered to be
the color of perfection.
White means safety, purity, and cleanliness. As opposed to black, white usually has a positive
connotation. White can represent a successful beginning. In heraldry, white depicts faith and
purity.

In advertising, white is associated with coolness and cleanliness because it's the color of snow.
You can use white to suggest simplicity in high-tech products. White is an appropriate color for
charitable organizations; angels are usually imagined wearing white clothes. White is associated
with hospitals, doctors, and sterility, so you can use white to suggest safety when promoting
medical products. White is often associated with low weight, low-fat food, and dairy products.

Black

Black is associated with power, elegance, formality, death, evil, and mystery.

Black is a mysterious color associated with fear and the unknown (black holes). It usually has a
negative connotation (blacklist, black humor, 'black death'). Black denotes strength and
authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black
Mercedes). In heraldry, black is the symbol of grief.

Black gives the feeling of perspective and depth, but a black background diminishes readability.
A black suit or dress can make you look thinner. When designing for a gallery of art or
photography, you can use a black or gray background to make the other colors stand out. Black
contrasts well with bright colors. Combined with red or orange – other very powerful colors –
black gives a very aggressive color scheme.

The Color Red

The color red is the color of energy, passion and action

The color red is a warm and positive color associated with our most physical needs and our will
to survive. It exudes a strong and powerful masculine energy.

Red is energizing. It excites the emotions and motivates us to take action.

It signifies a pioneering spirit and leadership qualities, promoting ambition and determination. It
is also strong-willed and can give confidence to those who are shy or lacking in will power.

Being the color of physical movement, the color red awakens our physical life force. It is the
color of sexuality and can stimulate deeper and more intimate passions in us, such as love and
sex on the positive side or revenge and anger on the negative. It is often used to express love,
as in Valentine’s Day, however it relates more to sexuality and lust, rather than love – love is
expressed with pink.

At its most positive it can create life with its sexual energy, or use its negative expression of
anger and aggression to fuel war and destruction.
The color red can stimulate the appetite, often being used in restaurants for this purpose. It also
increases craving for food and other stimuli.

Being surrounded by too much of the color red can cause us to become irritated, agitated and
ultimately angry. Too little and we become cautious, manipulative and fearful.

In Eastern cultures such as China red is the color for good luck. Although times are changing
and many Chinese brides now wear white, it is traditionally the color for weddings. In Indian
culture it symbolizes purity and is often used in their wedding gowns.

If your favorite color is red, it will reflect in your personality! Personality color red will give you
more information on this.

If you are thinking of using red in a business application, read about themeanings of colors in
business.

Positive and Negative Traits

Positive keywords include: action, energy and speed, attention-getting, assertive and
confident, energizing, stimulating, exciting, powerful, passionate, stimulating and driven,
courageous and strong, spontaneous and determined.

Negative keywords include: aggressive and domineering, over-bearing, tiring, angry and quick-
tempered, ruthless, fearful and intolerant, rebellious and obstinate, resentful, violent and brutal.

Red Represents:

Energy: it boosts our physical energy levels, increases our heart rate and blood pressure and
prompts the release of adrenalin.

Action: it is fast moving and promotes a need for action and movement.

Desire: it relates to physical desire in all its forms- sexual, appetite, cravings.

Passion: it means a passionate belief in an issue or undertaking, including passionate love or

passionate hate. Anger is negative passion.

Effects of Red:

Stimulating: to the physical senses- the sexual and physical appetite. It stimulates the deeper
passions within us, such as sex, love, courage, hatred or revenge. If you have a flagging sex life
and would like to introduce more passion into it, introduce some red into the bedroom – the
more red, the more passion, but don’t overdo it or it will have the opposite effect.

Exciting and Motivating: it excites our emotions and inspires us to take action.

Attention-getting: it demands you to take notice, alerting you to danger. This is why we have
red traffic lights and stop signs – it is the universal color for danger.

Assertive and Aggressive: drivers of red cars should take note! A small survey I did a few
years ago showed that drivers of red cars, including females, said they felt quite aggressive
behind the wheel of their red car.

Variations of Red

Maroon: a dark bluish red, it denotes controlled and more thoughtful action. It is slightly softer
than burgundy and not as dramatic as true red.

Burgundy: a dark purplish red, it is more sophisticated and serious and less energetic than true
red. It indicates controlled power, determined ambition and dignified action and is often favored
by the wealthy.

Crimson: has a little blue in it. It indicates a determination to succeed but without upsetting
anyone else. It emits sensuality rather than sexuality.

Scarlet: has a little orange mixed with it, giving it a richness and brightness. It indicates
enthusiasm and a love of life. It is a little less intense and more fun-loving than true red,
tempered with a degree of defiance.

The Color Orange

The color of adventure and social communication

The color orange radiates warmth and happiness, combining the physical energy and
stimulation of red with the cheerfulness of yellow.

Orange relates to 'gut reaction' or our gut instincts, as opposed to the physical reaction of red or
the mental reaction of yellow.

Orange offers emotional strength in difficult times. It helps us to bounce back from
disappointments and despair, assisting in recovery from grief.

The color psychology of orange is optimistic and uplifting, rejuvenating our spirit. In fact orange
is so optimistic and uplifting that we should all find ways to use it in our everyday life, even if it is
just an orange colored pen that we use.
Orange brings spontaneity and a positive outlook on life and is a great color to use during tough
economic times, keeping us motivated and helping us to look on the bright side of life.

With its enthusiasm for life, the color orange relates to adventure and risk-taking, inspiring
physical confidence, competition and independence. Those inspired by orange are always on
the go!

In relation to the meaning of colors, orange is extroverted and uninhibited, often encouraging
exhibitionism or, at the very least, showing-off!

The color orange relates to social communication, stimulating two way conversations. A warm
and inviting color, it is both physically and mentally stimulating, so it gets people thinking and
talking!

At the same time, orange is also stimulating to the appetite. If you love having people around
the kitchen table, orange will keep them talking and eating for a long time. Many restaurants use
pastel versions of orange, such as apricot or peach or deeper versions such as terracotta, for
their décor as they are more subtle than red, yet still increase the appetite and promote
conversation and social interaction, which in turn encourages patrons to have a good time and
to eat and drink more.

The color orange is obviously the worst color to have in the kitchen if you are trying to lose
weight!

Orange aids in the assimilation of new ideas and frees the spirit of its limitations, giving us the
freedom to be ourselves. At the same time it encourages self-respect and respect of others.

Orange is probably the most rejected and under-used color of our time. However, young people
do respond well to it as it has a degree of youthful impulsiveness to it.

If your favorite color is orange, it will reflect in your personality!Personality Color Orange will
give you more information on this.

If you are thinking of using orange in a business application, read about themeanings of colors
in business.

Positive and Negative Traits

Positive keywords include: sociable, optimistic, enthusiastic, cheerful, self-confident,

independent, flamboyant, extroverted and uninhibited, adventurous, the risk-taker, creative flair,
warm-hearted, agreeable and informal.

Negative keywords include: superficial and insincere, dependent, over-bearing, self-indulgent,

the exhibitionist, pessimistic, inexpensive, unsociable, and overly proud.
Orange Represents

Adventure and risk taking: Orange promotes physical confidence and enthusiasm -
sportsmen and adventure-seekers relate well to orange.

Social communication and interaction: Orange stimulates two-way conversation between

people - in a dining room when entertaining it stimulates conversation as well as appetite.

Friendship: Group socializing, parties, the community - wherever people get together to have
fun and socialize orange is a good choice.

Divorce: The optimism of the color orange helps people move on - it is forward thinking and
outward thinking.

Effects of Orange

Enthusiasm: Orange is optimistic and extroverted - the color of the uninhibited.

Rejuvenation: Orange helps to restore balance to our physical energies.

Stimulation: Orange is not as passionate or as excitable as red, but it is stimulating, particularly

to the appetite - the worst color to have in the kitchen if you want to lose weight.

Courage: Orange helps us to take account of our lives, to face the consequences, to take
action and make appropriate changes, and then to move onward and upward.

Vitality: Orange has a more balanced energy than red, not as passionate and aggressive, but
full of vitality.

Variations of the Color Orange

Peach: Peach encourages great communication and conversation. It inspires good manners
and puts people at ease. It has all the attributes of orange but in a much softer, gentler and
more cautious form.

Golden Orange: This version of orange encourages vitality and self-control.

Amber: Amber helps to inspire greater confidence and better self esteem. It can promote a
degree of arrogance.
Burnt Orange: This color emits a negative vibration indicating pride, tension and aggressive
self-assertion.

Dark Orange: Dark orange indicates over-confidence and over-ambition. It tries too hard to
prove its worth and to boost its self-esteem, but when it fails, which is often, it develops a chip
on its shoulder. It is the color of the opportunist, taking selfish advantage of every situation.

The Color Yellow

The color yellow is the color of

the mind and the intellect

The color yellow relates to acquired knowledge. It is the color which resonates with the left or
logic side of the brain stimulating our mental faculties and creating mental agility and perception.

Being the lightest hue of the spectrum, the color psychology of yellow is uplifting and
illuminating, offering hope, happiness, cheerfulness and fun.

In the meaning of colors, yellow inspires original thought and inquisitiveness.

Yellow is creative from a mental aspect, the color of new ideas, helping us to find new ways of
doing things. It is the practical thinker, not the dreamer.

Yellow is the best color to create enthusiasm for life and can awaken greater confidence and
optimism.

The color yellow loves a challenge, particularly a mental challenge.

Within the meaning of colors, yellow is the great communicator and loves to talk. Yellow is the
color of the networker and the journalist, all working and communicating on a mental level.
Yellow is the scientist, constantly analyzing, looking at both sides before making a decision;
methodical and decisive. Yellow is the entertainer, the comic, the clown.

Yellow helps with decision making as it relates to clarity of thought and ideas, although it can
often be impulsive. Yellow helps us focus, study and recall information, useful during exam time.

The color yellow can be anxiety producing as it is fast moving and can cause us to feel agitated.

Yellow has a tendency to make you more mentally analytical and critical - this includes being
self critical as well as critical of others.

Yellow is non-emotional, coming from the head rather than the heart. Yellow depends on itself,
preferring to not get emotionally involved.
Yellow is related to the ego and our sense of self worth, to how we feel about ourselves and
how we are perceived by others.

Yellow is the most highly visible of all colors which is why it is used for pedestrian crossings.
Take note of the crossings which are marked in white - they are less easy to see than those
marked yellow, particularly on wet and cloudy days.

If you are going through a lot of change in your life you may find you can't tolerate the color
yellow very well - this will usually pass. It just means that you are having trouble coping with all
the changes at the moment and yellow vibrates too fast for you, making you feel stressed.
Introduce green or a soft orange into your life for a while to balance and restore your energies.
Many older people don't respond well to large amounts of yellow because it vibrates too fast for
them.

If your favorite color is yellow, it will reflect in your personality!Personality color yellow will give
you more information on this.

If you are thinking of using yellow in a business application, read about themeanings of colors
in business.

Positive and Negative Traits

Positive keywords include: optimism, cheerfulness, enthusiasm, fun, good-humored,

confidence, originality, creativity, challenging, academic and analytical, wisdom and logic.

Negative keywords include: being critical and judgmental, being overly analytical, being
impatient and impulsive, being egotistical, pessimistic, an inferiority complex, spiteful, cowardly,
deceitful, non-emotional and lacking compassion.

Yellow Represents:

Mind and intellect: From a color psychology perspective, yellow stimulates our mental
faculties; it activates the left or analytical brain.

Happiness and fun: Yellow is uplifting to the spirits; yellow helps create enthusiasm for life and
can awaken greater confidence and optimism.

Communication of New Ideas: Yellow is related to the expression and integration of new ideas
and thoughts.

Effects of Yellow:

Creative: The color of new ideas, yellow helps us find new ways of doing things.
Quick decisions: Yellow helps with clear thinking and quick decision-making but it can also be
impulsive.

Anxiety producing: Yellow is fast moving so too much time in its presence can agitate and
lead to nervousness and emotional instability.

Critical: Yellow makes people more mentally analytical and self critical of both themselves and
others.

Non-emotional: Yellow relates to the head not the heart.

Variations of the Color Yellow

Light Clear Yellow: This color helps to clear the mind, making it open and alert.

Lemon Yellow: Lemon yellow promotes self-reliance and a need for an orderly life. This yellow
increases our sensitivity to criticism.

Citrine Yellow: Citrine is a superficial and fickle color. It encourages the serial relationship
hopper, the teaser, with unstable emotions. This yellow can be deceitful and retreats from
responsibility.

Golden Yellow: This yellow is the color of the loner with an intense curiosity and interest in
investigating the finer details of its interests. Golden yellow is sensitive to criticism.

Cream: Cream, tinted with a hint of yellow, encourages new ideas. However, this very pale
color can also indicate a lack of confidence and a need for reassurance.

Dark Yellow: The darker shades of yellow indicate an inclination toward depression and
melancholy, lack of love and low self-worth. Dark yellow relates to the constant complainer and
the cynic.

The Color Green

The color green is the color of balance,
harmony and growth

The color green is the color of balance and harmony. From a color psychology perspective, it is
the great balancer of the heart and the emotions, creating equilibrium between the head and the
heart.

From a meaning of colors perspective, green is also the color of growth, the color of spring, of
renewal and rebirth. It renews and restores depleted energy. It is the sanctuary away from the
stresses of modern living, restoring us back to a sense of well being. This is why there is so
much of this relaxing color on the earth, and why we need to keep it that way.
Green is an emotionally positive color, giving us the ability to love and nurture ourselves and
others unconditionally. A natural peacemaker, it must avoid the tendency to become a martyr.

Green loves to observe. It relates to the counselor, the good listener, the social worker. It loves
to contribute to society. It is the charity worker, the good parent and the helpful neighbor.

Being a combination of yellow and blue, the color green encompasses the mental clarity and
optimism of yellow with the emotional calm and insight of blue, inspiring hope and a generosity
of spirit not available from other colors.

This is a color that has a strong sense of right or wrong, inviting good judgment. It sees both
sides of the equation, weighs them up, and then usually takes the moral stand in making
appropriate decisions. On the negative side, it can be judgmental and over-cautious.

Green promotes a love of nature, and a love of family, friends, pets and the home. It is the color
of the garden lover, the home lover and the good host.

It is generous and loves to share, but it also looks for recognition. It is friendly and can keep
confidences.

This color relates to stability and endurance, giving us persistence and the strength to cope with
adversity.

Green is the color of prosperity and abundance, of finance and material wealth. It relates to the
business world, to real estate and property. Prosperity gives a feeling of safety to green.

On the negative, the color green can be possessive and materialistic, with a need to own people
and things.

If your favorite color is green, it will reflect in your personality! Personality color green will give
you more information on this.

If you are thinking of using green in a business application, read about themeanings of colors
in business.

Positive and Negative Traits

Positive keywords include: growth and vitality, renewal and restoration, self-reliance, reliability
and dependability, being tactful, emotionally balanced and calm, nature lover and family
oriented, practical and down to earth, sympathetic, compassionate and nurturing, generous,
kind and loyal with a high moral sense, adaptable, encourages 'social joining' of clubs and other
groups, a need to belong.

Negative keywords include: being possessive and materialistic, indifferent and over-cautious,
envious, selfish, greedy and miserly, devious with money, inconsiderate, a hypochondriac and a
do-gooder.
Green Represents:

Harmony and balance: Green is the great balancer of our mental, emotional and physical
energies which is why there is so much green on our planet. Green is the heart centre of the
body.

Growth: As in nature, green leaves are an indication the plant is still growing.

Hope: Green is the anticipation of things to come.

Effects of Green:

Rejuvenating: The color green revitalizes us when we are physically, mentally or emotionally
exhausted.

Nurturing: Because of its link with the heart, green urges us to nurture others. Green is also
nurturing to us - another reason why it is the most predominant colour on earth.

Dependable, agreeable and diplomatic: The color green helps us to see situations clearly
from all sides.

Possessiveness: Green is a color that encourages us to want to own things and people, to
collect and possess. Green encourages materialism.

Envy:Green with envy' is a common phrase and a negative reaction to the color green.

Variations of the Color Green

Pale green: As the color of new growth on plants, it indicates immaturity, youthfulness and
inexperience. It allows us to see things from a new perspective, to make a fresh start.

Emerald green: This is an inspiring and uplifting color suggesting abundance and wealth in all
its forms, from material wellbeing, to emotional wellbeing to creative ideas.

Jade green: The color of trust and confidentiality, tact and diplomacy, jade green indicates a
generosity of spirit, giving without expecting anything in return. It increases worldly wisdom and
understanding, assisting in the search for enlightenment.

Lime green: Lime green inspires youthfulness, naivety and playfulness; it is liked the most by
younger people. It creates a feeling of anticipation, and helps to clear the mind of negativity.
Dark green: There is a degree of resentment in dark green. Often used by wealthy
businessmen, ambitious and always striving for more wealth, dark green signifies greed and
selfish desire.

Aqua: Aqua calms the spirit, offering protection and healing for the emotions.

Olive green: Although the traditional color for peace, 'offering an olive branch', the color olive
suggests deceit and treachery, blaming others for its problems. However there is also a strength
of character with it that can overcome adversity to develop an understanding and caring of the
feelings of others.

Yellow green: This color green suggests cowardice, conflict and fear.

Grass green: Grass green is the color of money. It is self-confident and secure, natural and
healthy, occurring in abundance in nature.

The Color Blue

The color blue is the color of trust and responsibility

The color blue is one of trust, honesty and loyalty. It is sincere, reserved and quiet, and doesn't
like to make a fuss or draw attention. Blue hates confrontation, and likes to do things in its own
way.

From a color psychology perspective, blue is reliable and responsible. This color exhibits an
inner security and confidence. You can rely on it to take control and do the right thing in difficult
times. It has a need for order and direction in its life, including its living and work spaces.

Blue seeks peace and tranquility above everything else, promoting both physical and mental
relaxation. It reduces stress, creating a sense of calmness, relaxation and order - we certainly
feel a sense of calm if we lie on our backs and look into a bright blue cloudless sky. It slows the
metabolism. The paler the blue the more freedom we feel.

In the meaning of colors, blue relates to one-to-one communication, especially communication

using the voice - speaking the truth through verbal self-expression - it is the teacher, the public
speaker.

The color blue is idealistic, enhancing self-expression and our ability to communicate our needs
and wants. It inspires higher ideals.

Blue's wisdom comes from its higher level of intelligence, a spiritual perspective.

Blue is the color of the spirit, devotion and religious study. It enhances contemplation and
prayer. On the other hand, blue's devotion can be to any cause or concept it believes in,
including devotion to family or work.
Blue is the helper, the rescuer, the friend in need. It's success is defined by the quality and
quantity of its relationships. It is a giver, not a taker. It likes to build strong trusting relationships
and becomes deeply hurt if that trust is betrayed.

Blue is conservative and predictable, a safe and non-threatening color, and the most universally
liked color of all, probably because it is safe and non-threatening. At the same time blue is
persistent and determined to succeed in whichever endeavors it pursues.

Change is difficult for blue. It is inflexible and when faced with a new or different idea, it
considers it, analyzes it, thinks it over slowly and then tries to make it fit its own acceptable
version of reality.

Blue is nostalgic. It is a color that lives in the past, relating everything in the present and the
future to experiences in the past.

If blue is your favorite color, it will reflect in your personality! Personality color blue will give you
more information on this.

If you are thinking of using blue in a business application, read about themeaning of colors in
business.

Positive and Negative Traits

Positive keywords include: loyalty, trust and integrity, tactful, reliability and responsibility,
conservatism and perseverance, caring and concern, idealistic and orderly, authority, devotion
and contemplation, peaceful and calm.

Negative keywords include: being rigid, deceitful and spiteful, self-righteous, superstitious and
emotionally unstable, too conservative, predictable and weak, unforgiving, and frigid. It can also
indicate manipulation, unfaithfulness and untrustworthiness.

Blue Represents

Communication: Blue relates to one-to-one verbal communication and self expression.

Peace and calm: The color blue induces calm and peace within us, particularly the deeper
shades.

Honesty: Blue is the colour of truth.

Authority: The darker the color blue, the more authority it has.

Religion: Blue is the colour of devotion and religious study.

Wisdom: Blue enhances the wisdom of the intellect.

Effects of Blue

Conservative: The color blue is a safe colour - the most universally liked colour of all.

Predictable: Blue is not impulsive or spontaneous and it doesn't like to be rushed - blue needs
to analyze and think things through, and to work to a plan.

Orderly: Blue needs to have direction & order- untidiness and unpredictability overwhelms it.

Rigid: Blue likes familiarity. It doesn't like change and will stubbornly do things its own way,
even if there is a better way.

Variations of the Color Blue

Pale Blue: Pale blue inspires creativity and the freedom to break free.

Sky Blue: One of the calmest colors, sky blue inspires selfless love and fidelity. It is non-
threatening and promotes a helpful nature that can overcome all obstacles. It is the universal
healer.

Azure Blue:A color of true contentment, azure inspires determination and ambition to achieve
great things, a sense of purpose in striving for goals.

Dark Blue: Dark blue is the color of conservatism and responsibility. Although it appears to be
cool, calm and collected, it is the color of the non-emotional worrier with repressed feelings, the
pessimist and the hypocrite. Dark blue can be compassionate but has trouble showing it as its
emotions run deep. Dark blue is a serious masculine color representing knowledge, power, and
integrity, and is used quite often in the corporate world.

The Color Indigo

The color of intuition, perception and the higher mind

The color indigo is the color of intuition and perception and is helpful in opening the third eye. It
promotes deep concentration during times of introspection and meditation, helping you achieve
deeper levels of consciousness. It is a color which relates to the "New Age" - the ability to use
the Higher Mind to see beyond the normal senses with great powers of perception. It relies on
intuition rather than gut feeling.
Indigo is a deep midnight blue. It is a combination of deep blue and violet and holds the
attributes of both these colors.

Service to humanity is one of the strengths of the color indigo. Powerful and dignified, indigo
conveys integrity and deep sincerity.

The color meaning of indigo reflects great devotion, wisdom and justice along with fairness and
impartiality. It is a defender of people's rights to the end.

Structure creates identity and meaning for indigo. In fact an indigo person cannot function
without structure - it throws them right off balance. Organization is very important to them and
they can be quite inflexible when it comes to order in their lives.

Indigo loves rituals and traditions, religion and the institutional system, conforming to things that
have worked in the past while planning for the future.

Indigo stimulates right brain or creative activity and helps with spatial skills. It is a dramatic color
relating to the world of the theater, which, during times of stress becomes the drama queen,
making a mountain out of a molehill!

The negative color meaning of indigo relates to fanaticism and addiction. Its addiction
encompasses everything from a need for recognized qualifications to a need for illegal drugs,
from the workaholic to the religious fanatic.

Indigo can be narrow-minded, intolerant and prejudiced.

If your favorite color is indigo, it will reflect in your personality!Personality color indigo will give
you more information on this.

If you are thinking of using indigo in a business application, read about themeanings of colors
in business.

Positive and Negative Traits of Indigo

Positive keywords include integrity and sincerity, structure and regulations, highly responsible,
idealism, obedience, highly intuitive, practical visionary, faithful, devotion to the truth and
selflessness.

Negative keywords include being fanatical, judgmental, impractical, intolerant and

inconsiderate, depressed, fearful, self-righteous, a conformist, addictive, bigoted and avoiding
conflict.

The Color Indigo Represents:

Intuition: use it to assist in accessing intuitive abilities - it is the first step to higher spiritual
knowledge
Integrity: and deep sincerity are qualities of indigo

Structure and Order: a good colour to use in restructuring aspects of your life or business

Wisdom: an inner knowingness and awareness - spiritual wisdom rather than the wisdom of the
intellect

Effects of The Color Indigo:

Introspection: promotes deep concentration during times of introspection and meditation - can
lead to feelings of being spaced out.

Idealistic: an ability to plan for the future.

Addiction: can support an addictive personality into maintaining their addictions - don't use it if
you are trying to overcome an addiction - it is associated with the religious fanatic - the colour of
the workaholic who thinks they are indispensable - can also be related to those who are
addicted to getting qualifications.

The Dramatist: relates to the acting profession - can cause people to 'make a mountain out of a
molehill'.

Conformity: a love of ritual - conformity to the things that have worked in the past, not just for
the sake of conforming.

The Color Purple

and
The Color Violet
The color purple is the color of
the imagination and spirituality

The color purple relates to the imagination and spirituality. It stimulates the imagination and
inspires high ideals. It is an introspective color, allowing us to get in touch with our deeper
thoughts.

The difference between violet and purple is that violet appears in the visible light spectrum, or
rainbow, whereas purple is simply a mix of red and blue. Violet has the highest vibration in the
visible spectrum.

While the violet is not quite as intense as purple, its essence is similar. Generally the names are
interchangeable and the meaning of the colors is similar. Both contain the energy and strength
of red with the spirituality and integrity of blue. This is the union of body and soul creating a
balance between our physical and our spiritual energies.
Purple or violet assists those who seek the meaning of life and spiritual fulfillment - it expands
our awareness, connecting us to a higher consciousness. For this reason it is associated with
transformation of the soul and the philosophers of the world are often attracted to it.

In the meaning of colors, purple and violet represent the future, the imagination and dreams,
while spiritually calming the emotions. They inspire and enhance psychic ability and spiritual
enlightenment, while, at the same time, keeping us grounded.

The color violet relates to the fantasy world, and a need to escape from the practicalities of life.
It is the daydreamer escaping from reality.

From a color psychology perspective, purple and violet promote harmony of the mind and the
emotions, contributing to mental balance and stability, peace of mind, a link between the
spiritual and the physical worlds, between thought and activity. Violet and purple support the
practice of meditation.

The color violet inspires unconditional and selfless love, devoid of ego, encouraging sensitivity
and compassion. Violet can be sensitive to all the different forms of pollution in the world today,
whether it be air pollution, noise pollution, visual pollution or the pollution in our food chain. This
sensitivity makes violet susceptible to illness and allergies, vulnerable to its everyday
surroundings.

Violet encourages creative pursuits and seeks inspiration and originality through its creative
endeavors. It likes to be unique, individual and independent, not one of the crowd. Artists,
musicians, writers, poets and psychics are all inspired by violet and its magic and mystery.

Violet is the color of the humanitarian, using its better judgment to do good for others.
Combining wisdom and power with sensitivity and humility, violet can achieve a lot for those
less fortunate.

The color purple is specifically associated with royalty and the nobility, creating an impression of
luxury, wealth and extravagance.

Purple has power. It has a richness and quality to it that demands respect. Purple is ambitious
and self-assured, the leader.

Too much of the color purple can promote or aggravate depression in some. It is one color that
should be used extremely carefully and in small amounts by those who are vulnerable to these
depressed states.

If your favorite color is purple, it will reflect in your personality!Personality color purple will give
you more information on this.

If you are thinking of using purple in a business application, read about themeaning of colors
in business.

Positive and Negative Traits of the Color Purple and Violet

Positive keywords include: unusual and individual, creative and inventive, psychic and
intuitive, humanitarian, selfless and unlimited, mystery, fantasy and the future.

Negative keywords include: immaturity, being impractical, cynical and aloof, pompous and
arrogant, fraudulent and corrupt, delusions of grandeur and the social climber.

The Color Purple/Violet Represents:

Inspiration: Original and sound ideas are created with violet - use it when looking for inspiration
during brainstorming sessions.

Imagination: Violet inspires creativity with intellect - it is also stimulating to dream activity.

Individuality: Violet is unconventional, individual and original. It hates to copy anyone else and
likes to do its own thing.

Spirituality: Violet assists us during prayer and meditation, helping us to get in touch with our
deeper subconscious thoughts. Churches often feature violet in their stained glass windows.
From a negative perspective it can relate to the cult follower.

Effects of the Color Purple/Violet:

Empathy: Compassion, kindness and a love of humanity are positive qualities of Violet.

Controlled emotion: Violet is passionate, like red, but inclined to display it in private only.

Respectable & distinguished: The darker shades of violet particularly are linked to the origins
of purple where it was only available to royalty and the wealthy.

Impractical: Violet can be impractical, with its head in the clouds rather than having its feet on
the ground. It tends to see life as it imagines it, rather than how it is.

Immature: Violet can be immature, encouraging fantasy and an idealism that is often difficult to
achieve in real life.

Dignity: Violet exudes a quiet modest form of dignity which is often appealing to others.

Cynical: This is a negative side of violet.

Variations of the Color Purple/Violet

Lavender: Lavender is a light purple color with a bluish hue, a light violet color. It is a color that
is attracted to beautiful things. It has a fragility, sensitivity and vulnerability to it.
Lilac: Lilac is a pale muted violet color with a slightly pinkish hue. It implies immaturity,
superficiality and youthfulness. It is extroverted and enthusiastic, inspiring glamour, romance
and vanity.

Mauve: Mauve fits somewhere between lavender and lilac. helps us to make the best choices
and decisions; it is concerned for justice to be done and always does the right thing. On the
other hand it can indicate a degree of commonness, the social climber aspiring to higher ideals.

Amethyst: A mystical color, amethyst opens intuitive channels. It protects the vulnerable and
assists the humanitarian. It is the color of the evolved soul.

Plum: Plum is a reddish purple. An old-fashioned color, plum is honorable and linked to family
traditions. It is also prudish and narrow-minded, always preaching at you.

Deep Purple: Dark purple is related to higher spiritual attainment. A powerful color, it can also
indicate arrogance and ruthlessness.

The Color Turquoise

The meaning of the color turquoise is

open communication and clarity of thought.

Turquoise helps to open the lines of communication between the heart and the spoken word. It
presents as a friendly and happy color enjoying life.

In color psychology, turquoise controls and heals the emotions creating emotional balance and
stability. In the process it can appear to be on an emotional roller coaster, up and down, until it
balances itself.

A combination of blue and a small amount of yellow, it fits in on the color scale between green
and blue. It radiates the peace, calm and tranquility of blue and the balance and growth of green
with the uplifting energy of yellow.

This is a color that recharges our spirits during times of mental stress and tiredness, alleviating
feelings of loneliness. You only have to focus on the color turquoise, whether on a wall or
clothing and you feel instant calm and gentle invigoration, ready to face the world again!

It is a great color to have around you, particularly in an emergency, as it helps with clear
thinking and decision-making. It assists in the development of organizational and management
skills. It influences rather than preaching and demanding.

This is a good color to aid concentration and clarity of thought for public speakers as it calms
the nervous system, gives control over speech and expression, and builds confidence. Print
your speech notes on turquoise and every time you glance down you will feel the effects of the
color.
It heightens levels of creativity and sensitivity; it is good at multi-tasking, becoming bored if
forced to focus on one thing only. Sometimes thinking can become scattered if surrounded by
too much of this balancing color.

Turquoise encourages inner healing through its ability to enhance empathy and caring. It
heightens our intuitive ability and opens the door to spiritual growth. It is the color of the evolved
soul.

The color turquoise can also be self-centered, tuning in to its own needs above all others. At the
same time, it can help us to build our self-esteem and to love ourselves, which in turn supports
our ability to love others unconditionally. At its most extreme it can be boastful and narcissistic.

Although it is self-sufficient, it fears being alone and can become aloof and unapproachable
when this occurs, making the situation worse.

Turquoise has strong powers of observation and perception and can be quite discriminating. It
has the ability to identify the way forward, the way to success, balancing the pros and cons, the
right and wrong, of any situation. It is a good color to use when you are stuck in a rut and don't
know which way to move.

This is a color that can sometimes be impractical and idealistic and remote from emotional
reactions, appearing excessively cool, calm and collected.

Too much of this color in your life may give you an overactive mind and create emotional
imbalance, making you either over-emotional or non-emotional.

Too little turquoise in your life may cause you to withhold your emotions, resulting in secrecy
and confusion about your direction in life.

From a negative perspective, the meaning of the color turquoise relates to being either over-
emotional or non-emotional, lacking communication skills, being unreliable and deceptive.

If your favorite color is turquoise, it will reflect in your personality!Personality color

turquoise will give you more information on this.

If you are thinking of using red in a business application, read about themeanings of colors in
business.

Positive and Negative Traits

Positive keywords include communication, clarity of thought, balance and harmony, idealism,
calmness, creativity, compassion, healing and self-sufficiency.

Negative keywords include boastfulness, secrecy, unreliability and reticence, fence-sitting,

aloofness, deception and off-handedness.
The Color Turquoise Represents

Communication: This color represents open communication from and between the heart and
the spoken word. It relates to the electronic age and the world of computers, and
communication on a large scale.

Emotional Control: Being the mid color between the extremes of red and violet, turquoise is
the color of balance, for the emotions, thoughts and speech.

Self-Sufficiency: It has the ability to tune into its own needs and find the way to success.

Effects of the Color Turquoise

Clarity of Thought: It enhances the ability to focus and concentrate, assisting with clear
thinking and decision-making, and the development of good organizational skills.

Calming: It is calming yet invigorating, restoring depleted energies.

Non-emotional: A negative effect of turquoise is that it can cause people to be too aloof and to
hide their emotional reactions.

Variations of the Color Turquoise

Aqua: Closer to green than blue, aqua is refreshing and uplifting. It is creative and light-hearted,
yet strong and individual.

Aquamarine: Enhancing creativity and inspiration, the color aquamarine calms and balances
the mind and the emotions.

Teal: A more sophisticated version of turquoise, teal signifies trustworthiness and reliability. It
promotes spiritual advancement and commitment.

The Color Pink

The meaning of the color pink is
unconditional love and nurturing.

The color pink represents compassion, nurturing and love. It relates to unconditional love and
understanding, and the giving and receiving of nurturing.

A combination of red and white, pink contains the need for action of red, helping it to achieve
the potential for success and insight offered by white. It is the passion and power of red
softened with the purity, openness and completeness of white. The deeper the pink, the more
passion and energy it exhibits.

Pink is feminine and romantic, affectionate and intimate, thoughtful and caring. It tones down
the physical passion of red replacing it with a gentle loving energy.

Pink is intuitive and insightful, showing tenderness and kindness with its empathy and
sensitivity.

In color psychology, pink is a sign of hope. It is a positive color inspiring warm and comforting
feelings, a sense that everything will be okay.

Pink calms and reassures our emotional energies, alleviating feelings of anger, aggression,
resentment, abandonment and neglect. Studies have confirmed that exposure to large amounts
of pink can have a calming effect on the nerves and create physical weakness in people. Violent
and aggressive prisoners have been successfully calmed by placing them in a pink room for a
specified amount of time. Exposure for too long can have the opposite effect.

The color pink puts people in touch with the nurturing side of themselves, through either the
need to receive or the need to give, nurturing and TLC (tender loving care!). Be aware of this if
you have a friend who constantly wears pink as it may indicate a need for acceptance, support
and unconditional love!

Pink is a non-threatening color seeking appreciation, respect and admiration. It doesn't like to
be taken for granted and just loves to hear the words 'thank you'.

Pink can signify good health, being 'in the pink', and success as in 'everything's rosy'.

The color pink represents the sweetness and innocence of the child in all of us. It is the color of
uncomplicated emotions, inexperience and naiveté. A constant and exclusive use of pink can
often lead you to become immature, silly and girlish, abandoning your adult responsibilities.

Pink can also remind you of earlier childhood memories, associated with nurturing and comfort
from your mother or a mother figure.

Pink, from a negative color meaning, can represent a lack of will power, a lack of self-reliance
and a lack of self-worth. It can indicate an overly emotional and overly cautious nature.

Combining pink with other darker colors such as dark blue, dark green, black or gray, adds
strength and sophistication to pink.

If your favorite color is pink, it will reflect in your personality! Personality color pink will give
you more information on this.

If you are thinking of using pink in a business application, read about themeanings of colors in
business.
Positive and Negative Traits

Positive keywords include: unconditional and romantic love, compassion and understanding,
nurturing, romance, warmth, hope, calming, sweetness, naiveté, feminine and intuitive energy.

Negative keywords include: being over-emotional and over-cautious, having emotional

neediness or unrealistic expectations, being immature and girlish, lack of will power and lack of
self worth.

The Color Pink Represents:

Unconditional love: Pink relates to both unconditional love and romantic love.

Compassion: Empathy and understanding are the fuel for pink's nurturing.

Nurturing: Pink is both the giving and the receiving of love, understanding and respect.

Hope: Pink inspires the possibility of a positive outcome.

Effects of the Color Pink:

Calming: Pink calms our emotional energies.

Non-threatening: Pink lacks any aggression or anger, although the deeper pinks can be more
assertive and confident.

Affectionate: Pink offers warmth and tenderness to friends and family.

Caring: Sensitivity and tender loving care relate to pink's feminine and intuitive energies.

Immature: Pink is the color of the sweet young girl, before life's experiences take over.

Variations of the Color Pink

Blush: Similar to skin color, this very pale pink has sensual and sexual connotations. It is non-
threatening but lacks passion and energy.

Rose Pink: This is the pink of universal love and unity. It is mature, feminine and intuitive.

Salmon Pink: There is a touch of orange in salmon pink. It encourages the flirt, and can be a
sign of the timid lover, all talk and no play.
Orchid: This is an unusual lavender-pink and relates to the unconventional and the individual
doing his or her own thing. It is the non conformist.

Fuchsia: A blend of deep pink and blue, fuchsia inspires confidence, assurance and maturity, a
more responsible and controlled nurturing and love.

Hot Pink: Hot pink inspires a more passionate, playful and sensual love. It exudes warmth and
happiness and a love of life.

The Color Magenta

The Color of Universal Harmony & Emotional Balance

The color magenta is one of universal harmony and emotional balance. It is spiritual yet
practical, encouraging common sense and a balanced outlook on life.

The color magenta helps to create harmony and balance in every aspect of life; physically,
mentally, emotionally and spiritually.

A combination of red and violet, magenta contains the passion, power and energy of red,
restrained by the introspection and quiet energy of violet.

Magenta influences our whole personal and spiritual development. It strengthens our intuition
and psychic ability while assisting us to rise above the everyday dramas of our daily life to
experience a greater level of awareness and knowledge.

This color is an instrument of change and transformation; it helps to release old emotional
patterns that prevent personal and spiritual development and aids us in moving forward.

Magenta is uplifting to our spirits during times of unhappiness, anger or frustration.

In the meaning of colors, magenta represents universal love at its highest level. It promotes
compassion, kindness and cooperation and encourages a sense of self respect and
contentment in those who use it. Gentle and caring in its approach, it generates acceptance,
tolerance, support and patience.

The color magenta is a color of cheerfulness, happiness, contentment and appreciation for what
you have acquired and achieved. Most people feel more optimistic when in the company of
magenta.

Magenta is the color of the non-conformist, the free spirit. It pushes you to take responsibility for
creating your own path in life and increases dream activity while assisting you in turning your
ambitions and desires into reality.

A strong and inspiring color, magenta can appear outrageous and shocking on one hand or
innovative and imaginative on the other. It is creativity inspired by beauty.
Magenta is spontaneous and impulsive, yet resourceful and organized. It is invaluable in
negotiating peace and calm in those who are at odds with one another.

From a negative perspective, magenta can promote depression and despair in some, and
prevent others from dealing with challenges - it may be just too relaxing for introverts and the
chronically depressed.

Being surrounded by too much magenta energy can generate arrogance and bossiness making
us feel overwhelmed, irritated, anxious and intolerant.

An excess of magenta energy can be balanced by introducing green into your surroundings.

If your favorite color is magenta, it will reflect in your personality!Personality color magenta will
give you more information on this.

If you are thinking of using magenta in a business application, read about the meanings of
colors in business.

Positive and Negative Traits

Positive keywords include: universal harmony and love, emotional balance, helps our spirit
soar, spiritual yet practical, encourages common sense, loving, compassionate, supportive and
kind, imaginative, innovative, creative and artistic, non-conformist, negotiator

Negative keywords include: impulsive, domineering, impatient, intolerant, avoids challenges,

too relaxing, can be bossy and demanding

Magenta Represents:

Universal harmony: at its highest level it generates love, caring, kindness and cooperation,
encouraging a balanced and harmonious outlook on life.

Non-conformist: the color of the free spirit, it does not like to be confined and contained.

Change and Transformation: helps to release old and outdated patterns of behavior to inspire
growth and personal development.

Effects of Magenta:

Emotional Balance: spiritual yet practical, it helps to create emotional, physical and spiritual
balance.

Compassion: gentle and caring in its approach, it generates acceptance, tolerance, support
and patience.
Inspiration: inspires cheerfulness and optimism, creativity and innovation, dream activity,
positive change and negotiating skills.

The Color Brown

The color of security, protection and material wealth

The color brown is a serious, down-to-earth color signifying stability, structure and support.

Relating to the protection and support of the family unit, with a keen sense of duty and
responsibility, brown takes its obligations seriously. It encourages a strong need for security and
a sense of belonging, with family and friends being of utmost importance.

In the meaning of colors, brown is the color of material security and the accumulation of material
possessions.

The color brown relates to quality in everything - a comfortable home, the best food and drink
and loyal companionship. It is a color of physical comfort, simplicity and quality. From a negative
perspective it can also give the impression of cheapness and stinginess in certain
circumstances.

Brown is friendly and approachable. It is loyal, trustworthy and dependable in a practical and
realistic way.

In color psychology, brown is honest, genuine and sincere. It relates to the hardworking, the
industrious and reliable, with both feet planted firmly on the ground.

It is sensual, sensitive and warm, engulfing one in a feeling of calmness and comfort.

It is a practical and sensible color which implies common sense. It hides the dirt!

The color brown is associated with wholesome, natural and organic produce and anything
related to the great outdoors, agriculture and farming.

Brown is a frugal color - it is not associated with frivolity, excess or waste in any form. While it is
materialistic, it values quality above all else, and everything in moderation.

Some browns can show a degree of sophistication or elegance, depending on other colors
associated with the brown. For example, brown with a soft white or ivory can appear stylish and
classy, although more casual than black with soft white or ivory.

Brown suppresses the emotions, creating a safe haven from the stresses of the outside world
within which problems can be contemplated and solved.

Brown is a color of structure, although by no means does it encourage perfectionism - rather it

encourages orderliness and organization.
The color brown gives reassurance. It is quietly confident but never the life of the party! Brown
does not seek attention - it prefers to stay in the background, allowing other colors around it to
shine.

Brown is solid with strength and maturity. It prefers to function in its own safe little world - it is
not carefree and spontaneous and doesn't like surprises. It can be considered dull, boring and
unexciting by many. In fact it is one of the least preferred colors in the western world, along with
orange and yellow.

Brown is a predominant color on the planet, along with green. Brown is comforting and
stabilizing, while green is balancing and rejuvenating, just what we all need to help us deal with
the stresses of modern life.

The psychological meaning of the color brown can vary slightly depending on the colors which
are mixed together to create the brown. Brown can be a combination of black, yellow, orange,
red, gray, green, blue, pink and purple, and each of the colors in it will add a variation to the
meaning.

If your favorite color is brown, it will reflect in your personality!Personality color brown will give
you more information on this.

If you are thinking of using brown in a business application, read about themeanings of colors
in business.

Positive and Negative Traits of Brown

Positive keywords include: down-to-earth, wholesome, practical, approachable, friendly,

stable, structured, supportive, comforting, reliable, protective, strength, quietly confident,
sensual, sensitive, warm, reassured, honest, sincere, quality

Negative keywords include: dull, boring, frugal, materialistic, lack of humor, lack of
sophistication, predictable, cheap and stingy

Brown Represents:

Stability: Reassuring and comforting, earthy and contained.

Structure: It encourages orderliness and organization.

Security: Safe and protective - a refuge from the chaos of the outside world and a sense of
belonging.

Natural and wholesome: related to the earth, nutrition, health and goodness.

Effects of Brown:
Comforting: Sensual and warm, friendly and approachable, brown engulfs one in a feeling of
calm and safety

Protective: creates a safe haven of support for family and friends

Materialistic: it encourages material security and the accumulation of possessions

Variations of Brown:

Light Brown: is friendly and approachable, sincere, honest and genuine

Dark brown: is strong yet sad and depressive, materialistic yet prudent

Tan: is ageless and timeless, straightforward, uncomplicated and natural

Ivory: is calming, yet encouraging, with a reserved style of simple sophistication

Beige: is practical and reliable, conservative, constant, unchanging and loyal

The Color White

The meaning of the color white is purity,
innocence, wholeness and completion

White is color at its most complete and pure, the color of perfection. The color meaning of white
is purity, innocence, wholeness and completion.

In color psychology white is the color of new beginnings, wiping the slate clean, so to speak. It is
the blank canvas waiting to be written upon. While white isn't stimulating to the senses, it opens
the way for the creation of anything the mind can conceive.

White contains an equal balance of all the colors of the spectrum, representing both the positive
and negative aspects of all colors. Its basic feature is equality, implying fairness and impartiality,
neutrality and independence. It is interesting to note that babies come into the world with a
perfect balance of white, ready to imprint their lives with all the colors of the spectrum
(hopefully!) from all their life experiences.

White is totally reflective, awakening openness, growth and creativity. You can't hide behind it
as it amplifies everything in its way.

The color white is cleanliness personified, the ultimate in purity!! This is why it is traditionally
worn by western brides, and the reason why doctors wear white jackets.

White is a color of protection and encouragement, offering a sense of peace and calm, comfort
and hope, helping alleviate emotional upsets. It creates a sense of order and efficiency, a great
help if you need to declutter your life.
White offers an inner cleansing and purifying of your thoughts, emotions and, ultimately, your
spirit, refreshing and strengthening your entire energy system.

While there are very few negative connotations to white, particularly in western culture, too
much white can be cold, isolating and empty. It implies a feeling of sterility, detachment and
disinterest, providing little stimulation for the senses.

In other cultures it is traditionally related to death and mourning. In these cultures death usually
means the end of one life and the beginning of another, moving forward to a new life, so the
color psychology meaning of new beginnings still holds.

White may indicate the completion of a cycle in your life - you may find you have a desire for
white clothing or white in your surroundings at a time when you are moving in a new direction in
your life - for example, planning an overseas trip for the first time, or moving house after a long
time in one place, or in seeking a new relationship or a new career direction.

Many people use white as a recall of their youth and innocence. It reminds them of a time when
their lives were easier and less complicated.

White is used in many medical practices such as dental surgeries and doctors' rooms as an
indication of cleanliness and efficiency; however it also can give the feeling of sterility and
coldness of emotions and may lead patients to think the doctor or dentist won't relate to them on
an emotional and personal level. It can be too clinical and sterile.

Too much white can cause feelings of isolation and emptiness; it can be too pristine and
immaculate, making you feel as though you can't make a move for fear of upsetting it or
creating a mess.

If your favorite color is white, it will reflect in your personality! Personality color white will give
you more information on this.

If you are thinking of using white in a business application, read about themeanings of colors
in business.

Positive and Negative Traits of the Color White

Positive keywords include: innocence, purity, cleanliness, equality, complete and whole,
simplicity, immaculate and neat, self-sufficient, pristine and open, new beginnings.

Negative keywords include: sterile, stark, fastidious, empty, isolated, cautious, critical and
boring.

The Color White Represents:

Innocence and purity: White is the beginning of everything, before anything is muddied or
thinking is 'colored'.
New beginnings: White represents the clean slate, helping us through times of stress, and
allowing us put the past behind us and preparing us to move on.

Equality and unity: White represents the positive as well as the negative aspects of all colors.
It contains an equal balance of all the colors of the spectrum.

Effects of White:

Impartial: White suggests fairness and neutrality because of the balance and equality of all the
colors contained within it.

Rescuer: White rescues us from the dark. It is the white knight, rescuing the damsel in distress.

Futuristic: Symbolizing a clean slate, we can envisage anything with white.

Efficient: White is clean and clinical, giving an impression of efficiency and organization.

The Color Gray

The color of detachment, indecision and compromise

The color gray is an unemotional color. It is detached, neutral, impartial and indecisive - the
fence-sitter.

From a color psychology perspective, gray is the color of compromise - being neither black nor
white, it is the transition between two non-colors. The closer gray gets to black, the more
dramatic and mysterious it becomes. The closer it gets to silver or white, the more illuminating
and lively it becomes.

Being both motionless and emotionless, gray is solid and stable, creating a sense of calm and
composure, relief from a chaotic world.

The color gray is subdued, quiet and reserved. It does not stimulate, energize, rejuvenate or
excite.

In the meaning of colors, gray is conservative, boring, drab and depressing on the one hand and
elegant and formal on the other, yet never glamorous.

Gray conforms - it is conventional, dependable and practical. It is a color of maturity and

responsibility, associated with the gray hair of old age. It will never be the centre of attention, the
dynamic leader or the director - it is too safe and toned down.

The color gray can stifle and depress energy but it is also the stable base from which the new
and positive can come.
Gray is controlled. It has a steadying effect on other colors with which it comes into contact,
toning down the stronger and brighter colors and illuminating the softer colors. Rarely is gray a
perfect mix of black and white - it often has elements of other colors such as blue, green, pink,
mauve or yellow within it which lift it and energize it.

Too much of the color gray creates sadness and depression and a tendency to loneliness and
isolation. Add some color to change this.

Most people are indifferent to gray- it relates to the corporate worker in the gray suit -
conservative, reliable, formal and independent and maybe boring.

If your favorite color is gray, it will reflect in your personality! Personality color gray will give
you more information on this.

If you are thinking of using gray in a business application, read about themeanings of colors in
business.

Positive and Negative Traits of Gray

Positive keywords include: reliable, conservative, dignified, neutral, impartial, professional,

mature, intelligent, classic, solid, stable, calming, sudued, reserved, elegant, formal and
dependable

Negative keywords include: indecisive, non-emotional, indifferent, boring, sad, depressed,

lifeless, lonely, isolated

Gray Represents:

Neutrality: gray is impartial and dispassionate, it doesn't take sides.

Compromise: it is the transition between two non-colors, neither black nor white. It takes the
middle ground, neither one way nor the other.

Control: gray is reserved, quiet and conservative. It has a steadying effect on other colors
around it.

Effects of Gray:

Indecision: Gray prefers to sit in the middle, not making a decision either way, sitting on the
fence.

Detached: being non-emotional, gray can appear indifferent, uncaring, cold and aloof.

Depression: gray can stifle and depress energy but it is also the stable base from which the
new and positive can come.
Unemotional: gray can appear neutral, disinterested, objective or impartial.

Variations of Gray

Light gray is soothing and calming. It enlightens, saves and rescues those in difficult life
situations.

Dark gray is conventional and constrained. It is serious and solemn, inflexible and strict. It
relates to self-denial and self-discipline.

The Color Black

The meaning of the color black is mystery and protection

Black is the color of the hidden, the secretive and the unknown, creating an air of mystery. It
keeps things bottled up inside, hidden from the world.

In color psychology the meaning of the color black is protection from external emotional stress.
It creates a barrier between itself and the outside world, providing comfort while protecting its
emotions and feelings, and hiding its vulnerabilities, insecurities and lack of self confidence.

Black is the absorption of all color and the absence of light. Black hides, while white brings to
light. What black covers, white uncovers. We all use black at various times to hide from the
world around us in one way or another. Some of us use it to hide our weight; others among us
use it to hide our feelings, our fears or our insecurities.

In color psychology, black means power and control, hanging on to information and things
rather than giving out to others.

Black is intimidating, unfriendly and unapproachable because of the power it exudes. It can
prevent two-way communication because of its intimidation. The salesman wearing all black will
make a lot of sales, but no friends! It radiates authority, but creates fear in the process.

Black implies self-control and discipline, independence and a strong will, and giving an
impression of authority and power.

Black absorbs negative energy. It is useful to carry something black with you to protect you from
harm and negativity when traveling or when going about your usual daily activities outside your
home.

People who like black may be conventional, conservative and serious, or they may think of
themselves as being sophisticated or very dignified.

The color black is often seen as a color of sophistication, as in 'the little black dress', or 'the
black tie event'. Affluent and success orientated women often choose black as it can give an
impression of elegance, sophistication and confidence.
Black is often associated with sexiness and seduction, as in the temptress in sexy black lingerie
creating an air of mystery and intrigue. It can also imply submission to another (including a
sexual partner), similar to the priest wearing black robes in submission to God.

Black is the end, but the end always implies a new beginning. When the light appears, black
becomes white, the color of new beginnings.

Teenagers often have a psychological need to wear black during the stage of transition from the
innocence of childhood to the sophistication of adulthood. It signifies the ending of one part of
their life and the beginning of another, allowing them to hide from the world while they discover
their own unique identity. It is important they go through this stage but a worry when it continues
on into adult years if they continue to wear black to the exclusion of other colors.

Too much black can cause depression and mood swings and create a negative environment.
Combined with white only, it can create an argumentative atmosphere. It is best to use some
color with black to lighten and brighten its energy.

If your favorite color is black, it will reflect in your personality! Personality color black will give
you more information on this.

If you are thinking of using black in a business application, read about themeanings of colors
in business.

Positive and Negative Traits

Positive keywords include protection and comfort, strong, contained, formal, sophisticated,
seductive, mysterious, endings & beginnings.

Negative keywords include aloof, depressing and pessimistic, secretive and withholding,
conservative and serious, power & control, sadness and negativity.

The Color Black Represents

Mystery: Black is the unknown. It is secretive, keeping a lot buried inside, unwilling to show its
real feelings.

Power and Control: Black is power and control of the self and others. It creates fear and
intimidation.

Effects of the Color Black

Formal, dignified and sophisticated: As in the little black dress and the formal dinner suit.
Aloof: Black sets itself aside from others with its heavy and intense energy. It keeps others at
arm's length.

Depressing: Black can close us to the positive aspects of life, forcing us to look at our
disappointments and the black or negative aspects of our life. It can create a fear of the future.

Pessimistic: Too much black encourages us to look at the negative side of life.

The Color Silver

The color of illumination and reflection

The color silver has a feminine energy; it is related to the moon and the ebb and flow of the
tides - it is fluid, emotional, sensitive and mysterious. It is soothing, calming and purifying.

From a color psychology viewpoint, it signals a time of reflection and a change of direction as it
illuminates the way forward. It helps with the cleansing and releasing of mental, physical and
emotional issues and blockages as it opens new doors and lights the way to the future.

With its reflective and sensitive qualities silver inspires intuition, clairvoyance and mental
telepathy. It reflects back any energy given out, whether it is positive or negative.

In the meaning of colors, it is associated with prestige and wealth. It is seen as a glamorous,
sophisticated color related to female energy, prosperity and modernity.

Silver restores equilibrium and stability to both feminine power and spiritual energy. It protects
itself from outside negativity, reflecting the energy back to where it began.

This color is very versatile, being shiny, modern and hi-tech on one hand and alluring, sparkling
and elegant on the other.

From a color psychology perspective, silver is respectable and courteous, dignified, self-
controlled, responsible, patient, determined and organized - it relates well to the corporate world
and those in positions of responsibility, whether they are male or female.

In color psychology, with a balance between black and white, silver is seen as a good critic,
unbiased and compassionate with a mature sense of justice.

Traditionally silver represents the celebration of the 25th anniversary and is related to the
graceful aging of those with silver colored hair.

It is a color that works well with most other colors - it illuminates and reflects the energy of those
colors which surround it.

The color silver has similar energy to gray but it is more light-hearted and optimistic.
From a negative aspect, silver can be indecisive and non-committal, dull and lifeless in a
colorless world, neutral, cold and insincere. It can be deceptive and two-faced.

If your favorite color is silver, it will reflect in your personality! Personality color silver will give
you more information on this.

If you are thinking of using silver in a business application, read about themeanings of colors
in business.

Positive and Negative Traits of Silver

Positive keywords include: illumination, reflection, feminine power, balancing, calming,

soothing, dignity, glamour, self control, responsibility, organization, insight, wisdom, modern,
sleek, hi-tech and scientific

Negative keywords include: dull, melancholy, lonely, lifeless and colorless, rigid, negative,
neutral, indecisive, insincere, deceptive

Silver Represents:

Illumination: silver opens the mind and lights the way forward.

Reflection: it reflects back the energy sent out, whether that energy is positive or negative.

Prestige and Wealth: silver is seen as glamorous and sophisticated, and relates to the
professional and corporate market.

Feminine Power: it is related to the femininity of the moon's energy, sensitive, emotional and
fluid.

Effects of Silver:

Calming and soothing: its gentle and comforting qualities relate to the sensitivity of the moon's
cycle of ebb and flow.

Lifeless: the colorless energy of silver can lead to negative feelings of coldness, indecision and
being non-committal.

Dignified and responsible: silver is respectable and courteous, mature and determined, wise
and organized.
 The Color Gold
The color of wealth, success and status

The color gold is the color of success, achievement and triumph. Associated with abundance
and prosperity, luxury and quality, prestige and sophistication, value and elegance, the
psychology of the color gold implies affluence, material wealth and extravagance.

Gold in its physical state, by its very nature, denotes wealth and prestige in every country,
culture and market in the world today - it is probably the most valuable and easily traded
commodity available in the global market place.

This color is linked to masculine energy and the power of the sun, compared to silver which is
associated with feminine energy and the sensitivity of the moon.

Optimistic and positive, gold adds richness and warmth to everything with which it is associated
- it illuminates and enhances other things around it.

At the uppermost level, the color gold is associated with higher ideals, wisdom, understanding
and enlightenment. It inspires knowledge, spirituality and a deep understanding of the self and
the soul.

In the meaning of colors, gold is generous and giving, compassionate and loving, the benefactor
or patron, sharing its wisdom, knowledge and wealth with others.

Gold is the color of the winner - first place medals are always in gold, silver is second place.

Confident, passionate and eye-catching, gold draws attention to itself.

Gold is a warm color that can be shiny, glistening and happy as well as dull, muted and
traditional. The brighter shades of gold catch the eye with their brilliance while the darker muted
shades are deep, warm and intense.

Gold has long been associated with royalty throughout the world, along with purple.

Being surrounded by too much gold can lead you to become egotistical, self-righteous and
opportunistic in your quest for greater power and influence.

If living under the negative of the color gold, you may not trust easily, have a fear of success
and wealth, or even exhibit a fear of failure. You may be selfish and demanding, lacking
kindness and generosity, even to the extreme of being miserly.

If your favorite color is gold, it will reflect in your personality! Personality color gold will give
you more information on this.

If you are thinking of using gold in a business application, read about themeanings of colors in
business.
Positive and Negative Traits

Positive keywords include: Success, abundance, wealth, understanding, self-worth, wisdom,

compassion, love, passion, charisma, winning, optimistic, positive, and masculine

Negative keywords include: Fear of success, fear of wealth, self-centred, demanding, mean
spirited, lack of trust, falseness

Gold Represents:

Success: gold relates to achievement and victory, the winner.

Wealth: gold implies affluence, material wealth and extravagance.

Prestige and luxury: gold is associated with sophistication, elegance, value, quality and status.

Effects of Gold:

Enlightenment: gold, at its highest level, inspires knowledge, spirituality and a deep
understanding of the self and the soul.

Compassion: caring, loving, generous and giving, gold is the benefactor or patron.

Generosity: gold loves to share its wisdom, knowledge and wealth with others.