Project 1:

Euro-Africa Packing is a company that was established in the year 2020 in Duke City
jointly by Italian and Ethiopian investors to produce packaging materials like Prima
packaging used for businesses that produce perishable items used for merchandise, food
items beverage and plastic containers, glass container and paper bags. Currently, the
company is at the final stage of introducing its newly produced products for the market test
by new customer targets to the buyer both in the domestic and foreign markets. Let's
assume that you are working at Euro-Africa Packaging Company marketing and sales
activities at the supervisory level.

Therefore, based on the scenarios given above you are expected to perform the following
tasks;

TASK I. Deliver and Monitor Customer

Service TASK 2. Identify and Apply Risk

Management TASK 3. Monitor Advertising

TASK 4. Handle mail and use business Technology

TASK 5. Optimize Customer and Territory Coverage

Project 2:

Ethiopia has become a preferred destination for foreign direct investment and an emerging
hub for manufacturing in Africa due to its growing economy, excellent climate conditions,
strong guarantee for protection, Abandon and affordable labor, and regional hub with
access to a wide market like Common Market for Eastern and Southern Africa (CMESA)
privilege by the USA Under Africa Growth and Opportunity Acct (AGOA). By observing
the above -mentioned opportunities Foreign Direct Investment (FDI) is started to establish
its business in Ethiopia. From those mentioned All Star Textile Company is e new FDI
Entrant Company established in Debrebrihan City with the export contractual agreement
to sell its final textile product 60% abroad and 40% at the local market. A company has
different departments mention the Production department, Market and Sales Department,
Inspection and Quality Control Department, Purchasing and Procurement Department.

Let's assume that you are assigned to the Marketing and Sales Management Department in
charge of doing marketing-related activities in the international market. Therefore, based
on the case study given you are expected to perform the following tasks.

TASK 1. Show company stakeholders that complaints can be raise

TASK 2. Demonstrate how to identity and adjust to ensure service quality

TASK 3. Show methodologies used in market research

TASK 4. Show wrapping and packing materials used in export

TASK 5. Show measurement tools applied for Advertising

TASK 6. Show electronic production specification under pre-production

Project 3:

Ethiopian Airlines employs a robust strategy, assessing human capital, fleet, and
infrastructure to align with objectives. Through partnerships and training, it secures a
skilled workforce, modernizes the fleet, and maintains facilities for enhanced efficie ncy.
Prioritizing exceptional customer service, it trains staff, gathers feedback, and delivers
personalized expe riences. Coordinating sales with targeted strategies and POS procedures
optimizes revenue and enhances customer satisfaction. Producing market documents, it
tailors information to drive revenue and market share growth.

Therefore, based on the case study given you are expected to perform the following tasks.

TASK 1: Cconduct online transaction

TASK 2: Analyse and Achieve Sales Targets

TASK 3: Conduct Pre-Campaign Testing

TASK 4: Determine Price for Goods and Services

Abyssinia General Business is a business firm located in Oromia regional State Sendafa
town engages in the production and selling of different commodities licensed under
Abyssinia General Business to produce textile, leather and furniture products with the
name Abyssinia textile factory, Abyssinia leather factory and Abyssinia Furniture factory.
To better expand its market coverage and market share the company has planned to
conduct a wide range of market research in profiling its market both at the local and
foreign markets so as to deliver standard products and services that better attract and
retain its customers. Let's assume that you are working in the market and sales
management department in charge of doing profiling the market, working and delivering
standard service to the company's clients of different categories.
Therefore, based on the above scenarios given, you are expected to perform /demonstrate
the following tasks.
Task l. Implement customer service

standards Task 2. Profile market

Task 3. Merchandise product

Task 4: Analyze consumer behavior for a Specific Market

Project 5:
Production unit of year 2016 and 2017 is Additional 35% of 2015 and 2016 respectively

2013 2014 2015 2016 2017

Production 6000 10000 15000

Cost of unit 40 45 48 50 50
price(in birr)

Competitive 42 46 50 60 60
price (in birr

Profit
margin
10% 15% 12.5% 20% 15%

Task1: calculate the annual se ling price of cost unit for each year

Task 2: calculate the annual se ling price of competitive price for each year

Task 3: what is the sales plan for both cost unit and competitive price for the years 2013 up to
2015?

Task 4: calculate the annual profit or loss for both cost unit and competitive price for the years
2013 up to 2015

Task 5: what is the annual sales plan for the years 2016 and 2017 for both cost unit and
competitive
 ANSWER
Project 1
Task 1: Deliver and Monitor a Service to Customers
 Identify customer needs
 Deliver a service to customers
 Monitor and report on service delivery
Task 2: Identify and Apply Risk Management Processes
 Identify risks
 Analyze and evaluate risks
 Treat risks
 Monitor and review effectiveness of risk treatment/s
Task 3: Monitor Advertising
 Oversee pre-production work
 Oversee production processes
 Monitor post-production processes
 Produce monitoring reports
Task 4: Handle Mail and Use Business Technologies
 Clarify procedures for customer contact using technologies.
 Operate technologies.
 Receive and distribute incoming mail
 Collect and dispatch outgoing mail
 Organize urgent and same day deliveries
Task 5: Optimize Customer and Territory Coverage
 Establish a coverage plan for a territory.
 Report on business visits.
 Improve customer or territory coverage.

Project 2
TASK 1. Show company stakeholders that complaints can be raise
 Suppliers  Community s  Government
 Owners  Trade unions agencies
 Investors  Employees  Customers
 Creditors
TASK 2. Demonstrate how to identity and adjust to ensure service quality
The following Customer service problems are identified and adjusted to ensure service
Quality:
 breakages or faults
 damaged stock
 delays in delivery of products or services
 missing parts or components
 poor service
 provision of poor advice or information
TASK 3. Show methodologies used in market research
  descriptive research  exploratory research
 experimental techniques  qualitative research
 focus groups  quantitative research
 explanatory research  random sampling
TASK 4. Show wrapping and packing materials used in export
 Cardboard Boxes  Bubble Wrap
 Wooden Crates  Foam inserts
 Pallets  Stretch film
TASK 5. Show measurement tools applied for
Advertising  Fear Appeals
 Emotional appeals  Scarcity appeals
 Sexual Appeals  Bandwagon appeals
 Humour Appeals  Favorable Price appeals
 Musical Appeals  Competitive advantage appeals
 Rational appeals
TASK 6. Show electronic production specification under pre-production
 Film
 Live recording
 Sound recording
 Video
 Website involving sound, graphics, animation

Project 3
TASK 1: Conduct online transaction
 Identify and investigate online service provider
 Perform online transactions
 Maintain records of online transactions
 Review online transactions
TASK 2: Analyze and Achieve Sales Targets
 Analyze sales targets.
 Determine factors affecting the attainment of sales targets.
 Attain sales targets.
TASK 3: Conduct Pre-Campaign Testing
 Plan for pre-campaign testing
 Pilot the advertisement
 Utilize pre-campaign test results
TASK 4: Determine Price for Goods and Services
 Confirm market research and forecasts.
 Set price for goods or services.
 Announce price for goods or services.
 Establish trading terms for the business.
Project 4
Task l. Implement customer service standards
 Contribute to quality customer service standards
 Implement customer service systems
 Implement team customer service standards
Task 2. Profile market
 Segment the market
 Identify the target market
 Profile the target audience
 Develop a positioning strategy
Task 3. Merchandise product
 Place and arrange merchandise
 Prepare and apply labels and tickets
 Maintain displays
 Protect merchandise
Task 4: Analyze consumer behavior for a Specific Market
 Confirm product or service market
 Assess the reasons for existing levels of consumer interest
 Recommend a focus of appeal for marketing strategies for a product or service

Project 5
Production unit of year 2016 and 2017 is increased by 35% of 2015 and 2016 respectively

2013 2014 2015 2016 2017

Production 6000 10000 15000

Cost of unit 40 45 48 50 50
price(in birr)

Competitive 42 46 50 60 60
price (in birr

Profit
margin
10% 15% 12.5% 20% 15%

 Task1: calculate the annual se ling price of cost unit for each year
 Task 2: calculate the annual se ling price of competitive price for each year

 Task 3: what is the sales plan for both cost unit and competitive price for
the years 2013 up to 2015?

 Task 4: calculate the annual profit or loss for both cost unit and competitive
price for the years 2013 up to 2015

 Task 5: what is the annual sales plan for the years 2016 and 2017 for both
cost unit and competitive
Task 1: Calculate the Annual Selling Price of Cost Unit for Each Year

Selling price = cost price (1 + profit margin)

Year 2013:
Cost Price = 40 birr
Profit Margin = 10% = 0.10
Se ling Price = 40 (1 + 0.10) = 40(1.10) = birr
44 Year 2014:
Cost Price = 45 birr
Profit Margin = 15% = 0.15
Se ling Price = 45(1 + 0.15) = 45(1.15) = birr 51.75
Year 2015:
Cost Price = 48 birr
Profit Margin = 12.5% = 0.125
Se ling Price = 48 (1 + 0.125) = 48 (1.125) = birr 54
Year 2016:
Cost Price = 50 birr
Profit Margin = 20% = 0.20
Se ling Price = 50 (1 + 0.20) = 50 (1.20) = birr
60 Year 2017:
Cost Price = 50 birr
Profit Margin = 15% = 0.15
Se ling Price = 50 (1 + 0.15) = 50 (1.15) = birr 57.50
Task 2: Calculate the Annual Selling Price of Competitive Price for Each Year

2013: 42 birr 2016: 60 birr

Task 3: Sales Plan for Both Cost Unit and Competitive Price for 2013 to 2015

Total sales = Production unit * Selling Price

Year 2013:
Cost Unit:
Production unit = 6,000 units
Se ling Price = birr 44
Total Sales = 6,000*44 = birr
264,000 Competitive Price:
Production unit = 6,000 units
Se ling Price = birr 42
Total Sales = 6,000*42 = birr 252,000
Year 2014:
Cost Unit:
Production unit = 10,000 units
Se ling Price = birr 51.75
 Total Sales = 10,000*51.75 = birr 517,500
Competitive Price:
Production unit = 10,000 units
Se ling Price = birr 46
Total Sales = 10,000*46 = birr 460,000
Year 2015:
Cost Unit:
Production unit = 15,000 units
Se ling Price = birr 54
Total Sales = 15,000 *54 = birr 810,000
Competitive Price:
Production unit = 15,000 units
Se ling Price = birr 50
Total Sales = 15,000*50 = birr 750,000
Task 4: Calculate the Annual Profit or Loss for Both Cost Unit and Competitive Price for
2013 to 2015
Year 2013:
Cost Unit:
Total Sales = birr 264,000
Cost = 6,000*40 = birr 240,000
Profit = 264,000 - 240,000 = 24,000 birr
Competitive Price:
Total Sales = birr 252,000
Cost = 6000 *40 = birr 240,000
Profit = 252,000 - 240,000 = birr 12,000
Year 2014:
Cost Unit:
Total Sales = birr 517,500
Cost = 10,000*45 = birr 450,000
Profit = 517,500 - 450,000 = birr 67,500
Competitive Price:
Total Sales = birr 460,000
Cost = 10,000 * 45 = birr 450,000
Profit = 460,000 - 450,000 = birr 10,000
Year 2015:
Cost Unit:
Total Sales = birr 810,000
Cost = 15,000 *48 = birr 720,000
Profit = 810,000 - 720,000 = birr 90,000
Competitive Price:
Total Sales = birr 750,000
Cost = 15,000 *48 = birr 720,000
Profit = 750,000 - 720,000 = birr 30,000
Task 5: Sales Plan for the Years 2016 and 2017 for Both Costs Unit and Competitive Price
We use the production unit data for 2016 and 2017. The production units for these years are
increased by 35% of the previous year.
2016 Production Units: Production Units of 2015 + Production Units of 2015 * 35%
2016 Production Units = 15,000 units + (15,000*0.35)
2016 Production Units = 15,000 units + 5,250 units

2016 Production Units = 20,250 units

2017 Production Units: Production Units of 2016 + Production Units of 2016 * 35%
2017 Production Units = 20,250 units + (20,250×0.35)
2017 Production Units = 20,250 units + 7,087.5

2017 Production Units = 27,337.5 units

Year 2016

Cost Unit:
Se ling Price = 60 birr
Production unit = 20,250 units
Total Sales = 20250 *60 = birr 1,215,000
Competitive Price:
Se ling Price = 60 birr
Production unit = 20,250 units
Total Sales = 20250 *60 = birr 1,215,000
Year 2017:
Cost Unit:
Se ling Price = 57.50 birr
Production unit = 27,337.5
units
Total Sales = 27,337.5 *57.50 = birr 1,571,906.25
Competitive Price:
Se ling Price = 60 birr
Production unit = 27,337.5
units
Total Sales = 27,337.5 * 60 = birr 1,640,250