Roof Rx

Sales Training Guide

Table of Contents

1. Company Background & Culture

2. Position Outline
3. Roofing 101
4. Roof Rx Sales Process
5. Communication Protocol
6. Safety Guidelines
7. Common Objections & Rebuttals
8. Key Terms and Definitions

1. Company Background & Culture

Who Are We?

Roof Rx has more than 50 years of combined experience in the construction contracting and
roofing industry. This extensive background enables us to understand the challenges in building
and maintaining homes, multi-family dwellings, and light commercial projects. We are fully
licensed in the State of Florida, with high ratings from the Better Business Bureau and other
review-based agencies like Angie’s List, Yelp, Home Advisor, and Google. We are also
members of the Google Guaranteed program which provides an extra level of reassurance to
our customers that we stand behind our work.

Mission: To provide quality work in construction, maintenance, and roofing throughout

Southwest Florida for all types of property owners and managers. We aim to exceed customer
expectations by delivering projects that exceed their expectations.

We are a full-service, licensed roofing contractor specializing in residential and commercial

services throughout Florida. Roof Rx and Roofing by Home Plus are companies founded on
providing the highest level of quality, best customer service and competitive pricing to our
customers all over Florida but with a concentration in Lee, Collier, Charlotte and Hendry
counties and surrounding areas. We consider our primary service area to be from Venice, FL
South to Marco Island, FL.

Our corporate office is located in Fort Myers, Florida, and provides service to the entire
Southwest Florida area. We have South Florida covered!

Our company has come a long way since we started. Founded on solid business principles,
ethics and quality workmanship, we have not forgotten our roots. Today, Roof Rx and Roofing
by Home Plus are recognized as industry leaders within the roofing community for both
residential and commercial projects as well as emergency and storm response. It’s a reputation
that our team has worked diligently to uphold, one customer (and roof) at a time.

Our customers are our number one priority and we have confidence that our work is evident of
that. With more than 50 years of combined experience in Florida’s construction and roofing
industry, Roof Rx sets itself apart from the competition. Whether it is a simple roof inspection or
a full roof replacement, our customer service values and expertise guide us in addressing all of
your roofing needs and providing superior services. We look forward to working with you.

Corporate Office Location:

Roof Rx and its sister company Roofing by Home Plus occupy the same corporate office
location while maintaining different phone numbers, emails an other contact information.

● Roof Rx Fort Myers: 4350 Fowler Street; Suite #24; Fort Myers, FL 33901
○ 239-789-9218
○ roofrx.net

● Roofing by Home Plus: 4350 Fowler Street; Suite 24; Fort Myers, FL 33091
○ 239-540-4550
○ homeplusinc.com

The Roof Rx Difference

We provide comprehensive roofing services including:

● Leak Repair
● Roof Inspections
● Long warranties
● Insurance Claims Assistance
● Re-roofing and New Roof Installation
● Flashing Repairs
● Chimney Caps
● Roof Ventilation
● Free Estimates

2. Position Outline

Account Manager Responsibilities

As an Account Manager at Roof Rx, you will generate roofing contract sales by offering potential
customers no-cost, no-obligation roofing inspections and assistance with the insurance claim
process. Success in this role requires a strong commitment to prospecting and lead generation,
along with excellent customer service.

Sales Expectations

● Generate a minimum of 12 roof installations monthly.

 ● Methods include office leads, door knocking, referrals, property management
companies, preferred vendor assignments, or public adjusters.

Compensation

● Uncapped commission based on an agreed-upon percentage of the total job cost.

● Submit commission/job tracking sheets to the Manager by Friday for payment the
following Friday.

Hours

● Weekly schedules are determined by the Department Manager.

● Special schedule requests will be considered but may not always be accommodated.

3. Roofing 101

Shingle Types

3-Tab Shingles

● 60 mph wind rating

● 25-year limited warranty
● 6 nails per shingle (Florida Building / Hurricane Code)
● Budget-friendly but may lack durability and aesthetic appeal compared to other options.
Architectural Shingles

● 110 to 160 mph wind rating

● Limited Lifetime warranty
● 6 nails per shingle (Florida Building / Hurricane Code)
● Durable and aesthetically appealing, with multiple layers for extra protection.

There are many manufacturers of shingles. You will find that some people are very brand
conscious and others just want the cheapest or the best. Listen to the needs and budget of
your customer and help them make an informed decision. GAF, TAMKO, IKO, and Owens
Corning all offer great products that each can fit the needs of your customers.

Example:
1) A customer wants very high wind protection in their shingle. They do not believe that
130 MPH is good enough because he saw his neighbors' homes fly away during the
hurricane. What would you offer them?
a) The TAMKO Titan XT has a wind rating up to 160 MPH. It is installed with 6 nails
per shingle, has a reinforced nail strip and when used with peel and stick
underlayment creates a solid bond and secondary water barrier that will help with
 insurance pricing.

2) A customer is on a very tight budget and wants to get the best option out there. What
would you offer them?
a) The IKO Cambridge or the Owens Corning Duration with a a double layer of
synthetic underlayment will end up saving them money while still providing
protection for their home.

Warranty 101

Owens Corning and GAF offer some of the best warranties in the industry, providing peace of
mind through easy-to-understand coverage options. Managing your warranty is straightforward
with clear steps for registration, transfer, and claims. When a customer is looking for warranty
options, these two large manufacturers are the way to go.

4. Roof Rx Sales Process

1. A sales lead is received by the office or self generated. An office lead is then sent to the
Account Manager that handles that territory.
2. You are expected to make initial contact with the assigned lead within no longer than
30-minutes of receipt during business hours.
3. Schedule a time to meet with the customer or schedule a time to go and visit the
property.
a. In most cases it is preferred that you schedule a time to inspect the property
while the customer and decision maker is there. The reason for this is that it is
much easier to sell to a person directly than through email or over the phone.
4. Arrive at the inspection time early. Never be late if it can be avoided and if you must be,
communicate that with the customer. You need to respect their time.
5. Introduce yourself at the door. Present your business card and make some small talk.
a. Ensure that you present a professional appearance.
b. Chewing gum or tobacco is not acceptable.
c. Remove your sunglasses when you initially meet at the door.
d. If you are invited inside, make sure that your shoes are clean or remove them.
i. I carry a pair of reusable shoe covers (Amazon $14.00) for this exact
reason.
6. Speak with the customer and qualify them during the conversation.
a. What is their concern?
b. What do they want?
c. What don’t they want?
d. Do they want the best or the cheapest?
e. If they are looking for storm protection would they like a quote for a metal
upgrade?
7. Inspect the roof.
a. Remember ladder placement. Don't place the ladder against the gutters if you
can avoid it.
b. Make sure the ladder is level and on a firm foundation.
c. Inspect all areas of the roof making sure you are taking the required photos.
d. Document all damage.
e. Make an assessment on repair vs replacement
8. Head to the ground.
a. Remove and put your ladder away.
b. Go back to the door and present your findings.
c. Advise the customer that you will have a proposal to them within 24-hours.
d. Again, verify what the customer wants.
9. If the project is a full replacement
a. Order a Roofr report
b. Enter the details into JobNimbus if not already in the system.
10. If the project is a repair
a. Use your photos and measurements to prepare teh repair quote.
11. Write the contract/proposal.
a. Make sure you verify pricing and give options.
b. Studies have shown that 40% of customers will go with the Best option when
presented with a Good/Better/Best option.
c. On shingle roofs, always provide a metal upgrade price if you want to have the
option of upselling the customer.
 12. Send the proposal
a. Contact the customer to let them know you have sent the proposal and let them
know that they can contact you with any questions, comments or concerns.
13. Offer Acceptance
a. If the customer accepts it right away, thats great. You can now move to the next
step of getting a deposit and permitting. If not…
14. Reach out to the customer if you have not received a response within 24-hours.
a. Answer any questions they have or offer other options.
b. Try to close the sale
15.

5 Steps to Closing D.E.A.L.S.

● Doors:
● Educate:
○ the homeowner about who we are, what we do, and the benefits of a free roof
inspection.
○ Overcome objections and explain the contingency contract package.
○ Use Jobnimbus CRM for managing all aspects of the roof replacement process.
● Adjusters:
○ Schedule and attend adjuster meetings.
○ Document and report the results.
● Loss Sheets:
○ Understand the components of the loss sheet, including Replacement Cost Value
(RCV), Actual Cash Value (ACV), and depreciation.
● Sales & Service:
○ Covering an Install
○ Ensure proper material verification, then verify it again.
○ Payment collection
○ Installation oversight.
 ○ Covering an installation
■ Arrive no later than 10:00 am
■ Verify delivered material
● Shingles
● Drip Edge
● Underlayment
● Boots
● Tarps on site for rain and to protect home

○ Collect payment when installation is complete

○ Work the installation
■ Flyer or door hang the neighborhood
■ Place a yard sign

5. Communication Protocol

Effective communication is crucial for success in sales. Use JobNimbus to document

homeowner interactions, schedule appointments, and manage the overall process. Maintain
professionalism and clarity in all communications with homeowners, adjusters, and other
stakeholders.

6. Safety Guidelines

Fall Prevention

● Wear sturdy shoes or boots with good traction.

● Avoid working on wet or windy roofs.
● Stay away from roof edges and avoid leaning over them.

Ladder Safety

● Ensure your ladder is on a secure base.

● Maintain at least two rungs above the contact point.
● Keep both hands on the rails and face the ladder while climbing.

Keep Your Eyes Open

● Always be on the lookout for holes in the roof and damaged wood.
● Never walk on or near a covered (Tarped) roof area.
● Look with your eyes and not with your phone when walking.
7. Common Objections & Rebuttals

1. “I’m not interested”:

a. Emphasize the free inspection and potential insurance-covered replacement.
2. “My roof is fine”:
 a. Explain that many issues are not visible from the ground and offer a free
inspection to confirm.
3. “I can’t afford my deductible”:
a. Offer financing options and clarify that payment is not required upfront.
4. “I need to speak with my spouse”:
a. Suggest conducting the inspection and sharing the findings with the spouse.
5. “Now is not a good time”:
a. Highlight the quick inspection time or set a firm appointment.
6. “I don’t want to open a claim”:
a. Educate on the non-impact of claims on individual insurance rates.
7. “My roof is new”:
a. Clarify that even new roofs can suffer storm damage and recommend an
inspection.
8. “You’re the third guy this week”:
a. Differentiate Roof Rx by offering a thorough inspection and demonstrating
expertise.
9. “My roof isn’t leaking”:
a. Stress the importance of preventative checks to avoid future issues.

8. Key Terms and Definitions

● Replacement Cost Value (RCV): Total cost to replace damaged items.

● Actual Cash Value (ACV): Value of the roof in its current condition.
● Depreciation: Value decreases due to age and wear.
● Supplement: Additional funds requested for items not in the original estimate.

Thank you for choosing Roof Rx. We look forward to helping you succeed in your new role and
contribute to our mission of providing top-quality roofing services.

Mastering Roofing Sales: Techniques from Ryan Gartrell

Closing Techniques
The Importance of the Close
Closing is the most critical part of the sales process. It’s where all your hard work in building
rapport, presenting your product, and addressing objections pays off. A successful close not
only results in a sale but also builds a foundation for future referrals and repeat business.

Key Closing Techniques

1. The Assumptive Close

a. Technique: Assume the sale is already made. Instead of asking if the customer
wants to proceed, move forward with the assumption they do.
i. Example: “Let’s go ahead and schedule your roof installation for next
week. Does Tuesday or Thursday work better for you?”
2. The Urgency Close
a. Technique: Create a sense of urgency by emphasizing limited-time offers or
upcoming price increases.
i. Example: “We have a special discount that expires at the end of this
week. If we can finalize everything today, you’ll save 10% on the total
cost.”
3. The Summary Close
a. Technique: Summarize the benefits and features of your product, reinforcing why
it’s the best choice.
i. Example: “To recap, with this new roof, you’re getting superior durability, a
30-year warranty, and increased energy efficiency. Let’s go ahead and get
the paperwork started.”
4. The Direct Close
a. Technique: Be straightforward and ask for the sale directly.
i. Example: “Are you ready to move forward with the installation?”
5. The Alternative Close
a. Technique: Offer the customer a choice between two options, both of which lead
to a sale.
i. Example: “Would you prefer the architectural shingles or the three-tab
shingles for your new roof?”

Pitching Techniques
Crafting the Perfect Pitch

Your pitch is your opportunity to make a strong first impression. It needs to be clear, concise,
and tailored to the homeowner’s needs.
 1. Start with a Hook
a. Example: “Hi, I’m [Your Name] from Roof Rx. We’re in your neighborhood today
offering free roof inspections due to the recent storm. Many of your neighbors
have experienced damage, and we’re helping them get their roofs replaced
through their insurance.”
2. Identify the Problem
a. Example: “Have you noticed any issues with your roof recently? Missing shingles,
leaks, or granule loss could be signs of storm damage that needs immediate
attention.”
3. Offer a Solution
a. Example: “We specialize in working with insurance companies to get your roof
replaced at little to no cost to you. Our team handles everything from the
inspection to the claim process, ensuring you get the best service without the
hassle.”
4. Present the Benefits
a. Example: “By choosing Roof Rx, you’re not only getting a high-quality roof but
also benefiting from our lifetime warranty and exceptional customer service. Plus,
a new roof can increase your home’s value and energy efficiency.”
5. Call to Action
a. Example: “Let’s schedule your free inspection. It only takes 15 minutes, and I’ll
provide you with a detailed report of any damage we find. What time works best
for you?”

Generating Leads
Proven Strategies for Lead Generation

1. Door-to-Door Canvassing
a. Tips: Knock on doors in neighborhoods with older homes or recent storm activity.
 b. Be polite, professional, and prepared to offer valuable information about your
services.
i. Pitch: “Hi, I’m [Your Name] from Roof Rx. We’re in the area offering free
roof inspections due to the recent storm. Can I schedule a time to inspect
your roof?”
2. Direct Mail Campaigns
a. Tips: Send personalized letters to homeowners highlighting the benefits of a free
roof inspection and your roofing services. Include testimonials and a call to
action.
i. Example: “Dear Homeowner, recent storms may have caused damage to
your roof. We’re offering free inspections to ensure your home is
protected. Call us today to schedule your inspection.”
3. Online Advertising
a. Tips: Use social media ads, Google Ads, and SEO to reach potential customers
searching for roofing services. Target ads to specific demographics and locations.
i. Example: “Experiencing roof issues? Schedule a free inspection with Roof
Rx. Click here to book your appointment.”
4. Referrals and Networking
a. Tips: Encourage satisfied customers to refer friends and family. Build
relationships with real estate agents, property managers, and home inspectors
for ongoing referrals.
i. Pitch: “If you’re happy with our service, please refer us to your friends and
family. We offer referral bonuses for any new customers you bring in.”
5. Community Involvement
a. Tips: Participate in local events, sponsor community activities, and join local
business organizations. This increases your visibility and credibility within the
community.
i. Example: “Roof Rx is proud to sponsor this year’s community fair. Visit
our booth for free roof inspection vouchers and learn more about our
services.”

Closing Sales
Steps to Successfully Close Sales

1. Build Rapport
a. Tips: Establish a connection with the homeowner. Show genuine interest in their
needs and concerns. Use their name frequently to personalize the conversation.
 2. Understand Their Needs
a. Tips: Ask open-ended questions to understand their roofing issues and what they
are looking for in a solution. Listen actively and take notes.
3. Present the Proposal
a. Tips: Clearly explain your findings from the inspection and present a detailed
proposal. Highlight the benefits and address any concerns they may have.
4. Handle Objections
a. Tips: Be prepared to address common objections such as cost, timing, and trust.
Use empathy and agreeability to reassure the homeowner.
i. Example: “I understand that the cost is a concern. Remember, we offer
financing options and work with your insurance to minimize out-of-pocket
expenses.”
5. Ask for the Sale
a. Tips: Use closing techniques to secure the deal. Be confident and assume the
sale while giving the homeowner options.
i. Example: “Shall we go ahead and schedule your installation for next
week? We have availability on Tuesday or Thursday.”

By mastering these techniques, you’ll be well-equipped to generate leads, pitch effectively, and
close sales successfully. Remember, practice and persistence are key to becoming a
top-performing roofing sales professional.

Lastly, don't be afraid of the “NO!” You are not going to closer 100% of the leads you are
running. Some people are just looking for pricing, some may change their mind when they look
at their finances. You should graciously accept every “NO” that you receive and consider it
more as a “Not Right Now.” Take ego out of the equation. If you get a “NO” from a customer, try
to close but don't alienate the customer. Be respectful and thank them for their time and let
them know that should they need anything in the future that you will be there to help.

ANATOMY OF A ROOF
ROOF PITCHES & ANGLES
PITCH CALCULATIONS
ROOF TYPES
PITCHED ROOFS

FLAT ROOF

ROOFING MATERIALS USED DURING INSTALLS

ROOF CEMENT / BULL (DI)

4X8 DECKING SHEET / PLYWOOD (DI)

(ALSO CALLED SHEATHING)

RHINO SHIELD UNDERLAYMENT (DI)

SYNTHETIC - CODE REQUIRES 2 LAYERS

DRIP EDGE (DI)

COLORS (BLACK, WHITE, BROWN, TAN)
 1 ¼” ROOFING NAILS FOR SHINGLES
(DI)

PLASTIC
CAP
NAILS (DI)

STINGER CAP NAILS

LEAD PIPE BOOT (DI)

1.5”, 2”, 3”, 4”
1 ¾” 2” 3” 4”

GOOSE NECK VENT (DI)

4” OR 10” TYPICALLY
4” OR 10”
 OFF RIDGE VENT
4’ - 6’ - 8’

TURTLE VENT

RIDGE VENT (20 FT

ROLL)

1X6 FASCIA

1X2

2X4
 STARTER SHINGLES

VALLEY METAL

PEEL N STICK
(ALSO CALLED P/S, S/A, SELF-ADHERED UNDERLAYMENT)

3 TAB SHINGLE

ARCHITECTURAL SHINGLE
FALL PREVENTION FIRST
PROTECTION SECOND

Your first step should be trying to eliminate the fall hazard altogether.

FOOTWEAR SAFETY

Wear sturdy shoes or boots with good traction to help reduce slipping. Clean and dry
soft soled sneakers are usually the best

Consider the weather. If thunderstorms are in the area, put off your roof work until
another day. Also avoid the roof if it is windy. A strong gust of wind could knock you off
your feet.

Avoid walking on a roof when it’s wet since a wet roof can be very slippery
(WE DO NOT GET ON ROOFS WHEN IT RAINS)

Remember that leaves on a roof can also create a slippery surface.

Stay away from roof edges, and especially, avoid leaning over the edge
LADDER SAFETY
Never Inspect a roof in the rain
or with lightning present.

Ensure your footwear is clean of grease

or mud that might make it slippery.

Always place the ladder on a secure base.

When positioning the ladder, there

must be at least 2 rungs above the
contact point.

Always Keep both hands on the

rails of the ladder.

Always face the ladder when climbing up and

down the ladder

Keep belt buckle between the rails

Walk in valley’s or along the ridges of the roof

Always Stay away from the edges of the roof

Be aware of leaves or other debris on the roof

that may cause you to trip.

When moving a ladder from one place to another,

keep an eye out for electrical lines or other hazards that may be within reach of the
ladder.

Check your surroundings

Before you even step on a ladder, be

sure to check your surroundings.
Ensure that your work site is safe,
including the spot where you will place
your ladder — whether that’s on the
ground or the roof.

If it’s on the ground, look for anything that might threaten the stability of the ladder,
including wet or slippery spots on concrete or decking, soft spots on the ground or
grass, patches of loose gravel, or any type of wire or debris. The key is to ensure the
 ladder won’t sink, shift or slide. Take a test step
after you’ve secured the ladder to make sure it
holds well under your weight.

Consider installing a cleat or digging a trench to

secure your ladder on the ground. Never set
your ladder on an uneven surface.

Also, be sure to avoid setting up a ladder in the

way of vehicle or people traffic — such as a
driveway or doorway.

Ladder Positioning
There’s a simple science to positioning the
ladder against a building at the proper angle for
optimum safety. If you can stand with your toes
at the ladder feet and reach straight out with
your hands to touch the rungs with your
fingertips, you’ve got the right angle. If not,
adjust until you can.

Climbing Safety
When you’re on a ladder, follow the belt-buckle rule: Always keep your buckle between
the rails, keeping your buckle between the rails helps keep you balanced and in control.

ROOF INSPECTION (PICTURES)

1. Mailbox documenting physical address or address on property

2. 3 Ground photos (Left, Right and Center)

3. 3-5 Pictures Showing roof transitions

4. Document damage to shingles (wind/hail)

5. Complete Roof Overview

THE ROOF INSPECTION
WIND DAMAGE INDICATORS 3 SIGNS

LIFTING

CREASING
 DETACHMENT

Lifted shingles- expose

the underside of the roof.

Creased shingles – Diagonally

creased shingles from being pushed
back by high winds.
Detached shingles – completely missing
from decking
HAIL DAMAGE INDICATORS
● Random damage with no discernable pattern.
● Hail hits that are black in color.
● Loss of granules, which may expose the roof felt.
● Asphalt and/or mat that appears shiny.
● Hail hits that are soft to the touch, like the bruise on an apple.
● Damage to soft metal items on the roof.

HAIL DAMAGE INDICATORS

● Bruising

● Cracking

● Granules missing from asphalt

● ** Damage to soft metal (collateral damage)

 RETAIL SALES - 10 STEPS / TIPS

1. Be sure you look professional. Don’t enter a home looking disheveled or dirty. While you may have
been working on the roof beforehand, it’s important to clean up in order to make a good impression.
Also, dress professionally—you don’t need a suit and tie but wearing a polo shirt with your company’s
logo makes you look professional yet approachable. Remember, you are selling yourself as well as
your company’s services.

2. Always listen to the homeowner. Part of an Account Manager’s job is to listen to the problemshomeowners are
facing and come up with a solution. Even if you’ve heard them all before from another customer—listen to their
issues. Be empathetic if they have had severe damage and be very focused on responding to their personal needs.

3. Offer financing. Roofing is an investment, so to soften the blow of the price tag, it’s important to offer
customers financing and pre-qualification. Homeowners likely don’t know they can finance a roof and
may put off a much-needed replacement if they can’t afford it outright. Let them know you can make it
affordable for their budget.

4. Give the choice of designer shingles OR metal (UPSELLING). Many contractors are not comfortable offering a
premium shingle, but a GAF survey found that contractors closed more sales when they offered more than one
shingle choice. Lay out all the options for the homeowner and let them decide if a few extra dollars a month is worth
the upgrade. Learn how to sell designer shingles now so you are ready to present them later.

5. Educate the customer. Explain exactly what the roof repair or replacement process entails, but make sure your
sales pitch speaks to the homeowner personally. If you are selling to a couple, be sure not to leave the woman out of
the loop. Are you selling to a millennial couple? Know your audience. Also, don’t neglect explaining the benefits of a
maintenance plan that can extend the life of the roof.

6. Inspect the roof and attic. Shady contractors knock on doors and tell homeowners there’s a problem with the roof
without actually documenting it and explaining it to the homeowner. It’s a scare tactic. Do an inspection and show
them proof of issues by taking pictures and pointing out and explaining the problems.

7. Use social media. Social media is a great sales tool to get your name and information out there. Connect to
manufacturers, customers, and colleagues to promote your services, promotions, and information. This can help you
increase your credibility in the industry.Need help? Check out our Q&A on how to get started.

8. Utilize references and referrals. The key to growing your business and selling your services is to provide
references and referrals from other happy homeowners. In an age of peer reviews, people want to know about the
experiences of others. Ask for references from past jobs and share them with potential new customers. Also, find out
if they know anyone else who needs roofing work done and ask them to refer you.

9. Take advantage of digital tools during the sale. Selling has gone digital with tablets and apps, and it’s a great way to
help homeowners visualize color and style on their roof. Utilize some of the GAF apps to help homeowners choose
the right roof for their home.

10. Explain enhanced warranties. Warranties can be confusing for a homeowner to understand, so it’s important for a
contractor to explain their benefits. A warranty can provide the homeowner with peace of mind that their investment
is protected and that you will be there to help maintain and take care of their roof for the life of the term. Some
certified contractors can provide even longer enhanced warranties or enhanced warranties that cover their
workmanship to even further differentiate themselves from the competition.
CONTRACT PRESENTATION
Talking Points
1. If your insurance company doesn’t agree to pay for a full replacement, this
agreement is voidable. If the insurance company pays for repairs, we can perform
the repairs also.

2. If the insurance company does APPROVE, the roof. Roof Rx will perform the work
and provide the labor and material to get the job done based on the insurance
company’s estimate. Whatever they estimate the price to be, that’s what we’ll do the
job for. And you’ll only have to pay your deductible! The best part of what we do is that
we DON’T TAKE ANY MONEY UPFRONT. YOU WON’T PAY A PENNY UNTIL THE
DAY OF INSTALL!!

3. We do not make the final decision on the replacement, but as a part of the service that
we provide to all of our homeowners; we will meet with your insurance adjuster during
the inspection to advocate on your behalf to assist the adjuster and make sure that the
roof gets completely inspected. In order to make sure that I’m here to meet with the
adjuster you must contact me as soon as the adjuster contacts you to schedule the
inspection. Remember to have him come out Monday-Friday between 8 AM and 3 P.M
preferably.

4. This simply allows us to communicate with your insurance company on your behalf on
matters regarding the claim. We’ll stay in communication with them throughout the
process to help expedite the process of getting the roof approved and the insurance
company estimate generated so that we can your new roof installed.

5. Do you have a mortgage on your home? This also allows us to communicate with your
mortgage company on your behalf on matters regarding this claim. Meaning if the
insurance company approves the roof; the will list your mortgage company on the check
as a payee because they have a vested interest in the house and want to make sure
that the roof gets replaced. So, we’ll need to know what documents they will require to
endorse the check and we will take care of getting the documents to the insurance
company.

6. Finally, again we take NO MONEY UP FRONT; we inspect the roof, meet with the
adjuster and take care of all the communication at no charge. We do the job based on
the insurance company’s estimate and you only pay your deductible.

For all that we do, once the roof is approved Roof Rx will do the replacement of the
roof for you as your preferred contractor.