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Buyology: Truth and Lies About Why We Buy is a non-fiction book by Martin Lindstrom that explores the psychological factors influencing consumer behavior through a three-year neuromarketing study. The author examines the impact of branding, advertising, and sensory experiences on purchasing decisions, while debunking common myths about marketing. The book has gained recognition, with Lindstrom being named one of the world's 100 most influential people by Time magazine.

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218 views2 pages

Buy Ology

Buyology: Truth and Lies About Why We Buy is a non-fiction book by Martin Lindstrom that explores the psychological factors influencing consumer behavior through a three-year neuromarketing study. The author examines the impact of branding, advertising, and sensory experiences on purchasing decisions, while debunking common myths about marketing. The book has gained recognition, with Lindstrom being named one of the world's 100 most influential people by Time magazine.

Uploaded by

jhondo12764
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Buyology

Buyology: Truth and Lies About Why We Buy (2008)


Buyology: Truth and Lies About
is a non-fiction book by Martin Lindstrom, in which he
Why We Buy
analyzes what makes people buy.[1] The author
attempts to identify the factors that influence buyers'
decisions in a world cluttered with messages such as
advertisements, slogans, jingle and celebrity
endorsements. Lindstrom, through a study of the
human psyche, explains the subconscious mind and its
role in deciding what the buyer will buy. Lindstrom
debunks some myths about advertising and promotion.
Time named Lindstrom as one of the world's 100 most
influential people because of his book.[2]

Content
Buyology is claimed to be a result of the author’s three
year neuromarketing study on 2,081 people to identify
the effect of brands, logos, commercials,
advertisements and products on them.[3][4] The study
was funded by seven corporations, including
GlaxoSmithKline, Hakuhodo, Fremantle - and Martin Book Cover
Lindstrom. The study evaluates the effectiveness of Author Martin Lindstrom
logos, product placement and subliminal advertising,
Language English
the influence of our senses and the correlation between
religion and branding. Subject Marketing, Business,
Advertising, Promotion, science
of shopping

References Genre Nonfiction


Publisher Doubleday
1. New York Times Best sellers list, Hardcover Publication 2008
Nonfiction (https://www.nytimes.com/2008/11/ date
16/books/bestseller/besthardnonfiction.html?_
r=1) Publication United States
place
2. Time magazine - May 11, 2009 edition
3. "Martin Lindstrom Official" (https://web.archiv Media type Print, Hardcover
e.org/web/20081011071220/http://www.martin Pages 256
lindstrom.com/index.php/cmsid__buyology_w
here_to_buy). Archived from the original (htt ISBN 978-0-385-52388-2
p://www.martinlindstrom.com/index.php/cmsid OCLC 192048160 (https://www.worldc
__buyology_where_to_buy) on 2008-10-11. at.org/oclc/192048160)
Retrieved 2008-10-12.
4. Random House profile of Buyology (http://ww Dewey 658.8/34 22
w.randomhouse.com/catalog/display.pperl?isb Decimal
n=9780385523882) LC Class HF5415.12615 .L56 2008

External links
Buyology – Truth and Lies About Why We Buy at Random House (http://www.randomhouse.
com/catalog/display.pperl?isbn=9780385523882)

Retrieved from "https://en.wikipedia.org/w/index.php?title=Buyology&oldid=1227816405"

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