LESSON 12
CURRENT TRENDS IN
STRATEGIC
MANAGEMENT FOR
TOURISM AND
HOSPITALITY
LEARNING OBJECTIVES:
1. Enumerate some possible
advancements in strategic management
and
2. Enumerate unforeseen events and
give steps on how to be prepared and
adaptable.
POSSIBLE
ADVANCEMENTS IN
STRATEGIC
MANAGEMENT FOR
TOURISM AND
HOPITALITY
1. DIGITAL TRANSFORMATION
- Increasing usage of digital technology
for customer interactions, check-ins
and reservations. This includes mobile
apps, web portals, and contactless
services to improve the overall tourist
experience.
1. DIGITAL TRANSFORMATION
2. HEALTH AND SAFETY
PROTOCOLS
- Stringent health and safety precautions
in reaction to the COVID-19 pandemic,
including increased cleaning procedures,
touchless technologies, and the
establishment of health certifications to
promote confidence in tourists.
2. HEALTH AND SAFETY
PROTOCOLS
3. SUSTAINABILITY INITIATIVES
- Eco- friendly and sustainable methods
are becoming more and more
important. Numerous businesses are
promoting responsible travel, reducing
their usage of single-use plastics and
implementing green technologies.
3. SUSTAINABILITY INITIATIVES
4. REMOTE WORK SUPPORT
- Remote work support refers to a variety
of tactics or and offerings that address
the expanding number of workers who
travel and do business from various
locations. It sometimes referred to as
“bleisure” or “workcations”.
4. REMOTE WORK SUPPORT
5. PERSONALIZATION AND
CUSTOMIZATION
- Delivering personalized services
and experiences like customized
travel plans and hotel room
preferences by leveraging AI and
data analytics.
5. PERSONALIZATION AND
CUSTOMIZATION
5. PERSONALIZATION AND
CUSTOMIZATION
- Customization gives you the
freedom to create your own
itinerary, select your own
activities, and choose meals that
best suit your interests.
5. PERSONALIZATION AND
CUSTOMIZATION
6. COMMUNITY ENGAGEMENT
- Closer cooperation with regional
groups to guarantee that tourism
enhances regional economies and
customs. This entails activities for
community engagement and
responsible tourism.
6. COMMUNITY ENGAGEMENT
7. WELLNESS TOURISM
- An increased emphasis on wellness
tourism is being seen, as more and more
lodging establishments try to meet the
growing demand for health-conscious
vacation experiences by providing spa
treatments, exercise regimens and
wellness-focused amenities.
7. WELLNESS TOURISM
8. FOOD AND BEVERAGE
INNOVATION
- To accommodate guests’ varying
interests, creative culinary options and
innovative eating experiences are
offered, including environmentally and
locally sources food selections.
For example: Plant-Based Revolution
8. FOOD AND BEVERAGE
INNOVATION
9. CONTACTLESS
TECHNOLOGIES
- Usage of contactless technology
such as smartphone check-in, digital
room keys, and contactless payment
methods to improve convenience
and reduce human interaction.
9. CONTACTLESS
TECHNOLOGIES
9. CONTACTLESS
TECHNOLOGIES
10. SOCIAL MEDIA MARKETING
- Social media sites like YouTube,
Instagram, X, Facebook and TikTok are
some of the most popular methods for
marketing in the travel and tourism
industry.
10. SOCIAL MEDIA MARKETING
11. CRISIS PREPAREDNESS AND
ADAPTABILITY
- Unforeseen events like pandemics,
natural disasters, security threats, and
even power outages can ruin
reputations and interfere with
business operations.
11. CRISIS PREPAREDNESS
AND ADAPTABILITY
11. CRISIS PREPAREDNESS
AND ADAPTABILITY
LESSON 12 : ACTIVITY (10pts each)
1. In what ways can you
prepare for unforeseen
events in your business?
2. How can you apply
strategic management in
your personal life?
LESSON 12
CURRENT TRENDS IN
STRATEGIC
MANAGEMENT FOR
TOURISM AND
HOSPITALITY
