eBay Stores

• Activate your store Promo!

• Business policies - Recap
• eBay Stores
• Seller Hub - Intro
• eBay research tools
• Inventory Upload
Your First Benefit:

The Growth Advisor will now send you

a link for 3 months of a free store!
Business Policy
Recap

Getting the business up and running

Business Policies
When you upload listings to eBay, you need to present your customers with details about payment,
shipping, and returns policies.

• Shipping Policy defines what the offered handling times and shipping options are, including costs.
• Payment Policy defines what types of payment options are available to your buyers, e.g. PayPal.
• Returns Policy defines returns options, time-tables, and costs available for the buyers.

• In order to ease the process for the sellers, eBay enables setting different business policies and
implementing them according to the type of product you are selling, easily and quickly.
If you haven't tried yet, you can define business policies now through this link.
Shipping Policy
• Offer an option of free shipping – more than 80% of customers look for products with free shipping;
• Offer at least one option for Expedited Shipping, at extra cost – in order to give your customers as
many options as possible;
• Offer shipping discounts and additional relevant promotions clearly – in order to win your customers’
hearts;
• You can block shipping to specific countries or addresses – and thus sell only within the abilities of
your business.
Rate Table
My eBay > Account > Site preferences > Shipping preferences > Use shipping rate table
It is recommended to use the Rate Table when:
You want to consider the volume and weight of the item when shipping;
You want to adapt the price and time for the shipping, to specific countries or specific states in the USA.
Using the Rate Table, you can increase the chances for more exact shipping costs. In addition, you can set
the days that shipments are sent and the handling time during these day – this way we can be more exact
and give the customers a better experience.
Payment Policy
• Correct as of today, PayPal is the preferred payment option, and is required for carrying out
immediate payment – “Buy it Now”.
• In the near future, eBay Managed Payments will become a more available option for international
sellers.
Returns Policy
It is recommended that you offer as generous a returns policy as possible, while specifying the following
criteria:
• Choose the return time-frame: 30 or 60 days;
• Indicate the type of return: Exchange for a different product or a refund;
• Who is responsible for the returns shipping cost, you or the customer?
Return Policy
A clear and generous returns policy will help you attract more customers
Define a competitive returns policy. Check what other sellers are offering for similar items;
Speed up the returns process by automating the process;
Offer free returns. That way you can give your customers greater security when buying;
Deal with every request for returns. Contact eBay in cases where you do not manage to reach a solution
with the customer.

Did you know? 66% of online customers look for the returns policy
before making a purchase.
eBay
Stores/Shops

Setting up Shop
eBay Store
Opening an eBay store creates a single destination where the buyers can learn about you and the products
you are offering for sale.

In addition you can enjoy:

• An increase in the listings quota for uploading, and a decrease in sales fees (starts from Basic store and
higher-level subscription);
• Access to advanced marketing and sales tools and everything Seller Hub (Lesson 4) has to offer;
• Upgrades to the visibility of your store;
• For more information about subscriber benefits, click here.
 Store
subscription Starter Basic Premium Anchor Enterprise
Basic Stores Table illustrating fees and Price per month

benefits: for a yearly

subscription
$4.95 $21.95 $59.95 $299.95 $2,999.95

If you have an extensive For high volume sellers For high volume sellers
Unlock more free
For sellers who have a product assortment, a who have an extensive who have an extensive

For ebay.co.uk store table, please click Best for sellers who
handful of products and
want a storefront to
listings, final value fee
discounts, and a
coupon for
Premium Store
subscription gives you
product catalog or are
running a business that
product catalog or are
running a business that

here. brand and promote their

business.
eBay-branded shipping
supplies each quarter.
substantially more zero
insertion fee listings and
would benefit from
dedicated customer
would benefit from
dedicated customer
useful business tools. support. support.

100,000 all
1,000 all categories 10,000 all categories 25,000 all categories
Zero insertion fee categories
10,000 select 50,000 select 75,000 select
listings allocation per 100,000 select
250 in any format categories categories categories
month (fixed price / categories
auction-style)
250 500 1,000 2,500

Additional fixed price

$0.30 $0.25 $0.10 $0.05 $0.05
listing

❖ Pro Tip: Following the promo, you can Additional auction-style

$0.30 $0.25 $0.15 $0.10 $0.10
choose a monthly or yearly subscription listing

plan to enjoy a discounted rate. Final Value Fees

0%–15.00% 0%–14.95% 0%–14.95% 0%–14.95% 0%–14.95%
+ $0–$0.40 per order + $0–$0.40 per order + $0–$0.40 per order + $0–$0.40 per order + $0–$0.40 per order
Important Note
• Once you opt into your store, you have 3 months to take advantage and accelerate with our
program!

• Following these 3 months – you will begin to be charged according to the fee. Please
remember this and set yourself a reminder if you want to prevent a situation where you are
charged for a store you are not using.

• You will only be able to use this promo once!

Choosing a Name
Once you've created your Store, we’ll create a website address (URL) for you, using your selected Store
name.
We will remove any special characters (such as apostrophes, spaces, &,!, $, etc.), add hyphens between
words, and make all letters lowercase.
Like any other store, you can sort the different product by categories – this way you can help your buyers
find the items they are looking for.
• For example, if you name your store “Game Winners!!!” your store will be:
• https://www.ebay.com/str/game-winners

v Pro Tip: We do not advise changing the name of your store, as the URL will also be changed,
resulting in a greater challenge for buyers to find your store
Customizing and Managing your store
Managing and operating the store (reached via Seller Hub Marketing tab):
• Billboard image & Logo – emphasize your brand, specific items, or highlight time sensitive promotions;
• Store description – tell the buyers your story. Choose keywords to describe the store and your items;
• Selected items - choose the items you want to showcase;
• Categories – create “Shelves” in your store, present the items by subjects;
• Register for a newsletter – allow interested buyers to register for your mailing list and promotional
emails;
• Enlarged pictures – highlight selected items, ideal for attracting mobile buyers;
• “Follow” button – when buyers ‘follow’ you, your items may appear on their eBay homepage.
Categories
Creating categories in the store
• Like any other store, you can sort the different product by categories – this way you can help your buyers
find the items they are looking for.
• For example, you can create a special category for Valentine’s Day and offer various presents that suit
that day.
• In addition, sorting into categories will also help you as the store owner. On occasion, you may have
thousands of items on eBay, so it makes sense to classify them into product type, for example: iPhone
covers, or by interest, for example: household items.
How to create categories in your store:
Go to My eBay > Manage my Store > Click on Store Categories > Add Category.
You can create up to 300 categories. Try to think which categories are relevant to your business and eBay
activity.
Featured Listings
Select the top products you
would like buyers to see
when entering your store
• You have an option to
allow eBay to
automatically select
these listings

Learn more about stores here!

Seller Hub Intro

Meet your best friend

Seller Hub
Seller Hub is a customized business performance dashboard. It is Free, easy to use and crucial in managing
your eBay business. Link to Seller Hub (UK Sellers - Alternative Link)
• Consolidates all tools and selling activity in one easy-to-navigate place
• Provides useful recommendations to help your business grow
eBay research tools
Seller Hub > Research Tab > Product research
●
Boost your listings and expand your inventory
with Product research and Sourcing insights
Product research
Make sure to select the correct Listing site
Insert all the parameters you are looking for and select “Research”
Product research
Use the tool to research your products,
paying attention to different parameters.

• You will see most sold items in category,

giving you a good idea of ideal price, title
and pictures
• Selecting “Show sales trends” will show
you how often and well your product is
selling
Preparing for
Inventory Upload

Catalogue Prep
Inventory Upload + Integration
As part of the program – we will help you upload (and integrate, if necessary) your inventory to eBay.
Please note (!) – Your store promo lasts 3 months. Quick inventory upload will let you enjoy it longer!

Following these steps:

1. Provide us with your website / catalogue / uploading file
2. You will be connected to a trusted 3rd party that will reach out to start the process
3. We will check in on you. Feel free to let us know about progress or concerns you have
4. Once completed, we will go over everything and resume our education to make sure you are
prepared for your first sales!
Catalogue Creation
Imported CSV files from your website should work.
eBay’s MIP tool will be used for this process.
The Growth Advisor will send you an example template depending on your category

Example 1 (Motors) Example 2 (Non-Motors)