One of our clients, a project team at a professional services firm, would like to speak to a panel

of experts knowledgeable about the IT services market Industry with a focus on Cloud Migration
& Management Services.

Topics of discussion will include:

Value chain of the Cloud migration market

Main trends currently affecting the market

KPCs on this market

Typology of players and their positioning on the value chain

Specificities of key players

That sounds like an insightful session for your client. To help prepare, here's a structured outline
and insights on the key areas for discussion around Cloud Migration & Management Services in
the IT services market:

1. Value Chain of the Cloud Migration Market

The value chain in the cloud migration market involves several stages and activities, including:

• Pre-Migration Planning:

o Assessment & Strategy Development: Understanding the client's current

infrastructure, applications, and business needs. Developing a tailored strategy
to move workloads to the cloud.

o Cloud Readiness Assessment: Evaluating whether the company’s

applications, data, and IT environment are ready for migration.

• Migration Execution:

o Data Migration: Transferring data from on-premise infrastructure to cloud

environments.

o Application Migration: Moving applications to the cloud, which may involve

replatforming, rehosting, or refactoring applications.
 o Infrastructure and Network Configuration: Setting up virtual networks,
storage, and computing resources on the cloud.

• Post-Migration Management:

o Optimization and Performance Monitoring: Ensuring that the cloud

environment is running efficiently and that resources are optimized.

o Security and Compliance Management: Ensuring that all applications and

data are secure and compliant with relevant regulations in the cloud.

o Ongoing Cloud Management & Operations: This includes maintaining, scaling,

and fine-tuning the cloud environment to meet the client's changing business
requirements.

2. Main Trends Affecting the Market

Several trends are currently driving the Cloud Migration & Management Services market:

• Hybrid & Multi-Cloud Adoption: Many businesses are adopting hybrid and multi-cloud
environments to avoid vendor lock-in and ensure greater flexibility.

• Cloud-Native Development: As businesses move toward cloud-native technologies

(such as microservices, containers, and Kubernetes), the demand for cloud migration
services is increasing to support the replatforming or refactoring of existing applications.

• Edge Computing: As edge computing becomes more prevalent, migration services now
include optimizing the deployment of cloud resources at the edge (closer to where data
is generated).

• Automation & AI in Cloud Migration: Automation tools powered by AI are helping

organizations accelerate migration by streamlining repetitive tasks like data transfer and
application deployment.

• Security & Compliance Focus: With increasing cyber threats and regulations like
GDPR, businesses are seeking migration services that prioritize robust security
frameworks and compliance mechanisms.

• Cost Optimization and Cloud FinOps: Organizations are focused on optimizing cloud
costs through more efficient use of cloud resources, which is a key service offered by
cloud management platforms.

3. Key Performance Criteria (KPCs) for Cloud Migration & Management Services

When evaluating cloud migration and management services, organizations typically focus on
the following KPCs:

• Migration Speed & Efficiency: How quickly can the service provider migrate
applications, data, and infrastructure with minimal disruption to business operations?

• Cost Management & Optimization: Post-migration, how well does the service provider
help clients optimize cloud costs, scale resources, and prevent overspending?

• Security & Compliance: The ability to maintain and ensure a high level of security and
regulatory compliance throughout the migration process and afterward.
 • Scalability: The ability to support both growth and change, ensuring the cloud
infrastructure can scale with the organization’s evolving needs.

• Support and Ongoing Management: The extent to which the provider offers post-
migration support, including monitoring, troubleshooting, and optimization services.

• Customizability & Flexibility: How well the provider can customize the migration to
meet unique business requirements and adjust to evolving needs.

4. Typology of Players and Their Positioning on the Value Chain

The cloud migration & management services market features several types of players with
varying roles along the value chain:

• Cloud Service Providers (CSPs): These include major players like AWS, Microsoft
Azure, and Google Cloud Platform (GCP). They provide the infrastructure and cloud
services but typically don’t directly manage the entire migration or post-migration
processes.

o Positioning: They are at the top of the value chain providing infrastructure.

• Managed Service Providers (MSPs): These companies provide end-to-end cloud

migration services, including pre-migration assessments, implementation, and ongoing
management.

o Positioning: Mid-value chain, offering a mix of technical migration and post-

migration support.

• System Integrators (SIs): Companies like Accenture, IBM, and Cognizant play a role in
migrating complex, enterprise-level systems to the cloud. They often partner with cloud
providers but provide consulting, integration, and customization services.

o Positioning: Mid-to-high value chain, driving the migration strategy and

integration with other enterprise systems.

• Cloud Consulting Firms: These companies offer strategic advice, design services, and
roadmap development for cloud migration but don’t necessarily handle execution.

o Positioning: Lower value chain, offering expertise in planning and strategy

development.

• Independent Software Vendors (ISVs): These are software companies that specialize
in creating cloud-native applications or providing tools to facilitate cloud migration (e.g.,
cloud orchestration tools, data migration software).

o Positioning: They are specialized players at different points along the migration
process.

5. Specificities of Key Players

• AWS (Amazon Web Services): As one of the most dominant cloud providers, AWS has a
rich ecosystem of migration tools like the AWS Migration Hub and AWS Application
Discovery Service, offering support for lift-and-shift migrations, as well as more
advanced refactoring efforts for cloud-native applications.
 • Microsoft Azure: Azure has a strong presence in the enterprise segment, and their
cloud migration services often focus on integrating with legacy systems like Windows
Server, Active Directory, and Office 365, making it a go-to for businesses already using
Microsoft products.

• Google Cloud Platform: GCP tends to focus on high-performance computing, data

analytics, and AI/ML integration. For businesses seeking to migrate complex analytics
systems or requiring high-end computational power, GCP is a strong contender.

• Accenture & IBM: These companies provide robust end-to-end services, from initial
cloud strategy to migration and management. Their strengths lie in integrating cloud
systems with existing enterprise IT landscapes, especially for large organizations.

• Smaller Niche Players: Niche players focus on specific aspects of the migration
process, such as security (e.g., cloud security consultants), optimization (e.g., cost
management tools), or industry-specific solutions (e.g., healthcare cloud migrations).

These points should help frame the discussion around cloud migration & management services
and provide a thorough understanding of the market's structure, trends, and key players.

Key players

Here’s a quick overview of the companies you mentioned, each of which plays a significant role
in the IT services and cloud migration & management space:

1. SADA Systems

SADA is a leading global cloud consulting firm specializing in Google Cloud Platform (GCP)
services. They help businesses with cloud migration, cloud management, and IT modernization,
with a particular focus on leveraging GCP for strategic business transformation. SADA provides
services in areas such as cloud infrastructure, data analytics, machine learning, and cloud-
native application development.

• Key Services: Cloud migration, infrastructure management, cloud-native application

development, machine learning, data analytics, and DevOps.

• Specialty: Primarily focused on Google Cloud, SADA offers end-to-end services for
businesses looking to modernize and migrate to the cloud.

2. 2nd Watch

2nd Watch is a cloud consulting and managed services provider specializing in Amazon Web
Services (AWS) and Microsoft Azure. They focus on helping businesses migrate and manage
workloads in the cloud while also optimizing for cost efficiency and performance.

• Key Services: Cloud migration, cloud management, data analytics, cost optimization,
and security.

• Specialty: 2nd Watch is known for its deep expertise in AWS and Azure, particularly for
mid-sized and large enterprises. They offer a range of services from migration to post-
migration management.
3. Cloud 4C

Cloud 4C is a global provider of cloud transformation services with a focus on cloud migration,
managed services, and cloud security. They have partnerships with major cloud providers like
AWS, Microsoft Azure, and Google Cloud, offering services across industries, including
healthcare, retail, and finance.

• Key Services: Cloud migration, infrastructure management, cloud-native application

development, multi-cloud solutions, and cloud security.

• Specialty: Known for being an end-to-end cloud services provider, Cloud 4C

emphasizes building and managing cloud environments that are highly scalable and
secure.

4. Rackspace

Rackspace is one of the largest cloud managed service providers, offering a range of services
from cloud migration to cloud management across multiple cloud platforms such as AWS,
Microsoft Azure, Google Cloud, and even private cloud environments. They specialize in
supporting organizations in their journey to the cloud and optimizing their cloud environments
post-migration.

• Key Services: Cloud migration, cloud management, DevOps, managed hosting,

security, and multi-cloud services.

• Specialty: Rackspace is known for its multi-cloud expertise and strong support
capabilities, helping organizations transition from traditional infrastructure to cloud-
based environments.

5. Hanu

Hanu is a cloud services company with a focus on Microsoft Azure. They specialize in cloud
transformation, managed services, and support for businesses undergoing digital
transformation and migration to Azure. Hanu offers a variety of services ranging from cloud
migration to app modernization and cloud security.

• Key Services: Cloud migration, cloud management, DevOps, application

modernization, managed services, and cloud security.

• Specialty: Hanu is particularly strong in the Microsoft Azure ecosystem and works with
enterprises to optimize their use of Azure for business-critical workloads.

6. NetRise

NetRise is a cybersecurity company focusing on securing IoT (Internet of Things) devices and
embedded systems. Their primary focus is to provide security assessment, vulnerability
scanning, and cybersecurity consulting for the rapidly growing IoT ecosystem.

• Key Services: Cybersecurity assessments, vulnerability management, IoT security,

embedded systems security.

• Specialty: NetRise specializes in security for IoT devices and embedded systems,
helping organizations identify and mitigate potential security threats in connected
devices.
7. Cloudbakers

Cloudbakers is a cloud consulting and managed services provider that focuses on helping
businesses transition to Google Cloud. They provide a comprehensive range of services,
including cloud migration, application development, collaboration, and enterprise solutions
based on Google Cloud tools like G Suite, Google Cloud Storage, and BigQuery.

• Key Services: Cloud migration, enterprise collaboration, cloud-native application

development, data analytics, and cloud security.

• Specialty: Focuses on Google Cloud technologies and specializes in helping

businesses adopt cloud-based collaboration tools, analytics, and machine learning
solutions.

8. Synopsys

Synopsys is a leading provider of software security solutions, offering services related to

application security, code analysis, and compliance testing. While not focused primarily on
cloud migration, they are critical in the cloud environment for ensuring that applications running
in the cloud are secure and compliant with regulations.

• Key Services: Application security, vulnerability scanning, security testing, DevSecOps.

• Specialty: Synopsys is known for its application security services, particularly in the
areas of static and dynamic application security testing (SAST/DAST), helping
organizations secure their software in the cloud.

9. Veracode

Veracode provides a comprehensive suite of application security solutions. They focus on

securing applications through continuous testing, static and dynamic analysis, and vulnerability
scanning. Veracode helps companies identify and fix security issues in their applications,
ensuring they are safe for deployment, particularly in cloud environments.

• Key Services: Static analysis, dynamic analysis, software composition analysis, and
DevSecOps.

• Specialty: Veracode specializes in application security with a focus on continuous

integration and automated testing to ensure secure cloud applications and
environments.

10. Checkmarx

Checkmarx is another major player in the application security space. Their primary focus is on
providing solutions for identifying vulnerabilities in code through static application security
testing (SAST), and they also offer software composition analysis (SCA) to assess third-party
open-source components for vulnerabilities.

• Key Services: Static application security testing (SAST), software composition analysis,
and DevSecOps.

• Specialty: Checkmarx is known for its SAST platform, which helps organizations build
secure applications by detecting vulnerabilities in the code early in the development
lifecycle.
Each of these companies provides valuable services in cloud migration and security, with
distinct focuses on specific cloud platforms, industries, or aspects of the cloud journey (such
as migration, management, security, or optimization).