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Marketing Mixology

The document outlines essential skills for effective marketing, emphasizing the importance of understanding consumers, brand building, selling, negotiation, and communication. It highlights the need for tailored approaches in marketing strategies, particularly in the context of evolving consumer behaviors and the impact of social media. Additionally, it underscores the significance of effective packaging, brand audits, and the necessity of measuring outcomes to manage brand performance.

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ramravuri80
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659 views25 pages

Marketing Mixology

The document outlines essential skills for effective marketing, emphasizing the importance of understanding consumers, brand building, selling, negotiation, and communication. It highlights the need for tailored approaches in marketing strategies, particularly in the context of evolving consumer behaviors and the impact of social media. Additionally, it underscores the significance of effective packaging, brand audits, and the necessity of measuring outcomes to manage brand performance.

Uploaded by

ramravuri80
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Marketing Mixology

Ambi Parameswaran

Marketing Mixology Shiv Summary


Understanding consumers is the essential
skill of all good marketing people.

Marketing Mixology Shiv Summary


The second is brand building

The third essential skill is selling and


negotiation

The fourth essential skill is communication

Marketing Mixology Shiv Summary


If you are in marketing, you have to be able
to make causal conversations with a
shopkeeper or a customer.

Marketing Mixology Shiv Summary


When asked most consumers say that
advertising has no role in their choice
framework

However they always hear of the brand via


advertising.

Marketing Mixology Shiv Summary


There is no one size fits all approach when
it comes to understanding consumers.

The proliferation of smartphones has


created new ways in which consumers will
consume content and shop.

Marketing Mixology Shiv Summary


Indian housewives are very innovative. You
need to not only understand what they are
using but also where they are using it.

Marketing Mixology Shiv Summary


However great your brand magic potion is,
you wont have the desired effect if you
don’t present it well.

Marketing Mixology Shiv Summary


Often small brands use different colors in
different packaging. They lose out on the
synergy if they stick to a template.

Marketing Mixology Shiv Summary


Brand communication should start with the
most basic of communication – packaging.

Marketing Mixology Shiv Summary


The problem that big brands encounter is
that social media needs the creation of
multiple messages every day.

Marketing Mixology Shiv Summary


All service brands change every time a
consumer interacts with them.

Marketing Mixology Shiv Summary


A brand audit helps us pull ourselves out of
our own rabbit hole and see how the
environment is changing.

Marketing Mixology Shiv Summary


If you cannot measure something, you
cannot manage it.

Marketing Mixology Shiv Summary


When a brand extends, it can create
collateral damage to the parent business.

Marketing Mixology Shiv Summary


Brand building is not a set of random facts,
it is a process that needs to be followed
rigorously.

Marketing Mixology Shiv Summary


Remember, you can negotiate in any
situation.

Marketing Mixology Shiv Summary


If you cant walk away from a deal, the deal
owns you

Marketing Mixology Shiv Summary


In every negotiation situation, neither party
has perfect information

Marketing Mixology Shiv Summary


Good negotiators are problem solvers at
heart

Marketing Mixology Shiv Summary


No sale can happen if you don’t know who
you are selling to and the mindset of the
buyer

Marketing Mixology Shiv Summary


Onus of the communication is on the
communicator.

Marketing Mixology Shiv Summary


Presentations

An amateur practices till he gets it right.

A professional practices till they cannot get


it wrong.

Marketing Mixology Shiv Summary


Hard skills are core skills and soft skills are
impact skills.

Marketing Mixology Shiv Summary


To be effective in marketing, you need to
think outside the box

Marketing Mixology Shiv Summary

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