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The document discusses various forms of communication, emphasizing the importance of verbal, non-verbal, written, and visual communication in sharing ideas and building social relationships. It highlights barriers to effective communication, such as emotional noise and language differences, and outlines different communication contexts, including interpersonal and mass communication. Additionally, it addresses modern communication methods like emails and social media, noting their advantages and challenges.
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Save Eng.-For-Mass-Communication-full For Later awe > Pi Communication
—
@ The root of the word “Communication’, in Latin is “Cemmunicare” which
meansto share, or to make common.
@ The process of exchanging ideas, thoughts, facts, feelings, emotions and
experiences between/ among people.
Produces sharedness between the speaker and the audience addressed.
¢ Howyou say and whatyou say playsan important role in communication.
© We use it with the society members and communication functions as the tool
to create social relationships.
“The system and process through which meanings are shared. Hence,
communication is fundamentally a social phenomenon.’ - Frankdinet al.
“Communication is the act of transmitting information.” - AmblerLanguage
© main tool of communication
© Not just a verbal behaviour; a system of rules
establishing correlations between meanings and
sound sequences
° Aset of principles that a speaker masters, not anything
a speaker does
© Acode which is different from the act of encoding1. Verbal Communication
© Indludessounds, words, language & speaking
© The basis of language formation are: gender, class, profession, geographical area, age group &
other social elements
© Good verbal communication isan inseparable part of business communication
© Fluent verbal communication is essential to deal with people
© Public communication is another verbal communication in which you have to address a group of
people
© Preparing foran effective speech before youstartis important
© The content of your speech should be authentic and you must have enough information on the
topic you have chosen for public speaking
© Allthe main points must be highlighted & should be delivered in the correct orderrraxvaval Communication
e Involves physical ways of communication like tone of the
voice, touch, smell and body motion
© Creative & aesthetic non-verbal communication includes
singing, music, dancing & sculpturing
° Symbols & sign language are also included
© Body language is a non-verbal way of communication
© Body posture & physical contact convey a lot of information
e Facial expressions, gesture & eye contact are all different ways
of communicationmunicatio. E
en Com
© Itis writing the words which you want to communicate
© Good written communicationis essential for business purposes
© Itis practiced in many different languages
e E-mails, reports, articles and memos are some of the ways of using
written communication in business
© Itcan be edited and amended many times before it is communicated
© It is used not only in business but also for informal communication
purposes (Mobile SMS)visual Comm
unication——
© It is visual display of information like photography, signs, symbols and
designs
TV & video clips are the electronic form of visual communication
Human communication can use five sense organs for communication in the
following ways:
Seeing
Hearing
Smelling
Tasting
Touching
Visual
Aural
Olfactory
Gustatory
Tactile@q® Non-verbal Communication
The process of communication
in which words are used to
transmit message.
No
Rarely takes place
Not Required
Message is conveyed clearly and
immediate feedback is possibleMESSAGE
FEEDBACK
Sender RecieverQP een Communication
Process
Message Message
on wp rtd] > ies rrr] >
Ph, ————od nw pw
. Information/ message is exchanged through it
of
Communication system isa process
. Thereis participation of the communicator (sender) and the audience
(receiver)
. Communication is transactional
. Itis closely associated with the culture
. Itis symbolic
. Success or failure depends on both the sender and the receiver
. The quality of communicationvaries depending upon the participants involved
and the channels used |1. Physical and physiological barriers: these include
distance, background noise, poor or malfunctioning
equipment, bad hearing, poor eyesight, speech impediments
2. Emotional & cultural noise: emotions (anger, fear,
sadness) & attitudes affect objectivity, do the stereotypical
assumptions that people make about each other based on
cultural background
3. Language: speaking different languages, having strong
accents, using slang or jargon can frustrate communication
& negotiation effortsgor little-in-ccommen:
Strom exept when the amdence cannot reli to anyiof these because tliey- dori
share acommon experience with the speaker.
5. Lack of eye contact: Not making eye contact is a sure way of raising doubt in
listeners not losing their attention and making them feel suspicious of you, not to
mention invisible.
6. Information overload and lack of focus: Too much information can confuse your
audience and even make them wonder if you are overwhelming them with details to
avoid tellingthem something else they would rather know.
7. Not being prepared, lack of credibility: If you are not prepared, if you lack the
facts , if you rely on your Power Point Presentation too much, your listeners will
notice and feel let down, even disrespected- and they won't believeyou.isten to the people you are attempting to persuade.
9. Trying too hard, seeming desperate: When you try too hard to persuade
someone, you may seem desperate, and desperation smells like manipulation &
turns people off before you can utteryour next desperateword.
10. Lack of enthusiasm: If you don't believe in your position, product, service,
or whateveryou are trying to sell, they won't believe in it either.The use of jargon (Over-complicated, unfamiliar and/ or technical terms)
Emotional barriers & taboos
Lack of attention, interest, distractions, or irrelevance tothe receiver
Differencesin perception and viewpoint
Physical disabilitiessuch as hearing problems or speech difficulties
Physical barriers to non-verbal communication
Language differences and the difficulty in understanding unfamiliar accents
Expectations & prejudices which may lead to false assumptions or stereotyping
Cultural differencesIntra-personal Communication (Monologue)
Interpersonal Communication (between individuals)
Transpersonal (Divine/ prayers and meditations)
Group Communication (extended form of interpersonal/ one to few/ limited
receivers)
Public Communication (Speech)
Organizational Communication (within or among organizational set up on
formal matters)
Folk Communication (Folk channels of songs, dances, theatresi.e. keertan
Mediated Communication (Technology medium i.e. TV. programmes.
Mass Communication (newspapers, magazines, radios, TV's, films)_
Tava yn
Face-to-face conversation
Telephonic conversation
Online conversation
Group discussion
Meeting
Seminars and conference
Notice, agenda minutesA dialogue between two persons without the use of any machine, such as
telephone
An ideal and effective communication in which the participants get immediate
feedback
The message is accompanied by gesture, facial expression, hand and head
movement
Occurs in a wide range of business activities, induding formal meeting, job
interview, one-to-one coaching and more
The most dynamic, flexible & interactional in nature
Continuous eye contact
Cheapest and most effective way to connect with people
An ideal and effective communication because youcan get immediate feedbackThe proper uses of body language such as facial expressions,
eye contact, posture and appearance can be directly read
Gestures i.e. physical movements of arms, legs, hands, heads
etc. make communication real and emotional
Suitable for discussion: the speaker can get immediate
feedback
It is suitable at work
We can realize easily whether the person is sincere through
his mannersCommunication by telephone or mobile phone
Allows the transmission of speech over a distance
Permits conversation to be carried on between people separated by almost
any distance
It permits conversations to be carried on between people separated by
almost any distance
Appearance, gestures and surroundingsare not visible to the listener
Great work can be completed ina cheap cost by using it
It provides for the exchange of information in all areas of human endeavor,
including industry, agriculture, government, science, culture, public
health, and personal servicesrilo points r
ma. ce your telephone ca
Answer the telephone with a smile in your voice. Don't
say ‘Hello’, but give your telephone number or your
name, or the name of the firm or department. If the call
is for someone else, don’t leave the caller guessing your
intention and don't ask, ‘who’s calling?’ Say, “Mr. Smith
isn't here. May I take a message?”
Ifyou must leave the telephone, don’t simply disappear.
Ask the person to whom you are talkingBefore the advent of the electronic media, there were only two kinds of
communication, verbal and non-verbal.
It refers to how people as well as computers communicate with each other.
Through a computer network and the internet.
People are resorting more to online communication than the traditional forms
due to its many advantages like the flexibility.
People living in different corners of the world have been brought together by
the click of a button.
Since it is documented, it can be stored for later references.
It saves a lot of time as well.
Chat rooms, instant messaging applications, electronic mails, online forums,
blogs, social networking, Zoom meeting and so on are being effectively used
today increasingly.It is a very popular method of online communication as it allows a user to
carryon a discussion with one or multiple people at the same time.
It has managed to bring people closer to each other.
It is a form of instant, real-time communication which uses technology
similar to that of electronic mail.
Millions of users worldwide spend some time each day exchanging ideas
over the internet.
Chat rooms have become a lot more than just a means of spending free
time.
People of all ages log on to chat-servers to meet other people.EN
ae Chat
You meet new people.
You exchange your views about certain subjects.
You can relax because you don’t have to see the person
physically.
Ifyou are shy this is a way of making friends.
You can treat some special friends you have met like
pen pals.You just never know whom you are talking to. It could be an older man
whois a pervert and acting out like he is young.
You may trust this person and give out your full name; address; e-mail
address; your phone number. This is very dangerous.
you may think you are falling in love with the person you are chatting
tine ale could e kvearhionsnda sol sralensswaye arid lone aliaance
relationships seldom work out.
Cyber stalking isat its peak especiallyamong teens.
Cyber bullying isanother problem.It is modern, fast and effective
It can be used across the world for personal and professional communication.
It saves time and money.
It offers the possibility to replicate the same message to a few people
simultaneously.
It makes possible to communicate cheaply and almost instantly with people
anywhere in the world-provided they have access to a computer.
E-mails inhabit a space somewhere between personal meetings, telephone, and
letters.
Like telephone calls they are quick and inexpensive.
Like letters they allow those involved to keep a permanent record of messages
sentand received.can not monitor the recipient'sTeaction toyourme d ourmessage ou
fersice thierni younnaey sry dpe thee semder'« tone becaneeyouonly here wonicontheaneea tei:
One of the great advantages of emails is that they are quick to send. Initials are frequently used in
SMS too.
We know that people use only the initials in g-mails to save time and space. Seely, J. (2007:28-29)
gives following initials used in e-mails.
Initialism Meaning PLS Please
AAMOF Asa matterof fact PPL People
AFAIK As far as Ilnow . =
ASL Age, sex, location = a
ATB Allthe best
U You
B Be
B2B Business to business Wan2 Want to
Cc See WKND Weekend
FoF face to face YR Your
FaT Freetotalk 2MORO Tomorrow
Hs ae 2NITE Tonight
NE Any
4 For
PCM Please call mein mind whyyou. gen herth —
__- Sometimes the formality and permanence ofa letter may be preferable. At othertimes
a telephone call may be more private ( or conveniently impermanent).
Although emails are relatively new they share key feature with other means of
communication . You still need to have in mind:
Make properuse of email format:
IN extended business emails, structure your message so that readerscan grasp the
essentials quickly and without risk of misunderstanding.
When responding to otherpeople’s emails, think about the effect your reply will have;
don’t hit the ‘send’ button and then regret it immediately you have done so. If in doubt,
save you reply in the ‘Drafts’ folder and return to it laterin the day.
Inreplies avoid breaking the tread ofa sequence ofmessages
don’t automatically ‘Replyto all’, unless it is expected or useful.
Inreplies only quote as much as is necessary to place your message in its context (often
the subject line will do this).
Think before forwarding someone else’s message; if in doubt ask their permission.
. Set up a proper system for filling emails and weed out unwanted messages regularly.
. When composinga message be aware ofthe context within which youare
communication; make a judgement about howinformal youcan afford to be.
Avoid excessive use of capital letters and don’t use HTML formatting unless its special
features are really necessary.
Only use emoticonsand initialisms in message to people who are likely to appreciate
them.
Be aware of the dangers of flaming.. Emails vary in formality depending on how well you know the reader and what your
status is in relation to them.
. All emails should be polite , but they very in level of politeness depending on who
youare writing to and what you are asking them.
. Writersuse level of formality and politenessto achieve an appropriate tone.
Emails between colleagues of similar status can be informal and personal, but
should still be polite and friendly.
. In formal business emails, you should not use very informal language, incomplete
sentence exclamation mark or emotion.
You can use contracted verb forms in formal business email except where first
impression are important.
. Youshould mention attachments and say what they contain. Don't leave the body of
email empty.
. Re-read your email before you.send it to make sure it is understandable and not
offensive.
Keep full name, in greeting if this is the first contact.
By giving your position and contact detail you can do signature.
Any waysthe ending must be formal and friendly in formal business letter.‘The main benefit of e-mail when compared to other messaging medium like fax is
thatit is almost instantaneous.
. More importantly, it directly reaches the concerned individual's electronic mail box
without getting buried under a mountain of paper.
. In some cases, we can even confirm whether our message has been received and
read by the recipient- something next to impossible with a letter or fax.
. With e-mail even if the recipient is not around, the message is delivered into his
mailbox and is available the next time he checks in the mailbox.
. E-mail ensures a much higher degree of security/ privacy. Only an authorized
person can open the mail.
. Compared to other mediums e-mail is dirt-cheap. The cost of sending electronic
message across the world is the same as sending one across the city.e It is a popular free social networking website that allows registered
users to create profiles, upload photos and video, send messages and
keep in touch with friends, family and colleagues.
Itis a great way to meet friends and keep up on what they are doing
© Once you add a friend to your face book friend list, you will always
know when they are adding things to their blog or updating their
profile.
It gives people the power to share and makes the world more open
and connected.
© Itoffersa range of privacy options to its members.
e¢ Amembercan make all his communications private.vatitages of face book ———
© Allows user search for new and old friends
e Accessible to chose universities having a high level of
security
© Make it less awkward when communication with
strangers or people you are not familiar with
© Love attraction- can be used as a dating service system.
© Makes it easier to join groups having similar likes and
dislikes
° Allows members to check students who are taking the
same class, living within the same area, or coming from
the same academy© Overcrowding
© Weakening long distance relationship
© Unsupported by physical adjacency (nearness/ closeness)
© Contributes wide-range procrastination (postpone/ delay)
© Rampant (unbounded)addiction
° Stalking (watching sb)is possible
© Acquaintances (familiarity) be labeled as friends° Itis especially applied in mobile text.
Itis generally informal and most of the abbreviated terminologies
areused in this writing.
e It makes texting faster but message is sent only in limited
characters.
Itis widely used among young people throughout theworld.
e Itcan be done from person to person or person to organization.
Itis an easy way of commutationsin mobile.
e The main aim of creating SMS is to convey a comprehensible
message using the fewest number of characters ina short time.
r=are, u=you, b4= before, y= why, bro= brotherItis a type of communication in which aspeaker speaks to the group.
Itis less direct, personal and intimate in nature.
Itprovides better scope for quick and easy feedback compared to mass communication.
Communications in committees, workshops, family etc. are the examples.
Itvisualizes experiences, ideas, and suggestion to the group.
Face-to-face communication is a dialogue where the speakerand the listener face to each other
but in telephonic conversation they are absent.
In group discussion the participants are present but they are largerin number than face-to-face
communication.
The meeting is a multi ways, the notice is a one we communication. Seminarand conference
hold discussion.
Agood group discussion should incorporate views of all the term members.
Any group discussion hasits group dynamics, purpose and organization.© Itis a concept in a field of social psychology and is concerned with the
nature of human groups, their development, and their interactions
with individuals, othergroups, and larger organizations.
Individuals are connected to each other by social relationships.
It refers to the attitudinal and behavioral characteristics of agroup.
© It concerns how groups form their structure and process, and how
they function.
One of the most important aspects in group dynamics is the
understanding of the behavior of people in groups, such as task
groups, thatare trying to solve a problems or make a decision.evaluate different types of contributing roles of the
participants in the discussion.
* It reflects the clear image of the emotional and intellectual
chemistry between or among the participants in the entire
process of group communication.
‘It includes the entire form of the group discussion process in
which participants in the group present their opinions,
argue on issue, and try to reach a consensus.“A group can be defined as several individuals who come together to
accomplisha particular taskor goal.
“Group Discussion is a modern method of assessing one's personality. It is
botha_ technique and an art and a comprehensive tool to judge one's analytical
and creative skills.
“Group discussions occurs in many different formats from very informal ones
“between friends to highly structured and challenging discussions included as
“partof a selection process.
“Accordingly, there are a variety of different types of discussions that occur
naturally in different settings and with different group dynamics.> Make decisions (e.g. decide who to invite to a party and where to sit them)
> Give and/ or share their opinions on a given topic (e.g. discussing beliefs about the
effectiveness of capital punishment)
Create something (eg. plan and make a poster as a medium for feedback on a
language course)
¥Solvea problem (e.g. discussing the situations behind a series of logic problems)
> Develop the skill of functioning asa part of a team as a member orasa leader
» Gather information or facts
» Get together to know each other's work
> Exchange ideas and help each other
> Convert disagreementinto agreement
> Develop language skills
> Enhance leadership skills
> Enhance team work"In group discussions, we are supposed to coordinate individual efforts,
collaborate on join projects, garner support for ideas, sell ideas, solve problems
collectively, and make consensus-based decisions.
"It involves a gathering of two or more persons to collectively accomplish what
one person can not.
"Good group discussions aren't accidents- they are the result of good planning.
"It will result in major benefits later by efficiently.
"When deciding to hold a group discussion, you should also decide who should
attend and what the purpose of the discussionis.fe
Penoses plan at proap!Ciscumion| willy a\pur pees! ichne the gmtposcsorobjectvoor te
discussion.
Participants: Who needs to attend this meetingto accomplish the purpose?
iii, Structure: How should the discussion be organized to best accomplish the purpose? Some
iv.
techniques may inchide: guest speakers, videos, brainstorming sessions, panel sessions,
discussion groups, demonstrations etc. whatever technique is selected, it should have the
greatest impact on the participants to attain the discussion objective.
Location and Time: Select a discussion place that best matches the participant's needs, the
objective, and the group dynamics. The anticipated length of the group discussion should also
bea factor in deciding when to schedule the gathering.
‘Topic: It should be clearly known to all the participants prior to the discussion. The familiarity
of the topic clarifies the objectives of the discussion and also helps the participants plan and
prepare to make an effective contribution.
Responsibilities : There should be mutual understanding of not only the discussion purpose,
but also individual assignments and how they fit into the total program1.1.5.5 Meeting
® It is a gathering of two or more people that has been
convened for the purpose of achieving a common goal
through verbal interaction, such as _— sharing
information or reaching agreement.
¢ It is the coming to the decision through discussion of
an organization or institution.
e “An act or process of coming together’- Merriam-
Webster"The following stepsare followed toruna formal meeting:
Stating the objective
Taking attendance
Presenting agenda
Maintaining control
Follow up~your notes and minutes answer these 10 questions:
10.
= : Se
When was the meeting?
Who attended?
Who did not attend? (Include this information if it matters)
What topics were discussed?
Whatwas decided?
Whatactions were agreed upon?
Who is to complete the actions, by when?
Were materials distributed at the meeting? If so, are copies or a link available?
Isthere anythingspecial the reader of the minutes should know or do?
Isa follow-up meeting scheduled? If so, when? Where? Why?~~ Conference
A form of academic instruction, either at a
university or offered by a commercial or
professional organization.
Has the function of bringing together small
groups for recurring meetings, focusing
each time on some particular subject, in
which everyone present is requested to
actively participate.
A lecture or presentation delivered to
audience on a particular topic or set of
topics that are educational in nature.
Educational events
Often one person giving lecture although
there could be more than one speaker as
well.
A formal strategy for teacher's professional
development
Formal meeting where teachers exchange their
views on various topics
Can take place in different fields, and it does not
need to be academic in natureall the time
A prearranged meeting for consultation or
exchange of information or discussion especially
one with a formal agenda
Pretty general and in fact could mean
something with thousands of participants or
something with just a few participants
Often features keynote presentations delivered
to all attendees, as well as multiple break-out
sessionsNotice is mainly found to be written and sent for calling a meeting of an
organization
When you are required to call a meeting, send a written notice within the
specified time toevery member of the group
It should mention the name and address of the organization and the date on
which it is issued besides indication the day, date and time and venue of the
meeting
The notice should mention the agenda to be discussed too
It is generally not personal but official or institutional
It should be short, clear, formal and factual
It includes the institution which publishes the notice, the time, place and
agenda of the programme, andauthorized signaturefotes and minutes are the same thing. Minutes are more formal and are
often required by organizational bylaws
¢ When our meeting minutesare not effective, we waste the time we spent
in meetings
¢ Withoutgood meeting notes or minutes, we may not remember or
recognize:
v¥ what we decided inthe meeting
v¥ what we accomplished in the meeting
v what we agreed to in terms of next steps (action items)
T= Topics
D= Decisions
A= Actions Agreed Upon
N= Next Meeting**Do write minutes soon after the meeting
“Don't skip writing minutes just because everyone attended
“*Dont describe all the “he said, she said” details
“Don't include any information that will embarrass anyone
“Do use positive language
“Do have a newyear filled with productive meetingsh.
owing points essential n
Name of the organization/ unit
Day, date, time and venue of the meeting
Number of the meeting, if ina series
Names of the chairperson and secretary
Names of members present
Names of members absent
Names of persons who attend the meeting by special
invitation, if any
Record of transactions, item-wise
Signature of the secretary and the chairmanSummarize as you record what is being said. Use abbreviations, short form which you can
readily decipherlater.
Use agenda as the framework.
Record the names of the speakers. Though usually omitted from the minutes, they provide a
useful reference point.
Record the names of those present by passing arounda list of members for signature.
Use a device to distinguish between the record of decisions and the rfecord of main points.
Write carefully essential details such as dates, numbers, amounts, quantities and the names of
those designated toact.
If resolution is moved and a vote taken, make sure to note the name of the proposer, the name
of the seconder, the number of members voting ‘for’ and ‘against’ and of those abstaining.
If any matter is raised under the last item of the agenda, state that it is so and give ita suitable
heading