Q1: To determine a new product’s viability, market researchers often ask potential customers questions about a

product (such as Likely to Buy) that was recorded on a 1–5 scale, with a higher score indicating a more favorab
come up with insights

Response Question
5 Likely To Buy
3 Easy to cook
3 Attractive packaging
2 Too expensive
5 Easy to cook
1 Easy to cook
3 Too expensive
1 Likely To Buy
2 Likely To Buy
3 Better tasting
2 Too expensive
5 Too expensive
3 Nutritious meal
2 Recommend to friend
2 Nutritious meal
4 Likely To Buy
2 Likely To Buy
5 Attractive packaging
4 Likely To Buy
2 Likely To Buy
5 Easy to cook
5 Attractive packaging
3 Too expensive
4 Recommend to friend
4 Likely To Buy
4 Too expensive
4 Attractive packaging
2 Attractive packaging
3 Better tasting
4 Likely To Buy
5 Recommend to friend
5 Recommend to friend
1 Recommend to friend
5 Too expensive
3 Attractive packaging
3 Easy to cook
1 Recommend to friend
1 Recommend to friend
2 Too expensive
4 Recommend to friend
3 Likely To Buy
5 Too expensive
1 Too expensive
2 Recommend to friend
1 Attractive packaging
2 Better tasting
3 Easy to cook
3 Better tasting
4 Likely To Buy
5 Recommend to friend
4 Likely To Buy
1 Nutritious meal
1 Recommend to friend
4 Too expensive
5 Nutritious meal
2 Nutritious meal
2 Better tasting
4 Attractive packaging
1 Too expensive
2 Recommend to friend
2 Attractive packaging
4 Better tasting
1 Attractive packaging
4 Recommend to friend
2 Likely To Buy
1 Easy to cook
4 Nutritious meal
5 Easy to cook
4 Recommend to friend
4 Easy to cook
1 Recommend to friend
3 Better tasting
4 Nutritious meal
3 Likely To Buy
2 Too expensive
2 Better tasting
4 Too expensive
1 Likely To Buy
4 Better tasting
3 Recommend to friend
1 Nutritious meal
1 Too expensive
4 Likely To Buy
5 Too expensive
4 Easy to cook
2 Better tasting
5 Better tasting
5 Better tasting
1 Too expensive
5 Easy to cook
4 Too expensive
1 Too expensive
3 Likely To Buy
2 Easy to cook
3 Likely To Buy
2 Better tasting
3 Recommend to friend
2 Nutritious meal
4 Better tasting
5 Easy to cook
1 Likely To Buy
3 Likely To Buy
4 Recommend to friend
3 Attractive packaging
1 Attractive packaging
4 Better tasting
1 Nutritious meal
1 Recommend to friend
1 Likely To Buy
4 Attractive packaging
1 Attractive packaging
1 Attractive packaging
1 Nutritious meal
4 Likely To Buy
1 Better tasting
2 Attractive packaging
2 Easy to cook
5 Better tasting
1 Nutritious meal
3 Better tasting
1 Better tasting
1 Better tasting
4 Likely To Buy
4 Attractive packaging
3 Easy to cook
4 Nutritious meal
2 Attractive packaging
2 Recommend to friend
1 Likely To Buy
2 Better tasting
2 Easy to cook
1 Better tasting
1 Too expensive
2 Nutritious meal
3 Easy to cook
2 Recommend to friend
1 Likely To Buy
2 Easy to cook
5 Recommend to friend
5 Nutritious meal
5 Likely To Buy
4 Nutritious meal
3 Better tasting
4 Nutritious meal
5 Likely To Buy
5 Easy to cook
2 Too expensive
4 Too expensive
2 Nutritious meal
4 Better tasting
3 Better tasting
1 Likely To Buy
4 Nutritious meal
1 Attractive packaging
3 Likely To Buy
1 Better tasting
2 Easy to cook
3 Nutritious meal
3 Too expensive
4 Nutritious meal
5 Better tasting
5 Easy to cook
4 Better tasting
1 Recommend to friend
3 Likely To Buy
3 Nutritious meal
2 Likely To Buy
1 Likely To Buy
5 Attractive packaging
2 Recommend to friend
2 Nutritious meal
4 Too expensive
1 Too expensive
3 Nutritious meal
2 Easy to cook
4 Recommend to friend
4 Better tasting
4 Too expensive
3 Too expensive
2 Nutritious meal
5 Nutritious meal
1 Nutritious meal
4 Recommend to friend
2 Better tasting
3 Easy to cook
5 Recommend to friend
3 Better tasting
4 Nutritious meal
2 Better tasting
1 Better tasting
1 Likely To Buy
1 Too expensive
1 Recommend to friend
1 Better tasting
4 Likely To Buy
5 Too expensive
1 Better tasting
3 Nutritious meal
3 Easy to cook
5 Easy to cook
3 Easy to cook
2 Better tasting
3 Nutritious meal
2 Likely To Buy
5 Easy to cook
3 Too expensive
4 Easy to cook
3 Attractive packaging
4 Recommend to friend
3 Too expensive
2 Better tasting
1 Easy to cook
1 Nutritious meal
2 Too expensive
5 Attractive packaging
4 Too expensive
2 Likely To Buy
1 Easy to cook
1 Easy to cook
1 Too expensive
4 Better tasting
2 Better tasting
2 Likely To Buy
3 Likely To Buy
1 Recommend to friend
1 Likely To Buy
4 Easy to cook
2 Recommend to friend
5 Likely To Buy
1 Too expensive
3 Likely To Buy
5 Nutritious meal
2 Easy to cook
2 Likely To Buy
1 Likely To Buy
3 Better tasting
5 Nutritious meal
1 Better tasting
3 Attractive packaging
1 Too expensive
2 Attractive packaging
3 Attractive packaging
2 Easy to cook
4 Too expensive
3 Too expensive
4 Attractive packaging
1 Likely To Buy
5 Better tasting
3 Better tasting
4 Nutritious meal
2 Recommend to friend
3 Better tasting
4 Attractive packaging
3 Attractive packaging
2 Attractive packaging
1 Easy to cook
2 Better tasting
2 Recommend to friend
2 Nutritious meal
4 Easy to cook
3 Better tasting
1 Better tasting
3 Recommend to friend
4 Nutritious meal
5 Recommend to friend
3 Attractive packaging
5 Likely To Buy
2 Easy to cook
2 Too expensive
2 Better tasting
2 Better tasting
5 Easy to cook
2 Nutritious meal
1 Better tasting
1 Likely To Buy
5 Recommend to friend
4 Likely To Buy
5 Nutritious meal
4 Nutritious meal
2 Recommend to friend
4 Recommend to friend
3 Easy to cook
4 Attractive packaging
5 Attractive packaging
4 Attractive packaging
2 Better tasting
1 Easy to cook
1 Too expensive
1 Too expensive
5 Easy to cook
1 Better tasting
4 Easy to cook
5 Nutritious meal
1 Attractive packaging
5 Likely To Buy
1 Attractive packaging
5 Attractive packaging
3 Easy to cook
4 Attractive packaging
2 Recommend to friend
5 Recommend to friend
5 Too expensive
2 Too expensive
2 Nutritious meal
3 Nutritious meal
1 Better tasting
2 Attractive packaging
4 Attractive packaging
2 Likely To Buy
4 Better tasting
4 Likely To Buy
3 Nutritious meal
3 Likely To Buy
3 Nutritious meal
3 Too expensive
1 Recommend to friend
4 Likely To Buy
1 Attractive packaging
2 Attractive packaging
1 Likely To Buy
1 Better tasting
1 Too expensive
1 Nutritious meal
4 Likely To Buy
3 Attractive packaging
1 Better tasting
1 Attractive packaging
3 Better tasting
5 Too expensive
5 Too expensive
4 Easy to cook
3 Likely To Buy
2 Easy to cook
2 Likely To Buy
2 Likely To Buy
2 Better tasting
1 Recommend to friend
2 Attractive packaging
1 Easy to cook
1 Too expensive
3 Attractive packaging
1 Too expensive
2 Likely To Buy
2 Too expensive
1 Too expensive
2 Easy to cook
3 Recommend to friend
2 Easy to cook
3 Easy to cook
4 Recommend to friend
5 Nutritious meal
1 Attractive packaging
5 Attractive packaging
5 Too expensive
2 Recommend to friend
3 Likely To Buy
5 Too expensive
2 Likely To Buy
1 Recommend to friend
5 Too expensive
1 Easy to cook
1 Attractive packaging
4 Recommend to friend
5 Attractive packaging
4 Too expensive
1 Attractive packaging
5 Likely To Buy
5 Easy to cook
4 Too expensive
1 Too expensive
3 Better tasting
3 Attractive packaging
2 Easy to cook
2 Likely To Buy
3 Recommend to friend
3 Nutritious meal
2 Likely To Buy
2 Easy to cook
4 Nutritious meal
5 Easy to cook
3 Better tasting
5 Nutritious meal
5 Easy to cook
1 Likely To Buy
1 Better tasting
2 Attractive packaging
3 Better tasting
4 Recommend to friend
2 Attractive packaging
3 Too expensive
4 Likely To Buy
4 Attractive packaging
1 Recommend to friend
4 Easy to cook
5 Attractive packaging
4 Likely To Buy
2 Nutritious meal
1 Recommend to friend
1 Attractive packaging
5 Nutritious meal
3 Better tasting
1 Nutritious meal
1 Recommend to friend
4 Nutritious meal
2 Easy to cook
4 Likely To Buy
1 Likely To Buy
4 Nutritious meal
4 Likely To Buy
2 Likely To Buy
1 Better tasting
1 Too expensive
1 Better tasting
1 Likely To Buy
1 Recommend to friend
5 Nutritious meal
2 Better tasting
4 Too expensive
3 Likely To Buy
5 Easy to cook
3 Likely To Buy
1 Nutritious meal
2 Recommend to friend
5 Nutritious meal
1 Recommend to friend
5 Recommend to friend
4 Too expensive
2 Recommend to friend
1 Likely To Buy
3 Nutritious meal
4 Nutritious meal
2 Better tasting
5 Recommend to friend
3 Easy to cook
1 Easy to cook
5 Too expensive
2 Too expensive
2 Better tasting
1 Easy to cook
3 Too expensive
3 Too expensive
1 Nutritious meal
4 Nutritious meal
1 Easy to cook
4 Better tasting
5 Attractive packaging
1 Easy to cook
1 Recommend to friend
3 Too expensive
1 Nutritious meal
3 Better tasting
3 Attractive packaging
3 Too expensive
1 Nutritious meal
1 Too expensive
2 Recommend to friend
5 Too expensive
1 Better tasting
3 Nutritious meal
2 Likely To Buy
3 Recommend to friend
2 Recommend to friend
3 Nutritious meal
2 Recommend to friend
4 Too expensive
5 Attractive packaging
4 Recommend to friend
4 Recommend to friend
4 Likely To Buy
5 Recommend to friend
4 Nutritious meal
5 Attractive packaging
4 Attractive packaging
5 Recommend to friend
4 Likely To Buy
4 Better tasting
5 Recommend to friend
5 Attractive packaging
5 Better tasting
5 Too expensive
5 Too expensive
5 Nutritious meal
5 Recommend to friend
5 Likely To Buy
5 Too expensive
4 Better tasting
4 Attractive packaging
5 Better tasting
5 Recommend to friend
5 Nutritious meal
4 Attractive packaging
5 Attractive packaging
4 Likely To Buy
5 Attractive packaging
4 Nutritious meal
5 Recommend to friend
5 Likely To Buy
5 Easy to cook
4 Nutritious meal
5 Easy to cook
5 Better tasting
4 Easy to cook
5 Recommend to friend
4 Nutritious meal
5 Too expensive
5 Nutritious meal
4 Recommend to friend
5 Attractive packaging
5 Easy to cook
4 Attractive packaging
5 Nutritious meal
5 Likely To Buy
5 Easy to cook
5 Recommend to friend
5 Likely To Buy
4 Likely To Buy
5 Easy to cook
4 Easy to cook
4 Likely To Buy
5 Nutritious meal
4 Too expensive
4 Better tasting
4 Recommend to friend
5 Too expensive
4 Easy to cook
5 Too expensive
5 Likely To Buy
5 Nutritious meal
4 Better tasting
4 Better tasting
5 Attractive packaging
5 Attractive packaging
5 Attractive packaging
4 Likely To Buy
4 Likely To Buy
5 Nutritious meal
5 Easy to cook
4 Too expensive
4 Nutritious meal
5 Recommend to friend
4 Easy to cook
4 Easy to cook
5 Recommend to friend
4 Attractive packaging
5 Easy to cook
4 Easy to cook
5 Recommend to friend
5 Attractive packaging
5 Recommend to friend
4 Easy to cook
5 Easy to cook
4 Likely To Buy
5 Attractive packaging
4 Recommend to friend
4 Too expensive
5 Better tasting
5 Attractive packaging
4 Easy to cook
5 Attractive packaging
4 Recommend to friend
4 Nutritious meal
5 Nutritious meal
4 Likely To Buy
5 Easy to cook
5 Easy to cook
4 Likely To Buy
5 Attractive packaging
4 Easy to cook
4 Easy to cook
5 Easy to cook
4 Easy to cook
5 Recommend to friend
4 Recommend to friend
4 Easy to cook
4 Too expensive
4 Recommend to friend
5 Attractive packaging
4 Nutritious meal
4 Attractive packaging
4 Nutritious meal
5 Easy to cook
5 Nutritious meal
5 Too expensive
5 Attractive packaging
5 Attractive packaging
4 Attractive packaging
5 Easy to cook
5 Recommend to friend
5 Likely To Buy
5 Recommend to friend
4 Recommend to friend
4 Attractive packaging
4 Easy to cook
5 Too expensive
5 Easy to cook
5 Recommend to friend
4 Nutritious meal
4 Easy to cook
5 Too expensive
5 Recommend to friend
4 Too expensive
5 Better tasting
4 Recommend to friend
5 Better tasting
5 Nutritious meal
5 Attractive packaging
5 Recommend to friend
4 Recommend to friend
5 Better tasting
4 Attractive packaging
5 Nutritious meal
5 Recommend to friend
5 Recommend to friend
5 Recommend to friend
5 Too expensive
5 Attractive packaging
4 Nutritious meal
5 Too expensive
4 Easy to cook
5 Likely To Buy
4 Easy to cook
4 Likely To Buy
5 Nutritious meal
4 Better tasting
4 Easy to cook
5 Recommend to friend
4 Recommend to friend
5 Too expensive
4 Better tasting
4 Likely To Buy
5 Nutritious meal
4 Easy to cook
5 Attractive packaging
5 Recommend to friend
5 Nutritious meal
4 Recommend to friend
5 Nutritious meal
5 Nutritious meal
4 Too expensive
4 Likely To Buy
4 Better tasting
5 Too expensive
4 Attractive packaging
4 Likely To Buy
4 Better tasting
4 Easy to cook
4 Nutritious meal
5 Too expensive
5 Easy to cook
4 Too expensive
5 Better tasting
4 Easy to cook
5 Better tasting
4 Easy to cook
4 Recommend to friend
4 Recommend to friend
5 Better tasting
5 Nutritious meal
4 Likely To Buy
4 Likely To Buy
5 Likely To Buy
5 Recommend to friend
4 Attractive packaging
4 Recommend to friend
5 Recommend to friend
4 Recommend to friend
5 Nutritious meal
4 Easy to cook
4 Better tasting
5 Too expensive
5 Too expensive
5 Too expensive
5 Easy to cook
4 Recommend to friend
5 Better tasting
4 Likely To Buy
5 Too expensive
4 Recommend to friend
5 Likely To Buy
4 Attractive packaging
5 Too expensive
5 Recommend to friend
4 Better tasting
5 Easy to cook
5 Recommend to friend
4 Easy to cook
4 Attractive packaging
5 Nutritious meal
4 Nutritious meal
5 Too expensive
4 Likely To Buy
5 Too expensive
5 Easy to cook
4 Easy to cook
4 Nutritious meal
5 Too expensive
5 Attractive packaging
4 Likely To Buy
4 Likely To Buy
5 Attractive packaging
4 Likely To Buy
4 Easy to cook
5 Better tasting
5 Too expensive
4 Easy to cook
5 Easy to cook
4 Recommend to friend
5 Attractive packaging
5 Attractive packaging
4 Easy to cook
5 Better tasting
5 Likely To Buy
4 Easy to cook
4 Recommend to friend
5 Nutritious meal
5 Recommend to friend
5 Likely To Buy
4 Nutritious meal
5 Likely To Buy
4 Easy to cook
4 Too expensive
4 Nutritious meal
5 Better tasting
5 Better tasting
5 Recommend to friend
4 Better tasting
5 Easy to cook
5 Better tasting
5 Easy to cook
4 Easy to cook
4 Likely To Buy
4 Nutritious meal
5 Nutritious meal
4 Recommend to friend
5 Recommend to friend
5 Too expensive
4 Nutritious meal
4 Too expensive
5 Nutritious meal
5 Nutritious meal
5 Better tasting
4 Too expensive
4 Likely To Buy
4 Easy to cook
4 Recommend to friend
5 Easy to cook
4 Recommend to friend
5 Nutritious meal
5 Likely To Buy
5 Too expensive
4 Better tasting
4 Attractive packaging
5 Easy to cook
5 Too expensive
5 Attractive packaging
4 Attractive packaging
4 Attractive packaging
4 Too expensive
5 Nutritious meal
4 Easy to cook
5 Recommend to friend
4 Nutritious meal
4 Recommend to friend
5 Nutritious meal
5 Nutritious meal
5 Better tasting
5 Too expensive
4 Better tasting
5 Better tasting
5 Too expensive
4 Too expensive
4 Attractive packaging
5 Easy to cook
5 Likely To Buy
5 Nutritious meal
4 Nutritious meal
4 Too expensive
4 Easy to cook
4 Recommend to friend
5 Nutritious meal
4 Recommend to friend
4 Too expensive
4 Easy to cook
4 Better tasting
5 Recommend to friend
5 Better tasting
4 Too expensive
4 Too expensive
4 Nutritious meal
5 Likely To Buy
5 Nutritious meal
4 Likely To Buy
4 Recommend to friend
5 Better tasting
5 Recommend to friend
5 Recommend to friend
5 Easy to cook
4 Easy to cook
5 Better tasting
4 Easy to cook
4 Recommend to friend
5 Likely To Buy
4 Better tasting
4 Too expensive
4 Nutritious meal
5 Recommend to friend
4 Recommend to friend
5 Too expensive
5 Likely To Buy
4 Attractive packaging
4 Nutritious meal
4 Likely To Buy
5 Attractive packaging
4 Attractive packaging
5 Likely To Buy
4 Likely To Buy
4 Easy to cook
5 Likely To Buy
4 Nutritious meal
4 Better tasting
5 Too expensive
4 Too expensive
4 Likely To Buy
4 Likely To Buy
5 Easy to cook
5 Nutritious meal
4 Likely To Buy
4 Nutritious meal
4 Easy to cook
4 Better tasting
4 Nutritious meal
5 Easy to cook
4 Attractive packaging
5 Attractive packaging
4 Better tasting
5 Better tasting
4 Likely To Buy
5 Recommend to friend
5 Better tasting
5 Recommend to friend
4 Attractive packaging
5 Likely To Buy
5 Too expensive
4 Attractive packaging
5 Recommend to friend
4 Attractive packaging
4 Easy to cook
5 Nutritious meal
4 Easy to cook
4 Attractive packaging
4 Likely To Buy
4 Likely To Buy
5 Too expensive
4 Recommend to friend
4 Too expensive
5 Nutritious meal
5 Nutritious meal
5 Likely To Buy
4 Too expensive
5 Likely To Buy
4 Easy to cook
5 Attractive packaging
4 Nutritious meal
5 Recommend to friend
5 Better tasting
5 Easy to cook
5 Easy to cook
5 Likely To Buy
5 Easy to cook
4 Better tasting
5 Recommend to friend
4 Better tasting
5 Too expensive
5 Nutritious meal
5 Better tasting
5 Easy to cook
4 Likely To Buy
5 Too expensive
5 Likely To Buy
4 Nutritious meal
5 Nutritious meal
5 Recommend to friend
4 Too expensive
4 Nutritious meal
4 Attractive packaging
4 Too expensive
4 Recommend to friend
4 Too expensive
5 Recommend to friend
5 Recommend to friend
5 Recommend to friend
4 Attractive packaging
4 Easy to cook
4 Easy to cook
4 Likely To Buy
4 Nutritious meal
5 Too expensive
5 Nutritious meal
4 Easy to cook
4 Attractive packaging
4 Too expensive
5 Nutritious meal
5 Better tasting
5 Better tasting
4 Too expensive
4 Recommend to friend
5 Attractive packaging
4 Nutritious meal
5 Likely To Buy
5 Recommend to friend
4 Nutritious meal
4 Better tasting
4 Recommend to friend
5 Recommend to friend
5 Likely To Buy
5 Nutritious meal
5 Easy to cook
4 Recommend to friend
4 Easy to cook
5 Better tasting
4 Too expensive
4 Too expensive
4 Attractive packaging
5 Better tasting
4 Nutritious meal
4 Nutritious meal
4 Nutritious meal
5 Attractive packaging
4 Better tasting
5 Too expensive
4 Attractive packaging
4 Easy to cook
5 Likely To Buy
5 Recommend to friend
4 Easy to cook
4 Better tasting
4 Recommend to friend
5 Nutritious meal
4 Nutritious meal
4 Too expensive
4 Too expensive
4 Attractive packaging
5 Likely To Buy
5 Nutritious meal
4 Attractive packaging
5 Attractive packaging
5 Too expensive
4 Better tasting
4 Recommend to friend
4 Too expensive
5 Too expensive
5 Likely To Buy
5 Too expensive
5 Recommend to friend
5 Better tasting
4 Too expensive
5 Easy to cook
4 Likely To Buy
4 Better tasting
5 Better tasting
4 Attractive packaging
4 Better tasting
4 Easy to cook
5 Likely To Buy
5 Recommend to friend
4 Recommend to friend
5 Likely To Buy
4 Nutritious meal
4 Easy to cook
5 Too expensive
4 Too expensive
5 Too expensive
5 Attractive packaging
5 Likely To Buy
5 Recommend to friend
5 Nutritious meal
5 Recommend to friend
5 Recommend to friend
5 Likely To Buy
3 Likely To Buy
4 Better tasting
5 Better tasting
4 Easy to cook
5 Attractive packaging
4 Attractive packaging
4 Attractive packaging
3 Nutritious meal
4 Likely To Buy
5 Likely To Buy
5 Likely To Buy
5 Attractive packaging
3 Likely To Buy
4 Recommend to friend
4 Recommend to friend
3 Recommend to friend
5 Too expensive
5 Too expensive
3 Better tasting
3 Likely To Buy
5 Better tasting
3 Attractive packaging
3 Attractive packaging
3 Easy to cook
4 Likely To Buy
3 Easy to cook
3 Attractive packaging
5 Better tasting
4 Easy to cook
3 Likely To Buy
3 Recommend to friend
5 Recommend to friend
3 Easy to cook
3 Better tasting
5 Too expensive
5 Better tasting
3 Better tasting
4 Nutritious meal
4 Nutritious meal
5 Attractive packaging
4 Recommend to friend
4 Easy to cook
4 Better tasting
4 Recommend to friend
3 Easy to cook
5 Nutritious meal
3 Attractive packaging
3 Too expensive
4 Easy to cook
4 Too expensive
4 Recommend to friend
4 Recommend to friend
4 Better tasting
3 Likely To Buy
5 Easy to cook
3 Too expensive
5 Recommend to friend
5 Better tasting
4 Nutritious meal
3 Better tasting
3 Recommend to friend
3 Likely To Buy
3 Better tasting
5 Recommend to friend
4 Nutritious meal
4 Nutritious meal
5 Easy to cook
4 Likely To Buy
4 Likely To Buy
5 Better tasting
5 Too expensive
4 Likely To Buy
4 Better tasting
4 Attractive packaging
5 Attractive packaging
4 Attractive packaging
5 Easy to cook
4 Too expensive
4 Easy to cook
5 Better tasting
3 Likely To Buy
5 Better tasting
4 Better tasting
5 Attractive packaging
4 Easy to cook
5 Likely To Buy
4 Too expensive
4 Recommend to friend
4 Nutritious meal
3 Attractive packaging
4 Attractive packaging
3 Easy to cook
3 Nutritious meal
4 Too expensive
4 Better tasting
4 Recommend to friend
5 Too expensive
4 Likely To Buy
5 Attractive packaging
4 Likely To Buy
4 Easy to cook
3 Likely To Buy
4 Attractive packaging
3 Attractive packaging
4 Easy to cook
3 Likely To Buy
4 Likely To Buy
3 Recommend to friend
3 Recommend to friend
4 Attractive packaging
4 Too expensive
3 Attractive packaging
4 Likely To Buy
4 Too expensive
5 Nutritious meal
5 Easy to cook
4 Nutritious meal
3 Better tasting
4 Easy to cook
4 Recommend to friend
4 Attractive packaging
5 Too expensive
5 Better tasting
3 Too expensive
4 Attractive packaging
4 Attractive packaging
4 Easy to cook
5 Nutritious meal
3 Attractive packaging
5 Nutritious meal
5 Too expensive
3 Too expensive
3 Nutritious meal
4 Too expensive
4 Attractive packaging
3 Attractive packaging
4 Better tasting
4 Nutritious meal
5 Likely To Buy
4 Nutritious meal
4 Attractive packaging
3 Better tasting
4 Better tasting
4 Better tasting
3 Nutritious meal
5 Better tasting
3 Too expensive
4 Too expensive
3 Too expensive
5 Nutritious meal
3 Recommend to friend
5 Easy to cook
4 Attractive packaging
5 Too expensive
3 Recommend to friend
3 Too expensive
3 Attractive packaging
5 Easy to cook
3 Better tasting
3 Too expensive
3 Likely To Buy
5 Recommend to friend
4 Attractive packaging
3 Nutritious meal
3 Nutritious meal
3 Recommend to friend
4 Easy to cook
4 Too expensive
3 Better tasting
5 Likely To Buy
5 Too expensive
4 Too expensive
4 Attractive packaging
5 Recommend to friend
3 Better tasting
5 Attractive packaging
5 Better tasting
4 Nutritious meal
3 Recommend to friend
4 Likely To Buy
3 Too expensive
5 Nutritious meal
3 Better tasting
4 Better tasting
5 Nutritious meal
4 Nutritious meal
4 Attractive packaging
3 Recommend to friend
5 Recommend to friend
5 Attractive packaging
3 Better tasting
3 Recommend to friend
3 Better tasting
4 Recommend to friend
5 Attractive packaging
4 Better tasting
4 Likely To Buy
4 Better tasting
4 Attractive packaging
5 Likely To Buy
3 Recommend to friend
3 Too expensive
4 Attractive packaging
5 Nutritious meal
4 Nutritious meal
3 Recommend to friend
3 Easy to cook
4 Too expensive
3 Likely To Buy
3 Nutritious meal
3 Better tasting
4 Attractive packaging
4 Likely To Buy
5 Likely To Buy
3 Likely To Buy
5 Likely To Buy
4 Recommend to friend
3 Nutritious meal
4 Better tasting
3 Too expensive
5 Likely To Buy
4 Better tasting
3 Better tasting
4 Better tasting
3 Easy to cook
3 Attractive packaging
5 Easy to cook
4 Likely To Buy
4 Easy to cook
5 Better tasting
4 Better tasting
4 Recommend to friend
4 Easy to cook
4 Nutritious meal
3 Too expensive
4 Easy to cook
4 Likely To Buy
3 Attractive packaging
5 Likely To Buy
5 Easy to cook
5 Easy to cook
5 Attractive packaging
4 Too expensive
3 Recommend to friend
5 Better tasting
5 Nutritious meal
5 Better tasting
3 Attractive packaging
3 Better tasting
4 Easy to cook
3 Nutritious meal
5 Too expensive
3 Attractive packaging
5 Better tasting
4 Recommend to friend
3 Recommend to friend
5 Nutritious meal
4 Nutritious meal
4 Too expensive
5 Easy to cook
4 Nutritious meal
4 Better tasting
5 Better tasting
5 Likely To Buy
4 Too expensive
4 Too expensive
5 Recommend to friend
5 Nutritious meal
5 Too expensive
4 Better tasting
4 Nutritious meal
5 Too expensive
5 Too expensive
5 Nutritious meal
4 Attractive packaging
4 Likely To Buy
4 Likely To Buy
3 Recommend to friend
3 Easy to cook
3 Nutritious meal
5 Better tasting
5 Recommend to friend
3 Too expensive
4 Too expensive
3 Attractive packaging
5 Likely To Buy
5 Attractive packaging
5 Likely To Buy
3 Easy to cook
3 Nutritious meal
3 Better tasting
3 Easy to cook
4 Easy to cook
3 Better tasting
3 Too expensive
4 Better tasting
3 Easy to cook
l customers questions about a new product. The data below shows the answer to seven questions about a
ore indicating a more favorable view of the product. Summarize this data using charts of your choice and
Q2: Assume you manage a sales force for VirtuTech Solutions , you need to determine if a salesperson’s performan
Tracker worksheet as below list sales of salespeople during each month. You need to find the star performer and
help you with the same.

January February March April May

Lebron 85 66 81 61 56
Wade 82 63 74 78 75
Dirk 45 100 115 127 150
Manning 75 88 89 76 83
Brady 96 90 98 76 93
Halliday 75 73 79 91 95
Britney 98 91 109 99 84
Lindsay 83 84 97 81 98
Paris 106 98 84 93 82
JLO 104 88 109 101 115
Emma 115 94 105 101 107
Melo 118 98 128 126 108
KD 100 114 104 116 131
Vick 112 122 102 124 107
Rodgers 127 114 116 139 108
f a salesperson’s performance is improving or declining. The data in the Sales
find the star performer and the weakling in your team. Use visualisations to
Q3:The data here shows weekly sales of chocolates, DVDs, magazines, soda, and hot dogs at the Quickie Mart c
interpret all of them together. Try your hand to enhance the readability of the chart

Week Chocolate DVDS MagazinesSoda Hot Dogs

1 $857.00 $5,820.00 $3,374.00 $3,036.00 $2,564.00
2 $1,050.00 $8,656.00 $3,821.00 $3,589.00 $2,615.00
3 $863.00 $6,749.00 $2,857.00 $3,279.00 $2,512.00
4 $933.00 $5,580.00 $3,284.00 $3,981.00 $2,705.00
5 $905.00 $8,534.00 $3,923.00 $3,411.00 $2,386.00
6 $901.00 $6,837.00 $3,837.00 $3,484.00 $2,977.00
7 $597.00 $7,794.00 $2,713.00 $3,498.00 $2,946.00
8 $1,185.00 $8,708.00 $3,375.00 $3,169.00 $2,729.00
9 $565.00 $8,892.00 $3,674.00 $3,660.00 $2,977.00
10 $964.00 $6,338.00 $2,640.00 $3,797.00 $2,322.00
11 $982.00 $7,258.00 $2,926.00 $3,201.00 $2,939.00
12 $658.00 $5,468.00 $2,360.00 $3,738.00 $2,648.00
13 $961.00 $8,690.00 $3,466.00 $3,374.00 $2,619.00
14 $691.00 $7,054.00 $2,888.00 $3,371.00 $2,449.00
15 $695.00 $8,988.00 $2,433.00 $3,211.00 $2,589.00
16 $1,065.00 $5,658.00 $2,085.00 $3,622.00 $2,919.00
17 $851.00 $6,781.00 $3,392.00 $3,812.00 $2,533.00
18 $636.00 $5,423.00 $3,714.00 $3,458.00 $2,590.00
19 $989.00 $7,763.00 $2,534.00 $3,101.00 $2,596.00
20 $1,102.00 $5,893.00 $2,456.00 $3,687.00 $2,581.00
21 $811.00 $8,391.00 $3,308.00 $3,771.00 $2,376.00
22 $766.00 $5,631.00 $3,009.00 $3,641.00 $2,341.00
23 $777.00 $8,995.00 $2,395.00 $3,627.00 $2,667.00
24 $625.00 $5,864.00 $2,430.00 $3,303.00 $2,410.00
25 $560.00 $8,927.00 $3,065.00 $3,574.00 $2,107.00
26 $970.00 $7,615.00 $3,716.00 $3,704.00 $2,623.00
27 $888.00 $5,373.00 $3,800.00 $3,424.00 $2,098.00
28 $525.00 $5,845.00 $3,164.00 $3,624.00 $2,793.00
29 $675.00 $5,986.00 $3,241.00 $3,117.00 $2,235.00
30 $1,113.00 $8,049.00 $3,925.00 $3,611.00 $2,865.00
ot dogs at the Quickie Mart convenience store. You can easily summarize this data in a single chart with five lines, but how woul
t
with five lines, but how would you
 Q4: Suppose you are charting daily sales of French Fries at each of the over 12,000 US McDonald’s. Showing th
graph. But think of the other possibilities (a) to summarize daily sales for each restaurant
(b) summarize performance against sales targets

Sales
Monday Tuesday WednesdaThursday Friday Saturday Sunday
Chicago 2520 3680 3852 3816 4800 5668 3600
New York 6804 9630 8262 7290 10044 11700 9630
Los Angele 6489 8640 8910 8181 11340 12753 8550
San Franci 2184 3000 2673 2646 3528 4134 2970
Dallas 3325 4650 4050 4050 6540 6630 5200
Houston 4494 6120 5724 5778 6840 8580 5700
Atlanta 3052 4240 3384 3924 4512 4680 4400
Seattle 1890 3300 2700 2619 3960 3939 3030
Miami 1316 1820 1800 1728 2328 2678 2120
Boston 3948 6180 5562 5670 7056 7488 5940
Nashville 1498 2020 1818 1962 2352 2600 1880

Target
Monday Tuesday WednesdaThursday Friday Saturday Sunday
Chicago 3193 3592 3592 3991 3991 5188 3991
New York 7241 8146 8146 9051 9051 11767 9051
Los Angele 7413 8340 8340 9266 9266 12046 9266
San Franci 2415 2717 2717 3019 3019 3925 3019
Dallas 3937 4429 4429 4921 4921 6397 4921
Houston 4941 5559 5559 6177 6177 8030 6177
Atlanta 3222 3625 3625 4027 4027 5236 4027
Seattle 2450 2756 2756 3063 3063 3981 3063
Miami 1576 1773 1773 1970 1970 2561 1970
Boston 4782 5380 5380 5978 5978 7771 5978
US McDonald’s. Showing the sales for each restaurant in a single chart would result in a useless, cluttered
aurant
ttered