QUICK BITES

INDUSTRTY OVERVIEW
1. Growing Demand for Convenience Foods

 Urbanization, busy work schedules, and the rise of nuclear families are driving demand
for quick, reliable, and ready-to-consume meals.

 Consumers are moving away from time-consuming home cooking due to lifestyle
constraints.

 65%+ of urban consumers now consume convenience food multiple times a week.

 Demand is strong among:

o Working professionals

o Students in hostels/PGs

o Frequent travelers

o Dual-income families

🔍 Convenience is no longer a luxury—it’s a necessity.

📈 2. Indian RTE Market Size & Growth Rate

Metric Value

📦 Market Size (2024–25) ₹6,500–₹7,000 crore (~USD 800–850 million)

📈 Projected CAGR (2024–28) 15–20%

🧺 Share of Total Packaged Food Market ~1.3% (Total Packaged Food: ₹5.4 lakh crore)

🎯 Expected Market Size by 2028 ₹12,000+ crore

 RTE is one of the fastest-growing categories in India's food industry.

 Driven by demand for clean-label, hygienic, and ethnic meal options.

📌 RTE foods are small in share but big in growth potential.

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🔍 3. Key Market Trends

Trend Impact

🛒 Rise of Quick Platforms like Blinkit, Zepto, and Amazon Fresh are enabling instant
Commerce access to RTE products.

Consumers demand authentic home-style meals (e.g., Rajma-Chawal,

🍛 Regional Flavors
Pongal, Khichdi).

🌿 Health-Conscious Millet-based, low-oil, gluten-free and protein-rich RTE meals are

Innovation gaining traction.

Strong NRI demand driving RTE sales in USA, UK, UAE through global
🌎 Export Growth
e-commerce & Indian grocery chains.

🎯 Consumers want variety, quality, and regional authenticity in ready formats.

🧼 4. Consumer Shift Toward Hygienic Food Options

 Post-pandemic awareness has elevated food safety expectations.

 Consumers now trust factory-made, sealed, and certified food over unbranded tiffins or
street vendors.

 Growth in preference for:

o FSSAI-compliant products

o Retort packaging (sterile, long shelf life)

o Minimal human touch production

 Clean, transparent labeling is becoming a purchase driver.

📌 Hygiene and safety are now as important as taste and price.

PROBLEM STATEMENT

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⏳ 1. Time Constraints & Lifestyle Changes

 Increasing urbanization, nuclear families, and dual-income households leave little time
for daily cooking

 Consumers seek fast, no-prep meal options without compromising on quality

🌿 2. Lack of Healthy & Clean-Label RTE Options

 Existing RTE products are often:

o High in preservatives, sodium, and fats

o Low in nutritional value and lacking diet-friendly alternatives

 There's a gap in the market for millet-based, gluten-free, and low-oil RTE options

3. Food Wastage & Traditional Supply Chain Inefficiencies

 Traditional cooking leads to excess purchasing, spoilage, and household food wastage

 Tiffin services and bulk kitchen setups lack predictable portioning and storage standards

 Logistics challenges in hot meals (e.g., spoilage, delays) add inefficiencies

OUR SOLUTION

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🍱 A New-Age RTE Food Line Built for the Modern Indian Consumer

🌟 What Makes Our Product Line Unique

Feature Description

🍛 Authentic Taste Regionally inspired meals with home-style flavor — from Dal Makhani
Profiles to Pongal, Kadhi Chawal to Khichdi

🌿 Health-Conscious
Millet-based, low-oil, gluten-free, high-fiber, no-preservatives
Ingredients

⏳ Ready in Just 3–5

No cooking needed — options include: Microwave & eat
Minutes

📦 Smart Packaging Retort pouches, vacuum-sealed bowls, and eco-friendly containers for
Innovations long shelf life without refrigeration

🧼 High Hygiene
FSSAI-certified production
Standards

🌍 Suitable for All Ideal for working professionals, students, travelers, and diet-conscious
Lifestyles consumers

⚙️Product Formats:

 Microwavable packs

 Instant bowl meals (just add hot water)

 Retort meal combos

 On-the-go snacks (ready-to-eat protein-rich millet tikkis, wraps, etc.)

PRODUCT PORTFOLIO

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Product categories: Indian Cuisines, Breakfast, Snacks, Meals.

SKUs Available: Aloo Matar, Veg Biryani, Pav Bhaji, Dal Tadka with Rice, Poha, Upma, Noodles,
Diabetic Friendly Thalis.

ALOO MATAR:

TARGET MARKET AND CUSTOMER SEGMENTS

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🧍‍♂️B2C (Direct-to-Consumer)

Urban, health-aware, time-starved individuals looking for quick, hygienic meals

Segment Characteristics

Seek quick lunch/dinner options; prefer microwavable or ready-

👩‍💼 Working Professionals
in-5-min meals

Need portable, non-refrigerated meal solutions; long shelf life is

🧳 Travelers & Migrants
critical

Prefer budget-friendly, fast-to-prepare, and healthy meals with

👨‍🎓 Students & Millennials
good taste

🧘 Health-Conscious Looking for millet-based, gluten-free, or low-oil meals as lifestyle

Consumers food

🏢 B2B (Business-to-Business)

Institutions and organizations requiring bulk, long-shelf-life food solutions

Segment Application

Need compact, safe, heat-and-eat meals for in-transit food

✈️Airlines & Railways
service

Backup or buffet-ready options for guests; low manpower

🏨 Hotels & Hostels
kitchens

Require ambient-stable, portable, high-calorie meals in remote

Defence & Emergency Services
locations

Demand packaged RTE meals for shelf sales – D-Mart, Reliance

🏪 Modern Retail Chains
Retail, etc.

Meal base packs for large-scale serving with minimal cooking

🧑‍🍳 Canteens & Cloud Kitchens
effort

📍 Domestic Market Focus

 Targeting Tier 1 & Tier 2 cities with growing demand for RTE solutions

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  Expanding through:

o E-commerce (Amazon, Blinkit, BigBasket)

o Modern trade outlets

o Direct campus and office partnerships

MARKET STRATEGY
🛒 1. Omni-Channel Go-To-Market Strategy

📦 Online Retail & Quick Commerce

 Launch on major platforms:

o Amazon, BigBasket, Flipkart Grocery

o Swiggy Instamart, Blinkit, Zepto

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  Target impulse-buy formats: RTE bowls, combo packs, travel kits

Offline Retail

 Placement in:

o Modern trade outlets (Reliance Smart, D-Mart, Nature’s Basket)

o Premium general stores in metro cities

 Use eye-level shelfing and branded displays to increase visibility

📢 2. Consumer Awareness & Brand Activation

🎁 Sampling Campaigns

 Campus activations, tech parks, fitness centers, travel hubs

 Free “Try & Buy” trials with direct feedback collection

📱 Influencer & Digital Marketing

 Collaborate with:

o Food vloggers, dietitians, fitness influencers

o Micro-influencers on Instagram and YouTube Shorts

 Promote:

o “1-minute meal challenges”

o “Healthy RTE hacks” using your products

🏪 In-Store Promotions

 Introductory discounts, bundled offers, and combo meals

 Tie-ups for weekend demos in high-footfall stores

📦 3. Distribution Partnerships

 Partner with:

o Zomato Hyperpure for supply to cloud kitchens

o Swiggy Instamart for instant consumer delivery

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 o Railways, Airports, and Defence canteens via central procurement

 Build a tier-wise distributor network with focus on Tier 1 & 2 cities

COMPETITIVE LANDSCAPE
🥇 Key Competitors in the Indian RTE Market

Brand Strengths

ITC Kitchens of India Premium positioning, strong export presence, Indian gourmet focus

MTR Foods South Indian specialty, early market entrant, trusted brand

Haldiram’s Snack + meal combos, pan-India distribution, strong traditional recall

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Brand Strengths

Vegetarian range, wide offline retail footprint, traditional product

Gits
base

🌟 Our Unique Selling Propositions (USP)

Feature Our Advantage

💸 Better Pricing Affordable SKUs for mass adoption without compromising quality

🍛 Superior Taste Focused on regional authenticity and home-style flavor

🕒 Shelf Life 9–12 months shelf life without refrigeration (retort/vacuum packed)

🌿 Nutritional Profile Millet-based, low-oil, clean-label ingredients

📦 Smart Packaging Microwaveable, just-add-water, and eco-friendly packaging options

🧱 Barriers to Entry

 💰 High setup cost for hygienic, scalable production with retort/cold-chain infrastructure

 Stringent regulatory compliance (FSSAI, export standards)

 📦 Efficient distribution across shelf-stable, ambient, and frozen categories

✅ We overcome these via lean automation, certified facilities, and agile go-to-market execution.

❤️Building Brand Loyalty

 🌐 Strong digital presence with influencer and community-based storytelling

 🧪 Consumer co-creation: Feedback loops from sampling, student & office trials

 🎁 Loyalty programs via QR-based packaging and app integrations

 💬 Consistent messaging around “Hygiene + Health + Heritage” in every SKU

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MANUFACTURING FACILITIES

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SUPPLY CHAIN DISTRIBUTION
🌾 1. Raw Material Sourcing

 🧑‍🌾 Direct procurement from certified farms and local aggregators for staples, millets,
pulses, and vegetables

 🤝 Long-term contracts with FSSAI-certified vendors for spices, packaging materials, and
processed ingredients

 🌿 Focus on seasonal planning, ingredient traceability, and food-grade safety compliance

❄️2. Manufacturing & Packaging

 Centralized, semi-automated RTE manufacturing plant (retort + cold prep lines)

 Packaging formats include:

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 o Retort pouches (ambient)

o Vacuum trays (chilled/frozen)

o Microwavable bowls (instant/just-add-water)

🧼 Hygiene, shelf life, and compliance with FSSAI, HACCP, and export food safety norms ensured

🧊 3. Cold Chain & Ambient Logistics

Product Type Distribution Mode

Ambient-stable (retort meals) Normal temp vans, shelf transport

Frozen snacks Cold-chain logistics with insulated vans

Chilled/ready bowls Localized cold chain & hub-based dispatch

 Logistics through 3PL partners (Delhivery, BlueDart, Shadowfax) and Q-commerce tie-
ups (Zepto, Blinkit)

🏬 4. Warehousing & Storage

 Zonal warehousing hubs in Tier 1 cities for better inventory management and faster
delivery

 Stocking via:

o Central warehouse (bulk inventory & B2B orders)

o Regional fulfillment centers (for retail/e-commerce)

 FIFO model with ERP-integrated batch tracking

📦 5. Dispatch & Last-Mile Delivery

 B2C dispatch via:

o E-commerce logistics APIs

o Q-commerce apps with local dark store tie-ups

 B2B orders via:

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 o Aggregator supply (e.g., Zomato Hyperpure)

o Institutional delivery (railways, airlines, hotels)

FINANCIAL PROJECTIONS

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TEAM AND EXPERTISE
Our team brings together deep experience across Food Tech, FMCG, logistics, culinary
innovation, and operations, enabling us to build a scalable, consumer-trusted RTE brand.

👨‍💼 Founders

 [Founder Name 1] – CEO | FMCG & Food Innovation

o 10+ years in FMCG and food-tech startups (ex-Nestlé / Jubilant / BigBasket)

o Led product innovation, sourcing, and new category launches

 [Founder Name 2] – COO | Supply Chain & Manufacturing

o Ex-logistics head at a leading QSR chain

o Specialist in food-grade warehousing, 3PL networks, and cold-chain design

👩‍🍳 Advisors & Product Experts

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  Culinary Advisor: Renowned regional chef with experience at Taj Hotels / ITC, consulting
on flavor standardization and recipe localization

 Food Scientist (Consultant): Expertise in shelf-life extension, retort tech, and clean-label
formulation

 Nutritionist Panel: Supporting development of diabetic-friendly and balanced-meal

variants

🏭 Core Functional Heads

Function Expertise Area & Responsibility

Head – Operations 15+ yrs in food processing; oversees plant, batch QA, and scale-up

Head – Quality &

FSSAI, HACCP, ISO certified professional ensuring food safety
Compliance

Ex-FMCG brand manager with D2C + retail experience; leading branding,

Head – Marketing
influencer, and sampling campaigns

Head – Sales &

12+ yrs in modern trade & kirana distribution; ex-HUL/ITC
Distribution

🤝 Culture & Values

 Cross-functional collaboration between culinary experts, supply chain teams, and

marketing

 Emphasis on innovation + operational rigor to deliver scalable, affordable, and high-

quality RTE meals

 Customer-centric and agile approach to product feedback, trials, and continuous

improvement

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SUSTAINABILITY AND SOCIAL IMPACT
Our team brings together deep experience across Food Tech, FMCG, logistics, culinary
innovation, and operations, enabling us to build a scalable, consumer-trusted RTE brand.

👨‍💼 Founders

 [Founder Name 1] – CEO | FMCG & Food Innovation

o 10+ years in FMCG and food-tech startups (ex-Nestlé / Jubilant / BigBasket)

o Led product innovation, sourcing, and new category launches

 [Founder Name 2] – COO | Supply Chain & Manufacturing

o Ex-logistics head at a leading QSR chain

o Specialist in food-grade warehousing, 3PL networks, and cold-chain design

👩‍🍳 Advisors & Product Experts

 Culinary Advisor: Renowned regional chef with experience at Taj Hotels / ITC, consulting
on flavor standardization and recipe localization

 Food Scientist (Consultant): Expertise in shelf-life extension, retort tech, and clean-label
formulation

 Nutritionist Panel: Supporting development of diabetic-friendly and balanced-meal

variants
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🏭 Core Functional Heads

Function Expertise Area & Responsibility

Head – Operations 15+ yrs in food processing; oversees plant, batch QA, and scale-up

Head – Quality &

FSSAI, HACCP, ISO certified professional ensuring food safety
Compliance

Ex-FMCG brand manager with D2C + retail experience; leading branding,

Head – Marketing
influencer, and sampling campaigns

Head – Sales &

12+ yrs in modern trade & kirana distribution; ex-HUL/ITC
Distribution

🤝 Culture & Values

 Cross-functional collaboration between culinary experts, supply chain teams, and

marketing

 Emphasis on innovation + operational rigor to deliver scalable, affordable, and high-

quality RTE meals

 Customer-centric and agile approach to product feedback, trials, and continuous

improvement

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FUNDING REQUIREMENTS
We are seeking ₹2 Crore (~$240,000) in seed funding to scale our Ready-to-Eat food
manufacturing and distribution business.

💰 Use of Funds

Category Allocation Purpose

Setup of semi-automated RTE manufacturing line,

CAPEX ₹70 Lakhs
packaging & testing equipment

Influencer campaigns, sampling drives, digital ads,

Marketing & Branding ₹50 Lakhs
packaging design

R&D & Product New recipe R&D (diabetic, regional), shelf-life testing,
₹30 Lakhs
Development packaging innovations

Raw material procurement, staffing, warehousing, logistics

Working Capital ₹40 Lakhs
buffer

Technology (D2C Website, inventory tools, CRM integration, and consumer

₹10 Lakhs
Platform) analytics

📊 Equity Offered / Returns

 Equity Offer: ~10–12% equity for ₹2 Cr (valuation: ₹16–20 Cr post-money)

 Expected Return: 5X–7X return within 5 years via strategic exit (acquisition, secondary,
or revenue buyback route)

🕒 Timeline & Scale-Up Plan

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Timeline Milestone Achieved

0–3 Months Plant setup, first production batch, website launch

3–6 Months Available on Amazon, BigBasket, DMart (pilot), sampling roll-out

6–12 Months 20 SKUs live, 10,000+ customers, presence in 1,000+ stores

Year 2 ₹5–6 Cr annual revenue, breakeven, expansion into 2 export markets

Year 3 ₹15+ Cr revenue, profitable, 100+ employees, Series A readiness

📌 Why Invest Now?

 Fast-growing RTE category with white space in mid-priced, health-focused, regional

offerings

 Proven founder expertise + ready vendor/manufacturing network

 Strong unit economics and capital-efficient go-to-market strategy

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VISION AND ROADMAP
We envision building a next-generation Indian RTE brand that blends traditional flavors with
modern convenience, reaching millions globally while driving innovation, inclusivity, and
sustainability.

🌟 Long-Term Vision

 Market Leadership in India:

Establish a nationwide presence across online, retail, and HoReCa channels to become a
top 3 RTE brand by volume and recall within 5 years.

 International Expansion:
Launch in GCC (UAE, Saudi), UK, Canada, and Southeast Asia targeting the Indian
diaspora and clean-eating global consumers by Year 3.

 Innovation Hub:
Build an in-house R&D lab focused on:

o Functional meals (e.g., diabetic-friendly, high-protein, gut-health focused)

o Advanced packaging and shelf-life technologies

o Ready-to-cook (RTC) and frozen formats for export and institutional use

🍱 Product Pipeline

We are continuously expanding our RTE portfolio to cater to varied tastes, lifestyles, and dietary
needs:

Segment Current & Upcoming Products

Everyday Indian Meals Veg Biryani, Dal-Rice, Rajma Chawal, Aloo Matar, Khichdi

Regional Delicacies Pav Bhaji, Misal Pav, Lemon Rice, Puliyogare, Pongal

Breakfast & Quick Meals Poha, Upma, Millet Pongal, Sabudana Khichdi

Health-Focused Line Diabetic Thalis, Vegan Combos, High-Fiber Mini Meals

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Segment Current & Upcoming Products

Festive & Gifting Packs Navratri Satvik Meals, Pongal Hampers, Ready-to-Serve Thalis

In Development Frozen Meals (for export), Kids’ Meal Kits, Elderly Nutrition Kits

🤝 Partnerships & Collaborations

We are actively building strategic alliances to accelerate product development, distribution, and
reach:

 Technology Collaborations:

o Partnering with a food-tech lab for R&D in retort processing, clean-label

preservatives, and high-nutrition ready meals

o Working with packaging innovators to pilot compostable, microwaveable, and

resealable pouches

 Retail & D2C Partnerships:

o Pilot partnerships underway with DMart, Reliance Smart, Amazon Pantry, and
BigBasket for national rollout

o Early-stage talks with international distributors in UAE and Canada

 Social & Agri Partnerships:

o Tied up with local FPOs and women-led SHGs for raw material procurement and
packaging support

o Exploring collaboration with CSR arms of large FMCG players for co-branded
impact meals

3-Year Roadmap

Phase Milestones

Year 1 Launch 20+ SKUs, presence in 1,000 retail stores, ₹5 Cr+ revenue

Year 2 Expand to 3 countries, develop frozen & kids’ line, ₹15 Cr+ revenue

Year 3 ₹35–40 Cr revenue, innovation lab operational, strategic Series A

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“We’re not just building meals — we’re building India’s most relatable, responsible, and scalable
food brand.”

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