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Merchandising Course Notes

The Merchandising Course Notes cover the definition and types of merchandising, including retail, visual, product, and digital merchandising. It outlines the role of a merchandiser, the merchandising cycle, product life cycle, assortment planning, visual merchandising elements, pricing strategies, inventory management, sales analysis, e-commerce, sustainability, and software tools used in the industry.

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96 views4 pages

Merchandising Course Notes

The Merchandising Course Notes cover the definition and types of merchandising, including retail, visual, product, and digital merchandising. It outlines the role of a merchandiser, the merchandising cycle, product life cycle, assortment planning, visual merchandising elements, pricing strategies, inventory management, sales analysis, e-commerce, sustainability, and software tools used in the industry.

Uploaded by

mohdjunaid7878md
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Merchandising Course Notes

1. Introduction to Merchandising

Definition: The activity of promoting the sale of goods, especially by their presentation in retail outlets.

Types of Merchandising:

- Retail Merchandising: In-store displays, layout, inventory management.

- Visual Merchandising: Design and aesthetics to attract customers.

- Product Merchandising: Promotion and placement of specific products.

- Digital Merchandising: Online product display, e-commerce UX/UI.

2. The Role of a Merchandiser

- Forecasting Trends

- Product Planning

- Sourcing & Purchasing

- Pricing Strategies

- Inventory Control

- Liaising with Buyers and Suppliers

3. Merchandising Cycle

1. Planning

2. Buying

3. Allocating

4. Replenishing

5. Analyzing Sales Performance


Merchandising Course Notes
4. Product Life Cycle in Merchandising

- Introduction

- Growth

- Maturity

- Decline

Merchandisers must plan based on each stage.

5. Assortment Planning

- Breadth: Number of product lines.

- Depth: Number of items within a product line.

- Consistency: How closely related product lines are.

Factors Considered: Customer preferences, seasonality, trends, store capacity.

6. Visual Merchandising

Elements:

- Store layout (grid, loop, free-flow)

- Window displays

- Lighting

- Signage

- Color schemes

Goals: Attract customers, increase sales, brand image building.

7. Retail Pricing Strategies

- Keystone Pricing: Doubling the cost.


Merchandising Course Notes
- Psychological Pricing: E.g., $9.99.

- Promotional Pricing

- Competitive Pricing

- Dynamic Pricing: Real-time pricing based on demand.

8. Inventory Management

- SKU (Stock Keeping Unit) Tracking

- EOQ (Economic Order Quantity)

- Stock Turnover Ratio

- Safety Stock

- Just-in-Time (JIT) Inventory

9. Sales Analysis & KPIs

- Sell-Through Rate

- Gross Margin Return on Investment (GMROI)

- Stock-to-Sales Ratio

- Markdown Analysis

10. E-commerce & Digital Merchandising

- Online Catalog Management

- Search Engine Optimization (SEO)

- Personalized Recommendations

- Product Photography and Descriptions


Merchandising Course Notes
11. Sustainability in Merchandising

- Ethical sourcing

- Eco-friendly packaging

- Slow fashion vs. fast fashion

- Waste reduction strategies

12. Merchandising Software Tools

- ERP Systems (e.g., SAP, Oracle)

- Planograms

- Retail Analytics Tools (e.g., Tableau)

- Inventory Management Systems

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