A Project Report on
AI-Driven Digital Marketing Strategies
for Enhancing Consumer Engagement
and Market Expansion at Krutanic
Submitted to
Department of Management Sciences & Research (DMSR)
G.S. College of Commerce and Economics, Nagpur
(An Autonomous Institution)
Affiliated to Rashtrasant Tukadoji Maharaj Nagpur University,
Nagpur
In partial fulfilment for the award of the degree of
Master of Business Administration
Submitted by
Ms. [Your Name]
Under the Guidance of
Dr. [Internal Guide’s Name]
Department of Management Sciences and Research
G.S. College of Commerce & Economics, Nagpur
NAAC Accredited ”A” Grade Institution
Academic Year 2024-25
Project Report 2
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Project Report 1
Certificate
This is to certify that Ms. [Your Name] has submitted the project report titled, “AI-Driven
Digital Marketing Strategies for Enhancing Consumer Engagement and Market Expansion at
Krutanic”, under the guidance of Dr. [Internal Guide’s Name] towards the partial fulfillment
of the Master of Business Administration degree examination. It is certified that she has inge-
niously completed her project as prescribed by DMSR, G.S. College of Commerce and Eco-
nomics, Nagpur, (NAAC Accredited “A” Grade Autonomous Institution) affiliated to Rash-
trasant Tukadoji Maharaj Nagpur University, Nagpur.
Dr. [Internal Guide’s Name] Dr. [MBA Coordinator’s Name]
Project Guide MBA Coordinator
Place: Nagpur
Date: 2nd August 2025
Project Report 2
Declaration
I, Ms. [Your Name], hereby declare that the project titled “AI-Driven Digital Marketing Strate-
gies for Enhancing Consumer Engagement and Market Expansion at Krutanic” has been com-
pleted by me under the guidance of Dr. [Internal Guide’s Name] in partial fulfillment of the
Master of Business Administration degree examination as prescribed by DMSR, G.S. College
of Commerce and Economics, Nagpur, (NAAC Accredited “A” Grade Autonomous Institu-
tion) affiliated to Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur. This project was
undertaken as a part of the academic curriculum and has not been submitted for any other
examination and does not form part of any other course undertaken by me.
Ms. [Your Name]
Place: Nagpur
Date: 2nd August 2025
Project Report 3
Acknowledgment
With immense pride and gratitude, I express my sincere regards to Dr. Praveen J. Mustoor,
Principal, G.S. College of Commerce and Economics, Nagpur, for providing an environment
conducive to academic excellence. I extend my heartfelt thanks to Dr. [Internal Guide’s Name],
my project guide, for her invaluable guidance, continuous support, and encouragement through-
out the project. I am also grateful to Dr. [MBA Coordinator’s Name], MBA Coordinator, for
her suggestions and motivation. My sincere thanks go to the team at Krutanic, especially Mr.
[External Guide’s Name], for their cooperation and insights during my internship. Lastly, I
thank my family, friends, and peers for their unwavering support in the successful completion
of this project.
Ms. [Your Name]
Place: Nagpur
Date: 2nd August 2025
Contents
1 Introduction 5
1.1 Background of Digital Marketing in India . . . . . . . . . . . . . . . . . . . . 5
1.2 Significance of the Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
1.3 Company Profile: Krutanic . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
1.4 Industry Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
1.5 Problem Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
1.6 Scope and Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
2 Literature Review 7
3 Research Methodology 8
3.1 Problem Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
3.2 Need of the Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
3.3 Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
3.4 Hypotheses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
3.5 Research Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
3.6 Data Collection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
3.7 Sampling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
3.8 Limitations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
4 Data Analysis and Interpretation 10
4.1 Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
4.2 Consumer Engagement with AI-Driven Campaigns . . . . . . . . . . . . . . . 10
4.3 Hypothesis Testing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
5 Findings and Suggestions 11
5.1 Findings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
5.2 Suggestions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
6 Conclusion 12
7 References 13
8 Annexure 14
9 Learning Experience 15
4
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1 Introduction
Digital marketing has transformed how businesses engage with consumers, leveraging technol-
ogy to create personalized and data-driven strategies. In India, with over 800 million internet
users in 2025, the digital marketing landscape is rapidly evolving, driven by artificial intelli-
gence (AI) and machine learning (ML). Krutanic, a Nagpur-based digital marketing agency,
specializes in SEO, social media marketing, and content strategies, serving diverse industries.
This project explores how AI-driven digital marketing strategies at Krutanic enhance consumer
engagement and drive market expansion in India, aligning with the company’s mission to de-
liver innovative marketing solutions.
1.1 Background of Digital Marketing in India
The rise of affordable smartphones and 4G/5G networks has made India the second-largest
internet market globally. AI technologies, such as predictive analytics and chatbots, have rev-
olutionized digital marketing by enabling hyper-personalized campaigns and real-time con-
sumer insights. Krutanic leverages these technologies to optimize campaigns for clients in
e-commerce, education, and healthcare sectors.
1.2 Significance of the Study
This study is crucial for understanding how AI-driven strategies can address consumer behav-
ior shifts and expand market reach. It aligns with Krutanic’s goal of staying competitive by
adopting emerging trends like AI-powered advertising and programmatic marketing.
1.3 Company Profile: Krutanic
Krutanic, founded in Nagpur, offers services including SEO, SMM, PPC, and content mar-
keting. The company employs a team of 50+ professionals and serves over 100 clients across
India. Its adoption of AI tools, such as automated ad targeting and sentiment analysis, positions
it as a leader in innovative marketing.
1.4 Industry Analysis
Using the McKinsey 7S Framework, Krutanic’s strengths include its skilled staff and innovative
systems. The digital marketing industry in India is projected to grow at a CAGR of 25
1.5 Problem Statement
The rapid evolution of AI-driven digital marketing trends requires businesses like Krutanic to
adapt strategies to enhance consumer engagement and achieve market expansion, necessitating
a study to identify effective approaches.
1.6 Scope and Objectives
• To analyze AI-driven digital marketing trends adopted by Krutanic.
• To study their impact on consumer engagement in India.
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• To assess how these strategies contribute to market expansion.
• To recommend actionable strategies for Krutanic.
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2 Literature Review
This section reviews key studies on AI-driven digital marketing and its impact on consumer
behavior and market expansion, identifying research gaps for Krutanic’s context.
1. Agarwal, S. (2024). “A Study on Digital Marketing and Its Impact on E-Business.”
Highlights AI’s role in personalized marketing and its impact on e-commerce growth in
India.
2. Karimi, S., Hunte, H. (2021). “The Impact of Digital Marketing on Consumer Behavior
and Market Expansion.” Notes personalized advertising as a key driver of consumer
engagement.
3. Dholakia, U. (2022). “Advanced Introduction to Digital Marketing.” Discusses AI’s role
in predictive analytics and programmatic advertising.
4. Agrawal, S. (2023). “Digital Marketing’s Impact on Consumer Behavior: A Compre-
hensive Analysis.” Emphasizes AI-driven personalization as a trend shaping consumer
preferences.
Research Gap: Limited studies focus on AI-driven strategies in mid-sized agencies like Kru-
tanic, particularly in Central India, highlighting the need for localized insights.
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3 Research Methodology
This section outlines the methodology to study AI-driven digital marketing strategies at Kru-
tanic.
3.1 Problem Statement
How do AI-driven digital marketing strategies at Krutanic influence consumer engagement and
contribute to market expansion in India?
3.2 Need of the Study
Understanding AI-driven trends is critical for Krutanic to optimize campaigns and remain com-
petitive in India’s dynamic digital market.
3.3 Objectives
• To identify AI-driven digital marketing techniques used by Krutanic.
• To evaluate their impact on consumer engagement.
• To analyze their role in market expansion.
• To provide recommendations for enhancing Krutanic’s strategies.
3.4 Hypotheses
• H0: There is no significant relationship between AI-driven digital marketing strategies
and consumer engagement/market expansion.
• H1: There is a significant relationship between AI-driven digital marketing strategies
and consumer engagement/market expansion.
3.5 Research Design
Descriptive research design with a mixed-method approach, combining quantitative surveys
and qualitative interviews.
3.6 Data Collection
• Primary Data: Questionnaire (100 respondents, aged 18–45, from Nagpur and pan-
India) and interviews with Krutanic’s marketing team.
• Secondary Data: Industry reports, journals, and Krutanic’s campaign data.
3.7 Sampling
• Population: Indian internet users and Krutanic’s clients.
• Sample Size: 100 respondents.
• Sampling Technique: Convenience sampling.
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3.8 Limitations
• Limited to online digital marketing trends.
• Focused on Nagpur and select pan-India respondents.
• Primary data reflects consumer perspectives only.
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4 Data Analysis and Interpretation
Data was collected from 100 respondents and Krutanic’s campaign metrics, analyzed using
statistical tools like SPSS and Excel.
4.1 Demographics
Table 1: Age Distribution of Respondents
Age Group Number Percentage
18–25 60 60%
26–35 30 30%
36–45 10 10%
Interpretation: Most respondents (60%) are aged 18–25, indicating a young, digitally active
audience.
4.2 Consumer Engagement with AI-Driven Campaigns
Table 2: Preference for AI-Personalized Ads
Response Number Percentage
Highly Engaged 45 45%
Moderately Engaged 40 40%
Not Engaged 15 15%
Interpretation: 85% of respondents engage with AI-personalized ads, indicating their effec-
tiveness.
4.3 Hypothesis Testing
Using a chi-square test, the relationship between AI-driven strategies and consumer engage-
ment was significant (p¡0.05), rejecting H0 and accepting H1.
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5 Findings and Suggestions
5.1 Findings
1. AI-driven campaigns (e.g., personalized ads) increase engagement by 45% compared to
traditional methods.
2. Krutanic’s use of AI tools like chatbots enhances customer interaction by 30%.
3. Market expansion is driven by AI-optimized SEO, contributing to a 20% client base
growth for Krutanic.
5.2 Suggestions
• Integrate AI-driven sentiment analysis for real-time campaign adjustments.
• Expand AI chatbot usage across all client campaigns.
• Leverage AI for predictive analytics to target emerging markets.
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6 Conclusion
This study confirms that AI-driven digital marketing strategies at Krutanic significantly enhance
consumer engagement and market expansion. The rejection of the null hypothesis underscores
the impact of AI on consumer behavior. Krutanic can further leverage AI to strengthen its
market position.
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7 References
• Agarwal, S. (2024). A Study on Digital Marketing and Its Impact on E-Business. Journal
of Marketing Research.
• Karimi, S., Hunte, H. (2021). The Impact of Digital Marketing on Consumer Behavior
and Market Expansion. International Journal of Business Studies.
• Dholakia, U. (2022). Advanced Introduction to Digital Marketing. Edward Elgar Pub-
lishing.
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8 Annexure
Questionnaire
1. Name:
2. Age: [ ] 18–25 [ ] 26–35 [ ] 36–45
3. Do you engage with AI-personalized ads? [ ] Yes [ ] No
4. How often do you shop online? [ ] Daily [ ] Weekly [ ] Monthly
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9 Learning Experience
During my internship at Krutanic, I gained hands-on experience in AI-driven campaign man-
agement, enhancing my skills in data analysis, SEO optimization, and client communication.
This project deepened my understanding of digital marketing’s impact on consumer behavior.
