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Sales Scripts

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SALES SCRIPTS
If you are an online coach

who sells courses or services

online and you find yourself

procrastinating when it

comes to showing up to

pitch the sale, this is for you.

These scripts will help you

to...

SHOW UP ON STORIES CONFIDENTLY

No more fumbling over your words, rambling on or worse... not
posting at all because you don't know what to even say.

GAIN TRUST WITH YOUR AUDIENCE

QUICKLY
The more you show up, the more your audience trusts you and the
more likely they are to buy from you - this is known as the
"endowment effect" in sales psychology!

SELL CONSISTENTLY TO YOUR AUDIENCE,

WITHOUT HAVING THEM FEEL "SOLD TO"
These scripts give you three alternative ways to sell, rather than
just "hard selling" your offer all the time so your audience will
never feel like all you do is just sell to them (even if you do!)

WORK LESS AND EARN MORE (REALLY!)

With these scripts, you don't need to waste hours trying to figure
out what to say on IG stories every day to make sales. You'll be able
to record your stories quickly, so you only need to spend as little as
15 - 20 minutes on Instagram a day!
BONUS STORY TIPS

Before you dive into the scripts and record your stories, here are some
bonus tips on small tweaks you can make which will significantly
increase the visual appeal of your stories and keep your ideal client's
eyes locked on you longer.

CAPTION EVERY SINGLE STORY

80% of Instagram users watch stories with the sound off -
not captioning your stories can mean 80% fewer views than
with captions on.

STICK TO BRAND COLOURS & FONTS

Stick to using your brand colours in your stories. The more
consistent you are in your colours and fonts the quicker
your audience forms like and trust with you (and more
like+trust = more sales $$).

ADD VISUAL APPEAL

Use GIFS, emojis, highlights and drawings to increase your
story's visual appeal. Research shows that moving images &
elements such as GIFS significantly increase watch time on
Instagram stories (i.e eyes stay locked longer on you).

@milanasarenac | © 2021 MILANA SARENAC

 script one
O F F E R A N N O U N C E M E N T

SLIDE 1 SLIDE 2
SLIDE 3 SLIDE 4

_______[your program] is a
Are you struggling Do you [pain point 2]? ______[length of offer e.g. 12
with [pain point 1] ? week, 1 hour, 4 module etc]
(e.g. get overwhelmed If you said yes to any of ______ [description e.g
program/course/
(e.g. knowing what with finding story ideas that, I am SO EXCITED
masterclass etc] ______ for
content to post every & then end up not to invite you in to [your ______ [your IC e.g.
day?) posting at all?) program]! entrepreneurial women,
SAHMs etc] who are ready to
______ [transformation offer
[Poll Sticker: Yes/No] [Poll Sticker: Yes/No]
gives etc. learn soulful sales
and scale to $5k months
fast].

At this stage, you are qualifying Pick your ideal client's top 2 pain The face at the top of the board
your leads - the people who points to use in the first two slides. symbolises that this should be
NOTES

click Yes or keep watching are a face to camera story.

your warm leads.

SLIDE 5 SLIDE 6
SLIDE 7 SLIDE 8

The previous results for

this ________[your offer]
have been INSANE:
In ______ [your offer] you [Insert screenshots of If you are ready to
will ______ [describe what This is the same process testimonials] ________________ [
happens e.g. learn how, [I took/I take my clients] ultimate desire] then
work together to, etc] to to go from ______ [point OR This is what some of send me a DM saying
______ [ultimate desire]. A e.g. feeling scared to my previous clients had "More Info" and I will
sell and show up, to say [ Insert
drop more info directly
[Poll Sticker: I'm making less than $1k a screenshots of
to your inbox
interested / Tell me month] to ______[point testimonials]
more!] B e.g. confidently show
up, hit $5k months etc].
OR Click the link in my
OR This is the exact same
process that I used to go bio and (apply/join us/
from ______[point A] to etc).
______[point B].

SLIDE 9 SLIDE 10

[countdown timer]

[Insert urgency e.g. only 2

spots left, doors close in 3
days, price going up by [Question Sticker: What
$X in 24 hours, special questions for you have?]
bonus disappears in X
days etc]
 script two
S E L L I N G A F T E R A

M I N I T R A I N I N G

SLIDE 1 SLIDE 2
SLIDE 3 SLIDE 4

Are you struggling

with [pain point] ? Omg can't believe how
many of you said yes to "Tip 1:______" "Tip 2:______"
(e.g. selling high ticket that! Ok so today I'm
1:1 packages?) going to do a mini-
training for you on
[Poll Sticker: Yes/No] ___________ & I have 3
tips for you today.

Make this question very Post this a few hours after the
specific e.g. instead of just first post.
NOTES

saying "sales" I'd say "high

ticket 1:1 sales".

SLIDE 5 SLIDE 6
SLIDE 7 SLIDE 8

Ok so those were my 3 So this is exactly what I [countdown timer]

tips on how to teach in ______[offer].
"Tip 3:______" __________________. This is actually just the [Insert urgency e.g. only
Please let me know if tiniest tip of the iceberg 2 spots left, doors close
this was helpful and if on how deep we go in 3 days, price going up
you would like more inside ______ [offer]. If by $X in 24 hours,
mini trainings on this. you want to learn ______ special bonus
[transformation tied to disappears in X days etc]
[Poll Sticker: Yes/No] what you did the mini
training on] then check
out ______ [offer].

Interact with anyone who

answers this and thank them
NOTES

for voting / ask follow up

questions.
 script three
S E L L I N G A F T E R

S T O R Y T E L L I N G

SLIDE 1 SLIDE 2
SLIDE 3 SLIDE 4

[Hook] Start with a

I was struggling with
juicy part of your story
______.
e.g. "This is so I remember thinking And that's when I
embarrassing to admit, _____________ and decided/thought
e.g I had been in
but two months ago I feeling about/wanted to
business for 6 months
cried to my husband _________________. ______________________
at this time, working so
that I was ready to quit. [lowest point e.g to
hard, doing all the
This was probably my quit].
things, and literally my
biggest down moment
bank account was a
and I'm being called to
big fat zero... and I was
share it in case it helps
exhausted.
one of you going
through this too."

Then start by sharing the

Always start with the most
struggle you faced that your
interesting part of the story
NOTES

ideal client may be facing right

first.
now too.

SLIDE 5 SLIDE 6
SLIDE 7 SLIDE 8

Luckily ________________ If you are also After that _____________ If you have been waiting
[tell story of getting __________________ [share what happened for a sign - this is it. In
advice, being inspired by [thinking/feeling/doing next e.g. I hired the fact, this is exactly why I
someone, seeing a ] I share this with you coach, I did the work, I created
quote/sign etc]. That so you, too, can committed] and now, ___________________
inspired me to __________________ _____________[time e.g. 5 [offer].
________________ [action [believe, know, realise months later] I am
you took]. etc....] ___________________
[result e.g. making $5k
months, 10kg lighter,
feeling the happiest I've
ever felt etc].

Explain the pivotal moment Here you are relating your Explain your journey to change Relate the story to your offer.
that led to change. story back to your ideal client. and the transformation.
NOTES

SLIDE 9

In ______[your offer] you

will ______ [describe
what happens e.g. learn
how, work together to,
etc] to ______ [ultimate
desire].

If you are ready, send

me a DM / go to the link
in my bio/swipe up.

[Insert urgency e.g. only

2 spots left, 2 days left
etc]
 Have we met?
I'M MILANA!

In 2019 I waved bye-bye to my

career as a corporate lawyer to
follow my soul-calling and start an
online coaching business.

But things didn't go exactly as

planned....

I was scared to show my face

online and terrified to sell to
people because I didn't want to be
"salesy".

For six months I didn't make a

single sale and I felt so defeated.

OBVIOUSLY, SOMETHING NEEDED TO

CHANGE. SO I WENT BACK TO THE DRAWING
BOARD AND STARTED FOCUSING ON WHAT
MY BUSINESS NEEDED: SALES.

This single decision changed the trajectory of

my entire business and life.

Just a few months later I was celebrating five-

figure months, sold-out programs and helping
my clients do the same.

In under 9 months, I had a six-figure business!

And now, I teach these exact same sales

strategies and skills inside my signature
programs.
 NOW IT'S TIME TO PUT THESE
SCRIPTS TO WORK AND SELL YOUR
INCREDIBLE OFFER!
Please tag me on Instagram when you use
them @milanasarenac so I can re-share you!

And don't forget to come and connect on

the 'Gram so we can hang out daily!

@MILANASARENAC

MILANA SARENAC | ALL RIGHTS RESERVED