PUMA
Puma is a German sports brand founded in 1948 by Rudolf
Dassler. Originally it was part of Adidas, but after a dispute
between the Dassler brothers, they parted ways and
Rudolf founded Puma.
Puma has gone through many changes in recent decades
and is now a world-famous company that produces shoes,
clothing and accessories for various sports.
THE STORY OF
PUMA
PUMA'S DESIGN PHILOSOPHY
Puma places great emphasis on innovation and technology
when producing their products. They work closely with
athletes to ensure their products meet the athletes' needs.
Another important aspect of Puma's design philosophy is
sustainability. They strive to use environmentally friendly
materials and production processes to minimize their
environmental footprint.
PUMA'S TARGET GROUP
Puma is aimed at people who lead an active
lifestyle and play sports. They offer products
for various sports such as football, running and
basketball.
In addition, Puma also has a wide range of
lifestyle products, including sneakers and
casual clothing that can be worn by people of
all ages.
PUMA'S BRAND
AMBASSADOR
Puma has attracted many well-known
athletes and personalities as brand
ambassadors over the years, including Usain
Bolt, Serena Williams and Rihanna.
This collaboration has helped strengthen
Puma's image and promote the brand to a
wider audience.
Puma relies on a creative and innovative
marketing strategy that aims to promote the
brand to a younger target group.
They use social media channels like Instagram
and Snapchat as well as influencer marketing to
promote their products and spread their
message.
PUMA'S MARKETING
STRATEGY
PUMA'S FUTURE
PROSPECTS
Puma has experienced strong growth in recent years and is
expected to continue to be successful in the future. They
have invested in new technologies and innovations and are
committed to achieving their sustainability goals.
Additionally, Puma has plans to expand into new markets
such as China and India, which will help them further
expand their global business.
Blog type, genre
The Puma Instagram blog is a brand blog, as it
is primarily used to promote the Puma brand
and its products. It is also a visual blog, as it
relies heavily on images and videos to convey
its messages. It can also be considered a
lifestyle blog, as it often features content that
is not directly related to Puma products, but
rather to the Puma brand's ethos and lifestyle.
Structure of the blog
The Puma Instagram blog's structure is
dynamic, with new posts and stories
appearing regularly. The blog's content is
typically divided into the following categories:
Products, posts about Puma's latest news,
events, and collaborations, behind the scenes,
inspiration and motivation.
Types of self-presentation: The Puma Instagram blog uses a variety of
self-presentation strategies to connect with its audience and promote its
brand. These include: Authentic and relatable, trendsetting and innovative,
empowering and inspiring, positive and optimistic.
Linguistic, stylistic, and graphic features
The Puma Instagram blog uses a variety of linguistic, stylistic, and graphic
features to engage its audience and promote its brand. These include:
Informal and conversational language, use of emojis and hashtags, high-
quality images and videos, consistent branding.
Overall, the Puma Instagram blog is a well-executed
and engaging platform that effectively promotes the
brand and connects with its target audience. The blog's
dynamic structure, diverse content, and effective use
of language, style, and graphics make it a valuable tool
for Puma's marketing and communication efforts.
