Designed for: LUXUNIQ Design by: Sameer Ahmed Vohra On: Day May 2025 Year

The Business Model Canvas 20 Month

Iteration: No:

Startup Vision: Luxuniq envisions becoming Pakistan’s most recognized and trusted girly-aesthetic lifestyle bag brand, distinguished by its commitment to self-manufacturing, high
design standards, and an intimate understanding of the style needs of Gen Z and young millennial women.

The brand empowers young women by offering bags that are stylish, functional, and expressive. With an end-to-end approach — from design and production to fulfillment and post-sale
care — Luxuniq operates through a Shopify-based website, Instagram, Facebook, and WhatsApp Business. The goal is to blend affordability with premium aesthetics and a seamless digital
shopping experience.

Effectuation/Causation Key Activities Value Propositions Customer Relationships Customer

(What do you  What value do we deliver  What type of relationship does each of our Segmentation
Idea 1 Idea 2 Idea 3 know?)
to the customer? Customer Segments expect us to establish and
 Which one of our customer maintain with them?
Key Resources  What Key Activities problems are we helping to  Which ones we have established?
 For whom are we creating the
value?
(Bird in hand) does our value solve?  How are they integrated with the rest of our  Who are our most important
proposition require?
Who am I, What I 
 What business products business model? customers?
and services are we  How costly they are?
know, Whom I know in  Customer offering to each Customer
 Students / Teachers/ NTS/
Top hierarchy
Case of effectuation Relationships? Segment?
 Primary Segment:
Causation Competitive Revenue Streams?  Which customer needs are
 Instagram & Facebook:
we satisfying? Female students aged 17–25,
Analysis Engaging stories, reels, IG polls, giveaways, active on Instagram and
 Product Manufacturing: - Feminine, pastel-toned, reposting customer photos.
Sketching designs, sourcing minimalistic bag designs inclined toward aesthetic,
Who am I:  WhatsApp Business:
fabric, cutting/stitching, - Self-manufactured for Real-time responses, order tracking, affordable fashion.
A Mechanical Engineering student and quality control. quality control and brand personalized support, and catalog sharing.
at DHA Suffa University with
uniqueness  Loyalty & Retention: Secondary Segment:
entrepreneurial instincts and a  E-commerce Birthday discounts, thank-you notes,
- Limited stock releases create Early-career professionals aged
passion for aesthetic design and Management: reward codes for repeat customers,
exclusivity and demand 22–30 looking for stylish, work-
product branding. Managing Shopify backend, personalized messages.
- Functional for daily use: friendly bags.
product listings, order  Customer Involvement:
work, university, outings Feedback-based improvements, engaging
What I know: processing, and inventory - Affordable luxury: stylish followers in product design decisions Tertiary Segment:
- Shopify website management updates. but budget-friendly through polls. Gift buyers (friends, siblings,
- Meta Ad Manager (Facebook &
- Premium unboxing partners) interested in
Instagram)  Marketing & Branding: experience: personalized beautifully packaged, trendy
- Product design and aesthetic Meta Ads packaging, branded notes gifts.
planning (Conversion/Engagement), - Available across Shopify,
- Vendor coordination and local influencer collaborations, Instagram, Facebook, and
manufacturing content shoots, and UGC
DSU-BOED Basic of Entrepreneur Development WhatsApp
- Instagram branding and customer reposting.
interaction
Moin-Ul-Atiq (Assistant Professor)
 Fulfillment &
Signature:__________________________________
Whom I know: Create
Packaging:
- Material suppliers and stitching Branded wrapping, safe Opportunities
vendors packing, logistics
- Digital marketers, content