EASYTRIP

TRANSPORTATION APP

Japhet Istifanus

Reg no: 20u/360245

 Project overview
The product:
Easytrip app aims at providing the masses of mubi metropolis an easy , fast and reliable avenue for
ordering and booking vehicle for transportation within mubi metropolis. Its target customers are
business men, workers with very tight work schedules, students and aged people that could not
have the energy to stand by the road side or go to the bus stop.
Easytrip also helps strangers, visitors and tourists who cannot navigate their way around mubi to
easily locate their destinations.
Easytrip also guarantees the safety of its client .

project duration
Januar y to June
 Project overview

The problem: The goal:

Strangers finds it difficult to locate their destination around mubi . Make it fast and easy to use for everyone, everywhere.
Old and aged people don’t have the energy to stand by the road Gives riders more control over their time and money.
side waiting for vehicles Provides sense of security for the client.
Project overview

My role: Responsibilities:
UX desig ner desig ning an app for transport system for mubi Conducting interviews, paper and digital wireframing, low and
metropolis high-fidelity prototyping, conducting usability studies, accounting
for accessibility, and iterating on desig ns.
Understanding ● User research
● Personas
the user ● Problem statements
● User jour ney maps
User research: summary

I conducted interviews and created empathy maps to understand the users I’m
desig ning for and their needs. A primary user g roup identified through research
was a tourist who does not know how to navigate his way around mubi and is scared of entering just any vehicle not to fall into the hands of
criminals, scammers or even kidnappers.
 User research: pain points

1 2 3
Accessibility Security IA (information architecture)

Platforms for ordering f resh bread Random commercial transport are not always Text-heavy menus in apps are
are not equipped with assistive secured and a client is always at risk of falling into of ten dif f icult to read and
the hands of thugs and criminals
technologies order f rom
Persona: Japhet

Problem statement:
Japhet is a tourist who came mubi on a Goals Frustration
• To go through the three • Bus riders are not specif ic
tourist visit and wants to sur vey through campuses in mubi about their stopping point.
mubi but don't know his way around • And compare them • Don’t want to be standing
under the sun waiting for
mubi metropolis. a bus

Japhet Istifanus
Japhet is a tourist that is conscious about his time and
Age: 23 security, and wants to f inish his tourism within a few
Education: BSc. In view days and go back.
Hometown: Mubi Adamawa
Occupation: Tourist/sur veyor
User journey map ACTION Lunch Easytrip App Browse Menu Location and Destination Place Order

A. Click on Signup A. Login in to account A. Type in location A. Select online payment method
B. Fill the Sign up form B. Browse the menu B. Type in destination B. Confirm and submit order
C. Submit and confirm email C. Search for available ride C. Confirm price

Mapping Japhet's user jour ney TASK LIST

revealed how helpf ul it would be for

users to have access to Easytrip’s app
I don’t like going to the bus Frustrated with waiting for buses Happy to have online ordering Delighted to have variety of online
station under the hot sun process payment methods
Happy to have a means of ordering
any time

FEELING ADJECTIVE

Design and develop Easytrip app Provide variety ways of logining Create a simple selection process Provide way to confirm orders
and search filters with images of
cars and tricycles
IMPROVEMENT
OPPORTUNITIES
 Starting ● Paper wiref rames
● Digital wiref rames
the design ● Low-f idelity prototype
● Usability studies
Paper wireframes

Taking the time to draf t iterations of

each screen of the app on paper ensured
that the elements that made it to digital
wiref rames would be wel l-suited to
address user pain points. For the search
screen, I prioritized a quick acces and
search to help users save time.
Digital wireframes

This button at the top

As the initial design phase continued, of the home screen This button provides
will take you to an easy option for
I made sure to base screen designs on login sign up
feedback and f indings f rom the user
research.
Digital wireframes

Easy navigation was a key user need to Easy access to

address in the designs in addition to dif ferent locations

equipping the app to work with assistive

technologies.
Low-fidelity prototype
Using the completed set of digital wiref rames, I
created a low-f idelity prototype. The primar y
user f low I connected was searching and
ordering a bread, so the prototype could be
used in a usability study.
View the Baker y App
low-f idelity prototype
Usability study: findings
I conducted two rounds of usability studies. Findings f rom the f irst study helped guide the designs f rom wiref rames to mockups.
The second study used a high-f idelity prototype and revealed what aspects of the mockups needed ref ining.

Round 1 f indings Round 2 f indings

1 Users want to order a ride quickly 1 The bil ling need to have other online payments

2 Users want a easy access to rides 2 User want advance searching for a ride