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 ANNEXURE

QUESTIONNAIRE OF THE STUDY

1. Age
a) 18-20
b) 21-25
c) 26-30
d) 31-35
e) 36-40

2. Gender
a) Male
b) Female

3. Location
a) Urban
b) Suburban
c) Rural

4. Employment Status
a) Student
b) Employed
c) Unemployed

5. Monthly Income
a) Less than ₹10000
b) ₹10,000 - ₹20,000
c) ₹20,000 - ₹30,000
d) ₹30,000 - ₹50,000
e) More than ₹50,000
6. Most frequently used OTT platform
a) Netflix
b) Disney+hotstar
c) Amazon Prime Video
d) YouTube Premium
e) Zee 5
f) Sony LIV

7. Most frequently watched type of content on OTT platforms (rank)

a) TV shows
b) Movies
c) Documentaries
d) Reality shows
e) Anime/Korean dramas

8. Satisfaction level with the search and recommendation features on your

preferred OTT platform
a) Very satisfied
b) Somewhat satisfied
c) Neutral
d) Somewhat dissatisfied
e) Very dissatisfied

9. Importance ranking (1-5, with 1 being the most important) of the following
factors when choosing an OTT platform
a) Variety of content
b) Original content quality
c) Cost/subscription price
d) User interface and navigation
e) Simultaneous streaming capabilities
10. Frequency of watching content other than English
a) Never
b) Rarely
c) Occasionally
d) Frequently
e) Always

11. likelihood of prioritizing convenience and mobility as important factors in

choosing OTT platforms
a) Very likely
b) Somewhat likely
c) Neutral
d) Not at all likely
e) Technical issues don't bother me

12. Frequency of watching OTT platforms

a) Daily
b) 2-3 times a week
c) Once a week
d) Rarely
e) Never

13. Frequency of watching traditional television broadcasts (e.g., cable, live

channels)
a) Daily
b) A few times a week
c) A few times a month
d) Rarely
e) Never
14. Enjoyment level compared to traditional television when watching content on
OTT platforms
a) Much more enjoyable
b) Somewhat more enjoyable
c) No difference
d) Somewhat less enjoyable
e) Much less enjoyable

15. Ranking (1-5, with 1 being the most appealing) of factors that make OTT
platforms more appealing compared to traditional television
a) On-demand access to content
b) Wider variety of content
c) Lack of advertisements
d) Greater control over playback (e.g., pausing, rewinding)
e) Personalized recommendations

16. Specific types of content preferred on OTT platforms that are not typically
found on traditional television
a) Original series and movies
b) documentaries and educational programs
c) International films and shows
d) Independent or short-form content
e) Cartoon and anime

17. Likelihood of trying a new OTT platform based on new contents

a) Very likely
b) Somewhat likely
c) Neutral
d) Not at all likely
e) I rely on my own research and preferences
18. Types of content or marketing strategies that resonate most. (Select all that
apply)
a) User-generated content and influencer collaborations
b) Humorous and relatable brand storytelling
c) Interactive experiences and contests
d) Social media trends and challenges
e) Exclusive behind-the-scenes content and sneak peeks

19. The most important factor considered when choosing an OTT platform to
subscribe
a) Price/subscription cost
b) Content library (Variety and quality)
c) User interface and navigation ease
d) Availability of original content
e) Exlcusive contents.

20. Satisfaction level with the price/subscription cost of your current OTT
platform
a) Very satisfied
b) Somewhat satisfied
c) Neutral
d) Somewhat dissatisfied
e) Very dissatisfied

21. How importance to have access to a wide variety of content (movies, TV shows,
documentaries) on an OTT platform?
a) Very important
b) Somewhat important
c) Neutral
d) Not at all important
e) I prefer focused content libraries with high quality
22. frequency of watching original content produced by the OTT platform you
subscribe
a) Frequently
b) Occasionally
c) Rarely
d) Never
e) Original content doesn't influence my platform choice

23. Effectiveness of promotions or free trials in influencing your decision to try a

new OTT platform
a) Very effective
b) Somewhat effective
c) Neutral
d) Not very effective
e) Not effective at all