Rethinking Change
Rethinking Change
Developed by social psychologist Kurt Lewin in the 1940s, the Three-Step Model is one of
the most influential and foundational theories in organisational change. Its enduring appeal
stems from its elegant simplicity and accessibility, offering a clear, high-level framework that
breaks down the complex process of transformation into three manageable stages. Lewin's
core principle is that the behaviour of any individual in response to change is a function of
group behaviour and dynamics; therefore, to change an individual, one must first address the
forces within the group. He conceptualised change not as a singular event, but as a process or
a transition—an internal journey that individuals and groups undertake. The model uses the
analogy of changing the shape of a block of ice: it must first be melted (unfrozen), then
moulded into a new shape (changed), and finally solidified in its new form (refrozen).
Stage 1: Unfreeze The initial stage, "Unfreeze," is arguably the most critical and challenging
phase of the process. Its purpose is to prepare the organisation for change by dismantling the
existing status quo and creating the motivation to move away from the current comfort zone.
This involves breaking down established mindsets, values, and behaviours that act as barriers
to transformation.
A key activity in this stage is to create a compelling and urgent rationale for the change.
Leaders must build awareness of how current practices are hindering the organisation or
present a significant risk if left unaddressed. This can be achieved by highlighting potential
threats, examining untapped opportunities, or presenting hard evidence such as declining
performance metrics, negative financial results, or poor customer satisfaction feedback. For
example, a compelling message might be that "implementing accessibility testing in our
process means we find fewer accessibility bugs in production, which in turn means less work
for the entire team". Without a sense of urgency or a deadline, motivation to change remains
low.
Effective communication is paramount. The goal is to ensure that employees at all levels
understand the imminent change, the logic behind it, and how it will benefit them. This
requires managing and understanding the doubts and concerns that will inevitably arise.
Change leaders should proactively predict where resistance might occur and address those
concerns upfront, correcting misconceptions with honesty and transparency. Research shows
that in a traditional top-down approach, the gap in understanding the reasons for change
between the C-suite and entry-level employees can be as high as 31%, whereas more open
communication strategies can shrink this gap to just 3%.
Stage 2: Change (or Transition) Once the organisation is "unfrozen," the "Change" stage
begins. This is the implementation phase, where the actual transformation takes place and
people begin to learn and adopt new behaviours, processes, and ways of thinking. Lewin
referred to this phase as a "transition," emphasising the internal psychological journey
individuals make in response to the external change.
This stage is often characterised by uncertainty and fear, which can heighten resistance.
Therefore, continuous and robust support is essential for success. This support can take many
forms, including clear and consistent communication about the rollout, empowerment of
employees to take action, and the provision of adequate training and resources to build
necessary skills. Leadership must remain visible, dispelling rumours and addressing concerns
as they arise. It is also a time for learning; mistakes should be expected as part of the process,
and role models and change champions can be used to demonstrate the new ways of working
and help others adapt. Allowing people to help develop their own solutions can also
significantly aid the transition process.
Stage 3: Refreeze The final stage, "Refreeze," is aimed at stabilising the organisation and
embedding the change into its culture, making the new way of doing things the new status
quo. This stage is crucial; without it, there is a significant risk that the organisation will revert
to its old habits and processes. The goal is to reinforce the new behaviours and ensure they
are sustained over time.
Key activities in the Refreeze stage include establishing new policies, procedures, and
organisational structures to support the change. Performance metrics may need to be updated
to align with the new processes, such as tracking metrics from a new CRM system. It is also a
time to celebrate successes, which reinforces the value of the change and motivates staff.
Rewards do not have to be monetary; public recognition and sharing stories of success can be
highly effective. Finally, this stage requires a commitment to continuous support, such as
ongoing training and coaching, until the new behaviours become second nature. Some
contemporary models, like ADKAR, have built upon this concept, referring to it as
"Reinforcement" to make the step more explicit.
Despite its foundational importance and simplicity, Lewin's model faces several modern
criticisms. It is often seen as too linear and simplistic for the complex, volatile, and non-linear
nature of today's organisational environments. The very concept of "refreezing" into a stable
state seems outdated in a world that demands constant adaptation and agility. Critics also
point out that the model is a top-down framework that provides a broad overview but lacks
detailed guidance on how to execute each stage effectively. Furthermore, it has been
criticised for its disregard for the emotional journey of individuals and for ignoring the role of
power and politics in organisational change.
A more profound limitation emerges when considering its application in the modern public
sector. The concept of 'Refreeze' is fundamentally at odds with the need for continuous
improvement and agility that defines contemporary public service delivery. Public sector
organisations operate in a state of near-constant flux, driven by shifting political mandates,
evolving societal needs, technological advancements, and regulatory changes. The 'Refreeze'
stage, by definition, aims to create a new, stable, and solidified status quo. This very act of
creating a new rigid state erects a barrier to the next inevitable wave of change. It forces the
organisation into a cycle of disruptive and resource-intensive 'Unfreeze' events each time a
new adaptation is required. A literal application of the 'Refreeze' stage, therefore, risks
building organisational inertia and resistance to future transformations, rather than cultivating
a culture of perpetual adaptation and change capability. This represents a critical flaw for
public bodies that must be perpetually responsive and agile to serve the public effectively.
Building on Lewin's foundational ideas, Harvard Business School Professor John Kotter
developed his 8-Step Process for Leading Change in the 1990s. Based on his research of over
100 organisations undergoing transformation, Kotter's model offers a more detailed and
actionable framework for leaders. It is a top-down, sequential model that places a heavy
emphasis on strong leadership, the creation of a compelling vision, and the generation of
momentum to drive large-scale change.
   1. Create a Sense of Urgency: This first step is foundational and echoes Lewin's
      'Unfreeze' concept. Kotter argues that for change to be successful, leaders must create
      a powerful sense of urgency to combat complacency. This involves identifying and
      highlighting potential threats, crises, or major opportunities in the market or operating
      environment. The goal is to secure the buy-in of at least 75% of the organisation's
      management, creating what is often referred to as a "burning platform" to convince
      people that the risk of standing still is greater than the risk of changing.
   2. Form a Powerful Guiding Coalition: No leader can drive major change alone. This
      step involves assembling a group of influential people from different parts of the
      organisation who have the credibility, skills, connections, and authority to lead the
      change effort. This coalition should be a diverse team, representing various functions
      and levels, and must work together with a shared commitment to the transformation.
    3. Create a Vision and Strategy: The guiding coalition's next task is to develop a clear,
       simple, and compelling vision for the future. This vision serves as a guiding star for
       the entire change effort, helping to direct, align, and inspire action. It must be easy to
       communicate and should appeal to employees' emotions as well as their logic—their
       "hearts and minds". This vision is then supported by a coherent strategy that outlines
       how it will be achieved.
    4. Communicate the Vision: Once created, the vision must be communicated
       frequently and powerfully through every available channel. It is not enough to
       announce it in a single meeting or email. The vision should be integrated into all
       aspects of the organisation, from performance reviews to training programmes.
       Leaders must "walk the talk," consistently modelling the behaviours demanded by the
       new vision and honestly addressing people's concerns and anxieties.
    5. Enable Action by Removing Barriers: In this step, the organisation actively
       identifies and removes obstacles that could hinder the change effort. Barriers can take
       many forms: outdated processes, inefficient organisational structures, or even
       individuals who are actively resisting the change. Removing these barriers empowers
       employees to take risks, innovate, and act on the vision without being constrained by
       legacy systems or cultures.
    6. Generate Short-Term Wins: Large-scale change is a long journey, and momentum
       can wane. This step focuses on planning for and creating visible, unambiguous
       successes early in the process. These "wins" provide tangible proof that the change is
       working, which helps to build credibility, reward the efforts of the volunteer army,
       and undermine the arguments of cynics and resisters. Celebrating these wins publicly
       is crucial for maintaining energy and motivation.
    7. Sustain Acceleration (Consolidate Gains): Kotter warns against declaring victory
       too early. After the first few wins, leaders must use the increased credibility to press
       harder and tackle bigger challenges. This is the stage for changing all the systems,
       structures, and policies that do not align with the vision, and for developing
       employees who can implement the vision. The process involves continuous
       improvement, analysing what went right and building upon it.
    8. Institute Change (Anchor in Culture): The final step is to make the change stick by
       anchoring it deeply within the organisation's culture. This is achieved by consistently
       articulating the links between the new behaviours and organisational success.
       Processes like recruitment, promotion, and leadership development must be aligned
       with the new culture to ensure that it is sustained long after the initial change project
       is complete.
In recent years, Kotter has acknowledged that change in today's world is often not a linear
process. He has evolved the original 8 Steps into a more dynamic set of "8 Accelerators" that
can run concurrently and continuously, often operating through a network structure that
works in conjunction with the traditional hierarchy.
Despite its popularity, Kotter's model is not without its critics. A primary criticism is that it is
a rigid, time-consuming, and strictly sequential process, where skipping a step can derail the
entire initiative. Its strong top-down orientation is seen as a significant drawback, as it limits
the scope for employee participation and co-creation, which can lead to frustration and
disengagement. Some argue that the model is overly focused on creating urgency at the
expense of providing detailed guidance in other areas, and that it may not be suitable for
collectivist cultures that prioritise consensus and group cohesion over strong, individualistic
leadership.
When viewed through the lens of UK public sector obligations, the model's core logic
presents a significant structural conflict with the legal requirements of the Public Sector
Equality Duty (PSED). The PSED mandates that public bodies must have 'due regard' to
advancing equality, a process that necessitates broad, meaningful consultation and
engagement with affected groups, particularly those with protected characteristics. Kotter's
model, in contrast, advocates for the formation of a "powerful guiding coalition"—a select
group of influential leaders who define and drive the change from the top down. This
centralisation of decision-making power inherently creates an "in-group" of change leaders
and an "out-group" of change recipients, which risks marginalising the very voices that the
PSED is designed to empower and include. The model's emphasis on communicating a pre-
defined "vision" is antithetical to the principles of co-creation, where the vision itself is
developed participatively with a diverse range of stakeholders. Therefore, a public body that
adheres strictly to Kotter's framework risks establishing a change process that is procedurally
flawed from a PSED perspective from its inception, creating a significant legal and ethical
vulnerability before the substance of the change is even considered.
In contrast to the top-down, process-driven frameworks of Lewin and Kotter, another stream
of change management theory shifts the focus either to the journey of the individual
employee or to the holistic alignment of the entire organisational system. These models
recognise that successful transformation depends less on a rigid sequence of steps and more
on understanding human psychology and ensuring that all parts of the organisation are
working in harmony.
The ADKAR model, developed by Jeff Hiatt, founder of the change management firm Prosci,
represents a significant shift in perspective. It is a goal-oriented framework that focuses on
the individual's journey through change, operating on the fundamental premise that
organisational change is the cumulative result of individual change. Unlike the high-level
strategic roadmaps of Lewin and Kotter, ADKAR provides a more granular, tactical, and
bottom-up approach, making it a powerful tool for managing the human side of
transformation.
The acronym ADKAR stands for five sequential and cumulative goals or outcomes that each
individual must achieve for a change to be successful.
   1. Awareness: The first goal is to build Awareness of the need for change. This stage is
      about answering the fundamental question: "Why is this change necessary?". It
      involves clear communication about the business drivers, the nature of the change, the
      risks of not changing, and the problems with the current state. The credibility of the
      person delivering the message is crucial; research shows that employees prefer to hear
      organisational messages from senior leaders but messages about personal impact from
      their direct supervisors.
   2. Desire: Once aware, an individual must have the Desire to participate in and support
      the change. This is often the most challenging stage, as it involves a personal choice
      and addresses the critical "What's in it for me?" (WIIFM) question. Fostering desire
      requires appealing to both logic and emotion, highlighting personal and organisational
      benefits, and actively involving employees in the process to create a sense of
      ownership. Addressing concerns and resistance head-on is vital to building this
      motivation.
   3. Knowledge: This goal focuses on providing the Knowledge of how to change. It is
      not enough for people to want to change; they must know what to do differently. This
      stage involves providing targeted training and education on the new processes,
      systems, skills, and behaviours required. Because change impacts everyone
      differently, training should be tailored to the specific needs of various groups and
      delivered in a safe, practical environment where employees can learn without risk.
   4. Ability: Ability is the bridge between theory and practice. It is the demonstrated
      capability to implement the new skills and behaviours effectively in the day-to-day
      work environment. This stage recognises that knowledge alone is insufficient.
      Developing ability requires hands-on practice, coaching, mentoring, and continuous
      feedback. Change leaders must identify and address potential barriers to ability, which
      can include psychological blocks ("I've always done it this way"), physical
      limitations, or a lack of time and resources.
   5. Reinforcement: The final goal is Reinforcement, which encompasses all actions
      taken to sustain the change and make it stick. Without reinforcement, individuals and
      teams are likely to revert to old, familiar habits. This stage involves celebrating
      successes, providing positive recognition and rewards, collecting feedback, and
      implementing accountability systems to ensure the new behaviours become embedded
      in the culture.
The ADKAR model is highly valued for its practical applicability. It can be used as a
diagnostic tool to assess where individuals or groups are in their change journey and to
identify specific "barrier points". For instance, if a change is failing, a leader can assess
whether the root cause is a lack of Awareness, Desire, Knowledge, Ability, or Reinforcement,
and then apply targeted interventions to address that specific gap. This focused approach
makes it a popular choice across many sectors, including healthcare for projects like EMR
rollouts and policy changes, and in the UK public sector, where numerous government
suppliers explicitly offer ADKAR-based change management services.
Despite its people-centric focus, a critical analysis reveals a potential vulnerability in the
ADKAR model's application within the context of the UK Equality Act 2010. The model's
intense focus on the individual can inadvertently mask systemic barriers and, in doing so, risk
placing the burden of "failure" on the individual rather than on the organisation's legal duty to
adapt. This creates a pathway to potential indirect discrimination.
For example, the Equality Act 2010 and the associated PSED place a firm legal duty on
public bodies to make 'reasonable adjustments' for disabled people and to eliminate policies
or practices that put individuals with a protected characteristic at a particular disadvantage.
Consider a public authority implementing a new, mandatory software system. If an employee
with a visual impairment struggles to use the new interface, a standard ADKAR assessment
might diagnose this as a lack of 'Ability'. The prescribed ADKAR solution would likely
involve providing additional training, coaching, or resources to that individual to help them
develop the 'Ability' to use the system. However, the true root cause of the problem is not the
employee's individual deficit but a systemic failure: the software itself is not accessible. The
legal duty under the PSED and reasonable adjustment provisions requires the
organisation to address the systemic barrier—for instance, by procuring accessible software
or providing assistive technology. It does not permit the organisation to place the entire
burden of adaptation on the disabled employee. By framing the problem as an individual's
lack of 'Ability', an organisation relying exclusively on the ADKAR model could fail in its
legal duty to make a systemic adjustment, thereby creating a situation of indirect
discrimination and exposing itself to legal challenge.
The McKinsey 7-S Framework, conceived in the late 1970s by consultants at McKinsey &
Company, offers a different lens for viewing organisational change. Rather than prescribing a
linear process, it functions as a holistic diagnostic tool for analysing an organisation's design
and internal alignment. The central tenet of the model is that seven key internal elements are
deeply interconnected and interdependent; for an organisation to perform effectively,
especially during a period of change, these seven elements must be in harmony. A change in
any single element will inevitably create ripple effects, necessitating adjustments in the others
to restore balance.
The framework categorises the seven elements into "Hard S's" and "Soft S's." The hard
elements are considered more tangible, easier to define, and more readily influenced by
management. The soft elements are more abstract, deeply rooted in the organisation's culture,
and more difficult to change.
      Strategy: This refers to the organisation's overarching plan for achieving its
       objectives and gaining a sustainable competitive advantage. It is the route map that
       defines how the organisation intends to succeed in its environment.
      Structure: This is the formal organisational chart—the way the organisation is
       structured, including reporting lines, departmental divisions, and the hierarchy of
       authority (e.g., centralised, decentralised, matrix).
      Systems: These are the daily activities, procedures, and workflows that staff use to
       get their work done. This includes everything from the IT infrastructure and financial
       systems to performance management processes and operational routines.
      Shared Values: Positioned at the heart of the model, this element represents the core
       values, beliefs, and cultural norms that guide the organisation. These are the
       foundational principles that shape employee behaviour and corporate culture, often
       unwritten but deeply understood.
      Style: This refers to the leadership style of top management and the overall operating
       approach of the organisation. It encompasses how leaders interact with employees,
       make decisions, and what they pay attention to, which in turn heavily influences the
       culture.
      Staff: This element considers the organisation's people—their roles, demographics,
       and the approaches to recruitment, training, motivation, and retention.
      Skills: This refers to the distinctive competencies and capabilities of the organisation
       as a whole and of its workforce. These are the collective skills that enable the
       organisation to execute its strategy.
The 7-S Framework is typically applied to diagnose misalignments that could hinder
performance or a change initiative. The process involves analysing the current state ("as is")
of each of the seven elements, defining the desired future state ("to be") that would be
required to support the new strategy or change, and then identifying the gaps and
inconsistencies between them. This analysis then informs the development of action plans to
bring the elements back into alignment. Due to its holistic nature, the model is frequently
used to navigate complex transformations such as mergers, major strategy shifts, or cultural
change programmes, and has found particular utility in the healthcare sector.
While the 7-S model provides a valuable holistic perspective, its very structure—the division
between 'hard' and 'soft' elements—can create a conceptual trap for leaders, especially in the
public sector. This division can lead to the de-prioritisation of the 'soft' elements, which are
precisely where the most critical equality and inclusion issues reside. The 'hard' elements of
Strategy, Structure, and Systems are often perceived as more concrete, manageable, and
measurable; changing an organisational chart or implementing a new IT system feels like a
tangible action. Conversely, the 'soft' elements of Staff, Skills, Style, and Shared Values are
seen as abstract, cultural, and more difficult to influence.
                                                                        Inherent Limitations
Model         Core Philosophy Primary Focus Key Strengths               (Pre-Inclusion
                                                                        Analysis)
             Change is a
             process of                                                 Overly Simplistic and
             disrupting an old                  Simplicity and          Linear: Assumes a
             equilibrium,                       Accessibility: Easy     stable environment for
                                 Organisational
Lewin's 3- transitioning, and                   to understand and       'refreezing', which is
                                 Process (High-
Step Model solidifying a new                    provides a clear,       rare. Lacks detailed
                                 Level)
             one. Individual                    high-level roadmap      guidance and neglects
             behaviour is a                     for any change.         the emotional/political
             function of group                                          aspects of change.
             dynamics.
Kotter's 8- Change is a          Organisational Action-Oriented         Rigid and Top-Down:
Step Process complex, leader-    Process        and Structured:         The sequential, top-
             driven project      (Detailed)     Provides a clear,       heavy approach limits
             that requires                      step-by-step guide      employee participation
                                                                          Inherent Limitations
Model         Core Philosophy Primary Focus Key Strengths                 (Pre-Inclusion
                                                                          Analysis)
              building
              significant                        for leaders to follow,   and can cause
              momentum                           with a strong            frustration. Skipping a
              through a clear                    emphasis on vision,      step can derail the
              vision and a                       communication, and       process. Lacks detail in
              sequence of                        momentum.                some areas.
              strategic actions.
              Organisational
                                                 People-Centric and       Individualistic Focus:
              change is the
                                                 Diagnostic: Focuses      Can place the onus of
              collective result
                                                 on the human side of     failure on the
              of individual
                                 Individual      change. Can be used      individual's lack of
ADKAR         change. Success
                                 Journey         to pinpoint specific     "Ability" or "Desire"
Model         depends on
                                 (Tactical)      "barrier points" for     rather than on systemic
              guiding each
                                                 individuals or groups    or organisational
              person through
                                                 and apply targeted       barriers that need to be
              five key personal
                                                 interventions.           addressed.
              outcomes.
                                                 Holistic and
                                                                          Static and
                                                 Comprehensive:
                                                                          Descriptive: It is a
          Organisational                         Provides a robust
                                                                          diagnostic tool, not a
          effectiveness and                      framework for
                                                                          process model. It tells
          the ability to                         analysing the entire
McKinsey                     System                                       you what to look at,
          change depend on                       organisation to
7-S                          Alignment                                    but not how to
          the alignment and                      identify
Framework                    (Diagnostic)                                 implement the change.
          interplay of seven                     misalignments and
                                                                          The "hard" vs. "soft"
          key internal                           gaps, ensuring all
                                                                          distinction can lead to
          elements.                              aspects are
                                                                          undervaluing cultural
                                                 considered during a
                                                                          elements.
                                                 change.
The application of change management models in the NHS and similar healthcare systems
provides critical lessons.
       Awareness, leaders must clearly communicate how a unified EHR system improves
       patient care by enabling seamless record sharing across departments (e.g., from acute
       care to rehabilitation). To build
      Service Decentralisation: One case study from the Mercy Hospital System highlights
       a successful, planned change to address plummeting patient and provider satisfaction
       with a centralised scheduling system. By implementing a structured change
       management process to decentralise scheduling to local offices, the organisation
       achieved remarkable results: an 11% increase in patient visits, a 5.3% rise in front
       desk courtesy ratings, and a reduction of 1,500 calls per month, saving significant
       staff time. This success was attributed to a clear plan that included workflow analysis,
       interdepartmental communication strategies, and defined success measures.
      Post-Merger Data Integration: In another example, a prominent hospital merger
       resulted in operational chaos due to disorganised and inaccurate patient data. A formal
       change plan was executed to improve data integrity and streamline access. This
       involved creating a new policy and procedure framework for data requests that
       mandated collaboration between operations, security, and compliance stakeholders.
       The outcome was a dramatic reduction in data access time from 21 days to just 2
       days, alongside improved collaboration and patient satisfaction.
      Participatory Action Research (PAR) in Nurse Education: Moving beyond
       traditional models, a UK university demonstrated a co-creative approach by using
       PAR to develop a tool for measuring the impact of public involvement in nurse
       education. PAR is a methodology centred on collaborative practice, inviting
       marginalised community representatives to work as equal partners to address local
       issues and remediate power imbalances. This represents a shift towards more
       inclusive and participatory forms of change within the broader healthcare ecosystem.
Sector-Specific Dynamics and Challenges
The healthcare environment presents unique challenges that test the limits of standard change
models.
These dynamics reveal a central tension at the heart of NHS transformation: the conflict
between the hierarchical, command-and-control culture required for clinical safety and the
collaborative, consensus-driven approach needed for effective and sustainable change.
Clinical environments, by necessity, rely on strict protocols, clear lines of authority, and
adherence to evidence-based practice to ensure patient safety. This can foster a culture where
directives are expected to be followed without question. However, successful change
management, particularly when it involves highly skilled and autonomous professionals like
doctors and nurses, depends on securing their buy-in, respecting their expertise, and engaging
them in the process.
Applying a rigid, top-down model like Kotter's can be perceived as just another management
mandate, triggering immediate resistance from clinicians protective of their professional
judgment. Conversely, a purely bottom-up or laissez-faire approach may fail to align with
overarching strategic goals or critical regulatory standards. The most successful change
initiatives in healthcare, therefore, often employ a hybrid model. They combine a clear, non-
negotiable strategic vision and uncompromisable safety parameters set by leadership (a
Kotter-like element) with a deeply participatory process for designing and implementing the
specific workflows and practices (an ADKAR or Co-creation-like element). The case of a
health system using ADKAR to transition to a team nursing model during the COVID-19
pandemic exemplifies this blend: the "why" of the change was an urgent, top-down directive,
but its successful implementation relied on achieving individual buy-in, ensuring role clarity,
and managing the people side of the transition effectively.
Section 4: Reform in UK Education
The application of change models in educational settings shows a clear pattern of adaptation
to fit the unique culture of teaching and learning institutions.
      Creating Inclusive Schools with Kotter's Model: A notable case study from
       Vanderbilt University demonstrates how Kotter's 8-Step model can be effectively
       adapted to guide the creation of inclusive school environments. The adaptation
       reframes Kotter's corporate language into educational practice. For example, 'Forming
       a guiding team' is translated into assembling a group that represents the full diversity
       of the school community—including different job titles, levels of status, and areas of
       expertise—and training them to work together effectively. 'Enable action' involves the
       practical steps of reviewing and analysing school data to identify priorities and create
       a data-informed action plan. Finally, 'Anchor the changes' means embedding new
       inclusive behaviours and practices into the core processes and procedures that direct
       the school's day-to-day activities.
      University Curriculum Reform: A systematic literature review on curriculum
       change in universities highlights the utility of Kotter's model in this context. Here,
       'Creating a sense of urgency' is often linked to evolving educational needs or demands
       from the labour market. The 'guiding coalition' is composed of influential
       stakeholders, including faculty members, administrators, and external industry
       partners. Crucially, the review found that creating a shared vision
       collaboratively with faculty was a significant factor in achieving their buy-in and
       support for the change.
The successful application of change models in education reveals a critical pattern: the
models are most effective when they are adapted to become pedagogical tools in themselves.
Rather than being implemented as rigid administrative mandates, they work best when they
are used to foster a culture of collaborative inquiry, reflection, and learning. The core
business of an educational institution is learning, and change initiatives often fail when they
are perceived by staff as external, bureaucratic tasks imposed upon the "real work" of
teaching and supporting students.
The Vanderbilt case study on inclusion, for instance, succeeded because it reframed Kotter's
steps as a collective learning process: the team came together to analyse data, identify
priorities based on that evidence, and build capacity to meet student needs. Similarly, the
university curriculum reform study demonstrated that the key to faculty buy-in was not
simply communicating a vision, but developing it collaboratively—a shared learning activity.
Therefore, the most effective school leaders do not simply "implement a change model."
Instead, they "facilitate a change inquiry," using the structure of a model like Kotter's or the
diagnostic power of a model like ADKAR to guide their staff through a process of collective
problem-solving and professional learning. This approach aligns the change process with the
institution's fundamental purpose and values, which dramatically reduces resistance and
builds a powerful sense of shared ownership.
The choice and application of change management models in the UK public sector reflect its
unique operational context.
      Widespread Adoption of ADKAR: The Prosci ADKAR model has gained
       significant traction within UK government. An examination of the government's
       Digital Marketplace, a platform for public sector procurement, shows numerous
       approved suppliers explicitly offering change management consultancy and
       practitioner services based on the ADKAR framework. These services are marketed to
       a wide range of public bodies, including central government departments, defence
       organisations, and local councils, with the stated aim of managing resistance,
       maximising the adoption of new systems, and improving operational processes.
      ADKAR in a Welsh Public Body (WAVE Project): A detailed case study from
       Wales provides a concrete example of ADKAR in action. A Local Health Board, as
       part of a project to tackle gender pay inequality, used an adapted ADKAR model to
       guide its change management process. The public sector context presented specific
       challenges, including the high sensitivity of pay data and the constraints of operating
       within "All Wales" systems that limited local autonomy. The model was adapted
       accordingly: the
       Awareness stage was handled with extreme care; the Desire for change was cultivated
       by forming a core team of highly committed individuals; and direct, hands-on support
       was provided to build Knowledge and Ability through targeted workshops and
       training. This case demonstrates how a structured, people-centric model can be
       tailored to navigate the specific complexities of a public sector environment.
The public sector operates within a unique context that profoundly shapes how change is
managed.
The evidence from these case studies and challenges points to a fundamental collision of two
distinct philosophies in modern UK public sector transformation. On one hand, there is the
widespread adoption of structured, process-driven models like ADKAR. This is driven by the
public sector's inherent need for clear, repeatable processes, risk management, and auditable
trails, which is why such models feature prominently in government procurement
frameworks. On the other hand, there is a burgeoning movement towards co-creative, citizen-
centric design methods. This is driven by a growing recognition that traditional, top-down
service delivery models are often inefficient, ineffective, and fail to meet the real needs of
diverse communities.
These two approaches are philosophically opposed. ADKAR is designed to manage the
adoption of a pre-determined change, focusing on guiding individuals towards a defined end-
state. Co-creation, in contrast, is a process of discovery, involving citizens and front-line staff
in defining what the change should be in the first place. This presents a critical strategic
choice for public sector leaders: are they managing the implementation of a known solution,
or are they managing a process of collective problem-solving?
The reality is that the modern public sector must do both. A mature change capability,
therefore, cannot rely on a single model. It requires a "bimodal" or hybrid approach: using
structured, process-driven models like ADKAR for implementing well-defined changes (such
as a new IT system), while employing participatory and co-creative models for tackling
complex, wicked problems where the solution is not yet known (such as redesigning a social
care service).
The Equality Act 2010 stands as a landmark piece of UK legislation, consolidating over 116
separate statutes and regulations—including the Sex Discrimination Act 1975, the Race
Relations Act 1976, and the Disability Discrimination Act 1995—into a single, unified legal
framework. Its primary purpose is to simplify and harmonise equality law, making it easier to
understand and apply, with the overarching goal of creating a fairer society, improving public
services, and helping businesses perform well. The Act prohibits unlawful discrimination,
harassment, and victimisation in relation to nine "protected characteristics": age, disability,
gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion
or belief, sex, and sexual orientation.
A cornerstone of the Act is the Public Sector Equality Duty (PSED), detailed in Section 149.
This duty applies to all public authorities, a broad category that includes central government
departments, local authorities, the NHS, schools and universities, and police forces. It can
also extend to private or voluntary sector organisations when they are carrying out public
functions, such as a private company running a prison or a housing association providing
social housing.
The PSED is a positive duty, which means it requires public bodies to be proactive in their
consideration of equality, rather than simply reacting to discrimination after it has occurred. It
is a forward-looking duty that must be integrated into the very fabric of decision-making and
policy development.
The PSED legally compels public authorities, in the exercise of their functions, to have "due
regard" to the need to achieve three specific aims:
To support compliance with this general duty, a set of "specific duties" are also in place.
These require listed public bodies to take concrete steps, such as publishing relevant equality
information at least annually and preparing and publishing specific, measurable equality
objectives at least every four years. These actions are designed to increase transparency and
accountability.
The existence of the PSED fundamentally alters the landscape of change management for any
UK public body. It elevates the process from a purely operational or strategic exercise,
concerned primarily with efficiency and successful implementation, to one that is bound by
legal and ethical obligations. Traditional change models, developed largely in a corporate
context, are primarily designed to overcome resistance and achieve a pre-defined
organisational goal. Their metrics of success are typically speed, budget adherence, and
adoption rate. The PSED, however, introduces a different and non-negotiable set of success
criteria: fairness, the advancement of equality, and the elimination of discrimination.
When the foundational change management models are placed under the legal and ethical
scrutiny of the Public Sector Equality Duty, significant points of friction and contradiction
emerge. Their core logic, developed for different times and different contexts, often runs
counter to the principles of 'due regard', consultation, and systemic fairness mandated by the
Equality Act 2010. This analysis exposes the inherent gaps in these models and highlights the
risks public bodies face when applying them without critical adaptation.
7.1 The Tyranny of Urgency vs. The Necessity of 'Due Regard'
A direct conflict exists between the ethos of some change models and the procedural
requirements of the PSED. Kotter's model, for instance, begins with the explicit step to
"Create a Sense of Urgency". This often translates into creating a "burning platform"
narrative, designed to overcome complacency and galvanise rapid, decisive action. While this
may be effective in a corporate crisis, this approach is fundamentally at odds with the PSED's
requirement for conscious, deliberate, and often time-consuming 'due regard' and consultation
that must take place
The process of paying 'due regard' is substantive. It requires gathering evidence, analysing the
potential impact of a proposed change on various protected groups, consulting with those
who may be affected, and genuinely considering alternatives. This cannot be done in a
climate of manufactured urgency. Indeed, academic critiques of diversity and inclusion
initiatives have identified that rushing into action due to a "manufactured sense of urgency" is
a common pitfall that undermines the efficacy of equity work, precisely because it bypasses
the perspectives of those most impacted. An independent review of the PSED's
implementation found that public bodies too often fall into the trap of "tick-box" exercises
rather than engaging in meaningful consideration—a risk that is significantly exacerbated by
a culture of urgency. Therefore, a public body that prioritises Kotter's "urgency" over the
PSED's "due regard" is at high risk of making a decision that is both procedurally and
substantively unlawful, opening itself up to legal challenge.
Process-centric models like Lewin's and Kotter's were developed in an era when the
workforce was often viewed as a relatively homogenous entity. As such, they tend to treat the
organisation monolithically, and their communication and implementation strategies often
assume a universal, one-size-fits-all message and approach will suffice. These models lack an
inherent, built-in mechanism for prompting leaders to consider how a proposed change will
impact different groups of people in different ways.
This is a critical oversight in the context of the Equality Act. The PSED explicitly requires
public bodies to consider the specific and often different needs of people with various
protected characteristics. Furthermore, the Act provides protection against indirect
discrimination, which occurs when a policy, practice, or rule that is applied to everyone in the
same way has the effect of putting people who share a protected characteristic at a particular
disadvantage.
For example, a change initiative to implement a new IT system (the 'Change' stage in Lewin's
model) could be indirectly discriminatory if the software's interface is not accessible to
employees with visual impairments or neurodiverse conditions. A top-down communication
plan (Kotter's Step 4) might fail to effectively reach employees for whom English is an
additional language or those who have specific communication needs related to a disability.
The models themselves do not naturally prompt the change leader to ask the crucial PSED
question: "How will this change affect women, Black, Asian and Minority Ethnic (BAME)
staff, disabled staff, or LGBTQ+ staff differently?" Without this prompt, leaders may
inadvertently design and implement changes that, while appearing neutral on the surface,
have a discriminatory impact in practice. Without explicit and rigorous adaptation to include
an "equity lens" at every stage, these models can guide a public body towards a breach of its
legal duties.
The ADKAR model, with its focus on the individual's journey through change, presents a
more subtle but equally significant conflict with the PSED. While its people-centric approach
appears progressive, its core logic can inadvertently shift the burden of adaptation onto the
individual employee, whereas the PSED places the onus on the organisation to adapt its
systems and structures to be more equitable.
This tension is most apparent in relation to the duty to make reasonable adjustments for
disabled people and the broader duty to advance equality of opportunity. The social model of
disability, which increasingly informs disability rights law and policy, posits that a person is
"disabled" by societal barriers, not by their impairment. The responsibility, therefore, lies
with society and its organisations to remove those barriers. The ADKAR model's focus on an
individual's
Ability can inadvertently align with the outdated medical model of disability, which locates
the "problem" within the individual.
By focusing on remediating the individual's perceived lack of 'Ability', a public body relying
solely on ADKAR could fail in its primary legal duty to identify and dismantle the systemic
barrier. This not only fails the employee but also constitutes a potential breach of the Equality
Act. The model's focus on individual adaptation can, if not carefully managed, become a
mechanism for reinforcing existing systemic inequities rather than being a tool for
dismantling them.
Participatory and co-creation models represent a fundamental shift in the power dynamics of
change. They move away from the traditional paradigm where a select group of leaders or
experts design a change and "roll it out" to the organisation, towards a more democratic
process where stakeholders become active partners and co-creators of their own future. The
core philosophy is about working
with people, not just for them, recognising that those who are affected by a design should
have the power to influence it. This involves active collaboration between service providers
and service users at any and every stage of the change process, from initial problem definition
to design, delivery, and evaluation.
This approach is gaining significant traction in UK public services, where the complexity of
social challenges demands more than off-the-shelf solutions. Co-design and co-production
are increasingly being used in healthcare and local government to create more effective and
human-centred services. The case study from Staffordshire, where co-designing early years
services with families led to better outcomes for vulnerable children, is a powerful testament
to this approach. Similarly, the use of Participatory Action Research (PAR) within the NHS
to embed the voices of patients and carers in nurse education demonstrates a commitment to
remediating historical power imbalances and valuing lived experience as a form of expertise.
The principles of participation and co-creation align seamlessly with the aims of the Public
Sector Equality Duty. By intentionally bringing marginalised or underrepresented groups into
the change process as equal partners, these models provide a direct mechanism for fulfilling
the duty to advance equality of opportunity and foster good relations. They ensure that the
specific needs of diverse groups are not just "considered" as part of an impact assessment but
are woven into the very fabric of the new service or policy from its inception.
Building on the principles of participation, a further set of frameworks goes a step further by
explicitly embedding an understanding of systemic oppression, power, and social justice into
the change process itself. These models are not just about creating better services; they are
about creating "liberatory and resilient systems" that actively dismantle inequality.
One such example is the 'Leading for Equity' Framework, developed by the National
Equity Project. This model integrates three core disciplines: Equity (developing a conscious
awareness of systemic oppression), Complexity (recognising that for "wicked problems,"
solutions cannot be known in advance and must be discovered through experimentation), and
Design (using a human-centred approach to innovate). The framework makes a crucial
distinction between traditional "Pyramid Leadership" (a top-down, command-and-control
style suitable for simple or complicated problems) and "Circle Leadership" (an emergent,
collaborative, and learning-oriented style required for tackling complex equity challenges).
Central to these frameworks is the concept of Inclusive Leadership. This is not a passive
state but an active practice involving specific leader behaviours: a deep commitment to
equity, the courage to challenge the status quo, a constant cognizance of one's own biases,
and a commitment to collaboration. Inclusive leaders work to create environments of high
psychological safety, where every individual feels a sense of both belonging and uniqueness,
and is empowered to contribute their perspective without fear of reprisal.
Navigating the complex terrain of public sector transformation requires more than just
selecting a single change model. It requires a sophisticated, hybrid approach that blends
procedural rigour with genuine inclusivity, and a commitment to building a lasting
organisational capability for equitable change. The following recommendations provide a
strategic blueprint for leaders.
Practical Steps:
      Before the 'Unfreeze' or 'Create Urgency' Stage: The process should begin not
       with a solution, but with a problem. Before any change is proposed, a preliminary
       Equality Impact Assessment (EIA) should be conducted to understand the equality
       dimensions of the problem itself. This analysis should explore how the current
       situation differentially affects groups with protected characteristics. This evidence
       then forms a core part of the "why" for the change, ensuring that the rationale is
       grounded in equity from the very beginning.
      During the 'Form Coalition', 'Change', and 'Knowledge & Ability' Stages: The
       "guiding coalition" or change team must be diverse and must include either
       representatives from affected protected groups or individuals with specific expertise
       in equality and inclusion. As the change is being designed and implemented, all key
       outputs—including communication plans, training materials, new policies, and IT
       systems—must be assessed for accessibility and differentiated impact. This is a
       continuous process of asking: "Who might be disadvantaged by this? How can we
       mitigate that?"
      Before the 'Refreeze' or 'Anchor Change' Stage: Before a new process is finalised
       and embedded, a final, robust EIA must be completed on the proposed solution. The
       formal decision to "refreeze" or institutionalise the change must be documented with
       clear evidence demonstrating how 'due regard' was paid to the three aims of the PSED
       throughout the entire process. This creates an auditable trail that can withstand legal
       scrutiny.
9.2 The Hybrid Model in Practice: Blending the Best of All Worlds
Recognising that no single model is a panacea, leaders should adopt a flexible, hybrid
approach that combines the strengths of different frameworks to suit the specific context of
the change.
Recommendation: Develop a hybrid change methodology that blends the structural clarity
of traditional models with the inclusive, human-centred principles of participatory
frameworks.
Practical Steps:
      For Strategic Direction and Accountability: Use the high-level steps from Kotter's
       model—such as 'Create a Vision' and 'Communicate the Vision'—to set the clear,
       overarching strategic direction and ensure that senior leadership remains active,
       visible, and accountable for the change. This provides the necessary top-level
       sponsorship.
      For Individual Support and Diagnosis: Use the ADKAR model as a tactical
       diagnostic tool at the team and individual level. It is invaluable for understanding
       support needs, diagnosing the root causes of resistance, and tailoring interventions.
       However, this must always be done with a PSED-filter: whenever an 'Ability' gap is
       identified, the first question must be "Is this an individual training need, or is it a
       systemic barrier that requires a reasonable adjustment?"
      For Solution Design and Implementation: Use the principles of Co-Creation and
       Participatory Design to develop the specific solutions and implementation plans.
       While the strategic "what" may be set by leadership (e.g., "we need to reduce hospital
       readmission rates"), the operational "how" (e.g., "what should the new discharge
       process look like?") should be co-designed with the front-line staff who will deliver it
       and the patients and carers who will experience it. This builds ownership and ensures
       the solution is fit for purpose.
Practical Steps:
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