E-Commerce Global Scenario

Group members-
Aryan Rai
Anjali Nagwani
Aishwarya kadam
Medha Saxena
Amisha Verma
 01
Introduction to E-Commerce

02
Market Size and Growth

03
Types of E-Commerce Models
CONTENTS
04
Regional Analysis of E-
Commerce
05 5

Key Industry Trends

06
Future Directions in E-
6

Commerce
Overview of Global E-Commerce

0 0 0
1 2 3
Impact of
Current state technology and Challenges in
and growth consumer developing
trends behavior regions
The global e-commerce Technological In many developing
market is valued at advancements such as regions, e-commerce
approximately $5.7 AI, AR/VR, and faces significant hurdles
trillion in 2023, with enhanced mobile such as supply chain
projections suggesting it accessibility are inefficiencies, data
will grow to $8.1 trillion reshaping consumer security concerns,
by 2026. This reflects a behaviors. Customers competition, and
robust growth rate of now expect seamless regulatory challenges.
about 12.5% annually, online experiences, These barriers can
indicating continued pushing businesses to hinder market growth
Key Opportunities

Emerging markets
Southeast Asia, Latin America, and Africa are proving to be vital growth
areas due to increasing internet access and mobile penetration. This offers
expansive opportunities for e-commerce businesses targeting unserved or
underserved consumer segments.

Sustainability initiatives
Growing consumer demand for sustainable practices is pressuring e-
commerce companies to adopt eco-friendly initiatives. This includes
reducing waste through better packaging solutions and opting for
sustainable logistics.

Integration of advanced technologies

The integration of advanced technologies such as AI-driven personalization
and voice commerce is transforming the shopping experience, making it
more efficient and tailored to individual consumer needs.
Current and Future Market Value
Global e-commerce value in 2023
The global e-commerce sector was valued at around $5.7 trillion in
2023, representing a significant share of global retail sales,
estimated at about 22%.

Projected growth by 2026

Expected to reach $8.1 trillion by 2026, e-commerce continues to
outpace traditional retail growth rates, highlighting an ongoing
shift in consumer purchasing behavior towards online platforms.
Online Shopping Trends

E-commerce share of retail sales

Approximately 22% of all retail sales globally are 01

conducted online, which underscores the importance of
.
e-commerce in the overall retail landscape.

Growth of specific industries

Industries such as electronics, fashion, and books/media see over

40% of sales conducted online, particularly in mature markets like 02
the U.S. and China, indicating sectoral variances in online
.
adoption.
Business-to-Consumer (B2C)

Global and Indian examples

Globally recognized B2C platforms include Amazon,

Alibaba, and Zalando. In India, Flipkart, Amazon India,
and Myntra are leading players altering the e-
commerce landscape.
Key differences in payment methods

The payment preferences vary widely; in India, Cash on

Delivery (COD) is prevalent, while global markets are
more inclined to use credit cards and digital wallets,
reflecting the differing consumer trust levels.
Business-to-Business (B2B)

Key players in B2B e-commerce

Alibaba leads the global B2B e-commerce

Global platforms and Indian market
market, while IndiaMART occupies a
significant share of India's B2B marketplace.
Growth is driven by businesses seeking
Major global platforms like Alibaba and Amazon reliable wholesale channels.
Business cater to B2B transactions. In India,
platforms like IndiaMART and Udaan bridge
businesses with wholesalers, fostering a
growing marketplace.
Consumer-to-Consumer (C2C)

Examples globally and in

India
C2C platforms include eBay and
Etsy globally, while OLX and Quikr
are significant players in India.
These platforms facilitate direct
sales between consumers.

Trust issues in C2C

transactions
Trust remains a critical issue in
India's C2C market, with many
consumers preferring to meet
sellers in person prior to
completing a purchase, indicating a
wariness towards online
transactions in the second-hand
Asian Market Dynamics

Consumer Behavior Analysis

1
Post-Pandemic Shifts
Consumers blend online and offline shopping based on need and convenience.
2 Gen Z and Millennials
Digital-native generations redefine e-commerce with their values.
3
Trust and Loyalty
Consumer trust and loyalty focus on reviews and brand communities.
European Challenges

Regulations and compliance issues

The European e-commerce landscape is challenged by 01

strict regulations, particularly around data privacy and
.
consumer protection, compelling businesses to adapt
quickly to diverse country laws.

Competition with local players

While Amazon is strong in Europe, local players like Otto, Allegro,

and Bol.com provide competition, often emphasizing unique 02
offerings and localized services that cater to specific regional
.
needs.
Mobile Commerce Dominance

Shift to mobile devices

Mobile commerce is increasingly

dominant; approximately 72.9% of
e-commerce traffic derives from
mobile devices, indicating a shift in
how consumers engage with online
shopping.
Mobile payment
optimization
Rapid advancements in mobile
payment solutions, like Apple Pay
and Google Pay, have streamlined
the checkout process, allowing
users to complete transactions
with unparalleled ease.
Social Commerce Evolution

Influencer impact on sales

Influencers play a vital role in social

commerce, significantly impacting brand
visibility and conversion rates. Brands
Integration of shopping in social media capitalize on influencer marketing to reach
targeted consumer demographics effectively.
Social media platforms are evolving into
shopping destinations, with global sales
through social commerce reaching $1.2
trillion in 2023 as brands leverage these
platforms to drive conversions.
Sustainability in E-Commerce

Eco-friendly packaging solutions

E-commerce companies are increasingly adopting eco- 01

friendly packaging solutions to meet consumer demand
.
for sustainability, which includes using recyclable
materials and minimal packaging.

Carbon-neutral shipping initiatives

Initiatives like carbon-neutral shipping are gaining traction, with

companies working to offset their logistics carbon footprints via 02
varied sustainability programs, enhancing their appeal to eco-
.
conscious consumers.
Quick Commerce and Fulfillment

Innovations in last-mile delivery

Innovations such as the use of drones and

automated delivery systems are becoming more
common, with companies striving to enhance
delivery efficiency and customer satisfaction.

Rise of micro-fulfillment centers

The rapid rise of micro-fulfillment centers in urban

areas enables e-commerce businesses to promise
quicker delivery times, often within minutes,
catering to consumer expectations for instant
gratification.
Cross-Border E-Commerce Growth

Local currency payment

options

As cross-border e-commerce expands,

Global logistics
partnerships platforms are increasingly offering payment
options in local currencies to ease consumer
purchase processes and enhance market
Partnerships with global logistics providers
penetration.
are vital for facilitating faster international
shipping, ensuring businesses can meet the
growing demand for cross-border e-
commerce services efficiently.
Thank you .