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Maximizing Your Potential

WORKBOOK
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Table of Contents

Getting Started Guide 4

Step 1| Tapping Into Your True Power:
Module 1: The Power of Mindset 8
Module 2: Self-Esteem and The Poker Chip Theory of Success 16
Module 3: Taking 100% Responsibility for Your Life 20
Step 2| Discovering Your Purpose:
Module 1: Owning Your Positive Past 31
Module 2: Expanding Your Self-Awareness 43
Module 3: Finding Your Purpose 50
Step 3| Aligning Your Purpose with Your Passions:
Module 1: The Passion Test 65
Step 4| Defining Your Dream:
Module 1: Unleashing the Power of Goal-Setting 72
Module 2: Setting Your Breakthrough Goal 77
Step 5| Making the “Impossible” Possible:
Module 1: Releasing Your Brakes with Affirmations 85
Module 2: Turbocharging Your Goal with Visualization 89
Step 6| Identifying and Overcoming Your Obstacles
Module 1: Removing Your Inner Blocks 99
Module 2: Letting Go of Guilt and Resentment 102
Module 3: Getting the Acknowledgment You Never Got 106
Module 4: Tapping Your Way to Success 111
Module 5: Coming Out of Hiding 115
Step 7| Taking Inspired Action:
Module 1: The Dis-Identification Process 119
Module 2: Taking Action and Rejecting Rejection 124
Module 3: Responding to Feedback 131
Step 8| Unleashing Your Full Potential:
Module 1: The 4-Part Meditation 135
Module 2: Keeping Your Agreements 140
Step 9| Developing Success Habits:
Module 1: The Hour of Power 143
Module 2: The Tree of Life Meditation 146
Module 3: The Mirror Exercise 150
Step 10| Creating Your Support Community:
Module 1: Accountability Partners and Mastermind Groups 154
Module 2: Heart Talks 163
Module 3: The Hug Process 169
Wrap-Up: Living Your Dream 172
Course Index 174

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Maximizing Your Potential

GETTING STARTED
GUIDE
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GETTING STARTED GUIDE

Welcome to Breakthrough to Success Online – and congratulations on taking such a huge leap toward
creating the life you want!

This guide contains important information related to the program, so make sure you save it to your com-
puter or print it and post it somewhere you can see it so you can easily refer back to it as you work through
the program content.

OVERVIEW
Here’s a quick glance at what you’ll be learning and experiencing in Breakthrough to Success Online:

• Welcome
• STEP ONE: Tapping Into Your True Power
• STEP TWO: Discovering Your Purpose
• STEP THREE: Aligning Your Purpose with Your Passions
• STEP FOUR: Defining Your Dream
• STEP FIVE: Making the “Impossible” Possible
• STEP SIX: Identifying and Overcoming Your Obstacles
• STEP SEVEN: Taking Inspired Action
• STEP EIGHT: Unleashing Your Full Potential
• STEP NINE: Developing Success Habits
• STEP TEN: Creating Your Support Community
• Live Your Dream
Each Step contains 1-5 separate modules with training videos and downloadable workbooks that will
help you put your learning into action right away.

CHOOSE YOUR FAVORITE WORKBOOK TYPE

You have the choice of 3 different types of workbooks to use as you work through this program:

• INDIVIDUAL PDF WORKBOOKS: Each module features its own separate downloadable PDF file, so
you can download and print each one as you start to work on that module.

• COMPLETE PDF WORKBOOK: You could choose to download the complete workbook, which you’ll
find in the Course Download section at the bottom of the home page. It contains all the modules, so
you can download them all in one go, if you’d prefer.

• TYPEABLE PDF WORKBOOK: There’s also a typeable version of the complete workbook, which
means you can type your answers directly into the PDF, if that’s something you’d like to do. You will
find it the Course Download section. If you choose this route, we strongly encourage you to save your
work as you go, so your writing doesn’t get lost when you close the document.

Alternatively, you may wish to refer to the questions in the workbooks and record your answers in
your own journal. That’s fine, too! Whichever works best for you.

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GETTING STARTED GUIDE

CREATE THE SCHEDULE THAT WORKS BEST FOR YOU

Each module will take you anywhere from 15 minutes to 1-2 hours to complete. There is no set timeline
to completing them – you can choose to do one module a day, one step a week, or complete the entire
program over five days, as the participants at the live event do. It’s entirely up to you!

Take a look at your current life commitments and how much time you have available then create a
schedule that works best for you. Once you’re done, commit to that schedule! Consistent forward prog-
ress is the key to success.

6 TIPS FOR GETTING STARTED

1. Complete all the modules in the order listed

Each module builds on what you’ve learned and the activities you’ve completed in the previous ones, so
the teachings will have more meaning and impact if you complete them in the order listed.

2. Don’t skip a module

Even if you think you’ve already mastered some of the principles this program covers, be sure to com-
plete every module anyway – because every time you do this work, you’re going to experience new
epiphanies and insights that are specific to where you are in your life.

3. Give yourself enough time to complete all of the activities

You want to feel like you’re moving forward steadily and absorbing each lesson fully without being
rushed.

4. Read every weekly check-in email

For the next 12 weeks, I’ll be sending you a check-in email every 7 days from this point forward. Be sure
to read these emails – they provide a ton of helpful tips on how to get the most out of the Breakthrough
to Success Online program.

5. Be patient with yourself.

Over the next days and weeks, you will be asked to move out of your comfort zone and do things you
may never have done before. If you run into a roadblock, be gentle with yourself and trust in the process.
You now have access to a whole suite of success tools designed to help you overcome any obstacle you
encounter. Remember that the Principles always work if you work the Principles!

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GETTING
GETTING STARTED
STARTED GUIDE
GUIDE

6. Take full advantage of our private Facebook Group.

You are not alone! By signing up for this program, you have joined a community of other motivated indi-
viduals who are determined to achieve more success in life. We’re here to support you and cheer you on
as you work toward your goals.

My team and I are always here to help! If you have any questions or experience any challenges accessing the
program resources, please reach out to us right away at info@jackcanfield.com. We’re excited to support you
as you create the life you truly want.

We look forward to hearing about your breakthroughs and achievements!

To your infinite success,

Jack Canfield

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Maximizing Your Potential

STEP Module 1:
1 The Power of Mindset
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STEP ONE | MODULE 1

STEP ONE: TAPPING INTO YOUR TRUE POWER

Module 1: The Power of Mindset
OVERVIEW
No matter where you are in life, you have the power to shift your perspective and reframe your experience
in a way that allows you to see the positive. In this lesson, you’re going to learn the secret to being able to
transform any negative or challenging situation into a positive experience.

MAIN TAKEAWAYS
• Your outlook determines your experience. No matter whether you think you can or you think you
can’t – you’re right.
• Your thoughts create your reality. So if you want to change your experience, you have to change
your thoughts.

• “Whatever the mind can conceive, and believe, it can achieve.” (Napolean Hill) Your mind has the
power to make the “impossible” possible.

• Your “self” is composed of 8 distinct psychological elements:

»» Your thoughts
»» Your emotions
»» Your body
»» Your imagination
»» Your intuition
»» Your will
»» Your I – your center of awareness
»» Your higher self

HIGH SELF

THOUGHT INTUITION

CHOICE

I
EMOTIONS IMAGINATION
WILL

BODY

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STEP ONE | MODULE 1

KEEP AN EYE OUT FOR THESE SYMBOLS

Each activity in this program is clearly labeled to show you which aspects of yourself it targets, so you can
pay attention to those aspects and notice how the activity impacts your sense of self and your experience. By
developing greater awareness of what’s happening inside you – in your thoughts, your emotions, your imagi-
nation, and so on – you will become more in tune with your holistic self and be able to develop powerful new
habits and practices that will help you become the person you were always meant to be.

THOUGHTS EMOTIONS BODY IMAGINATION

INTUITION WILL HIGHER SELF

ACTIVITY 1. CULTIVATE GREATER AWARENESS OF YOUR THOUGHTS |

Read the sentence below and then spend at least 2 minutes writing down all the thoughts that are sparked
by the sentence. Don’t think too much about it – just write down whatever comes to you, as you would in a
brainstorming session.

Here’s the sentence:

You can achieve anything you can imagine.

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STEP ONE | MODULE 1

Now record your thoughts about this sentence. Be honest! The more open and vulnerable you are as you do
this work, the more you will get out of it.

Now take a look at the thoughts you wrote above. How many were positive? (E.g., I believe this, I know this is
true, I am excited to create the future of my dreams.) How many were negative? (E.g., I don’t believe this, I’m skep-
tical, maybe for some people but not for me.)

From now on, I’d like you to start paying more attention to your thoughts. When you catch yourself thinking
negatively, (I’m so terrible, I can’t do this), try to replace those thoughts with more positive ones (I’m stronger
than I think I am, I can do anything I put my mind to). Future lessons will drill down and help you with this. For
now, simply practice becoming more aware of your thoughts.

ACTIVITY 2. CULTIVATE GREATER AWARENESS OF YOUR EMOTIONS

THE HERE AND NOW WHEEL

A great way to start connecting with your inner power is to pay attention to your emotions. How are you feel-
ing right now?

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STEP ONE | MODULE 1

Write the first four words that come to mind in each of the quadrants below.

Now choose one of the words – whichever one resonates most strongly with you right now – and take a few
moments to explore that emotion and explain WHY you are currently feeling that way. What are the causes?
How is this emotion affecting you mentally and physically? Pay attention to how it feels in your body:

Now do the same for the remaining three emotions:

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STEP ONE | MODULE 1

Repeat this exercise whenever you are feeling disconnected from yourself and aren’t sure why. Tuning into
your emotions allows you to become more aware of the connection between your feelings and what’s cur-
rently happening in your world, as well as how your emotions influence how you show up in life.

ACTIVITY 3. CULTIVATE GREATER AWARENESS OF YOUR BODY

Rate your current level of physical health, with 1 being “I suffer from chronic illness, am extremely weak and
have zero energy” and 10 being, “I work out at least five times a week, regularly run marathons or participate
in other top-level athletic events, never get sick and am always bursting with energy.”
Very Low Very High

1 2 3 4 5 6 7 8 9 10

How would you describe your relationship with your body? Do you take good care of it, in terms of what you
eat and your level of physical activity? Are you proud of its strength and what it allows you to do? Or do you
feel like your body is your enemy, preventing you from doing what you want to do?

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STEP ONE | MODULE 1

Record your thoughts and feelings here:

How is your body, and your relationship to it, affecting your sense of self? Does it make you more confident in
yourself and what you’re capable of achieving, or does it make you feel weak and uncertain in your abilities?

Record your thoughts and feelings here:

ACTIVITY 4. CULTIVATE GREATER AWARENESS OF YOUR IMAGINATION

Imagine this: Your boss, or your most important client (whichever is most relevant to your current professional
situation), has just emailed you unexpectedly to set up a meeting with you. You have no idea what this meet-
ing could be about.

What scenario plays out in your mind as you wonder about the purpose of the meeting? Do you see yourself
getting fired? Or promoted? Are you being given the opportunity of a lifetime, or is the meeting about noth-
ing special?

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STEP ONE | MODULE 1

Record the first scenario that occurred to you here:

Did your imagination veer to the positive, negative, or neutral?

In future lessons, you will learn how to harness the power of visualization to imagine positive outcomes to any
situation in which you find yourself. For now, simply notice where your mind goes, and if you find yourself en-
visioning a negative outcome to something, stop and replace that by consciously imagining a more positive
outcome instead.

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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Maximizing Your Potential

STEP Module 2:
1 Self-Esteem and The Poker
Chip Theory of Success
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STEP ONE | MODULE 2

STEP ONE: TAPPING INTO YOUR TRUE POWER

Module 2: Self-Esteem and the Poker Chip
Theory of Success

OVERVIEW
Self-esteem is like a stack of poker chips. The more chips you have, the more likely you are to take bigger
risks. In life, as in poker, you have to risk big to win big. So work diligently to build and maintain huge lev-
els of self-esteem and self-confidence. You do this by taking on new challenges, taking action even when
you’re scared, and growing your knowledge and skill sets so you have the confidence you need to achieve
your goals.

MAIN TAKEAWAYS

• Self esteem is built when you take on new challenges.

• Self confidence is built when you successfully take a risk.

• The more confident you are, the bigger the risks you’ll take.

• The bigger the risk, the bigger the reward.

ACTIVITY 1. SELF-ESTEEM CHECK |

On a scale of 1-10, how are you feeling about yourself?

Ten means that you’re bursting with confidence and 100% positive that you can accomplish any goal with
ease. You’re ready to wrestle lions! One means that you’re pre-suicidal – you despise yourself and sincerely
believe the world and everyone in it would be better off without you.

Indicate what you think/feel your current level of self-esteem is.

Very low Very high

1 2 3 4 5 6 7 8 9 10

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STEP ONE | MODULE 2

As you work through the exercises in this program, return to do this self-esteem check often. You may want
to set yourself the goal of completing this self-esteem check on a daily or weekly basis. As you go through
this course, and take consistent action toward achieving your goals and creating the life of your dreams, your
self-esteem will go up.

My next self-esteem check will be on (date): _______________________________

Once you have chosen the date for your next self-esteem check, take a moment right now to add it to your
calendar. Then honor your commitment to yourself and return to this workbook to check in on how you’re
feeling.

ACTIVITY 2. SELF-ESTEEM CHECK-IN FOLLOW-UP (REPEAT OFTEN)

1. On a scale of 1-10, how are you feeling about yourself now?

Very Low Very High

1 2 3 4 5 6 7 8 9 10

2. How does this compare to the last time you did a self-esteem check?

3. What has happened recently in your life that might have caused the change?

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STEP ONE | MODULE 2

4. What can you do right now that will boost your self-esteem and sense of self worth?

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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Maximizing Your Potential

STEP Module 3:
1 Taking 100%
Responsibility for Your Life
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STEP ONE | MODULE 3

STEP ONE: TAPPING INTO YOUR TRUE POWER

Module 3: Taking 100% Responsibility for Your Life
OVERVIEW
In this module, you’re going to learn about the importance of taking 100% responsibility for everything
that you experience in your life. Once you assume total responsibility for your experiences and results in
life, nothing and no one else will have power over you. And once that happens, you’ll be astonished at how
things will begin shift for the better.

MAIN TAKEAWAYS
• You can’t hire other people to do your push-ups for you! There are many tasks you can and should
outsource to others – but personal growth work is not one of them.

• Responsibility = response + ability. In other words, the ability to respond.

• E+R=O. Event + Response = Outcome. If you don’t like your current outcomes, don’t blame the
external event – change your response.

• There are only 3 things (responses) you can control in life:

»» Your thoughts
»» Your images
»» Your behavior (what you do and what you say)

... Nobody has control over these things except YOU.

• Nobody can “make you” do anything. Everything is a choice... especially your attitude.

• There are only 3 ways to grow:

»» Find out what is NOT working and stop it.
»» Found out what IS working and do more of it.
»» Try something new to see if it works.

• Replace the word “CAN’T” with the word “WON’T.” It’s an easy way to assume more responsibility
over your thoughts and actions. It’s not that you “can’t” run a marathon, it’s that you won’t put in
the time and effort to do the training because it’s not a priority for you right now.

• Complaining is an indicator of your own inaction. When you complain, it means you have an idea
of something you would prefer but are not willing to risk creating. 



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STEP ONE | MODULE 3

ACTIVITY 1. USE “E+R=O” TO SUCCESSFULLY RESOLVE DIFFICULT SITUATIONS

|

The equation, “E+R=O” can be used to explain everything that happens to you. Here’s what it means:

EVENT + RESPONSE = OUTCOME

In other words, when something happens in your life, your response to that event is what determines the
outcome. Of the three variables in this equation, the only one you have control over is your RESPONSE.
When you change your response, you change the outcome.

DIFFICULT & TROUBLING SITUATIONS EXERCISE

The following questions are designed to make you more aware of how your action and inaction is creating
situations that are less than ideal. This enables you to identify ways to change your actions and greatly im-
prove the outcome.

1. What is a difficult or troubling situation in your life?

2. How are you creating it or allowing it to happen?

3. What are you pretending not to know?

4. What is the payoff for keeping it like it is?

5. What is the cost of not changing it?

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STEP ONE | MODULE 3

6. What would you rather be experiencing?

7. What actions will you take to create that preferred experience?

8. By what date will you take the actions you identified in step 7 above?

9. On a scale of 1-10, how likely are you to follow through on this action? Circle the answer that applies.

Very Unlikely Highly Likely

1 2 3 4 5 6 7 8 9 10

10. If your answer is anything lower than 10, what obstacles are standing in the way of you taking guaran-
teed action? What actions will you take to remove those obstacles – and when will you commit to doing
them by?

ACTIONS I WILL TAKE WHEN BY DONE

Now repeat this process and answer these same 10 questions for every difficult or troubling situation that
is currently having a negative impact on your life and preventing you from experiencing more happiness,
success, and abundance in your life.

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STEP ONE | MODULE 3

ACTIVITY 2. TAKE 100% RESPONSIBILITY FOR YOUR LIFE |

What will your life look like when you start taking 100% responsibility for everything you think, say, and do?
Here’s your chance to find out!

Responsibility Sentence Stems

Complete the following sentence stems to explore the impact that your current level of personal responsibil-
ity has on your life and self-esteem.

1. If I were to take 5% more responsibility for my life and wellbeing, I would...

2. When I avoid responsibility for my life and wellbeing, I . . .

3. If I were to take 5% more responsibility for living my passion, I would...

4. If I were to take 5% more responsibility for the attainment of my goals, I would...

5. When I avoid responsibility for the attainment of my goals, I . . .

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STEP ONE | MODULE 3

6. If I were to take 5% more responsibility for the success of my relationships, I would...

7. Sometimes I keep myself passive when I . . .

8. Sometimes I make myself helpless when I . . .

9. I am becoming aware of how I. . .

10. If I were to take 5% more responsibility for the level of my self-esteem, I would. . .

11. Something I want that I have not been willing to risk creating is...

12. Instead of complaining about __________________, I could work to create what I want by
_________________________.

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STEP ONE | MODULE 3

ACTIVITY 3. TRANSFORM YOUR “I CAN’TS” INTO “I WON’TS” |

“I can’t” is a lie. For the vast majority of things you say you “can’t do,” the truth is, you are choosing not to do
them.
For example: you might say that you can’t ski, but the truth is, you’ve never bothered to learn. If you took
lessons and practiced, you would absolutely be able to ski, but you’ve never done so because it has never
been a priority for you. Take back ownership over your life by listing as many things you normally say you
“can’t” do, and then transform those “can’t” statements into “WON’T” statements.

Examples:
I can’t speak in front of a large audience -> I WON’T speak in front of a large audience
I can’t get out of debt -> I WON’T pay off my debt
I can’t lose weight -> I WON’T lose weight

YOUR TURN
Write 5 “I can’t” statements that you often find yourself saying.

Now transform them into “I won’t” statements.

Now practice saying your “I won’t” statements out loud. How does it feel to say you WON’T do some-
thing, as opposed to saying you CAN’T do that thing? Record your thoughts here:

From now on, make a decision to eliminate “I can’t” from your vocabulary. Every time you find yourself
using those words, consciously replace them with “I won’t.” It’s a simple but powerful way to take owner-
ship over your actions and inactions.
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STEP ONE | MODULE 3

ACTIVITY 4. USE MUSCLE TESTING TO UNCOVER YOUR TRUTHS

We often use clever arguments to try to trick ourselves into taking wrong action or believing things that aren’t
true. For example, we tell ourselves that we’re happy in our job when we’re not, or that having “one more for
the road” is perfectly fine.

But even though you might get tricked by your own arguments and justifications, your body never lies. So
when you’re in doubt about what to do or think in a certain situation, simply ask your body for its input!

A. LEAN TEST
1. Stand up and close your eyes.
2. Ask your body to show you a “yes.” After a few seconds, your body will start to lean forward or
backward.
3. Now ask your body to show you a “no.” It should lean in the opposite direction from your “yes.”

4. Once you’ve calibrated yourself and know which direction is “yes” and which is “no,” ask your-
self if you should take the action or hold the belief you’re considering.

The answer you receive in the form of a simple lean will reveal what truly is in your best interest.

B. MUSCLE STRENGTH TEST

When you are asked to say something that’s true, your muscles will test strong. But when you’re asked to
say something that you know deep inside isn’t true, your muscles get weak.

Here are some examples of things that will strengthen or weaken your muscles:

STRENGTHENS WEAKENS
Speaking truth Speaking falsehood
Envisioning / experiencing success Envisioning / experiencing failure
Receiving praise Receiving criticism
Saying “I can” Saying “I can’t”
Expressing & receiving love Expressing & receiving judgment
Abstaining from sugar Eating Sugar
Serving others Serving oneself
Staying hydrated Being dehydrated

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STEP ONE | MODULE 3

In order to use the muscle strength test to get to the truth of something, follow these steps:

1. Stand up and hold your arms out straight to the side, so your body forms a T.

2. Ask someone to press down on your arm while you say something that is true. They should find it
hard to push your arm down.

3. Ask someone to press down on your arm while you say something that is a lie. They should find it
much harder to push your arm down.

4. If you find yourself psychologically reversed – in other words, your partner finds it easy to press down
on your arm when you say something that’s true, and difficult to press down on your arm when you
say something that’s a lie, tap the heel of your left hand 35 times. Then repeat steps 2 & 3 to see if you
have psychologically “righted” yourself.

The action or thought I wanted to confirm was:

The direction I leaned was ____________________________________, which means: ____________

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STEP ONE | MODULE 3

RESPONSE / ABILITY
The game we play is let’s pretend
and pretend we’re not pretending.
We choose to forget who we are
and then forget that we have forgotten.
Who are we really?
(we are) the centre that watches
and runs the show
that chooses which way it will go
the “I AM” consciousness -
that powerful loving perfect reflection
of the cosmos.
But in our attempt to cope with early
situations we chose or were hypnotized
into a passive situation to avoid
punishment - or the loss of love.
We chose to deny our response/ability
pretending that things just happened
or that we were being controlled -
taken over.
We put ourselves down, and have become
used to this masochistic posture, this
weakness, this indecisiveness...
but we are in reality free,
a centre of cosmic energy.
Your will is your power - don’t pretend
you don’t have it - or you wont.

- Bernard Gunther

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STEP ONE | MODULE 3

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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JACK CANFIELD
Maximizing Your Potential

STEP Module 1:
2 Owning Your Positive Past
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STEP TWO | MODULE 1

STEP TWO: DISCOVERING YOUR PURPOSE

Module 1: Owning Your Positive Past

OVERVIEW
No matter who you are, or what your current situation is, I guarantee that you have accomplished more
in your life than you think you have. In this module, you will review the story of your life and learn how to
identify and appreciate your past successes, and thereby develop the self-esteem and self-confidence you
need to embrace new challenges and take your next big step.

MAIN TAKEAWAYS
• You have already accomplished amazing things in your life.

• Reviewing and acknowledging your past successes increases your capacity to achieve more in
the future. It raises your self-esteem, helps you see yourself as someone who is capable of accom-
plishing big things, and increases your willingness to take on new challenges.

ACTIVITY 1. THE MOVIE OF YOUR LIFE |

Imagine a Hollywood movie producer coming up to you and saying, “We want to make a movie of your life –
but we need an outline. What’s your life all about? What has happened in it?

• Where did you grow up?

• What was your childhood like?
• Did you graduate from high school?
• Did you go to college or university?
• Did you join the military?
• What jobs and careers have you had?
• What about your personal relationships?
• Have you been married?
• Do you have children?

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STEP TWO | MODULE 1

Write the outline of your life story here:

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STEP TWO | MODULE 1

Once you have finished this step, I suggest you share this exercise like you’ve seen participants do in the live
training. You can do this with a partner or in a group of 4-6 people. This can be friends, family members, or
colleagues at work. Take 3-5 minutes each. If you do this with friends or co-workers, you’ll often be surprised
at how much new information you will learn about them.

If you’re looking for partners for this exercise, feel free to ask in our private Facebook group! It’s a great place
to find other motivated people who are also doing this work and may be interested in connecting with you.

ACTIVITY 2. YOUR PAST & FUTURE SUCCESSES |

Divide your life into three equal age periods (i.e., birth-15, 16-30, 31-45) and list three successes for each pe-
riod of your life on the spaces provided below. In the last section list three successes you would like to have
in the next five years. As you write about your past successes, recall how you FELT when you achieved those
successes? What emotions and sensations did you experience in your body? As you think about each success,
take a moment to re-experience those same feelings now.

First Third

1.
2.
3.

Second Third

1.
2.
3.

Third Third

1.
2.
3.

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STEP TWO | MODULE 1

Next Five Years

1.
2.
3.

Choose the biggest success from each time frame. If you’re working with a partner, take turns sharing those
successes and explain WHY you chose those successes to share. Why were they so important to you? What kind
of impact did they have on your life?

If you’re working independently, record your answers here:

1.

2.

3.

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STEP TWO | MODULE 1

ACTIVITY 3. YOUR SUCCESS SYMBOLS |

Think of the success symbols you have in your life - your high school or college diploma, a certificate of
achievement, a trophy or award, a book you wrote, or a picture of something you have accomplished, some
physical object you keep because it reminds you of a success in your life. If you could show me an object that
represents a major success in your life, what would that object be – and what is its significance to you?

ACTIVITY 4. YOUR 100 SUCCESSES |

List 100 successes you have accomplished in your life: such as graduating high school, getting a job, learning
a language, moving to a different country, having a successful relationship, raising a thoughtful and well-man-
nered child, taking care of a sick parent, learning to make a fantastic pizza from scratch and so on. No success
is too small to be celebrating. Then, when you’re done, hang this list somewhere you can see it every day and
refer back to it often to remind yourself that you’re capable of achieving many things. This will also build your
self-esteem and add to your pile of “poker chips.”

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.

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STEP TWO | MODULE 1

12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.

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STEP TWO | MODULE 1

49.
50.
51.
52.
53.
54.
55.
56.
57.
58
59.
60.
61.
62.
63.
64.
65.
66.
67.
68.
69.
70.
71.
72.
73.
74.
75.
76.
77.
78.
79.
80.
81.
82.
83.
84.

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STEP TWO | MODULE 1

85.
86.
87.
88.
89.
90.
91.
92.
93.
94.
95.
96.
97.
98
99.
100.

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STEP TWO | MODULE 1

ACTIVITY 5. YOUR PERSONAL STRENGTHS |

Place a check mark next to each strength you think you have. You might also ask your spouse, friend, or child
go over the list and tell you which ones they think you have, too. Sometimes other people see our strengths
more than we do.

◊ able to give orders ◊ doesn’t give up

◊ able to take orders ◊ eager to get along with others
◊ able to take care of self ◊ eager to please
◊ accepts advice ◊ effective
◊ admires others ◊ efficient
◊ affectionate ◊ elegant
◊ alive ◊ encourages others
◊ appreciative ◊ enjoys taking care of others
◊ articulate ◊ fair
◊ artistic ◊ feeling
◊ assertive ◊ forceful
◊ athletic ◊ frank and honest
◊ attractive ◊ friendly
◊ bright ◊ funny
◊ brave ◊ generous
◊ businesslike ◊ gets along with others
◊ calm ◊ gets things done
◊ can be firm if necessary ◊ gives a lot
◊ caring ◊ goal setter
◊ clean ◊ good cook
◊ committed ◊ good dancer
◊ common sense ◊ good friend
◊ communicates well ◊ good leader
◊ compassionate ◊ good listener
◊ considerate ◊ good looking
◊ cooperative ◊ good manners
◊ courteous ◊ good neighbor
◊ creative ◊ good parent
◊ daring ◊ good singer
◊ dedicated ◊ good with details
◊ dependable ◊ good with words
◊ diligent ◊ good with your hands
◊ disciplined ◊ graceful
◊ does what needs to be done ◊ grateful

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STEP TWO | MODULE 1

ACTIVITY 5. YOUR PERSONAL STRENGTHS |

Place a check mark next to each strength you think you have. You might also ask your spouse, friend, or child
go over the list and tell you which ones they think you have, too. Sometimes other people see our strengths
more than we do.

◊ happy ◊ positive attitude

◊ hard worker ◊ quick learner
◊ healthy ◊ religious
◊ helpful ◊ resilient
◊ honest ◊ respectful of authority
◊ humorous ◊ respected by others
◊ independent ◊ responsible
◊ inspiring ◊ risk taker
◊ intelligent ◊ self-confident
◊ joyful ◊ self-reliant
◊ keeps agreements ◊ self-respecting
◊ kind and reassuring ◊ sense of humor
◊ likes responsibility ◊ sensitive
◊ lots of friends ◊ speak several languages
◊ lovable ◊ spiritual
◊ loving ◊ spontaneous
◊ loyal ◊ straightforward and direct
◊ makes a difference ◊ strong
◊ makes a good impression ◊ team player
◊ mathematical ◊ tolerant
◊ mechanical ◊ trusting
◊ motivates others ◊ truthful
◊ musical ◊ understanding
◊ never gives up ◊ unselfish
◊ observant ◊ visionary
◊ often admired ◊ warm
◊ orderly ◊ well-dressed
◊ organized
◊ on time
◊ open
◊ patient
◊ peaceful
◊ physically fit
◊ pleasant

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STEP TWO | MODULE 1

ACTIVITY 6. SELF-ESTEEM CHECK-IN FOLLOW-UP |

1. On a scale of 1-10, how are you feeling about yourself now?

Horrible Amazing!

1 2 3 4 5 6 7 8 9 10

2. How does this compare to the last time you did a self-esteem check?

3. How has reflecting on your past successes and your strengths impacted your self-esteem?

4. What do you commit to doing in the future to continue elevating your self-esteem and sense of self
worth? (e.g., “I will review my strengths and successes weekly,” “I will add 1 new achievement to my
success list every month.”

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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JACK CANFIELD
Maximizing Your Potential

STEP Module 2:
2 Expanding Your Self-Awareness
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STEP TWO | MODULE 2

STEP TWO: DISCOVERING YOUR PURPOSE

Module 2: Expanding Your Self-Awareness

OVERVIEW
In this lesson, you’re going to dig deeper into your truth and gain some powerful clarity on the things that
are fundamentally important to you.

MAIN TAKEAWAYS

• In order to uncover your fundamental truths, you’ve got to go below the surface.

• The answers are inside you – you just have to look for them.

ACTIVITY 1. REPEATING QUESTION TECHNIQUE |

In this exercise, you answer the same question over and over again, coming up with different answers each
time, so you move beyond the superficial responses that usually occur to you when confronted with these
questions and start revealing the answers that matter most to you.

During the BTS live event I usually have people work with a partner and take turns asking each other these
questions. If you have a friend or family member who is willing to help you with this exercise, I encourage
you to do it as a partner exercise. If that’s not possible, then ask yourself the same question over and over for
90 seconds and write down all of your answers as a brainstorming exercise. Don’t worry about making your
answers “perfect” – just say or write whatever comes to mind.

1. Who are you?

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STEP TWO | MODULE 2

2. How does this compare to the last time you did a self-esteem check?

3. What is missing in your life?

4. What do you want?

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STEP TWO | MODULE 2

5. What do you care about?

6. What would you do if you had no fear?

7. What are you crystal clear about?

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STEP TWO | MODULE 2

8. What are you confused about?

9. What is your purpose?

10. Tell me about one of your successes.

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STEP TWO | MODULE 2

11. What’s up?

12. What’s your next step?

How did that go for you? Did any of your answers surprise you? Did you confirm something you already knew
in your heart to be true, but maybe were afraid to admit to yourself?

Write your thoughts below, as well as any epiphanies you may have experienced.

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STEP TWO | MODULE 2

If you feel inspired, feel free to share your thoughts and epiphanies with the BTSO Facebook group! It’s a great
way to get feedback that will reinforce and celebrate your achievements as you work your way through the
program.

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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JACK CANFIELD
Maximizing Your Potential

STEP Module 3:
2 Finding Your Purpose
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STEP TWO | MODULE 3

STEP TWO: DISCOVERING YOUR PURPOSE

Module 3: Finding Your Purpose

OVERVIEW
Figuring out exactly what your life purpose is – and how you were meant to express it in the world – is
one of the most important actions that successful people take to create the lives they want. In this lesson,
you’re going to gain valuable clarity on what your PURPOSE is so you can start living a life of greater mean-
ing and fulfillment.

MAIN TAKEAWAYS

• You were born with a purpose.

• Discovering your purpose is the key to creating a life of meaning and fulfillment.

• When you’re living in alignment with your purpose, your actions automatically serve others – and
so the Universe will conspire to help you achieve your goals.

• The clearer your vision of your ideal life, the easier it will be to make it a reality.

• When you write your vision down and share it out loud you gain powerful clarity.

• When you don’t share your vision, you prevent it from happening, but when you do, you make it
possible for others to help you achieve it.

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STEP TWO | MODULE 3

ACTIVITY 1. LIFE PURPOSE MEDITATION |

If you received a gift from the angel in the Life Purpose meditation, draw a picture of the gift below.

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STEP TWO | MODULE 3

Now describe that gift and what you think it means in terms of your life purpose. What unique gifts do
you have, and how can you use those gifts to create the life you want while making a positive impact
on the world around you?

ACTIVITY 2. MY LIFE PURPOSE STATEMENT |

THE PAPER & PENCIL EXERCISE

If you didn’t visualize a gift in the Life Purpose meditation, or if you’d simply like to get more insight into your
life purpose, this activity explores the idea of your purpose from a different angle.

1. List two of your unique personal qualities, such as enthusiasm and creativity.

2. List one or two ways you enjoy expressing those qualities when interacting with others, such as to
support and to inspire.

3. Assume the world is perfect right now. What does this world look like? How is everyone interacting
with everyone else? What does it feel like? This is a statement, in present tense, describing an ulti-
mate condition, the perfect world as you see it and feel it. Remember a perfect world is a fun place to
be.

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STEP TWO | MODULE 3

4. Combine the three prior subdivisions of this paragraph into a single statement.

Example:

“My purpose is using my creativity and enthusiasm to support and inspire others as we all freely express our
talents in harmony, love and joy.”

5. Determine how well you’re currently living your Life Purpose.

Fully and completely

Not at all every day

1 2 3 4 5 6 7 8 9 10

6. Decide what you’re going to do to live your Life Purpose more fully.

I could live my Life Purpose more fully if I...

To keep your Life Purpose top of mind, print it out and put it somewhere you’ll see it every day.

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STEP TWO | MODULE 3

ACTIVITY 3. YOUR LIFE VISION |

7 KEY AREAS OF YOUR LIFE

If you could live any life you could imagine, what would that look like? Don’t worry about the “how’s” right now
– simply visualize what your ideal life would look like and then record your vision below. The more detailed,
the better.

MY VISION

1. FINANCIAL
(Income, Profit, Cash Flow, Net Worth, Investments, Debt Reduction, Advisors)

My Vision:

My Goals and Objectives (How much... by when)

NOTE: Do not complete this section until you have completed Step 4, Module 1: Unleash the Power of Goal-Set-
ting.

I will:

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STEP TWO | MODULE 3

My Affirmations (I am so happy and grateful that I now...)

NOTE: Do not complete this section until you have completed Step 5, Module 1: Affirmations

My Next Steps

2. BUSINESS, PROFESSION, JOB AND CAREER

My Vision:

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STEP TWO | MODULE 3

My Goals and Objectives (How much... by when)

NOTE: Do not complete this section until you have completed Step 4, Module 1: Unleash the Power of Goal-Set-
ting.

I will:

My Affirmations (I am so happy and grateful that I now...)

NOTE: Do not complete this section until you have completed Step 5, Module 1: Affirmations

My Next Steps

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STEP TWO | MODULE 3

3. RELATIONSHIPS
(Family, Friends, Business Colleagues)

My Vision:

My Goals and Objectives (How much... by when)

NOTE: Do not complete this section until you have completed Step 4, Module 1: Unleash the Power of Goal-Set-
ting.

I will:

My Affirmations (I am so happy and grateful that I now...)

NOTE: Do not complete this section until you have completed Step 5, Module 1: Affirmations

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STEP TWO | MODULE 3

My Next Steps

4. HEALTH AND FITNESS

(strength, flexibility, weight, pain free, energetic, sleep exercise)

My Vision:

My Goals and Objectives (How much... by when)

NOTE: Do not complete this section until you have completed Step 4, Module 1: Unleash the Power of Goal-Set-
ting.

I will:

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STEP TWO | MODULE 3

My Affirmations (I am so happy and grateful that I now...)

NOTE: Do not complete this section until you have completed Step 5, Module 1: Affirmations

My Next Steps

5. FUN TIME AND RECREATION

(Fun, Recreation, Vacations, Travel, Hobbies, Sports)

My Vision:

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STEP TWO | MODULE 3

My Goals and Objectives (How much... by when)

NOTE: Do not complete this section until you have completed Step 4, Module 1: Unleash the Power of Goal-Set-
ting.

I will:

My Affirmations (I am so happy and grateful that I now...)

NOTE: Do not complete this section until you have completed Step 5, Module 1: Affirmations

My Next Steps

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STEP TWO | MODULE 3

6. PERSONAL
(Purchases, Possessions, Education, Spiritual Growth, Personal Development, Experiences)

My Vision:

My Goals and Objectives (How much... by when)

NOTE: Do not complete this section until you have completed Step 4, Module 1: Unleash the Power of Goal-Set-
ting.

I will:

My Affirmations (I am so happy and grateful that I now...)

NOTE: Do not complete this section until you have completed Step 5, Module 1: Affirmations

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STEP TWO | MODULE 3

My Next Steps

7. CONTRIBUTION AND LEGACY

(Contribution, Legacy, Philanthropy, Service, Community)

My Vision:

My Goals and Objectives (How much... by when)

NOTE: Do not complete this section until you have completed Step 4, Module 1: Unleash the Power of Goal-Set-
ting.

I will:

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STEP TWO | MODULE 3

My Affirmations (I am so happy and grateful that I now...)

NOTE: Do not complete this section until you have completed Step 5, Module 1: Affirmations

My Next Steps

Once you have created your vision for each of the seven key areas of your life, share it with a friend or family
member. Alternatively, you can share it in our private Facebook group. Be sure to hold onto this workbook, as
you will be asked to complete the other sections of your Life Vision in Steps 4 & 5.

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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JACK CANFIELD
Maximizing Your Potential

STEP Module 1:
3 The Passion Test
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STEP THREE | MODULE 1

STEP THREE: ALIGNING YOUR PURPOSE WITH YOUR PASSIONS

Module 1: The Passion Test

OVERVIEW
The Passion Test is a simple, yet profound, systematic way to identify those things that are most import-
ant to you. These things change somewhat over time because as we learn, grow and evolve, our vision
expands. We suggest taking the Passion Test every few months to help keep yourself on track to achieving
your life’s purpose and your vision of your ideal life.

MAIN TAKEAWAYS

• “Whenever faced with a decision, a choice or an opportunity, always choose in favor of your
passions.” - Janet Attwood

• Fulfillment stays with us, even in the rough times.

• You are the only chance the world has for your unique contribution.

• Your passions can’t depend on someone else’s participation.

• Fear is what gets in the way of living your passion.

• It’s time to become comfortable in ambiguity.

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STEP THREE | MODULE 1

ACTIVITY 1. THE PASSION TEST |

List 10 things that will make you feel truly fulfilled in your personal and/or work life.

Complete the sentence, “When my life is ideal I am... ”

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

After completing the Passion Test ®, list your top 5 below and rate each one on a scale of 0 to 10, where 0
means this passion is not present in your life at all, and 10 means you are fully living this passion:

Passion
Score

1.

2.

3.

4.

5.

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STEP THREE | MODULE 1

Now, for each of your top 5 passions, write a story or a paragraph describing what your life would look
like if you were fully living that passion. Give it as much detail as possible. Use extra paper if needed.

1. ________________________________means:

2. ________________________________means:

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STEP THREE | MODULE 1

3. ________________________________means:

4. ________________________________means:

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STEP THREE | MODULE 1

5. ________________________________means:

Review the following principles whenever you want to recommit to living a life based on your passions:

10 Principles for a Passionate Life

1. Commitment
2. Comfort in Ambiguity
3. Clarity
4. Practice Patience
5. Stay Open
6. You Be You
7. Persistence
8. Courage
9. Follow Your Heart
10. Being in Service of Others

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STEP THREE | MODULE 1

What I think I know...

»» Do little things.
»» Anything is possible and nothing is fixed.
»» Clarity of values and passions will keep you grounded.
»» Be curious.
»» Welcome fear.
»» Laugh at yourself.
»» Spend time being quiet.
»» No one is a lost cause!
»» Allow for emergence.

“Life doesn’t come at you, it comes from you” - Wyatt Webb

“Unless you are an identical twin, you are a unique, and never to be repeated event. Your parents could make love
a million times and never again reproduce the same genetic pattern. You are the only chance this planet has for
your unique contribution. Will others’ expectations, rules and roles be your focus? Will you be only what you think
you should be? Or will you occur?” - George Sheehan, 1979

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

The Passion Test was developed by Janet Bray Attwood and Chris Attwood and is a trademark of Enlightened Alliances,
LLC. © Enlightened Alliances, LLC, 2006, 2007. www.thepassiontest.com

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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JACK CANFIELD
Maximizing Your Potential

STEP Module 1:
4 Unleashing the Power
of Goal-Setting
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STEP FOUR | MODULE 1

STEP FOUR: DEFINING YOUR DREAM

Module 1: Unleashing the Power of Goal-Setting

OVERVIEW
In this lesson, you are going to learn how to set clear and measurable goals that will help you make YOUR
personal vision a reality – no matter where you’re at right now in your life. You’ll also discover the two dif-
ferent ways to measure goals, as well as how to ensure your goals are realistic and achievable, while still
requiring you to grow in the process of accomplishing them.

MAIN TAKEAWAYS
• High achievers set concrete goals and objectives for themselves. It’s what distinguishes them
from the dreamers.

• For your goals to be achievable, they must be MEASURABLE in time and space (how much by
when).

• To greatly increase your chances of success, you must write your goal down and share it with oth-
ers.

• Affirm what you WANT, not what you DON’T want.

• Create measurable goals for every aspect of your vision.

• The fewer words you use in describing your goals, the more impactful and easier to remember
they are.

• Your goals should be phrased as a POSITIVE, not a NEGATIVE. (As in, “I will only eat healthy food”
vs. “I will stop eating junk food.”)

• As you write your goals, if you notice any fears, considerations and roadblocks starting to appear,
write them down so you can deal with them and ensure they don’t get in the way of achieving
your goals.

• Considerations, fears and roadblocks are natural. Don’t let them stop you. See them as caution
signs, not stop signs.

• The goal is MASTERY of all aspects of your life. And the only way to become a master is to con-
front your challenges and deal with them head on. That is how you become the kind of person
who is capable of creating the life of your dreams.

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STEP FOUR | MODULE 1

ACTIVITY 1. SET MEASURABLE GOALS & OBJECTIVES |

One of the big reasons why visions don’t become reality is because they are not specific enough. In order to
be achievable, your goals must be measurable. They must indicate how much will be accomplished and by
when.

Here are some examples that illustrate the difference between a “good idea” and a specific objective that’s
clear and measurable:

GOOD IDEA CLEAR & MEASURABLE OBJECTIVES

I will own a 3000 square foot house on Oak Hill Drive

I would like to own a nice home.
by November 4, 2018, at noon.

I need to lose weight. I will weight 185 lbs. by January 1, 2019, 5:00 pm.

We will have a staff turnover of 5% or less during

We need to reduce staff turnover.
calendar year 2018.

I will acknowledge a minimum of 6 employees for

I need to treat my employees better. their contribution to the department by this Friday
at 5:00 pm.

YOUR TURN
Refer back to Step Two, Module 3, and go to “The Vision for the 7 Key Areas of Your Life” (Activity 3). Pick
three areas of your life vision and write at least 3-5 goals you will need to achieve in order to make those
areas of your vision a reality.

Once you have completed those three areas, take the time to create 3-5 goals for the other four areas of
your vision as well.

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STEP FOUR | MODULE 1

ACTIVITY 2. NOTICE WHAT COMES UP |

After you have completed the goals for your life vision, answer the following questions:

1. What feelings did you notice coming up when you turned your vision into specific goals?

2. What considerations, negative beliefs or limiting thoughts did you notice coming up when you
were turning your vision into specific goals?

3. What fears did you notice coming up when you were turning your vision into specific goals?

Remember, when you commit to measurable and specific objectives, you may notice:

• Considerations
• Fears
• Roadblocks

Let them come up, so you can start to deal with them. Remember, the ultimate goal is mastery!

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STEP FOUR | MODULE 1

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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Maximizing Your Potential

STEP Module 2:
4 Setting Your Breakthrough Goal
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STEP FOUR | MODULE 2

STEP FOUR: DEFINING YOUR DREAM

Module 2: Setting Your Breakthrough Goal

OVERVIEW
This module walks you through the process of identifying your breakthrough goal – a goal so big it will
quantum leap you closer to your dreams. You will also learn valuable tips on how to stay on track and
make consistent progress toward the achievement of that goal.

MAIN TAKEAWAYS
• A Breakthrough Goal is one that would quantum leap your professional success and that will re-
quire you to grow to achieve it.

• Your Breakthrough Goal should be big enough to SCARE you. Fear is a sign that achieving your
goal will require you to grow. And growth is what life is all about!

• The Rule of 5 is a powerful way to break your goal into achievable sub-goals and get more done
every day so you can stay on track and make consistent progress toward your goals.

• “Success leaves clues.” - Tony Robbins

• An “ideal scene” is an affirmation on steroids. Visualize your goal as already complete and then
describe your new reality in as much detail as possible.

ACTIVITY 1. IDENTIFY YOUR BREAKTHROUGH GOAL |

1. Whether you believe you can achieve it or not, what one single goal in your career, business, lifestyle
or relationships would quantum leap you to the next level? Is it landing a promotion, meeting a sales
goal, changing jobs, expanding your business, finding romance, qualifying for an award, going back
to school, writing a book, getting your MBA, creating a killer website, getting your license, having your
own internet radio show, losing 60 pounds, or some other goal? Write your breakthrough goal below.

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STEP FOUR | MODULE 2

2. Now visualize how your life would change as a result of accomplishing this goal. What would you be
doing, seeing and feeling?

ACTIVITY 2. CREATE YOUR BREAKTHROUGH GOAL VISION |

MY VISION (Now that my goal has been achieved...)

MY BREAKTHROUGH GOAL (How much... by when)

I will...

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STEP FOUR | MODULE 2

AFFIRMATION (I’m so happy and grateful that I now...)

MY NEXT ACTION STEPS TO ACHIEVE THIS GOAL

ACTIVITY 3. USE THE RULE OF 5 TO ACHIEVE MORE, FASTER |

The Rule of 5 simply means that everyday, you do five specific things that move a goal towards comple-
tion. You especially want to use this to achieve your Breakthrough Goal.

Example:
With the goal of getting Chicken Soup for the Soul ® to the New York Times Best-Seller List, it meant having
five radio interviews or sending five review copies to editors who might review the book, or calling five
network marketing companies and asking them to buy the book as a motivational tool for their salespeo-
ple, or giving a seminar to at least five people and selling the book in the back of the room. On some days
we would simply send our five free copies to people listed in the Celebrity Address Book—people such as
Harrison Ford, Barbara Streisand, Paul McCartney, Steven Spielberg, and Sidney Poitier. As a result of that
one activity, I ended up meeting Sidney Poitier—at his request—and we later learned that the producer
of the television show Touched By an Angel required all of the people working on the show to read Chick-
en Soup for the Soul ® to put them in “the right frame of mind.”

We made phone calls to people who could review the book, wrote press releases, called in to talk shows
(some at 3 AM), gave away free copies at our talks, sent them to ministers to use as a source of talks for
their sermons, gave free Chicken Soup for the Soul talks at churches, did book signings at any bookstore
that would haves us, asked businesses to make bulk purchases for their employees, got the book into

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STEP FOUR | MODULE 2

the PXs on military bases, asked our fellow speakers to sell the books at their talks, asked seminar com-
panies to put it in their catalogues, bought a directory of catalogues and asked all the appropriate ones
to carry the book, visited gift shops and card shops and asked them to carry the book, and we even got
gas stations, bakeries, and restaurants to sell the book. It was a lot of effort—a minimum of five things a
day, every day, day in and day out—for over 2 years. Was it worth it? Yes! The book eventually sold over
10 million copies in 47 languages.

Did it happen overnight? No! We did not make a best seller list until over a year after the book came
out—a year! But it was the sustained effort of the Rule of 5 for over 2 years that led to the success—one
action at a time, one book at a time, one reader at a time. But slowly, over time, each reader told another
reader, and eventually, like a slow-building chain letter, the word was spread and the book became a
huge success—what Time magazine called “the publishing phenomenon of the decade.” It was less of a
publishing phenomenon and more of a phenomenon of persistent effort—thousands of individual activ-
ities that all added up to one large success.

YOUR TURN

Use the Rule of 5 to break down your breakthrough goal or any other major goal, into manageable chunks
and get more accomplished every day. Rank your five goals in order of priority, so you accomplish the
most important first, then the next most important, and so on. Your 5 action steps should be big enough
to move you forward but small enough to be achievable in a single day. Do your best to complete all 5
action steps before going to bed.

You can use the form below or add your 5 daily goals to your personal planner, or online calendar system.

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STEP FOUR | MODULE 2

ACTIVITY 4. MY IDEAL SCENE |

Goal or Desired Condition:

Write as detailed description of what you would be experiencing, seeing, hearing and feeling if you had
already achieved the goal. Where are you? Are you alone or with other people? What are the other people
saying or doing? Are you inside (describe the environment in detail) or outside? What else is happening?
Be as concrete and specific as possible! What are you feeling?

I am so happy and grateful that I now...

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STEP FOUR | MODULE 2

ACTIVITY 5. STRATEGIC PLANNING FORM

Write the goal from your ideal scene at the top of this form then brainstorm all the action steps you need
to complete in order to achieve that goal. You can do this on your own or enlist the help of a partner or
your accountability group, if you have one. Be sure to delegate tasks to others whenever possible so you
can stay focused on your core genius.

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STEP FOUR | MODULE 2

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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Maximizing Your Potential

STEP Module 1:
5 Releasing Your Brakes
with Affirmations
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STEP FIVE | MODULE 1

STEP FIVE: MAKING THE “IMPOSSIBLE” POSSIBLE

Module 1: Releasing Your Brakes with Affirmations

OVERVIEW
In this module, you’re going to learn how to create powerful “manifestation affirmations” that are in align-
ment with your ideal vision and that will make the biggest possible impact on your subconscious mind
– and on your behavior. You’ll also learn some valuable tips on how to make your affirmations more pow-
erful and effective.

MAIN TAKEAWAYS
• Affirmations are positive statements that help you visualize your goals as already achieved.

• Affirmations are always stated in the positive. (“I have achieved this” vs. “I have avoided doing
this.”)

• “I am” are the two most powerful words in any language.

• Your affirmation should focus on what you WANT, not what you DON’T want.

• Keep your affirmation short and use powerful emotional language.

ACTIVITY 1. CREATE POWERFUL AFFIRMATIONS |

Use the guidelines below to make your affirmations as powerful as possible.

1. Start with the words “I am.” The words I am are the two most powerful words in the language. The
subconscious takes any sentence that starts with the words I am and interprets it as a command—a
directive to make it happen.
2. Use the present tense. Describe what you want as though you already have it, as though it is al-
ready accomplished.

Wrong: I am going to get a new red Porsche 911.

Right: I am enjoying driving my new red Porsche 911.

3. State it in the positive. Affirm what you want, not what you don’t want. State your affirmations in
the positive. The unconscious does not hear the words no, or not. This means that the statement
“Don’t slam the door” is heard as “Slam the door.” The unconscious thinks in pictures, and the words
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STEP FIVE | MODULE 1

“Don’t slam the door” evoke a picture of slamming the door. The phrase “I am no longer afraid of
flying” evokes an image of being afraid of flying, while the phrase “I am enjoying the thrill of flying”
evokes an image of enjoyment.

Wrong: I am no longer afraid of flying.

Right: I am enjoying the thrill of flying.

4. Keep it brief. Think of your affirmation as an advertising jingle. Act as if each word costs $1,000. It
needs to be short enough and memorable enough to be easily remembered.

5. Make it specific. Vague affirmations produce vague results.

Wrong: I am driving my new red sports car.

Right: I am driving my new red Porsche 911.

6. Include an action word ending with “-ing.” The active verb adds power to the effect by evoking an
image of doing it right now.

Wrong: I express myself openly and honestly.

Right: I am confidently expressing myself openly and honestly.

7. Include at least one dynamic emotion or feeling word. Include the emotional state you would
be feeling if you had already achieved the goal. Some commonly used words are enjoying, joyfully,
happily, celebrating, proudly, calmly, peacefully, delighted, enthusiastic, lovingly, secure, serenely,
and triumphant.

Wrong: I am maintaining my perfect body weight of 128 pounds.

Right: I am joyfully feeling agile and great at 128!

Note that the last one has the ring of an advertising jingle. The subconscious loves rhythm and
rhymes.

8. Make affirmations for yourself, not others. When you are constructing your affirmations, make
them describe your behavior, not the behavior of others.

Wrong: I am watching Johnny clean up his room.

Right: I am effectively communicating my needs and desires to Johnny.

BONUS TIP: Add “...or something better.” When you are affirming getting a specific situation (job,
opportunity, vacation), material object (house, car, boat), or relationship (husband, wife, child), al-
ways add the words “or something (someone) better.” Sometimes our criteria for what we want come
from our ego or from our limited experience. Sometimes there is someone or something better that
is available for us, so let your affirmations include this phrase when it is appropriate.

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STEP FIVE | MODULE 1

Example: I am enjoying living in my beautiful beachfront villa on the Ka’anapali coast of Maui or some-
where better.

Write your affirmations below:

Once you’re done, share your affirmations with a friend or family member. Alternatively, you might want
to find a sharing partner in our private Facebook group.

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

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any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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Maximizing Your Potential

STEP Module 2:
5 Turbocharging Your Goal
with Visualization
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STEP FIVE | MODULE 2

STEP FIVE: MAKING THE “IMPOSSIBLE” POSSIBLE

Module 2: Turbocharging Your Goal with Visualization

OVERVIEW
In this module, you’re going to learn a powerful technique that will retrain your mind to get rid of old con-
ditioning that no longer serves you, and replace it with A more positive visualization that will boost your
self-esteem and confidence and help you stay inspired and motivated as you progress toward your goals.

MAIN TAKEAWAYS
• Daily visualization is the key to making your vision for your ideal life a reality.

• All of us have subconscious programming from our childhood that causes us to believe certain
things about ourselves, even when it’s not in our best interest to do so.

• Our subconscious conditioning has a far greater impact on our behavior than our conscious in-
tentions do.

• We have to visualize and practice in our mind what we want to experience in reality in the future.

• We all have selective attention and blind spots. We need to train our brains to see what we WANT
to see.

• The conflict between your current reality and your ideal vision that is created when you visualize
your goals as complete, creates structural tension that shifts your perception, expands your cre-
ativity, and increases your motivation to resolve that conflict by making your ideal vision a reality.

• You have to train yourself to consistently focus on the solutions and results you want. Otherwise,
you might not notice the opportunities and resources to achieve them when they appear.

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STEP FIVE | MODULE 2

ACTIVITY 1. VISUALIZE YOUR GOALS INTO REALITY |

Refer back to Step Two, Module 3, and go to “The Vision for the 7 Key Areas of Your Life” (Activity 3).

1. Financial Goal

I will....

Visualize Your Goal as Complete:

Imagine you have achieved your goal. What are you experiencing? What do you see? What do you hear?
What do you feel? What are you thinking?

Record your visualization in as much detail as possible.

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STEP FIVE | MODULE 2

2. Business / Career Goal

I will....

Visualize Your Goal as Complete:

Imagine you have achieved your goal. What are you experiencing? What do you see? What do you hear?
What do you feel? What are you thinking?

Record your visualization in as much detail as possible.

3. Relationship Goal

I will....

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STEP FIVE | MODULE 2

Visualize Your Goal as Complete:

Imagine you have achieved your goal. What are you experiencing? What do you see? What do you hear?
What do you feel? What are you thinking?

Record your visualization in as much detail as possible.

4. Health & Fitness Goal

I will....

Visualize Your Goal as Complete:

Imagine you have achieved your goal. What are you experiencing? What do you see? What do you hear?
What do you feel? What are you thinking?

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STEP FIVE | MODULE 2

Record your visualization in as much detail as possible.

5. Fun Times & Recreation Goal

I will....

Visualize Your Goal as Complete:

Imagine you have achieved your goal. What are you experiencing? What do you see? What do you hear?
What do you feel? What are you thinking?

Record your visualization in as much detail as possible.

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STEP FIVE | MODULE 2

6. Personal Growth Goal

I will....

Visualize Your Goal as Complete:

Imagine you have achieved your goal. What are you experiencing? What do you see? What do you hear?
What do you feel? What are you thinking?

Record your visualization in as much detail as possible.

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STEP FIVE | MODULE 2

7. Contribution & Legacy Goal

I will....

Visualize Your Goal as Complete:

Imagine you have achieved your goal. What are you experiencing? What do you see? What do you hear?
What do you feel? What are you thinking?

Record your visualization in as much detail as possible.

8. Breakthrough Goal

I will....

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STEP FIVE | MODULE 2

Visualize Your Goal as Complete:

Imagine you have achieved your goal. What are you experiencing? What do you see? What do you hear?
What do you feel? What are you thinking?

Record your visualization in as much detail as possible.

ACTIVITY 2. INCREASE THE IMPACT OF YOUR AFFIRMATIONS AND VISUALIZATIONS

Use these 12 tips to make your affirmation and visualization practice even more effective.

1. Repeat your affirmations 3 times per day. The best times are first thing in the morning, in the middle
of the day for course correction, and around bedtime.

2. It is better to work consistently and in depth with a few affirmations than to occasionally repeat a lot
of them.

3. If you are in a private place, read each affirmation out loud. If not, read it silently to yourself.

4. After you read each affirmation, close your eyes and visualize yourself experiencing what the affirma-
tion describes.

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STEP FIVE | MODULE 2

5. See the scene as you would see it if you were looking out at it through your eyes, as if it were happen-
ing around you.

6. Hear any sounds you might hear when you successfully achieve what your affirmation describes. You
can also include other important people in your life congratulating you and telling you how pleased
they are with your success.

7. Feel the feelings right now that you will experience when you achieve this success. The stron-
ger the feelings, the more powerful the process becomes. (If you have difficulty creating these
emotions, you can affirm, “I am enjoying creating powerful feelings in my effective work with
affirmations”)

8. Say your affirmation again, and then repeat this process with the next affirmation.

9. Post 3x5 cards with your affirmations on them around your house and office.

10. Post pictures of the things you want around your house or room. You can put a picture of your-
self in the picture.

11. Repeat your affirmations during wasted time such as waiting in line, exercising and driving. You
can repeat them silently or out loud.

12. Record your affirmations and listen to them while you work, drive or fall asleep. You can record
them and listen to them in your computer or on your smart phone.

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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Maximizing Your Potential

STEP Module 1:
6 Removing Your Inner
Blocks
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STEP SIX | MODULE 1

STEP SIX: IDENTIFYING AND OVERCOMING YOUR OBSTACLES

Module 1: Removing Your Inner Blocks

OVERVIEW
All of us have blocks formed in childhood that hold us back from experiencing greater success in life. In
this module, you will be taken through an activity that will help you identify and remove those blocks.

MAIN TAKEAWAYS

• Many of the beliefs we formed between the ages of 3-8 years old are still limiting us on the sub-
conscious level.

• Emotional pain gets stored in our bodies as physical pain, tension, or numbness. By exploring
those sensations we can uncover the memory of the moment when we formed a belief that no
longer serves us – then release that belief and form a new one that will serve us much better.

ACTIVITY 1. IDENTIFYING AND REMOVING BLOCKS TO MY SUCCESS |

After watching the video for this module, complete the following:

1. An area of my life where I feel stuck or blocked or I am having a hard time creating what I want:

2. The feeling I experience when I think about that area of my life is:

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STEP SIX | MODULE 1

3. Where that feeling manifests itself in my body is:

4. The early experience I went back to is:

5. The coaching I gave to my younger self is:

6. The coaching my 80-year-old self gave me is:

7. I now feel:

Repeat this exercise for every area where you are feeling stuck or blocked in your life.

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

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any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
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REMOVING YOUR INNER BLOCKS 100

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Maximizing Your Potential

STEP Module 2:
6 Letting Go of Guilt
and Resentment
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STEP SIX | MODULE 2

STEP SIX: IDENTIFYING AND OVERCOMING YOUR OBSTACLES

Module 2: Letting Go of Guilt and Resentment

OVERVIEW
The feelings of guilt and resentment are two of the biggest roadblocks that prevent us from achieving
a higher level of success. You’re about to learn how to release these negative feelings so they no longer
stand in the way of your goals.

MAIN TAKEAWAYS

• Guilt and resentment are caused by our beliefs around how people (ourselves and others)
“should” behave and circumstances “should” unfold.

• When our beliefs don’t match up with the reality of our experience, this leads to tension and dis-
comfort that can manifest as either guilt or resentment.

• If it’s OUR behavior that isn’t matching up to our expectations, we feel guilt.

• If it’s the behavior of others, or our outer circumstances, that don’t match our beliefs, we experi-
ence resentment.

• To release guilt and resentment, you can change your beliefs of how people should or shouldn’t
be.

• You can never change your past behavior – but you can change the way you think about it.

• You have a choice in how you experience life.

ACTIVITY 1. THE GUILT AND RESENTMENT PROCESS |

Questions for the Guilt Process

1. What action or non-action do you feel guilty about?

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STEP SIX | MODULE 2

2. What belief or “should” about yourself does that action, or non-action, violate?

3. What is unrealistic about that belief or “should?”

4. In relation to this action or non-action, can you change your past behavior?

5. So how can you get rid of the guilt?

Remember, guilt is the result of having a belief about how you should or shouldn’t be and an action or in-
action that violates that belief. To get rid of guilt, you must change your belief or your actions. You cannot
change your past actions, only your present and future ones. You can also use EFT tapping to release guilt.

Questions for the Resentment Process

1. Who do you resent?

2. What action or non-action do you resent them for?

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STEP SIX | MODULE 2

3. What belief or expectation about how they “should be” does their action or non-action violate?

4. What is unrealistic about your beliefs and expectations?

5. Can you change them or their action?

6. How can you get rid of the resentment?

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

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any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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Maximizing Your Potential

STEP Module 3:
6 Getting the Acknowledgment
You Never Got
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STEP SIX | MODULE 3

STEP SIX: IDENTIFYING AND OVERCOMING YOUR OBSTACLES

Module 3: Getting the Acknowledgment You Never Got

OVERVIEW
We all want acknowledgment for our effort and achievements. But the reality is, we don’t always get it.
When our hard work, positive behaviors, personal contributions, and accomplishments go unrecognized,
they lose value in our eyes. And so we value ourselves less and are less likely to take on new challenges as
a result. In this lesson, you’re going to learn how to ask for and receive the kind of nurturing acknowledg-
ment that fuels your self-esteem and self-confidence.

MAIN TAKEAWAYS

• A lot of people are walking around feeling unacknowledged, including you.

• Asking for and receiving acknowledgment is a powerful way to complete the past and heal your-
self.

• When you ask for acknowledgment, to maximize its effectiveness , be as specific as possible
about what you want acknowledgment for.

ACTIVITY 1. GET THE ACKNOWLEDGMENT YOU NEED |

There are several ways you can do this:

1. Find a partner and take turns role-playing the acknowledgment exercise, just as the participants do
in the video.

2. Find a partner in our Facebook Group or someone you know and conduct the role-play using email,
Skype or video chat.

3. Use the space below to write a letter to the person, and then role-play a response from them that
provides the acknowledgment you’ve always wanted.

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STEP SIX | MODULE 3

YOUR LETTER

Dear _________________________________

I would like you to acknowledge me for ______________________________________________________

I also want ______________________________________________________________________________

Sincerely,

___________________________________

THE ACKNOWLEDGER’S LETTER

Dear _________________________________

You’re absolutely right. I should have acknowledged you for _____________________________________

I also want to say that _____________________________________________________________________

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STEP SIX | MODULE 3

The reason why I didn’t acknowledge you at the time is because __________________________________

I’m so sorry that my lack of acknowledgment hurt you.

Sincerely,

___________________________________

Once you have completed the role-play, you may want to approach the person in question, if he or she is still
alive, and ask for the acknowledgment you crave. Just remember that the person might not be ready to give
you that acknowledgment yet. Use your intuition to decide whether such a request will provide the positive
outcome you seek.

ACTIVITY 2. THE ACKNOWLEDGMENT EXERCISE |

Once you have completed the role-play exercise above, take a few moments to acknowledge your-
self for all the amazing things you do and have done in your life. Then think of someone in your life who
deserves acknowledgment and explain what they have done or do that makes them so wonderful.

I want to acknowledge myself for:

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STEP SIX | MODULE 3

I want to acknowledge ____________________ for:

Now send some positive vibrations into the universe by letting this person know how much you appreciate
them, and why.

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

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any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
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Maximizing Your Potential

STEP Module 4:
6 Tapping Your Way to Success
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STEP SIX | MODULE 4

STEP SIX: IDENTIFYING AND OVERCOMING YOUR OBSTACLES

Module 4: Tapping Your Way to Success

OVERVIEW
Tapping, also known as the “emotional freedom technique” or EFT, is a very powerful tool for eliminating
self-sabotaging emotions that might be holding you back from achieving a higher level of success. In this
module, you will learn how to use this tool to immediately reduce any guilt or resentment – as well as any
fears, worries, concerns, anger or limiting beliefs - that might come up for you as you work toward your
goals.

MAIN TAKEAWAYS

• Most phobias, negative emotions, and limiting beliefs can be cured in five minutes or less – sim-
ply by tapping on certain acupressure points.

• One theory on why tapping works suggests that when we tap, we bring our energy into the
prefrontal cortex, which is the rational mind that makes logical choices. It is also where our “third
eye” or spiritual center resides. So we raise our feeling from irrational fear, to a more spiritual and
rational level of thought.

• Another theory suggests that tapping works because it removes blocks in our body and allows
energy to flow freely through our body, so our negative emotions and beliefs can be released.

• If you’re interested in going deeper into tapping, check out my book, Tapping to Ultimate Suc-
cess, or many of the other tapping-related resources online.

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STEP SIX | MODULE 4

ACTIVITY 1. TAP AWAY YOUR PAIN, NEGATIVE EMOTIONS, AND LIMITING BELIEFS

1. Identify the pain, emotion, or limiting belief you want to release.

2. On a scale of 0-10, how intense is this pain, emotion, or belief? (0 being non-existent, 10 being unbear-
ably strong.)
Unbearably
Non-existent Strong

1 2 3 4 5 6 7 8 9 10

3. Using the diagram on the next page as reference, tap on all the points from the top of your head to the
side of your chest.

4. As you tap, repeat the following at least three times before moving onto the next tapping point:

“Even though I [insert your fear/problem statement], I deeply and profoundly love and
accept myself.”

5. Keep tapping until the intensity of the pain, emotion, or belief has diminished to 0 or 1.

6. Once you have eliminated the pain, emotion, or belief completely, replace it with a positive statement.
Repeat this positive statement as you continue the tapping process for several rounds.

You can also try tapping while repeating your affirmations aloud. This can make your affirmations even more
powerful and effective.

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STEP SIX | MODULE 4

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The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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Maximizing Your Potential

STEP Module 5:
6 Coming Out of Hiding
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STEP SIX | MODULE 5

STEP SIX: IDENTIFYING AND OVERCOMING YOUR OBSTACLES

Module 5: Coming Out of Hiding

OVERVIEW
All of us have things we hide from people. In this next lesson, you’re going to explore the aspects of your-
self that you hide from others – and how that hiding is holding you back from becoming your best and
most successful version of yourself.

MAIN TAKEAWAYS

• When we hide ourselves, we limit our ability to experience unlimited joy, fulfillment, and abun-
dance in our lives.

• Hiding costs you your freedom, happiness, inner peace, forward progress, ability to be who you
truly are, and so much more.

• The world wants you to show up in your full brilliance.

ACTIVITY 1. HOW I HIDE FROM OTHERS |

Make a list of all the things you hide and who you hide them from.

WHAT I HIDE... WHO I HIDE IT FROM...

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STEP SIX | MODULE 5

ACTIVITY 2. WHAT DO YOU HIDE EXERCISE |

Working with a friend or family member, answer the questions below. Alternatively, you can find a shar-
ing partner in our private Facebook group, or you can simply record your answers below. Repeat these 6
questions for all the ways you hide that you identified in Activity 1.

1. What do you hide?

2. Who do you hide it from?

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STEP SIX | MODULE 5

3. What do you fear if they knew?

4. What does hiding cost you?

5. What would you rather have?

6. How could you get it?

Once you’re done, I encourage you to commit to taking the actions you identified in question 6 sometime
during the next week.

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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Maximizing Your Potential

STEP Module 1:
7 The Dis-Identification
Process
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STEP SEVEN | MODULE 1

STEP SEVEN: TAKING INSPIRED ACTION

Module 1: The Dis-Identification Process

OVERVIEW
Many of us tend to identify overly much with things that don’t do a very good job of defining who we are
at our core. We think of ourselves only in terms of our roles: business owner, mother, musician, teacher,
and so on. Or we define ourselves according to our bodies, emotions, thoughts, feelings, or possessions.
In this module, you’re going to be taken through a very powerful exercise that will help you gain much
deeper clarity on who you truly are – as well as who and what you are NOT.

MAIN TAKEAWAYS

• The things you identify with can change or disappear in a moment

• The things you identify with can control you

• You are NOT...

»» Your possessions
»» Your roles
»» Your thoughts
»» Your emotions
»» Your body

ACTIVITY 1. THE DIS-IDENTIFICATION MEDITATION |

Procedure
Put your body in a comfortable and relaxed position, and slowly take a few deep breaths (preliminary
exercises of relaxation can be useful). Then make the following affirmation, slowly and thoughtfully:

1. “I have a body and I am not my body. My body may find itself in different conditions of health or
sickness, it may be rested or tired, but that has nothing too with my self, my real ‘I’. I value my body
as my precious instrument of experience and of action in the outer world, but it is only an instru-
ment. I treat it well, I seek to keep it in good health, but it is not myself. I have a body, and I am not
my body.”

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STEP SEVEN | MODULE 1

Now close your eyes, recall briefly in your consciousness the general substance of this affirmation,
and then gradually focus your attention on the central concept: “I have a body but I am not my
body.” Attempt, as much as you can, to realize this as an experienced fact in your consciousness.
Then open your eyes and proceed the same way with the next two stages:

2. “I have emotions, and I am not my emotions. My emotions are diversified, changing, and sometimes
contradictory. They may swing from love to hatred, from calm to anger, from joy to sorrow, and yet
my essence-my true nature-does not change. ‘I’ remain. Though a wave of anger may temporarily
submerge me, I know that it will pass in time; therefore I am not this anger. Since I can observe and
understand my emotions, and then gradually learn to direct, utilize, and integrate them harmoni-
ously, it is clear that they are not my self. I have emotions, and I am not my emotions.”

3. “I have a mind and I am not my mind. My mind is a valuable tool of discovery and expression, but
it is not the essence of my being. Its contents are constantly changing as it embraces new ideas
knowledge, and experience. Sometimes it refuses to obey me. Therefore, it cannot be me, my self.
It is an organ of knowledge in regard to both the outer and the inner worlds, but it is not my self. I
have a mind, but I am not my mind.”

Next comes the phase of identification. Affirm slowly and thoughtfully:

4. After the dis-identification of my self, the “I,” from the contents of consciousness – such as sensa-
tions, emotions, and thoughts – I recognize and affirm that I am a center of pure self-consciousness.
I am a center of will, capable of observing, directing, and using all my psychological processes and
my physical body.”

Focus your attention on the central realization: “I am a center of pure self-consciousness and of will.”
Attempt, as much as you can, to realize this as an experienced fact in your awareness.

5. “What am I then?” What remains after having dis-identified myself from my body, my sensations,
my feelings, my desires, my mind, my actions? It is the essence of myself—a center of pure self-con-
sciousness. It is the permanent factor in the ever-varying flow of my personal life. It is that which
give me a sense of being, of permanence, of inner balance. I affirm my identity with this center and
realize its permanency and its energy.

I recognize and affirm myself as a center of pure self-awareness and of creative, dynamic energy.
I realize that from this center of true identity, I can learn to observe, direct, and harmonize all the
psychological processes and the physical body. I will achieve a constant awareness of this fact in the
midst of my everyday life, and to use it to help me, and give increasing meaning and direction to my
life.

6. I can also choose to be aware of the qualities of my Higher Self – qualities like love, joy, peace, com-
passion, patience, perseverance, courage and wisdom.

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STEP SEVEN | MODULE 1

ACTIVITY 2. DIS-IDENTIFICATION DEBRIEF |

Procedure
Put your body in a comfortable and relaxed position, and slowly take a few deep breaths (preliminary
exercises of relaxation can be useful). Then make the following affirmation, slowly and thoughtfully:

1. How do you feel, now that you know you are not the things you identify with?

I feel....

2. How do you plan to change your relationship to the things you tend to identify with?

From now on, I will...

3. What commitments will you make to keep your sense of self-separate from the things you identify
with?

I commit to...

4. Share your commitment with a family member or friend. Alternatively, find a sharing partner in our
Facebook private group.

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STEP SEVEN | MODULE 1

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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Maximizing Your Potential

STEP Module 2:
7 Taking Action and Rejecting
Rejection
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STEP SEVEN | MODULE 2

STEP SEVEN: TAKING INSPIRED ACTION

Module 2: Taking Action & Rejecting Rejection

OVERVIEW
In this module, you’re going to discover how to take consistent, meaningful action towards your goals.
You’ll also learn how to activate a powerful action mindset and how to reject rejection so nothing will stop
you from moving forward to your goals.

MAIN TAKEAWAYS

• The biggest thing separating people who succeed from those who don’t is that winners take
ACTION

• People are afraid to ask because they don’t want to be rejected

• Every “no” takes you closer to a “YES.”

• When the world says “no,” you say, “NEXT!”

• When you’re scared of taking a big action or risk, tell yourself this: “Oh what the heck, go for it
anyway.”

ACTIVITY 1. TAKING ACTION: ASKING FOR WHAT YOU WANT |

Brainstorm a list of things you need to get from others in order to accomplish your goals. These could
be items, training, advice, money, services, help, favors – whatever you need to move you closer to your
ideal reality.

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STEP SEVEN | MODULE 2

Now add them to the table below, identifying who you want to ask and when you will ask them.

When will I
What do I want to ask for? Who do I want to ask?
ask them?

Now identify the biggest ask from the list above – the one that will help you the most in achieving your
goals right away – and use it to answer the following questions.

1. What do you want to ask for?

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STEP SEVEN | MODULE 2

2. Who do you want to ask?

3. What does not asking cost you?

4. How do you stop yourself from asking?

5. What is the possible benefit of asking?

6. When will you ask them?

Working with a partner, take turns to ask each other these questions for every “ask” on your list. This partner
could be a friend or family member, or a sharing partner you find in the Facebook group. Alternatively, you
could write out your answers for each “ask” on paper or in your journal.

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STEP SEVEN | MODULE 2

ACTIVITY 2. REJECT REJECTION |

Ideally, you’ll be able to organize a group of people to carry out this exercise in the same way as the par-
ticipants in the classroom. If this is not possible, it can be conducted with a partner. Take turns asking
your partner the same request repeatedly. Your partner must say “no” nine times before saying yes. You
can also try writing out your question in the space below, to experience what it’s like to ask for the same
thing over and over again and get through all the “no’s” before you finally reach a YES.

What is your request?

NO.
What is your request?

NO.
What is your request?

NO.

What is your request?

NO.

What is your request?

NO.
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STEP SEVEN | MODULE 2

What is your request?

NO.
What is your request?

NO.
What is your request?

NO.
What is your request?

NO.

What is your request?

NO.

What is your request?

YES!
Remember, asking for what you need or want is a numbers game. The yes you are looking for is out
there. The more people you ask, the more quickly you will get a yes.
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STEP SEVEN | MODULE 2

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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Maximizing Your Potential

STEP Module 3:
7 Responding to Feedback
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STEP SEVEN | MODULE 3

STEP SEVEN: TAKING INSPIRED ACTION

Module 3: Responding to Feedback

OVERVIEW
In this module, you’re going to learn how to use feedback to greatly improve your results and achieve suc-
cess faster. You’ll also be shown how to ask for feedback in a way that provides information that is valuable
and helps you get better results.

MAIN TAKEAWAYS

• The point of getting feedback is to understand what and how you can do better.

• In order to get feedback, you must first take action.

• Feedback shows when you’re off course and tells you how to get back on track so you can accom-
plish your goals faster.

• The Universe rewards ACTION.

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STEP SEVEN | MODULE 3

ACTIVITY 1. ASK FOR FEEDBACK |

To help you ask for feedback more effectively, complete the form below for each of the projects, rela-
tionships and situations you’re involved in. Decide if you’ll ask via letters, phone calls, surveys or per-
sonal contact.

What Feedback Do I Need to Ask for That I’m Not

Who Do I Need to Ask? When Will I Ask? How Will I Ask?
Asking for Now?
Example: Will this work? Is it sellable? How do I add
Customers. clients, industry
more value? Is it missing something? Where can I By June 30th. At Phone calls, personal
experts, vendors, other
take it from here? How can I improve before taking National Convention. contact at convention.
practitioners.
the next step?

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STEP SEVEN | MODULE 3

ACTIVITY 2. THE CRAYON EXERCISE |

Complete this exercise at home along with the participants, using either 24 crayons or 24 toothpicks.
Alternatively, you can try to solve the puzzle in your mind.

1. Arrange your crayons or toothpicks in the following way:

2. Now form 2 squares that do not touch by removing and discarding 8 crayons.

3. As you work on the puzzle, consider this: it can be solved in 24 seconds - with feedback.

4. What lessons can you learn from this activity?

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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Maximizing Your Potential

STEP Module 1:
8 The 4-Part Meditation
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STEP EIGHT | MODULE 1

STEP EIGHT: UNLEASHING YOUR FULL POTENTIAL

Module 1: The 4-Part Meditation

OVERVIEW
In this lesson, you’re going to learn a powerful meditation that will help you still your thoughts, discipline
your mind, and raise your energetic vibration. You will also strengthen your intuition so you can receive
more energy and guidance from God, Source Energy, or The Universal Intelligence.

MAIN TAKEAWAYS

• Repetition is an essential part of meditation. It clears away the mental cobwebs and stills your
active mind.

• When you meditate, you open yourself to receiving communication from your inner self (intu-
ition) and the universe.

• Surround yourself with the white light of protection whenever you feel negativity around you.

• When you take time to listen to what is within, your intuition, sensitivity and alignment with the
universe will grow stronger.

ACTIVITY 1. BETTY BETHARD’S MEDITATION: THE 4-PART MEDITATION

Many years ago I learned this 4-step meditation from Betty Bethard, a teacher from San Francisco. I have
been teaching it in my groups ever since then. I find this technique to be the essence of simplicity. It is
also, however, profoundly effective. May it support your inner peace and access to wisdom.

This meditation is divided into 4 parts:

1. Preparation: sit with palms together and visualize light up left side and down right side of your
body 3 times.

2. Repetition: Repeat a word of phrase repeatedly. “I love myself, I am gentle with myself.”

3. Receptivity: Palms facing up on lap. As the observer: watch your thoughts. feelings and sensa-
tions.

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STEP EIGHT | MODULE 1

4. Closing Down: Close your hands, visualize white light surrounding your body. At the end, visual-
ize sending healing energy to another or yourself accomplishing a goal or being totally healthy
(healed).

STEP ONE - PREPARATION

Physical Preparation: Avoid meditating on a full stomach, when overly tired, or while wearing restrictive
clothing. Do not meditate while under the influence of alcohol or drugs. Use your own judgment when
using prescribed medications.

Mental Preparation: It is helpful prior to meditation to prepare yourself mentally. For example, you may
read, discuss, or listen to or think about something of an inspirational nature.

Environmental Preparation: Find a quiet time when you will not be disturbed by the telephone, door-
bell or other interruptions. When you have moved into the inner stillness, all your senses are heightened,
and a sudden noise can be a shock to your system. This meditation can be done sitting cross-legged on
the floor or sitting in a chair with your body erect, feet flat on the floor, and with hands together in your
lap. Let your hands touch together, fingertip to fingertip.

Relax. It is helpful if your spine is straight. You will find it surprisingly easy to relax in an upright position
if you imagine a string tied to the top of your head pulling straight up toward the ceiling.

Take several deep breaths through your nose and exhale through your mouth. Then let your breathing
become steady, rhythmic and relaxed.

Imagine a pure white light coming up through your left foot, up the left side of your body, all the way to
the top of your head, across to the right side of your body, and down the other side. Do this three times.

You can also use this moment to ask to be shown the way to truth, wisdom and understanding.

STEP TWO - REPETITION

Repetition is simply the focusing of your mind on a single point. It is an essential part of meditation. It
clears away the mental cobwebs and stills your active conscious mind. You can do repetition with your
eyes open or closed, whichever proves better for you. If you use the eyes open method, fix your gaze on
a single object. For example, a tiny light or candle in a darkened room, a picture, a religious symbol, a
mandala, or the word, “love.” These and many other things have been used successfully as the focal point
of repetition.

A great many people, including myself, have better success in concentration with their eyes closed, visu-
alizing a word, face, object or symbol in their mind’s eye. It can be a religious symbol, a mandala, a flower,
or a peaceful scene in nature such as a still lake. You may wish to focus on a word, a seed thought, or a
mantra that has special meaning to you. One that I have used, with great success, is “I am love.” Simply

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STEP EIGHT | MODULE 1

repeat the mantra over and over without letting any other thoughts come into your mind. Whatever
focal point you choose to concentrate on, let it represent your highest spiritual idea, never something
materialistic.

At first your mind will quite likely want to stray. Bring it gently back to the focal point of your concentra-
tion. As it strays again, bring it back again. Almost everyone finds his/her mind much too active to settle
down to a single point at first. But soon you will find your ability to discipline your mind to one point
growing stronger and stronger.

STEP THREE - RECEPTIVITY

After what seems to be about five to ten minutes or so of repetition, shift gently to receptivity for the
next five to ten minutes. Separate your hands and turn the palms upward in your lap. Keep your body
erect and relaxed. Now let the mind you have been disciplining so vigorously relax. Do not exert any con-
scious effort to think about anything. Just set your mind free. If you did repetition with your eyes open,
you must close them as you go into meditation. At this point you have opened the various consciousness
centers of your being. Remain relaxed and passive, yet alert.

Thoughts and mental images may cross your consciousness. Examine them placidly as they come and go.
You may see images and scenes or hear mental messages. You may also feel unexpected sensations such
as chills or vibrations along your spine, or pressure sensations. Explore them with calm, relaxed interest.
Since, as normal human beings, the only way you have of receiving communication is through your five
senses, it is perfectly natural for any communication to manifest itself to you through one or more of
these channels.

You may find yourself gently rocking back and forth, or side to side, or in a round-and-round motion.
Don’t be disturbed. This is merely a manifestation of your vibratory level raising so as to facilitate inner
communication. In your first few daily concentration-meditation sessions, limit yourself to about twenty
or thirty minutes. Normally, it is not wise to go beyond that length of time.

STEP FOUR - CLOSING DOWN

At the end of your meditation, close both hands into fists and imagine a luminous white light surrounding
you, filling and protecting you. The main idea is that you are learning to place yourself in an environment
of protection, guidance, and control. This can be done in a variety of ways. For example, imagine yourself
in a ball of white light, or in a white balloon, just so long as the white environment totally surrounds you.
This procedure will close down the centers of your consciousness which you have opened during con-
centration and meditation, leaving your inner being protected from outside influences.

This is very important for those who are sensitive. Develop the habit of surrounding yourself with the
white light of protection whenever you feel negativity around you, not just at the time of meditation.

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As you close down, do not close yourself off entirely from other people. What you are doing is protecting
yourself from being affected by any negativity while at the same time radiating love and harmony to
those about you. As a result, you will dissolve the negative vibrations. The white light is your protection;
be sure to use it.

You may also use this phase to visualize yourself achieving any goal you might choose. Or you could sim-
ply visualize yourself whole and healthy, or visualize yourself having achieved a particular goal. If you use
an affirmation during the repetition phase and do a related visualization during this phase, it makes this
meditation even more powerful.

Your Inner Wisdom: After a while meditating you will begin to discover that you have a great deal of
wisdom inside. It is simply a matter of taking the time to listen to what is within. As you do this, your in-
tuition, sensitivity, and alignment with the universe begins to grow. It is as though all the powers of your
mind and the secrets of the universe start to become available to you. You will grow in strength in these
gifts so long as you seek them for service to your fellow man rather than for selfish, material ends.

HEALING

When you have sat in daily meditation for one month or more, you may desire to practice healing medita-
tion. Anyone may be a channel for healing as the power of healing comes from God, the Universal Force,
and not from the individual. All that is required is the sincere desire to help another and healing will be
sent. As time and distance are no obstacle to the healing energy, healing can be channeled to anyone,
anywhere and at any time.

Simply do the meditation as before, except that during the repetition phase, focus upon the person
as being healed already; that is to say doing some activity that shows that they are healthy, and whole
(walking, playing golf, dancing, working, etc.) Concentrate in this way for two or three minutes, then
open your palms, relax and let the healing energy flow through. Do this for another two or three minutes,
and then close down as you normally do.

To channel healing after your regular meditation is particularly advantageous as your rate of vibration is
at its highest level. Consequently, you need only to do the concentration phase a minute or less, and then
proceed into the meditation phase continuously keeping your palms open.

Laying on of hands is another way healing may be channeled. To do so, lay your hands on or over the
area you want to affect and ask that the healing energy be sent through you. Practice in your family and
remember, like anything you do, the more you practice, the better will be the results.

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com
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Maximizing Your Potential

STEP Module 2:
8 Keeping Your Agreements
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STEP EIGHT | MODULE 2

STEP EIGHT: UNLEASHING YOUR FULL POTENTIAL

Module 2: Keeping Your Agreements

OVERVIEW
In this lesson, you’re going to learn the true cost of not keeping your agreements. You’ll also learn some
powerful tips on how to keep every agreement you make, so you can cultivate greater self-esteem, confi-
dence, and personal integrity in everything you do.

MAIN TAKEAWAYS

• When you don’t honor your agreements, you’re making something else more important than
following through on the commitment you made.

• Some of the common things that people make more important than their agreements are com-
fort, pleasure, convenience, other people’s approval, or a sense of rebellion.

• When you rebel against someone or something, you are still allowing that person or thing to con-
trol you.

• All agreements you make are with yourself.

• Not keeping Your agreements COSTS you. It tires you out, robs you of your clarity and integrity,
and lowers your self-esteem. It weakens your power.

ACTIVITY 1. BROKEN AGREEMENTS & PROMISES |

List below all the people and institutions with whom you have broken agreements or committed lapses of
integrity. Decide when you will communicate your acknowledgment of this broken agreement to them,
or communicate that you no longer wish to keep this agreement, or negotiate a new time by which you
will complete it. If it is a lapse in integrity, communicate the event plus any way in which you would like to
balance the situation. Check it off as done when you have completed the action or the communication.

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STEP EIGHT | MODULE 2

Done Person Agreement Date

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The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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Maximizing Your Potential

STEP Module 1:
9 The Hour of Power
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STEP NINE | MODULE 1

STEP NINE: DEVELOPING SUCCESS HABITS

Module 1: The Hour of Power

OVERVIEW
The Hour of Power is a highly effective tool I use daily, and it’s a practice I encourage you to adopt in your
daily routine as well. It’s an extremely effective way to center and uplift yourself and ensure that you kick
off your day in a powerful, positive way.

MAIN TAKEAWAYS

• The Hour of Power consists of:

»» 20 minutes of exercise
»» 20 minutes of meditation
»» 20 minutes of inspirational reading

• You can order these activities however you’d like

• You can choose the hour for your personal Hour of Power

• For best results, choose the same time every day

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STEP NINE | MODULE 1

ACTIVITY 1. DEFINE YOUR HOUR OF POWER |

1. Choose the time for your Hour of Power: _____________________________ am/pm

2. Choose the type(s) of exercise you will practice during your Hour of Power:

Choose the meditation you will practice during your Hour of Power:

3. Choose some books you’d like to read during your Hour of Power:

After you have practiced your Hour of Power for 30 days, you may want to try a different form of exer-
cise or a new meditation. Update your Hour of Power plan accordingly.

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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Maximizing Your Potential

STEP Module 2:
9 The Tree of Life Meditation
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STEP NINE | MODULE 2

STEP NINE: DEVELOPING SUCCESS HABITS

Module 2: The Tree of Life Meditation

OVERVIEW
This meditation is based on the Tree of Life from the Jewish mystical tradition of Kabbalah. It has been
designed to help you tap into the universal source energy and utilize it to increase your spiritual and ener-
getic balance and harmony. It will also support you in bringing your purpose and vision into reality.

MAIN TAKEAWAYS

• According to Kabbalah, your body has certain energy centers, or “sefirot,” which are channels of
the divine creative life force that flows through us all.

• Regular meditation can help you tap into these channels of life force and release any blocks that
might be preventing your energy from flowing freely.

• For best results, meditate daily for 40 days to form new behaviors and habits. If that is not possi-
ble, commit to meditating at least 1-3 times a week for at least one month. The more you medi-
tate and tap into your higher self, the stronger your results will be.

ACTIVITY 1. COMMIT TO DAILY MEDITATION |

Commit to the number of times you’re able to meditate each week, and choose a time that works for
you. Ideally, it should be the same time every day. Take a moment right now to go to your calendar and
schedule in your meditation times – then honor your commitment to yourself.

I will meditate on these days every week: __________________________________ at this time:

_______________________________.

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STEP NINE | MODULE 2

ACTIVITY 2. KNOW YOUR TREE OF LIFE |

Explore the graph below to learn more about the “sefirot” or energy channels in your body, and the
impact they have on the different aspects of yourself.

The Tree of Life Meditation

AIN SOPH
Highest realm of God in pure form.
The I Am Presence, The Father, The One Light (God) White Light

KETER
(Crown top of the head) Pure Goodness. Pure Light.
Essence. Seed. Potential. White Light

BINAH CHOCHMAH
(Left hemisphere) (Right hemisphere)
Left side of your face. Wisdom. Vision.
Understanding Right side of your face.
Appreciation Emotion
White Light White Light

GEVURAH CHESED
(Left Shoulder / arm/ breast) (Right Shoulder / arm/ breast)
Rigor, discipline, boundaries, discernment Compassion, Loving Kindness
Determination to focus on and realize one’s Benevolence, Mercy
intention / vision. (Receives) Rigor Blue Light
Strength
Red Light

TIFERET
(Solar Plexus, Belly Button)
Pure beauty, Harmony
Balance & Symmetry
Entrance to the Garden
Yellow Light

HOD NETZACH
(Left hip & Leg) (Right hip & Leg)
Spiritual vision for one’s life The ability to create/Action and effort
Majesty, Dignity To step out and move forward into the world
Taking a stand, standing up to another Endurance, perseverance, manifestation
I bow down to no man or idol. Victory
Splendor Green Light
Orange Light
YESOD
(Base of Spine, Genitals)
Foundation
Creativity, Sexual Union
Ideas, Manifestation, Self-expression
Purple Light

MALCHUT
(Below the Feet)
The Kingship
Golden Light

SHAKINA
Deeper down into the earth/below Malchut
The center of the Earth
The bride of existence
Divine Feminine
Golden Light

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STEP NINE | MODULE 2

ACTIVITY 3. THEN OBSERVE HOW YOU FEEL |

After you complete your meditation, take a few moments to write down how you’re currently feeling.
What impact did the meditation have on your thoughts? How about your body? Your emotions? Did
you experience any epiphanies or insights during the course of your meditation?

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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Maximizing Your Potential

STEP Module 3:
9 The Mirror Exercise
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STEP NINE | MODULE 3

STEP NINE: DEVELOPING SUCCESS HABITS

Module 3: The Mirror Exercise

OVERVIEW
The Mirror Exercise is a simple yet powerful way to keep your self-confidence high. It replaces the negative
self-talk that normally dominates our thoughts with positive self-talk that encourages us to be proud of
who we are and what we accomplish each day.

MAIN TAKEAWAYS

• When you take the time to appreciate and love yourself for everything you accomplish each day,
you will naturally feel better about yourself and what you are capable of achieving.

• For best results, be sure to conduct the Mirror Exercise out loud.

• To experience the full benefits, do the Mirror Exercise every day for at least 40 days.

ACTIVITY 1. THE MIRROR EXERCISE |

Here is how you do the Mirror Exercise:

1. Say your name.

2. Appreciate yourself for:
• Achievements, successes, and risks taken
• Disciplines kept
• Temptations overcome
3. Say “I love you” to yourself.
4. Take it in (receive it), breathe it in.

This is one of the most simple yet powerful self-esteem and self-confidence building exercises I know. Its
purpose is to replace the normal negative self-talk that dominates our thoughts with positive, self-affirm-
ing self-talk. It is an exercise that should be performed every night for at least 40 days. It is also something
you can do for life.

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STEP NINE | MODULE 3

Every night before going to bed, stand in front of a mirror and appreciate yourself for all that you accom-
plished during the day. Start with a few seconds of looking into the eyes of the person in the mirror – the
mirror image of yourself looking back at you. Then start by saying your name out loud, followed by ap-
preciating yourself (out loud) for the following things:

1. Any achievements (business, financial, educational, personal, emotional)

2. Any personal disciplines you kept (exercise, meditation, prayer, dietary)
3. Any temptations that you did not give in to (eating dessert, lying, drinking too much, staying up
to late, watching too much TV, etc.)

Maintain eye contact with yourself throughout the exercise. When you are done, end by continuing to
look deep into your own eyes and saying, “I love you” out loud. Then stand there for another few seconds
to really feel the impact of the experience as if you were the one in the mirror who had just listened to all
of this appreciation. The trick during this last part is to not just turn away from the mirror feeling embar-
rassed or thinking of yourself or the exercise as stupid.

Here is an example of what it might sound like:

“Jack, I want to appreciate you for the following things today. First I want to appreciate you for going to bed on
time last night without staying up too late watching TV so you got up bright and early this morning and had
a really good conversation with Inga. And then you meditated for 20 minutes before you took a shower. You
helped with getting the kids’ lunches together and you ate a healthy low fat, low carbohydrate breakfast. You
got to work on time and led a very good staff meeting with your support team. You did a great job of helping
everyone listen to everybody’s feelings and ideas. And you were great at drawing out the quiet ones. Let’s see.
. . oh, and then you ate a really healthy lunch – soup and salad – and you didn’t have the dessert that was
offered. And you drank the 10 glasses of water that you committed to drinking every day. Congratulations on
that one!

... And you stayed in a good mood all day today. You didn’t let other people’s problems become your problems. It
would have been easy to let Deborah’s complaints get to you, but you didn’t. You were able to not feel personally
responsible for what happened to her. And you didn’t take anything she said personally. Good job! ... And then let’s
see, you finished editing the new staff orientation manual, and you got a really good start on scheduling this sum-
mer’s Train the Trainer Program. And then you filled in your Daily Positive Focus Form before you left work.

Oh, and you appreciated your assistant for all of her contributions for the day. It was great to see how she just lit up.
And when you got home, you spent quality time playing with the kids, especially Christopher, and then you read a
book to all of the kids. That was really special. And now you’re going to bed at a good time again and not staying
up all night surfing the net. You were great today. ... And one more thing—I love you!”

It is not unusual to have a number of reactions the first few times you do this. They include feeling silly,
feeling embarrassed, feeling like crying (or actually crying), generally feeling uncomfortable. Occasion-
ally, people have even reported breaking out in hives, feeling hot and sweaty, or feeling a little light

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STEP NINE | MODULE 3

headed. These are natural and normal reactions as this is a very unfamiliar thing to be doing. We are not
trained to acknowledge ourselves. In fact, we are mostly trained to do the opposite: “Don’t toot your
own horn. Don’t get a swelled head. Don’t get a stuffed shirt. Pride is a sin”. As you begin to act in more
positive and nurturing ways to yourself, it is natural to have physical and emotional reactions as you
release the old negative self-judgments, unrealistic expectations, parental wounds and so forth. If you
experience any of these things—and not all people do—don’t let these things stop you. They are only
temporary and will pass after a few days of doing the exercise.

Note: If you find yourself lying in bed, and you realize you haven’t done the exercise, get out of bed and
do it. The part of looking at your self in the mirror is a very important part of the exercise. Remember: You
will only get as much out of this exercise as you put into it.

One last bit of advice: If you live with someone (spouse, children, roommate, parents), let them know in
advance that you will be doing this exercise each evening for a month or so. You do not want them to
walk in on you while you are doing it and think you have lost it!

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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Maximizing Your Potential

STEP Module 1:
10 Accountability Partners
and Mastermind Groups
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STEP TEN | MODULE 1

STEP TEN: CREATING YOUR SUPPORT COMMUNITY

Module 1: Accountability Partners & Mastermind Groups

OVERVIEW
In this lesson, you’re going to discover the immense power of working with an accountability partner or
mastermind group. You’ll also learn my proven strategies to help ensure that your accountability partner
or mastermind group operates as effectively and efficiently as possible.

MAIN TAKEAWAYS

• An accountability partner is someone you talk to everyday who holds you accountable for taking
the action steps you’ve committed to, while you do the same for them.

• For maximum effectiveness, check in with your accountability partner 5 days a week and keep the
calls short.

• Accountability check-ins can be done over the phone or Skype, or via email. A live call is always
best.

• Mastermind groups connect every two weeks for about an hour (about 10 minutes per person per
call).

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STEP TEN | MODULE 1

ACTIVITY 1. ACCOUNTABILITY PARTNER GUIDELINES

When it comes to creating results, two heads are better than one. Follow these guidelines to choose an
accountability partner and hold regular check-ins that help both of you accelerate your progress toward
your goals.

1. Choose an accountability partner who is not a family member or a business partner. The less history
you have with each other, the better.

2. Hold your accountability partner check-ins at least five times a week. You may want to take your
weekends off like I do.

3. Conduct your accountability partner check-ins via phone, Skype, Google Hangouts, or via email. I
personally like to use the phone or video chat for that extra personal connection.

4. Report on the action steps you’ve completed since your last check-in. Simply state whether you
completed them or not – no excuses!

5. Commit to the action steps you plan to complete before the next meeting.

6. Keep your accountability partner check-ins to five minutes max. You don’t want them to become a
hassle or a burden.

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STEP TEN | MODULE 1

ACTIVITY 2. MASTERMIND GROUP PLANNING SHEET |

If you want to form a local mastermind group, use this page to create it.

Name of Mastermind Group I’m Planning

My Personal Goals and Objectives for Planning This Group

List 12 People You Will Call to Join the Group

Rank them in order of preference and stop calling after six people join the group.

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STEP TEN | MODULE 1

A script for “pitching” the Mastermind Group:

Example: Hi John. My name is Jennifer Bentley. I’m a software developer with a new product for AS/400
systems that helps e-commerce companies handle multiple billings and subscriptions. Though I’m just
starting out, I’ve gotten some interest from a number of people in forming a mastermind group that
would help all of us access new resources and discover new solutions and perspectives that we probably
haven’t thought of before. I especially wanted you to be in the group. I believe you’d get a lot of value out
of it and I’m not sure that you have your own mastermind group yet. Can I put you down on my list? The
group would meet every other week to brainstorm on each other’s challenges. We can do it in person, or
the group might decide to meet by phone, Skype or Zoom instead. If you could have 5-6 other prominent
CEO’s working on your company’s challenges or even your personal ones, would that be something you
would set aside an hour a week for? Jim McCutcheon has already agreed to be involved. I’m not sure if
you know him.

ACTIVITY 3. MASTERMIND GROUP BEST PRACTICES |

Follow the tips below to maximize the effectiveness of your mastermind group.

What’s the Ideal Size for a Mastermind Group?

The ideal size of a mastermind group is 5-6 people. If it is too much smaller, it loses its dynamics. If it is
bigger, it gets unwieldy—meetings take longer, some needs go unmet and personal sharing is mini-
mized, which eventually leads to people dropping out.

Conducting a Mastermind Meeting

Ideally, each mastermind meeting should be conducted weekly or every other week, for one hour, in
person, with all members of the group in attendance. Meetings can also be conducted over the phone.
But each meeting should follow the proven format described below for insuring each participant stays
involved and gets their needs met.

Your group should also assign someone to be the Timekeeper—either the same person each session or
rotate the task amongst the participants. The Timekeeper ensures each portion of the meeting gets its
allotted time, and ensures that all members adhere to their preapproved time to speak.

We recommend that for the first few meetings, each member gets the entire hour to familiarize the oth-
ers with his or her situation, needs and challenges—while the other members brainstorm ways they can
support that person. During later meetings, participants each get a small amount of time usually 8 to 10

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STEP TEN | MODULE 1

minutes to update the others, ask for help and get feedback.

Use the following outline for your meetings.

Step 1: Ask for Spiritual Guidance By Delivering an Invocation

Ideally, mastermind meetings should start with a request for the group to be filled and surrounded with
powerful spiritual energy. Members can trade off delivering the invocation. Using whatever spiritual be-
lief structure the reader has, they ask the Universal Force to assist the group with each other’s needs.

A sample invocation that asks God or that Higher Power to be present might be:

“We ask now to be filled and surrounded with light, and our hearts be open to receive guidance from the High-
er Power.”

Step 2: Share What’s New and Good

A good way to bond with others in the group and keep esteem and excitement high is to each share a
brief success story. Even small successes achieved since the last meeting give others in the group the
feeling that “this process is working. It’s something I need to stay involved with.”

Step 3: Negotiate for Time

While the normal weekly time allotment might be 8 to 10 minutes per person, occasionally one partic-
ipant may need extra time during this week’s session to discuss a particularly difficult situation. During
Step #3, they ask for the amount of extra time they think they’ll need. Others in the group may have their
own challenges that week and need extra time, too. Still others may decide to give up their time entirely,
as they do not have anything to discuss. Using the Timekeeper as referee, each member negotiates for
the amount of time they think they’ll need.

During the negotiating step, you’ll often hear comments like:

“I just lost my assistant and my receptionist yesterday and I need time to talk about that.”

“Well, my Mom died this week and I need help processing that.”

“I want to read you this new proposal I’ve written and get your feedback on it.”

“Well, I need to find a printing company in the Far East and I don’t know the first thing about how to find
one.”

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STEP TEN | MODULE 1

So members negotiate for time. Once the negotiation process is complete and everyone agrees to the
schedule, the meeting begins in earnest. And the Timekeeper keeps everyone on time and on focus.

But be aware: If the Timekeeper is not diligent about keeping members on track, some members won’t
get their needs met and the group will risk losing them as participants. Still others—the dominators or
needy types—may hog the time or turn their brainstorming responses into a personal discourse.

Everyone deserves equal time and equal guidance. It’s the Timekeeper’s job to ensure this.

Step 4: Individual Members Speak While the Group Listens and Brainstorms Solutions

What kind of discussions can you expect during a mastermind meeting? Topics such as:
• I need contacts.
• I need referrals.
• I’m lost at this new aspect of my business.
• I’m looking for an expert to help me develop this idea.
• I need you to consult your network/contact list .
• I need to raise $10,000.

After the allotted time of explanation, discussion and brainstorming, the Timekeeper says, “Time!” and
the group moves on to the next member’s needs.

Discussions can be personal or professional—it doesn’t matter. As long as everyone is getting value,
they’ll stay involved with the group. As long as you’re giving value, everyone will want you to be there.

You’ll find that groups tend to go through phases. They start out fairly business-like, but as people get to
know each other and begin to delve into personal challenges like “My son’s a heroin addict,” or “My wife
and I are having problems,“ they take on a special personal bond. You and the other members can use
the group any way you want.

Step 5: Make a Commitment to Stretch

Once members have had their time to present, discuss, brainstorm and gain feedback, the Timekeeper
asks each member in turn to commit verbally to something they wouldn’t normally commit to if they
weren’t part of the group. The commitment needs to be a stretch.

It could be a result of what they heard from the group that day: “OK, I’m going to make three calls to hire
a new salesperson”, or “I’m going to call John Deerfield at Consolidated and pitch my new product.”

This commitment ensures everyone is continually moving forward, which is the true benefit of a master-
mind group.

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STEP TEN | MODULE 1

Step 6: End with Gratitude

Your group might end with a group prayer expressing gratitude. Or you might go around the table with
each member saying one thing they appreciate about another person in the group.

Step 7: Be Accountable

When members assemble the very next week, each member needs to share something related to the
goal they set at the previous meeting. Did each member take action? Did they achieve their goal?

You’ll find the real value in mastermind groups is often the accountability factor—other members check-
ing up on you to make sure you meet your stated commitments. Of course, most people are more pro-
ductive when they have a stated deadline. The reality is if you know you’re going to be asked next week
about the commitment you made today, you’ll take steps to accomplish it by next week’s deadline. It’s
one way to ensure you’ll accomplish a lot more.

ACTIVITY 4. YOUR PERSONAL MASTERMIND JOURNAL

Use this journal during your mastermind meetings to boost their effectiveness.

Week of: __________________________________________________

Conference Call#: _______________________________________

Password: ________________________________________________

Challenges or Projects to Share With the Group:

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STEP TEN | MODULE 1

Suggestions From the Group:

Contacts/People/Resources Suggested By Group:

Areas to Take Action On:

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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Maximizing Your Potential

STEP Module 2:
10 Heart Talks
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STEP TEN | MODULE 2

STEP TEN: CREATING YOUR SUPPORT COMMUNITY

Module 2: Heart Talks

OVERVIEW
A “Heart Talk” is a powerful communication process that creates a safe environment for a deeper level
of communication and allows people to feel fully heard. Heart Talks build rapport, understanding, and a
deeper sense of connectedness. I strongly encourage you to use this communication tool often in your
life.

MAIN TAKEAWAYS

• In too many business, educational and other settings, there is never an opportunity for feelings
to be expressed and heard, so they build up to the point that people have no capacity to focus on
the business at hand.

• There is too much emotional static in the space. It’s like trying to put more water into a glass that
is already full. There is nowhere for it to go. You must first pour out the old water to make room for
the new water. It is the same with emotions. People usually can’t listen until they have first been
heard.

• Heart Talks open up a space inside of you to be able to listen to and take in what others have to
say.

ACTIVITY 1. CONDUCT A HEART TALK |

A Heart Talk is a very structured communication process in which eight agreements are strictly adhered
to in order to create the safety for a deep level of communication to occur without the fear of condem-
nation, unsolicited advice, interruption or being rushed. It is a powerful tool used to surface and release
any unexpressed emotions that could otherwise get in the way of people being totally present to deal
with the business at hand. It can be used at home, in business, in the classroom, with sports teams and in
religious settings to develop rapport, understanding and intimacy.

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When to use a Heart Talk

Heart Talks are useful:

• for resolving a family issue

• for having a difficult conversation with a loved one

• before or during a staff meeting

• at the beginning of a business meeting where two new groups of people are coming together for the
first time after an emotionally stimulating event like a wedding, a divorce, a merger, a massive layoff,
a death, a major athletic loss, an unexpected financial setback or even a tragedy like the terrorist
attacks in New York on 9/11

• when there is a conflict between two individuals, groups or departments

• on a regular basis at home or in the classroom to create a deeper level of communication and inti-
macy.

How to Conduct a Heart Talk

A Heart Talk can be conducted with any size group from two to ten people. You’ll want to break a group
larger than ten into smaller groups because if the group is larger than that, the trust and safety factor
tends to diminish, and it can also take up too much time.

The first time you conduct a Heart Talk, start by explaining that there is value in occasionally using a
structure for communication that guarantees a deeper level of listening. The structure of a Heart Talk cre-
ates a safe nonjudgmental space that supports the constructive, rather than the destructive, expression
of feelings—which if left unexpressed can block teamwork, synergy, creativity and intuition, which are
vital to the productivity and success of any venture.

Guidelines for a Heart Talk

Start by asking people to sit in a circle or around a table. Introduce the basic agreements that include:

1. Only the person holding the heart talks.

2. Pass the object gently to the left after your turn.
3. You may choose to pass .
4. You talk only about how you feel.
5. You don’t judge or criticize what anyone else has said.
6. You keep what is shared confidential.
7. You don’t leave the talk until it’s declared complete.
8. Be considerate of how long you talk.

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STEP TEN | MODULE 2

If you have plenty of time, a Heart Talk completes naturally when the heart makes a complete circle with-
out anyone having something more to say.

Ask the group to agree to the guidelines, which are very important to make sure the talk does not dete-
riorate and lose its value. Since no one is supposed to talk except for the person holding the object, it is
often best to wait until the completion of the talk to remind people about certain guidelines that need
more attention. Another option is to have the guidelines written down on paper or white board and to
point to them if someone is getting too far off track. Go around the group at least once—with everybody
getting one turn—or set a time frame (say 15 minutes to 30 minutes, longer for more emotionally intense
issues) and keep going around the group until the time runs out or nobody has anything more to say.

You can use any object to pass around—a ball, a paperweight, a book, anything that can be seen by the
other participants. I have seen everything from a stuffed animal (a hospital staff ), a baseball (a college
baseball team), and a football helmet (a state champion football team), to a native-American talking stick
(on a corporate river rafting trip).

Results you can expect from a Heart Talk

You can expect the following results from a heart talk:

• enhanced listening skills

• constructive expression of feelings
• improved conflict resolution skills
• improved abilities to let go of resentments and old issues
• development of mutual respect and understanding
• greater sense of connection, unity and bonding

One of the most valuable uses of the Heart Talk for me occurred when I was conducting a week-long
training for 120 school administrators in Bergen, Norway. We were about to start our afternoon session
when someone announced that one of the workshop participants had been killed in an automobile
accident during the lunch break. There was massive shock and grief in the room. It would have been
impossible to proceed with the scheduled agenda, so I divided the class into groups of six and taught
them the guidelines for a heart talk. I told them to just keep passing the heart around until everyone in
the group said “I pass” twice in a row, meaning that there was nothing else to be said. The groups talked
and cried for over an hour. People talked about their grief, their own sense of mortality, how precious and
fleeting life really is, how scary life can sometimes be, and how you need to live in the moment because
your future is never guaranteed. We then took a short break and were able to proceed with the scheduled
activities. Whatever emotions there were had been shared. The group was once again ready to focus on
the material I was there to teach.

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STEP TEN | MODULE 2

A Heart Talk saves the family business

James owned a small family business that had supported him and his family for years. His wife and two
sons, both married with children, also worked as employees in the company. At least once a week they
would all gather together for a large meal, and James would do his best to unify this growing family.
James hoped that when he retired, the family business would survive and continue to provide a living for
everyone in the extended family.

While it looked like an excellent plan on the surface, there had always been rivalry and competition be-
tween the two sons, and when both their wives started working in the business, things started coming
apart at the seams. Resentments over little things were pushed down to supposedly keep the peace, but
they would resurface later in sarcastic comments and unexpected outbursts of anger. When the two sons
actually threw a couple of punches at each other, James realized they all needed to talk and clear the air.
But he was afraid that the situation could become even more explosive unless there were some powerful
ground rules present—so he decided to use the structure of a Heart Talk.

Sitting in a large circle after their weekly family meal, the group was unusually quiet not knowing what to
expect. James started by getting everyone to agree to the eight agreements and the structure of the talk.
At first the heart was passed without much to say. The second time around one of the sons expressed his
anger, and when the heart reached the other son, even greater hostility surfaced—yet it was clear no one
was going to violate the guidelines, stomp out of the room or throw something. It wasn’t an easy talk,
and there were times you could tell everyone would have preferred any other activity—even if it were
doing the dishes. But as the heart kept going around the circle, everyone began to have the experience
that he or she had been heard, and the hostility began to dissipate.

Then one of the son’s wives started crying and shared that she was at her wit’s end. With all the friction
in the family and in the business she couldn’t take it any more. She said something had to change. At that
moment, something released, and there wasn’t a dry eye in the group. As the heart continued around
and around, the sadness was soon replaced by an acknowledgment of their love for each other and the
things they were grateful for.

Though it will never be known for sure, James believes that Heart Talk is most likely the key thing that
saved his business, his family and his sanity.

“What I feel like saying” saves millions of dollars

My friend Marshall Thurber is a trainer and management consultant who has been teaching people how
to build and protect their wealth for over thirty years. Recently he has been working with Lee Brower of
Empowered Wealth to help super wealthy families learn how to properly steward their money and con-
sciously pass it on to the next generation. Marshall uses a simple variation of the Heart Talk, which he
calls the What I Feel Like Saying exercise, with amazing effectiveness.

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STEP TEN | MODULE 2

Here’s a story he told me:

I start every business meeting by asking everyone present to first respond to this question: What do you need
to say in order to let go and be here? One of the keys to the success of the process is that no one can comment
on what is being said. Everyone must wait until the speaker is finished speaking, say thank you and then move
on to the next person in the group. I can tell by the energy if we need to go around a second time. Sometimes
we may go around the group a couple of times. People can pass if they are already clear and present.

I have been working with a very wealthy family that has hundreds of millions of dollars, but is totally dysfunc-
tional. The children were not talking to their parents and were punishing them by not letting their children talk
to their grandparents. The enmity, the absolute inability to communicate, and the lack of cooperation were
costing the family tens of millions of dollars!

I sat them all down and said, “Look, it’s clear that everyone has a lot of emotional baggage from the past, and
there are a lot of important issues that are unresolved, but if we can’t come together and resolve them in the
present, there is no reason to go any further in trying to create a new and better future.”

When I proposed that we do the “What I feel like saying” exercise, everyone thought it was going to be a total
waste of time, but I finally convinced them to do it . . . and we ended up doing it for four hours! And it wasn’t
just one round; it was round after round after round. But when those four hours were up, they were in love with
each other, to the point where they have now agreed to work with the team at Empowered Wealth to create
a new, more conscious way of working together with their family’s wealth. It’s far from perfect yet, but the
family went from an absolute inability to communicate to getting totally present. And out of that level of total
presence came two powerful family agreements— family first and together we’re better. That’s all we did, but
it took the entire day. If we hadn’t done the “What I feel like saying” exercise, there would have been no hope
for this family. None whatsoever!

The miracle is that once you get present, underneath all of the anger, resentment and distrust, there is nothing
but love. And from a place of love, you can create anything.

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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Maximizing Your Potential

STEP Module 3:
10 The Hug Process
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STEP TEN | MODULE 3

STEP TEN: CREATING YOUR SUPPORT COMMUNITY

Module 3: The Hug Process

OVERVIEW
Physical touch is a human need. In this module, you’ll discover my recommended hugging process, which
allows you to cultivate deeper, more meaningful relationships with others. So make sure you give it a try
– even if you think you’re “not a hugger.”

MAIN TAKEAWAYS

• Research shows we need four hugs a day for survival, eight hugs a day for maintenance, and
twelve hugs a day for growth.

• Hug with your heart touching the other person’s heart (left ear to left ear) for a deeper sense of
connection.

• Avoid “side hugs” or clapping people on the back.

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STEP TEN | MODULE 3

ACTIVITY 1. THE HUG PROCESS |

The Surgeon General has determined that hugging is good for your health. Use the following tips to cre-
ate deeper, more meaningful relationships with people through the simple art of hugging.

The Hug Demonstration: Ways Not to Hug

• A Frame Hug
• Half a chest is better than none
• Burp the Baby
• Hit and run hug
• Jock Twirl
• Bear Hug
• Hip Hug
• Bump and Grind
• Nurturing Hug
• Bend down for short people
• Know when to stop hugging

Hugging is practically perfect: No movable parts, no batteries to wear out, no periodic checkups, low
energy consumption, high energy yield, inflation-proof, nonfattening, no monthly payments, no insur-
ance requirements, theft-proof, non-taxable, non-polluting, and, of course, fully returnable.

Hugging is all natural: Organic, naturally sweet, no pesticides, no preservatives, no artificial ingredients,
100 wholesome.

The best people, places and times to hug: Anyone, anywhere, anytime.

© 2017 Self Esteem Seminars, L.P. Jack Canfield and Jack Canfield’s
The Success Principles are trademarks of Self Esteem Seminars, L.P. All Rights Reserved.

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into
any language or computer language in any form or by any means, electronic, mechanical, magnetic, optical, chemical,
manual, or otherwise, without the prior written permission of Self Esteem Seminars, Inc.
www.jackcanfield.com

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Maximizing Your Potential

WRAP-UP:
Living Your Dream
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WRAP-UP: Living Your Dream

OVERVIEW
As you continue putting these principles to work in your life, remember that the system always works if
you work the system. Action is required to get results! Also remember that as you continue to grow and
evolve through doing this work, so will your wants, needs, and desires evolve. That’s why it’s important
for you to revisit your life purpose and your vision regularly to make sure they still resonate with what you
want your ideal life to be like.

MAIN TAKEAWAYS
• Major improvements take time. Your goal shouldn’t be overnight success, but consistent forward
progress. If you keep moving steadily in the direction of your goals, you WILL achieve them!

• Remember to take 100% responsibility for everything you do. You are responsible for your
thoughts, your images, and your actions – and it is these things that will determine your results in
every situation.

• Continue to ask for what you want and need and reject rejection. Remember that “no” means
“next!” and that every no takes you one step closer to a YES.

• Review your goals often and stick to your timelines. Use the “chunk it down” method to break
huge goals into achievable steps so it’s easier for you to stay focused on your goals.

• Stay in ACTION. Action is required to get results.

• Become an “inverse paranoid.” Assume that everything is meant to be and will work out in your
favor – and it will!

• Keep stretching. Everything you want but don’t have is just outside your comfort zone.

• Obstacles are put in your path to help you grow. It’s like lifting weights. You won’t get stronger if
there’s no resistance.

• Practice gratitude and appreciation every day. You will attract more to be grateful for!

• Remember that the ultimate goal of life is MASTERY. Success is a journey, not a destination – and
it’s who you become in the process that matters.

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WRAP-UP: Living Your Dream

HOW TO TAKE YOUR TRAINING TO THE NEXT LEVEL

If you’re looking for ways to take your training even further, here are some suggestions:

ATTEND BREAKTHROUGH TO SUCCESS LIVE

You’ve worked your way through the online program – now it’s time to experience the training in person! It’s
a great way to refresh your training and deepen the impact of what you’ve learned. Plus you will have the
chance to interact in person with a vibrant community of motivated success seekers just like you!

See when the next Breakthrough to Success live event is happening

JOIN ME ON A PRIVATE LUXURY RETREAT

Once or twice a year, I invite a small group of high achievers to join me for an exclusive four-day luxury retreat
in a beautiful location. (Past retreats have been in Italy, Hawaii, Indonesia, and Santa Barbara, CA.) If you’ve
already achieved success in life, here’s your chance to catapult your life and business to a whole new level!

Discover when and where my next luxury retreat will be

GET CERTIFIED TO TEACH THESE PRINCIPLES TO OTHERS

Interested in joining our team of trainers? Our Train the Trainer Certification Program trains and certifies you
to teach these principles to others. Just imagine being able to say that you are recognized personally by me as
an effective human potential trainer. Imagine what that would do for your business or career!

Speak with a Canfield Training Advisor today at 805-881-5199

BOOK A STRATEGY SESSION WITH MY TEAM OF CANFIELD TRAINERS

No matter where you’re at, the best way to launch yourself to a higher level of success is to enlist the help of
a mentor. My Certified Canfield Trainers are incredible people who have achieved great things in their lives.
They have worked closely with me in person to master my methods to help others. I know you’ll find their
advice invaluable!

Learn more about our Strategy Sessions here

Remember - the world needs YOU to unleash your full potential show up in all your greatness! And my team
and I are here to help in any way we can.

To your infinite success,

Jack Canfield

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COURSE INDEX

This complete index of all the video content is a helpful resource if you need to refer to a specific ex-
ercise, story or key point in a module. Each module is broken down with time codes of key concepts
so you quickly find what you’re looking for. Simply make note of the time code and fast forward the
video to that point.

GETTING STARTED (Run Time 5:11)

:10 Online Program Overview
1:41 Overview of the 10 Steps
2:27 Tips for Best Results
STEP ONE | Tapping Into Your True Power
Module 1: The Power of Mindset (Run Time 7:49)
2:33 7 Functions of Your Self

Module 2: Self-Esteem and The Poker Chip Theory of Success (Run Time 7:14)
1:43 Self Esteem Check Exercise
3:31 Poker Chip Theory

Module 3: Taking 100% Responsibility for Your Life (Run Time 1:14:37)
5:21 Act As If
7:45 Responsibility
9:01 “Response/Ability” poem by Bernard Gunther
10:25 E+R=O
16:07 Biggest Idiot Concept
19:25 Green Hair Concept
21:16 Catherine Lanigan Story
24:58 Give Up Blaming and Complaining
32:40 Difficult and Troubling Situation Exercise
43:43 Hand Exercise
47:23 Muscle Testing Exercise
56:56 I Can’t, I Won’t Exercise
1:05:07 Victim Words – Can’t, Won’t, Try

Step Two: Discovering Your Purpose

Module 1: Owning Your Positive Past (Run Time 20:32)
1:05 Creating Your Autobiographical Story Exercise
16:48 Success Symbols
Module 2: Expanding Your Self-Awareness (Run Time 19:02)
1:13 Repeating Question Technique
16:46 Frank Szymanski Story

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COURSE INDEX
Module 3: Finding Your Purpose (Run Time 1:42:24)
3:23 Life Purpose Guided Visualization
24:17 Paper & Pencil Exercise
28:51 Life Purpose Statement Exercise
31:49 Ken Behring Story
40:10 Vision for Seven Areas of Your Life Exercise
1:18:44 “Unstoppable” by Cynthia Kersey
1:22:30 Student Sharing
1:26:40 Vision Sharing Exercise
1:28:52 Student Sharing

STEP THREE | Aligning Your Purpose with Your Passions

Module 1: The Passion Test (Run Time 1:46:28)
4:39 The Passion Test Background
7:58 Introduction to Kathleen Seeley
21:00 Passion Test Overview
34:10 Passion Test Exercise
37:22 10 Things You Want to Do, Be or Have
53:21 Student Sharing
58:04 Ranking Your Passions
1:01:57 Identifying Markers
1:06:08 Student Sharing
1:13:05 The Secret to a Passionate Life
1:21:01 Structural Tension
1:22:50 Changing Stories to Change Your Life
1:30:22 10 Principles of a Passionate Life
1:39:15 Student Sharing

STEP FOUR | Defining Your Dream

Module 1: Unleashing the Power of Goal-Setting (Run Time 32:22)
3:53 Dr. Gail Matthews Dominican University Study
9:00 John Goddard’s Goals
10:53 Setting Measurable Goals
13:06 Results Goal
13:14 Process Goal
14:47 “Kick Start” by Dr. Emmet Thompson
16:05 Goal Setting Exercise
17:44 Student Sharing
24:35 Evaluating Clear Goals
25:13 Taking a Vision and Setting it as a Goal
27:03 Dealing with Considerations, Fears and Roadblocks
29:53 The Goal in Life is Mastery

© 2017 SELF ESTEEM SEMINARS, L.P. JACK CANFIELD AND JACK CANFIELD'S THE SUCCESS PRINCIPLES ARE TRADEMARKS OF SELF ESTEEM SEMINARS, L.P. ALL RIGHTS RESERVED. WWW.JACKCANFIELD.COM
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COURSE INDEX

Module 2: Setting Your Breakthrough Goal (Run Time 41:26)

3:12 What is a Breakthrough Goal?
5:08 “The One Thing” by Gary Keller
8:08 Setting Your Breakthrough Goal Exercise
9:22 The Rule of 5
13:19 “1001 Ways to Market Your Books” by John Kremer
16:22 Bill Bradley Story
17:43 Keller-Williams 5-10-15-5 Formula for Success
22:20 Student Questions
30:21 Affirmations
31:14 Ideal Scene Overview
33:55 Ideal Scene Exercise
36:05 Strategic Planning Form Exercise

STEP FIVE | Making the “Impossible” Possible

Module 1: Releasing Your Brakes with Affirmations (Run Time 30:45)
1:19 Affirmations Overview
2:55 Positive Belief Affirmations
3:39 Law of Replacement
4:11 Goal Manifestation Affirmations
4:58 Eight Guidelines to Creating Effective Affirmations
10:26 Examples of Affirmations
17:10 Creating Your Affirmation Exercise
17:31 Student Sharing
Module 2: Turbocharging Your Goal with Visualization (Run Time 1:14:40)
1:27 Using Visualizations to Achieve Your Goals
10:19 Ohio State University Visualization Study
13:44 Peter Vidmar Olympic Story
17:06 Skyscraper Visualization
22:32 Catastrophic Images
22:44 Anastrophic Images
28:05 Arm Turning Visualization
35:38 NASA Study – The 30-Day Principle
38:52 Structural Tension
44:32 Selective Attention Demonstration
47:39 Perceptual Filters
52:13 Visualization Practice
1:05:13 “100 Ways to Enhance Self-Concept in the Classroom” by Jack Canfield

© 2017 SELF ESTEEM SEMINARS, L.P. JACK CANFIELD AND JACK CANFIELD'S THE SUCCESS PRINCIPLES ARE TRADEMARKS OF SELF ESTEEM SEMINARS, L.P. ALL RIGHTS RESERVED. WWW.JACKCANFIELD.COM
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COURSE INDEX
STEP SIX | Identifying and Overcoming Your Obstacles
Module 1: Removing Your Inner Blocks (Run Time 28:57)
1:05 Removing Your Inner Blocks Exercise
Module 2: Letting Go of Guilt and Resentment (Run Time 33:45)
3:34 “Loving What Is” by Byron Katie
4:33 The Guilt Process Demonstration
16:37 The Resentment Process Demonstration
29:37 Releasing Guilt and Resentment Exercise
Module 3: Getting the Acknowledgment You Never Got (Run Time 9:18)
1:07 Getting the Acknowledgment You Never Got Exercise
2:05 John Wooden Story
Module 4: Tapping Your Way to Success (Run Time 23:30)
:49 “5 Minute Phobia Cure” by Roger Callahan
3:30 “Tapping into Ultimate Success” by Jack Canfield & Pamela Bruner
5:28 Tapping Technique
15:38 Tapping Exercise

Module 5: Coming Out of Hiding (Run Time 11:27)

3:34 How Do You Hide Exercise
7:35 What are the Costs of Hiding?

STEP SEVEN | Taking Inspired Action

Module 1: The Dis-Identification Process (Run Time 55:20)
3:38 Overview of Dis-Identification Process
8:25 Review of the Holistic Model of High Self
24:52 Psychological Reversal Demonstration
31:13 The Dis-Identification Meditation Preparation
36:55 The Dis-Identification Meditation
Module 2: Taking Action and Rejecting Rejection (Run Time 54:46)
3:05 Winners Take Action
3:36 “The Power of One” by Bryce Courtenay
6:44 Do Whatever It Takes!
8:50 Les Brown Story
19:11 2 Kinds of Actions
20:48 Jon Bon Jovi Story
23:50 Dr. Ruth Westeimer Story
24:59 Ask, Ask, Ask
28:13 The 9 No’s Exercise
37:12 Student Sharing

© 2017 SELF ESTEEM SEMINARS, L.P. JACK CANFIELD AND JACK CANFIELD'S THE SUCCESS PRINCIPLES ARE TRADEMARKS OF SELF ESTEEM SEMINARS, L.P. ALL RIGHTS RESERVED. WWW.JACKCANFIELD.COM
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COURSE INDEX

50:07 “No” – “Next” Demonstration

51:37 Feel Your Fear and Take Action Anyway
52:03 “Oh What The Heck Go For It Anyway” Chant

Module 3: Responding to Feedback (Run Time 32:47)

2:08 Positive and Negative Feedback
2:19 External and Internal Feedback
3:17 On Course/Off Course Demonstration
9:31 Scale of 1-10 Technique
12:35 Crayon Exercise
20:32 Student Sharing

STEP EIGHT | Unleashing Your Full Potential

Module 1: The 4-Part Meditation (Run Time 1:00:02)
:42 4-Part Meditation Overview
19:26 4-Part Meditation
45:48 Student Sharing
53:34 “The Compound Effect” by Darren Hardy

Module 2: Keeping Your Agreements (Run Time 47:00)

1:19 Broken Agreements Demonstration
25:42 Reasons Why Agreements are Broken
28:49 The Cost of Broken Agreements
40:34 Tips for Keeping Your Agreements

STEP NINE | Developing Success Habits

Module 1: The Hour of Power (Run Time 4:01)
:24 Three Things That Will Transform Your Life
:41 20 Minutes of Meditation
1:42 20 Minutes of Exercise
2:00 20 Minutes of Reading
Module 2: The Tree of Life Meditation (Run Time 1:04:35)
1:18 The Tree of Life Meditation Overview
2:08 Sefirots and Chakras
7:08 Tree of Life Meditation
39:09 Student Sharing
Module 3: The Mirror Exercise (Run Time 7:05)
:11 Mirror Exercise Instructions
2:02 Mirror Exercise Demonstration
5:34 “Time Somebody Told Me” poem by C. Tillary Banks
© 2017 SELF ESTEEM SEMINARS, L.P. JACK CANFIELD AND JACK CANFIELD'S THE SUCCESS PRINCIPLES ARE TRADEMARKS OF SELF ESTEEM SEMINARS, L.P. ALL RIGHTS RESERVED. WWW.JACKCANFIELD.COM
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COURSE INDEX

STEP TEN | Creating Your Support Community

Module 1: Accountability Partners and Mastermind Groups (Run Time 28:38)
:34 Accountability Partner
:57 Mastermind Group
3:13 Accountability Partner Guidelines
15:37 Mastermind Group Guidelines
22:47 Student Questions
Module 2: Heart Talks (Run Time 15:54)
:11 Heart Talks Overview
3:20 Heart Talks Guidelines
9:40 Heart Talks Exercise
Module 3: The Hug Process (Run Time 17:12)
:14 The Hug Process Overview
3:58 “The 5 Love Languages” by Gary Chapman
5:35 Hugs That Don’t Work Demonstration
12:17 The Hug Process Exercise
13:13 Pamela Rogers Story
15:20 Tim Harris Story

Wrap-Up: Living Your Dream (Run Time 5:05)

© 2017 SELF ESTEEM SEMINARS, L.P. JACK CANFIELD AND JACK CANFIELD'S THE SUCCESS PRINCIPLES ARE TRADEMARKS OF SELF ESTEEM SEMINARS, L.P. ALL RIGHTS RESERVED. WWW.JACKCANFIELD.COM
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