ATTITUDE & MOTIVATION
Attitude - Concept - Significance - Factors affecting attitudes - Positive attitude
– Advantages –Negative attitude- Disadvantages - Ways to develop positive
attitude - Differences between personalities having positive and negative
attitude. Concept of motivation - Significance – Internal and external motives -
Importance of self- motivation- Factors leading to de-motivation
DEFINITION:
An attitude is a positive, negative, or mixed evaluation of an object that is expressed
at some level of intensity. It usually implies feelings that are either positive or negative.
SIGNIFICANCE OR IMPORTANCE OF ATTITUDE:
Attitude plays a very important role for achieving the success. It is more important
than education, money, knowledge, intelligence, talents or skills.
It applies to every sphere of life, including one's personal and professional life
Can a student be a good student without a good attitude?
ask how your attitude will affect your goals?
FACTORS AFFECTING ATTITUDE:
There are primarily three factors that determine our attitude. They are:
1. Environment
2. Experience
3. Education
These are called the triple Es of attitude. Let's evaluate each of the factors individually.
1. Environment
Environment consists of the following:
Home: Parents, Siblings, relatives, Neighbours and friends.
School: Teachers, school staff, seniors, juniors.
Work place: Colleagues, superiors and subordinates.
Media: Television, newspapers, magazines, radio, movies
Cultural background
Religious background
Traditions and beliefs
Social environment
Political environment
2. Experiences:
Our behaviour changes according to our experiences with people and events in our life. If we
have a positive experience with a person, our attitude toward him becomes positive and vice
versa.
3. Education:
It refers to both formal and informal education, not just academic qualifications. Knowledge
strategically applied translates into wisdom, ensuring success. Education makes the role of
the educator vital. A teacher affects eternity. The ripple effect is immeasurable.
We are drowning in information but starving for knowledge and wisdom. Education ought to
teach us not only how to make a living but also how to live.
POSITIVE ATTITUDE:
A positive attitude helps you to cope more easily with the daily affairs of life. It
brings optimism into your life and makes it easier to avoid worry and negative thinking. It
will bring constructive changes into your life and make you happier, brighter and more
successful.
The Benefits of a Positive Attitude:
These are many and easy to see. But what is easy to see is also easy to miss. To mention a few, a
positive attitude
increases productivity
fosters teamwork
solves problems
improves quality
makes for congenial atmosphere
breeds loyalty
increases profits
fosters better relationships with employers, employees, and customers
reduces stress
helps a person become a contributing member of society and an asset to their country
makes for a pleasing personality
Steps to build a Positive Attitude:
Step 1: Changing the Focus and Looking for the Positive:
Step 2: Making a Habit of Doing It Now:
Step 3: Developing an Attitude of Gratitude:
Count your blessings, not your troubles.
We are so focused on complaining about things we don't have that we lose sight of
the things we have. There is a lot to be thankful for.
Step 4: Getting into a Continuous Education Program:
Let's get some myths out of the way. we need to know the true meaning of
education.
Step 5: Building a Positive Self-Esteem:
Self-esteem is the way we feel about ourselves. When we feel good within, our
performance goes up, our relationships improve both at home and at work.
Step 6: Staying away from Negative Influences:
NEGATIVE ATTITUDE:
Who are pessimists? Pessimists
are unhappy when they have no troubles to speak
feel bad when they feel good, for fear they will feel worse when they feel better
spend most of their life at complaint counters
always turn out the lights to see how dark it is
are always looking for cracks in the mirror of life
stop sleeping in bed when they hear that more people die in bed than anywhere else
cannot enjoy their health because they think they may be sick tomorrow
not only expect the worst but make the worst of whatever happens
don't see the doughnut, only the hole
believe that the sun shines only to cast shadows
forget their blessings and count their troubles
know that hard work never hurts anyone but believe "why take a chance?"
DIFFERENCES BETWEEN NEGATIVE AND POSITIVE ATTITUDES.
S.no Negative attitude personality Positive attitude personality
1 They are always part of the problem They are always part of the answer
2 They always has an excuse They always has a program
3 Sees a problem for every answers Sees an answer for every problem
4 Says “It may be possible but it is too difficult” Says “It may be difficult but it is possible”
5 Says “It was not my fault Says “I was wrong”
6 Always apart from the team Always a part of the team.
7 Sees only problems Sees all possibilities
8 Says “Life is hard” Says “Life is filled with experiences”
9 Thinks “People are worst” Thinks “Good people are there”
10 Always hates the work place Always work with lovely people
11 They are mostly losers They are mostly winners
12 Always looks on the negative side Always looks on the positive side
13 They are always angry, frustrated and stressed. They are always happier, polite and lovable
14. Always says “Impossible” Always says “Possible”
15. Says “I can’t do” Says “I can do”
