Analytics,

Campaigns
& Real-World
Implementation

SI T D O LO R A MET
MODULE
➢Marketing Analytics Basics ➢Designing creatives and messaging for target
audience
➢Importance of tracking performance metrics
➢Monitoring campaign performance and
➢Understanding conversion rates, click-through adjustments
rates, and ROI
➢Real-Life Group Project
➢Drawing insights from data for better strategy
➢Execute a sales or digital marketing project
➢Creating & Managing Campaigns
➢Target a real product or service and track
➢Planning and structuring a basic marketing outreach
campaign
➢Present final results, challenges, and
learnings
MARKETING ANALYTICS BASICS
Marketing Analytics is the practice of measuring, managing, and analyzing marketing performance
to improve effectiveness and optimize return on investment (ROI). It helps you understand what’s
working, what’s not, and how to improve future campaigns.

Key Components of Marketing Analytics:

Component Description
What happened? (e.g., campaign reports, traffic
• Descriptive Analytics
sources)
• Diagnostic Analytics Why did it happen? (e.g., bounce rate analysis)
• Predictive Analytics What might happen next? (e.g., sales forecasts)
What should we do? (e.g., budget allocation
• Prescriptive Analytics
suggestions)
 IMPORTANCE OF TRACKING
PERFORMANCE METRICS
Importance of Tracking Performance Metrics in Marketing
a) Measure Effectiveness of Campaigns
b) Improve Return on Investment (ROI)
c) Understand Customer Behaviour
d) Make Data-Driven Decisions
e) Continuous Optimization
f) Identify Trends and Forecast Future Outcomes
g) Prove Value to Stakeholders
CONVERSION RATE
Conversion Rate is the percentage of users who take a desired action on your website, app, or
marketing campaign.

Conversion Rate=(Number of Conversions / Total visitors)×100

Why is it Important?

•Measures effectiveness of marketing campaigns

•Helps identify high-performing strategies or pages

•Improves ROI (Return on Investment)

•Essential for A/B testing

 CLICK THROUGH RATE
CTR (Click-Through Rate) is a digital marketing metric that tells you how often people click on your ad,
link, or post after seeing it.
CTR=(Clicks / Impressions)×100
Clicks = Number of times someone clicked the link
Impressions = Number of times the link or ad was shown
Why CTR Matters:
•Tells how effective your ad or link is
•Higher CTR = better engagement
•Helps improve SEO and ad performance
ROI ( RETURN ON INVESTMENT)
ROI measures how much profit or loss you made from an investment compared to the cost of that
investment.

ROI=(Investment Cost/ Net Profit)×100

Why ROI is Important:

•Shows if your investment is worth it

•Helps compare the performance of different campaigns

•Essential for budgeting and decision-making

DRAWING INSIGHTS FROM
DATA FOR BETTER STRATEGY
It means analyzing data to understand what’s working, what’s not, and how to make smarter
decisions in your business or marketing.

Why Is It Important?

•Helps you understand customer behavior

•Identifies trends and patterns

•Improves decision-making

•Maximizes ROI and conversion rates

•Reduces guesswork
 CREATING CAMPAIGNS
A campaign is a planned set of marketing activities designed to achieve a specific goal — like
increasing sales, brand awareness, or leads.
Steps to Create a Campaign
•Set a Clear Goal
•Identify Your Target Audience
•Choose Your Channels
•Develop the Message & Creative
•Set a Budget & Timeline
•Launch the Campaign

•Track & Analyse Performance

MANAGING CAMPAIGNS
Managing campaigns means tracking, optimizing, and ensuring your campaign runs smoothly from
start to finish — and achieves its goal.

Key Aspects of Campaign Management

•Monitoring Performance
•A/B Testing

•Making Adjustments
•Budget Tracking

•Timeline Management
•Communication
•Reporting & Feedback
PLANNING AND STRUCTURING
BASIC MARKETING CAMPAIGN
Planning and structuring a basic marketing campaign means organizing and preparing all the steps
needed to promote a product, service, or event in a clear, goal-oriented way.

It involves defining your goals, understanding your audience, selecting marketing channels, creating
messages and content, scheduling your campaign, and tracking results.
Why is it Important?
•Keeps your campaign focused
•Saves time and money
•Ensures your message reaches the right people

•Helps you measure what works and what doesn't

DESIGNING CREATIVES
Designing creatives means creating visually appealing content (images, videos, graphics, banners,
etc.) that communicates your marketing message clearly and grabs attention.

These are the visual assets of your campaign – the things your audience sees online or offline.

Purpose of Creatives:

•Catch the audience’s eye

•Deliver your message quickly

•Highlight your brand/product/event

•Encourage users to take action (Register, Buy, Visit)

MESSAGING FOR TARGET
AUDIENCE
Messaging for a target audience means creating the right words, tone, and value-focused content
that speaks directly to the needs, emotions, and interests of a specific group of people.

Key Elements of Messaging for Target Audience:

•Know Your Audience

•Clear Value Proposition

•Tone and Language

•Key Benefits, Not Just Features

•Call to Action (CTA)

MONITORING CAMPAIGN
PERFORMANCE AND ADJUSTMENT
Monitoring Campaign Performance and Adjustment is the process of tracking how well a
marketing campaign is doing, analyzing the data, and making necessary changes to improve its
effectiveness and ROI (Return on Investment).

Steps in Monitoring Campaign Performance:

•Set Clear Goals & KPIs

•Use Analytics Tools

•Review Metrics Regularly

•Gather Audience Feedback

REAL LIFE GROUP PROJECTS
•Social Media Campaign for a Local Business
•Build a Working Robot (Tech Project)
•Awareness Campaign (Social Impact)
•Startup Prototype or Business Plan
•Mobile App Development
•. Digital Magazine or Blog
•Market Survey and Analysis
•Event Planning (e.g., Tech Fest or Workshop)
EXECUTE A SALES
Executing a Sale means guiding a customer from interest to purchase through a clear, confident, and
persuasive process. It involves understanding their needs, building trust, and helping them see the
value of what you're offering.
Steps to Execute a Sale:
•Preparation
•Approach the Customer
•Identify Customer Needs (Qualification)
•Present the Solution (Pitch)
•Handle Objections
•Close the Sale
•Follow-Up
DIGITAL MARKETING PROJECT
A Digital Marketing Project is a practical, goal-based task that involves planning, creating, executing,
and analyzing a marketing strategy using online platforms and tools. It helps businesses or learners
apply digital marketing concepts to promote products, services, events, or brands.
Purpose of a Digital Marketing Project
•Build brand awareness
•Promote a product, service, or event online
•Drive traffic to a website or landing page
•Generate leads or sales

•Gain hands-on experience with digital tools and strategies

TARGET A REAL PRODUCT
When you target a real product in a digital marketing project, you create a complete marketing
plan to promote that actual product to a specific audience using online strategies and platforms.
Service and track outreach
Service outreach refers to how the company supports customers after they purchase a product. It
includes:
1. Warranty claims
2. Technical support (online & offline)
3. Feedback collection
Present final result.
The Final Result section of your industrial training report is a summary of what you achieved or
concluded at the end of the training. It reflects the overall outcome of your experience — what you
learned, observed and how it added value to your professional development.

Advantages of the Final Result

1. Enhanced Practical Knowledge

2. Improved Problem-Solving Skills

3. Insight into Organizational Structure

4. Development of Soft Skills

Challenges
1. Limited time to explore all processes in detail.

2. Restricted access to confidential company data.

3. Difficulty understanding complex technical systems.

4. Delays in coordinating with staff for information.

5. Limited opportunities for field visits.

6. Initial adjustment to professional work environment.

Learning
1. Gained practical exposure to real-world industrial processes and business operations.

2. Understood how different departments such as production, quality control, marketing, and
customer service function and interact.

3. Learned the importance of service management and customer relationship systems in

maintaining product lifecycle.

4. Developed skills in problem-solving, communication, and professional etiquette