Consider the following …rst price, sealed bid auction.
There are 2 bidders i = 1; 2:
   Each bidder i submits a bid bi 0 simultaneously; and the agent with higher
bid gets the good and pays a price equal to his bid. (If both submit the same
bid, then the good is given to one agent picked randomly.
   Bidder i has a valuation vi for the good, i.e., if he gets the good at price p;
then his payo¤ is vi p: For each bidder i; vi is distributed uniformly over [0; 1]:
   The bidder valuations are drawn independent of each other (not a great
assumption - we will do the other extreme later)
    Therefore, the payo¤ function for player i is
                                             8
                                             < vi bi if              bi > bj
                                                vi bi
                   ui (b1 ; b2 ; v1 ; v2 ) =      2   if             bi = bj
                                             :
                                                  0   if             bi < bj
     Strategy of player i is a bid as a function of the valuation, i.e., a function
bi (vi ):
     In a BNE, player 1’s bidding strategy b1 (v1 ) is a best response to player 2’s
bidding strategy b2 (v2 ); and vice versa.
     Formally, a strategy pro…le (b1 (v1 ); b2 (v2 )) is a BNE if for each vi 2 [0; 1]; bi (vi )
solves
                                                 1
             max (vi bi ) Pr [bi > bj (vj )] + (vi bi ) Pr [bi = bj (vj )]
              bi                                 2
     We now look for a special class of equilibria: linear equilibria where
                                   b1 (v1 )   = a 1 + c 1 v1
                                   b2 (v2 )   = a 2 + c 2 v2
Notice that we are not restricting the strategy spaces, rather we look for equi-
libria where bidding strategies have the linear form. [[Deviations need not be
linear]]
    Suppose that player j adopts strategy bj (vj ) = aj + cj vj : Then, for each vi ;
player i0 s best response solves
                            max (vi       bi ) Pr [bi > aj + cj vj ]
                              bi
We have dropped the second term because, since vi is uniformly distributed, so
is bj (vj ) = aj + cj vj and hence any speci…c bid occurs with zero probability.
Therefore, Pr [bi = aj + cj vj ] = 0:
    Solution steps:
    First note that cj 0 as the bids must be weakly increasing.
    We must have aj         bi    aj + cj ; since the bid of one player cannot be
below the minimum (pointless!) of the rival and above the maximum (stupid!).
Therefore,
                                                 bi        aj       bi        aj
           Pr [bi > aj + cj vj ] = Pr vj <                      =                  (uniform!)
                                                      cj                 cj
                                                1
   Player i’s objective function is therefore,
                                                         bi        aj
                                max (vi           bi )                   ;
                                     bi                       cj
which gives us the best response function
                                          1
                                          2   (vi + aj ) if             vi > aj
                        bi (vi ) =
                                                aj       if             vi < aj
   Since we are looking for a linear equilibrium, we reject values of aj such that
0 < aj < 1: If aj 1; then we would have bi (vi ) vi ; which cannot be optimal.
   Therefore, we must have aj 0; implying that
                                                  1
                                     bi (vi ) =     (vi + aj ) ;
                                                  2
                    a
implying that ai = 2j and ci = 12 :
                                                                                  al              1
   Repeating the same analysis for player j; we have aj =                         2    and cj =   2   . This
implies that ai = aj = 0; and therefore, the BNE is
                                              v1               v2
                             b1 (v1 ) =          and b2 (v2 ) = :
                                              2                2
This re‡ects a fundamental tradeo¤ that the bidder faces: for any valuation,
higher the bid, larger the chances of winning, but lower the gain conditional on
winning.