FACULTY OF BUSINESS

PROFESSIONAL SCHOOL OF TOURISM, HOSPITALITY, AND GASTRONOMY

SYLLABUS

I. GENERAL INFORMATION

1.1. Subject RECEPTIVE TOURISM MANAGEMENT

1.2. Academic Cycle VII
1.3. Code T704
1.4. Requirement T603
1.5. Academic Semester 2015 - I
1.6. Weekly Hours 4h
Theoretical hours 2h
1.6.2. Practical hours 2h
1.7. Credits 3
1.8. Professor(s) :

II. SUMMARY:

The subject is of a theoretical-practical nature, belonging to the curriculum area of tourism, whose purpose is
to develop in the student a set of knowledge, analysis, and methods to improve tourism services in
incoming, outgoing, and domestic tourism; thus providing one more tool for its development in its
professional, academic and personal work.

The course contents have been organized into four (4) units of learning:
Theoretical Framework of Receptive, Outbound, and Domestic Tourism.

1
 2. Incoming Tourism: Organization of Tourism Operator Companies
3. Outbound Tourism: Operational Scope of Wholesaler Agencies
4. Internal Tourism: Retail Agencies as intermediaries.

III. COMPETENCIES

General:
Recognize and accurately differentiate the theoretical framework of Incoming, Outgoing, and Domestic Tourism, apply
and manages efficiently the methods and forms of attention in tourism services, valuing their implications in the
tourist activity, evaluating them through a correct diagnosis and applying an appropriate treatment.

Specific:
Relate and accurately recognize the scope of travel agencies and wholesale tourism, justifying the
the relevance of such knowledge to optimize their professional work.

Identify and accurately relate the main activities carried out by travel and tourism agencies.
retailers, efficiently supervising these activities to optimize their learning.

IV. CAPABILITIES

4.1 Recognizes and accurately understands the theoretical foundations of Inbound, Outbound, and Domestic Tourism;
justifying said knowledge to optimize their learning in professional contexts.
4.2 Identify and accurately understand the administrative functions in Tourism Operating companies;
efficiently supervising these functions with a business approach appreciating their importance in the

2
 professional context.

V. CONTENT SCHEDULING

UNIT I:
THEORETICAL REFERENCE FRAMEWORK OF RECEPTIVE AND INTERNAL TOURISM
CAPACITY
Recognize and accurately understand the theoretical foundations of Tourism
Receptive, Evasive and Internal; justifying such knowledge to optimize their
learning in professional contexts.
CONTENT CONTENT
WEEK SESSION
CONCEPTUAL PROCEDURAL
Differentiate the terms and
most common concepts of the
Introduction to the course.
1st. 1 tourist activity.
Terminology.

Analyze the trends

2nd. 2 Main destinations for the tourist activities for the various
incoming and domestic tourism.
modalities of tourism.
Analyze the profiles of the
3rd. 3 Profile of the foreign tourist. tourists for the various
modalities of tourism
Analyze the preferences and
Motivations to carry out the
4th. 4 motivations of tourists
various modalities of the
for the diverse
tourism.
modalities of tourism.

3
 LEARNING UNIT II
RECEPTIVE TOURISM: ORGANIZATION OF OPERATING COMPANIES
ON TOURISM
CAPACITY
Identify and accurately understand the administrative functions in
Tourism Operator companies; efficiently supervising those functions
with a business approach appreciating its importance in the professional context.
Detail the functions by each
5th. 5 The Tourism Operator.
job position in a
Classification.
tourism operator.

Define the profile for each

6th. 6 Organizational structure of the
job position in a
Tourism Operator.
tourism operator.
Identify the different ones
7th. 7 Suppliers and negotiation of
operators' suppliers
Tourism Operator.
of tourism.
Difference the sub-
8th. 8 Marketing policies operator classification
of tourism.
9th. 9 MIDTERM EXAM

LEARNING UNIT III

EGRESS TOURISM: OPERATIONAL SCOPE OF AGENCIES
WHOLESALERS
CAPACITY
Relate and recognize precisely the scope of travel agencies and
wholesale tourism, justifying the significance of such knowledge for
optimize your professional work.

4
WEEK SESSION CONTENT CONTENT
CONCEPTUAL PROCEDURAL

Analyze the trends and

10th. 10 Main destinations for tourist motivations for
outbound tourism. the various modalities of
tourism.

Analyze the trends and

tourist motivations for
11th. 11 Profile of the Domestic Tourist. the various modalities of
tourism.

Analyze the trends and

12th. 12 Tourist motivations tourist motivations for
National. the various modalities of
tourism.
LEARNING UNIT IV
DOMESTIC TOURISM: RETAIL AGENCIES AS
INTERMEDIARIES

CAPACITY
Identify and accurately relate the main activities carried out by
retail travel and tourism agencies, efficiently supervising them
activities to optimize your learning.
WEEK SESSION CONTENT CONTENT
CONCEPTUAL PROCEDURAL

5
 Establish the way to
Product organization. VI. METHODOLOGY
13th. 13 organize the product in
The service manual.
function to the local scope,
Forms of presentation.
regional or national. 6.1. Methodology
Elaborate a picture 6.2. Exhibition,
Quotations. comparative with the 6.3 Development of
14th. 14 General considerations considerations for quotation
to quote. airfares and packages Didactic Techniques;
tourist sites. 6.4. Dynamics
Identify the formats 6.5. Practices of
6.6. jobs of
Reservations. Formats and used to request the
15th. 15
basic documents. reservations to an Operator of
tourism. Teaching Material;
Create a table with the Printed and handwritten documents:
Books, brochures, magazines, pamphlets,
16th. 16 customer suggestions exercise guides, laboratory guides.
Post-sale follow-up.
to select the Operator of
tourism. Audiovisual and IT material:
Videos, CDs, DVDs, portable memory,
photographs, Software.
17th. 17 FINAL EXAM
Others materials: Blackboardfat,
markers.
Equipment: Multimedia projector, Screen,
computers.
18th. 18 SUBSTITUTE EXAM
Virtual campus.

VII. EVALUATION SYSTEM

In accordance with the Learning Evaluation Regulations of the Faculty, the evaluation of academic performance will be
permanent and integral.
Attendance to theoretical and practical classes is mandatory. The student who records a 30% absence will not be able to take the exam.
finally automatically failing the subject.
The grading scale is out of twenty. The minimum passing grade (11) any fraction in the final average equal to or greater than 0.5 will be
rounded up to the nearest whole number according to Article 15 of the Regulation.

6
 The substitute exam is the last week of the academic semester, and it will only replace a theory grade.
To obtain a passing average in the subjects of the pre-clinical specialty, the student must pass the mandatory course.
theory and practice. For this case, the final average will be obtained by assigning a weighting of 40% to the average of practical grades,
seminars, exhibitions, and research papers and the other 60% of theoretical exams.
The practice teachers will submit the average scores obtained by each student to the responsible teacher before the theory exam.
If there is a failing grade in the theory or in practice, only the failing grade will appear on the report.

VIII. COMPLEMENTARY SOURCES OF INFORMATION

ACERENZA, Miguel Angel. Travel Agencies. Organization and Operation. Edit. Trillas, Mexico - 1992.

Promotion Tourism. A Methodological Approach.

Tourist Circuits. Programming and Quotation.
4. Materials: Tariffs and Itineraries of national and international airlines.
5. Travel Management Magazine.
6. Tourist Bulletins: Check Perú, T News.
7. Attendance at tourism events (collection of informational material).
8. Audiovisual material and manuals from wholesale travel agencies and operators.